X-selling or UP selling hair
Selling hair is like a sport. You always must be at the top of the game.
First you must present your hair and beauty products in a way that your client feels your hair is the solution for her hair problem.
Once you succeeded in that, your next step is to offer the hair at a price, your client feels it is worth it.
But that means the game is over! There is more to win!
Go for the top! Up selling
Wait with celebrating you have been selling some hair bundles, or a wig to your client. Your client has shown with her purchase she feels you are the best shop in town to handle her hair problems.
Now is the moment to offer her a product that could be even better. Perhaps she bought hair at a lower grade, and you can make her even happier by offering a higher grade at a very attractive price.
Instead of a higher grade, you can also show her a taller length or a higher density.
If she accepts your offer, your average order amount will increase and that will increase your margin. For example, because you do not have to spend any more money in getting the deal. This is called up selling, the product you sell is of a higher quality, and price.
Make more margin, with cross selling
Now your client shows clear interest in your products, you could see if she is interested in also buying some other products. Especially a product that can help to maintain the hair extensions or wig. After she decided to buy the hair, recommend her your own brand of shampoo. If she loves your hair, she will also feel confident to buy the best shampoo for your hair.
Keep your focus on her
Be careful, at any time you have to avoid the client gets the idea you only want to sell more. Make sure the deal is also interesting for the client, otherwise you will lose clients. So here it is important you know your client also for example to know what they are interested in.
If you play the game well, you will turn more clients into loyal happy women who like to come back for your hair and advice.
Tools to help
If you sell online, with Shopify or WooCommerce, there are plugins and apps that will help you to cross selling or up selling. These tools for example show related products on product and cart pages. Exact at the right time when your clients add items to the cart!
The conversions and clicks will be tracked, so you can learn with every client wat a smart up or cross selling offer can be.
Ready to make more sales?
Check the Shopify or WooCommerce/Wordpress solution to open your own online hair business and sell more using cross and up selling.
