How to offer Hair Extensions in your salon

How to offer Hair Extensions in your salon

To offer hair extensions, as a professional salon is a great way to broaden your service to your clients and to increase your revenue margin. But be sure you are an expert in this, to stand out from the crowd and to be sure your clients will benefit from it to the full.

If you take these 9 bullets into consideration you and your clients will benefit the most:

1.With extensions you can offer, without the need to cut the hair or to wait for it to grow, additional length, volume, texture and color. This will help you to create the perfect makeover. Do not sell hair extensions, but focus on your clients’ needs and wishes and if extensions will support these desires to come true you can install them;

2.do not offer anonymous hair, but offer a brand to your clients; this will make it easier for your client to identify herself with the hair.

3.Analyze the quality and benefits of every brand, take your time to be sure you only offer what´s best for your clients

4.If you analyze a brand, do not only check the hair, but also the support they provide on marketing, logistics and promotion. Most information is available on their website or in special information packages they will forward you by email

5.Most brands offer trainings to make sure you know everything about their products and you can install them at the best level. Focus on the various techniques, like warm and cold fusion, clip on, bonded and adhesive sticker techniques

6.Make sure you or your head of staff is certified

7.Do not compete on price but on service, if needed you can offer a discount voucher on hair maintenance products. This will allow you to keep the required price level.

8.Prepare an annual marketing plan, with advertising, promotions special events and media attention.

9.Make sure your clients know you offer hair extensions, do not expect them to start to discuss this with you or your staff. Tell them you offer extensions and for example prepare a flyer and do not forget to include some before and after pictures.

What to consider when buying from an online hair supplier

Start Now Selling Hair Extensions

Invite a celebrity to market your hair

Invite a celebrity to market your hair

Wouldn’t it be nice, to have Melanie Iglesias or Jenifer Aniston as a client, just to make them feel and look even better than they do today. But you can turn a lot of your clients into a real celebrity, you only have to spend some time and extra effort.

Your clients deserve to look as great as the celebrities, so why wouldn’t you dedicate your service to you special clients. Open a celebs line, a kind of a VIP treatment for your loyal clients.

Do not offer all your clients this special treatment, otherwise you will lose the possibility to charge something extra. Just offer this service only to your best, or most loyal clients.

So how can you turn your loyal clients into a celebrity?

  • offer only top quality hair
  • wrap the hair like a celebrity is used to receive her hair, use a box instead of a bag.
  • ensure one day delivery, or go for the same day if possible
  • offer payment at delivery service
  • give them access to a dedicated part of your website where their special products are, try to show them only hair that is in their line of interest and
  • even put them on a special mailing list, so they are the first to receive offers or new product launches

Instead of offering your clients a discount to reward them for staying so loyal to you, you offer them an upgraded service. If you invest the higher margin in your celebrity program you are able to keep these clients in and turn them into true ambassadors for your business, because which Celebrity does not want to tell others she is a celeb thanks to your hair?

And… do not forget the men!

What to consider when buying from an online hair supplier

Start Now Selling Hair Extensions

If you believe in the extensions you are selling, just say so!

If you believe in the extensions you are selling, just say so!

Don’t you offer the best hair of the world?

You spent a big portion of your time to look for the best possible quality of hair at the price your clients can afford. You know if your clients are happy with the hair, they will come back and even better they will tell their friends about your products and shop also! But, if you offer the best hair there is, why don´t you tell the world about this?

Show confidence

If you do everything you can to offer the best, then you must have confidence in your product because you know exactly what you are selling. And it is exactly this confidence your clients need to have to decide to buy from you, especially if they are first time buyers from your extensions. If you have confidence in your products, you can offer a fair return policy also. Not because in some jurisdictions it is consumer protection law, but simply because a fair return policy shows to the client how much confidence you have in the hair extensions and wigs you are selling.

We do not accept any returns

But mostly if we visit a hair extensions web shop, the return policy is hidden away, written in small letters and written from the point of view of the seller. The only text they write in capitals is WE WILL NOT ACCEPT ANY RETURNS. Why? If you want to buy something and the sales person is telling you how great the product is, but they will not accept returns, how much comfort does this give to you? Are they really offering the best there is?

But we believe in our products

How much different if the return policy is changed to a WE BELIEVE IN OUR PRODUCT statement, Tell your clients they can return the extensions if they are not happy. Of course you need to have rules with respect to the conditions under which you can accept the returns because you do not want to end up with used, dirty and modified hair. But, there is nothing wrong to show you trust in your extensions and to use this to promote your hair.

Boost your sales

Try it! Put your WE BELIEVE IN OUR PRODUCT statement at your home page and publish a policy that is written to help the client to decide to buy and you will see your confidence will boost your sales!
What to consider when buying from an online hair supplier

Start Now Selling Hair Extensions

Online hair extension business

Online hair extension business

Question: I would just like some information on how to starts online extension business. Thank you in advance.

Monica

Answer:

Hi Monica,

Thanks for your email and welcome in the beautiful business of selling hair.

In my Vlog of last week I had a question from Lisa who also was wondering how to start selling hair online. You can see the VLOG.

I recommend to use a combination of social media and your website, because survey shows potential clients spend much more time (8x) on social media, you can use this to build up your reputation and trust. Keep you social media up to date and not only post your messages but also comment and like on the posts of others. For the Hair Business make sure you use Facebook and Pinterest at least.

Did you already find out what kind of clients you want to service? It helps to focus on a special part of the market, You can design your website just with the components your clients like. Use in your social media expressions also non hair related issues, share content that is in the line of your clients interest. You can use the Facebook add tool to get a better understanding of your clients interests.

 

If you know where your clients are looking for, you are also able to select the key words they use to search for hair extensions. Use these words in the meta tags of your website. You will see more clients will find you, because you offer exactly what they are looking for.

 

Please feel free to contact me any time, and do not forget to subscribe for free on our newsletterHow To Sell hair Extensions BellaLucciHair Brazilian Bella Wave,

What to consider when buying from an online hair supplier

Start Now Selling Hair Extensions

VLOG on how to start your own hair shop plus ATS Hair UK

See our VLOG with questions on how to start your own hair shop we received through email and as comment, plus shop of the weekend ATS Hair UK.

This time I deal with questions on how to sell hair online, how to sell Wholesale hair out of India, where to find clip in manufacturers an simply how to start selling hair Questions received by eMail or as comment on or posts.

You want to be the next shop of the weekend, just let us know!