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Except for things with buttons, men usually follow women for new trends in beauty and fashion. The same goes for hair. A typical conversation between a barber and his male client about the new hair style consists of four words: ¨the same as usual¨. Thanks to various celebrities like David Beckham this has been changing. Male clients demand more from their barber or better stylist! And now this is the same for hair extensions.
 
Already in 2009 on a forum about fashion a man asked if it was acceptable to wear extensions to make his hair longer. The comments went from a simple “yes” (men do not need many words) to tips to double sew in the extension to avoid an embarrassing moment on the soccer field if you lose your extensions after you made the winning goal and the whole team jumps on top of you!
 
But now it is possible, thanks again to celebrities, like Harry Styles and Justin Bieber, men want to make this step into the women´s world and they also want to have more length, volume, and color! And except to look like a celebrity it can also perfectly cover up the impact of the natural hair recession.

Why would we accept men getting bold?

It is a fact of life; men will lose their hair and get bold when they are getting older. Too bad for one out of four men, they face hair loss when they are in their mid-30s. Male hair loss starts at some point in the twenties, but it typically takes 15-25 years to go bald. Half of fifty year old are quite bald.

With half of the male population bold at their 50s society has accepted it, “Boy when you will get older you will be the head of the family but you also will be bold!” But what if there are enough options to avoid boldness, or the thinning of the hair for men? I doubt how many men will get inspired by the bold and brave from the silver screen, Dwayne Johnson, Jason Statham, or Bruce Willes. Same for women, men feel confident when they have a full head with bouncing weaves! You would be surprised to know how many men even get depressed when they get bold.

That is also the reason most bold men like to let their beard or moustache grow. We want hair on our face, no matter where exactly!

And this need for hair by men, has brought around 2015, the invention of the “men weave”. A men weave is a hair pieces for men!

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What are men weaves

Men weaves, more formally referred to as hair prosthesis. A hair prosthesis (or cranial prosthesis) is a custom-made wig specifically designed for people who have lost their hair. These hair prostheses, who do not require surgery, help men who have lost their hair to have a full head again! Indeed, a perfect solution to regain self-confidence, these men weaves.

These men weaves are designed for most hair types including Caucasian, Latino and African-American. There is enough choice on lengths and styles such as braids, cornrows, and realistic dreadlocks, and different textures within a type of hair. Most man weaves are made of human hair and have top quality.

How to install men weave?

Of course, when you consider adding men weaves in your collection of hair products in your store, you need to be able to explain to your clients, or the wife of your client, how it works. How to install men weaves:

  • Define the hairline before starting the hair process. Use a marker to draw a line in the front of the hair
  • Comb and shave down excess hair before installing the hair unit
  • Styles the actual hair unit, the men weaves, cutting it into shape and preparing it for installation on the head.
  • Place a hair glue bond on the actual bald areas of the scalp. Use a brush to glaze the glue bond all over the head.
  • Now, use a hairdryer to dry the glue bond to make sure the glue and the men weaves quickly bond together.
  • Place the weave unit on the head with care according to the defined hairline.
  • Finish the styling and cutting and the “man weave” is installed.

How about? He will walk up straight out of the salon and tell all hos friends about the fantastic job you have done. Be ready for more demand for hair extensions for men.

How to market your men weave?

 
Did you already do a market survey to know if male clients would be interested in your products? For sure you need to use a different approach and use more examples of celebrities wearing extensions, but once you got a male client you will have a very loyal client, who will not ask much of your time. When your client returns to your shop, he will only tell you: the same as usual!

You can start to market the new hair service with your first model, perhaps even your own partner. Shoot a video and some pictures and share them on your social media. See how people respond and engage with them. This time big chance the girl friends and wives will be the first who notice men weave as an awesome solution.

Ready for men?

Are you ready for male clients? Add the men weave to your collection and benefit from this growing market. Put your hair store on the map with new products and eye for your customer needs. Let me know if I can help the design a men’s corner on your online hair store!

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