Are you on the road to sell more hair or are you only wasting your time?

Are you on the road to sell more hair or are you only wasting your time?

You want the world to know about your extensions so you invest time and money in promoting your brand.

Regardless if you pay for your advertisements or only use free Search Engine Optimization to increase traffic to your website, you have to measure your effort in time and money and the success rate.
Below you´ll find some important metrics you can follow to see how effective your effort is and to see where you can adapt your marketing campaigns or website  to have a greater result and thus more sales.

Impressions

This metric is the number of times an advertisement or your key words phrases used in your meta tags appear on a Search Engine Result Page (SERP) in response to a query submitted by a potential customer. If you use AdWords for example in the statistics page or in Google webmasters tool that also includes information about non paid queries.

Average number of clicks

If you manage to have your key words appear in the SERP you want your potential clients to click on so they will visit your website of course. As more people consider to use a brand than the number of potential clients that actually buy a brand you can see the key words used most are ones that appeal to the initial phase.

Average cost per click

The value of a click, and this is most relevant for paid advertisements, is determined by the stages of the buying funnel. If a key word is used most often in the awareness stage, this would be cheaper than a key word in the decision making stage. However as there are more companies involved in the first stages of the buying funnel, there is more competition and thus demand too.

Average sales revenue per query

The most important aim of all your effort of online presence is to generate a sale or lead. The key words i

Average number or orders

If you keep track of the key words that generate the highest number of orders you are able to see in what stage of the funnel these words are most popular.

Average number of items ordered

This metric tells you how successful your cross selling (selling more items to one client) is. You best changes for cross selling are with potential clients that are in the Awareness stage, most probably because in the purchase stage clients know exactly what they are looking for and during the awareness stage they are more open to alternatives.

How to reach your growth targets

If you want to start to work with these metrics, or need support to manage your growth and to reach your goals more faster, contact us.

What to consider when buying from an online hair supplier

Start Now Selling Hair Extensions

Buying Funnel, or the sweet words your client wants to know before she buys your hair

Home 9 2015 9 October
During the first stage somebody is thinking about getting new hair, you have a great change to get her attention, just by using the right words (key words). Use general and broad key words in your online advertisements or meta tags (as you use on your website and your shop will get noticed the best.

Your client is thinking 4 times about your hair but when and how?

The whole process a customer goes through before she buys your hair can be broken down in only four stages, or as we call it the buying funnel.

(Awareness) Before a client will buy from you, she has to have a clear picture of her needs and a desire to address that need with a product or a service (solution). In other words she has to be aware of the solutions available in the market.
(Research) to address that need for a solution she will start to look for information to find the different offers in the market and to know more about the specific products and services. She will on paper or in her head memorize the products she has seen.
(Decision) Now she will use the short list to select the company that has the product and service level she is looking for.
(Purchase) In this final stage of the buying process you client will value the price, characteristics and other conditions (shipment, return policy etc.).
This is step one, just to know what stages your client goes through before she buys your hair. But as your time and money is limited, what is more interesting for you is to know where in the buying funnel you should put your time and money?

To buy something is all about processing information, and it starts with a lot of alternatives and ends with only one option, hopefully your extensions.

Potential clients rely strongly on the use of search engines (like Google and Bing) in the research phase of the purchasing process; they compose queries in order to find what they are looking for. It is exactly these key words you can use to get noticed by these girls looking for awesome tangle free hair extensions!

What are the words to use and when during buying funnel?

To determine in what stage of the buying funnel a key word phrase would be used you can use this table.
Below you will find the type of key word phrases your clients are using when they are in a certain stage of the buying process. You do not have to invent these words, because your visitors use them already.

Awareness

• Does not contain a brand name
• Could contains partial product name/type
• Could contain problem to be solved
• Could contain, gift certificate amount, generic company special, or generic company code
In the Awareness stage a potential client is searching for general knowledge, which could lead to sale. People looking for information in this stage use very broad queries. An example query could be ¨hair extensions¨. This Awareness query does not contain a brand name or a specific product name. They can contain an action or a problem that needs to be solved for example ¨non tangling¨.

Research

• Does not contain brand name
• Contains specific product
In this stage, the potential client has decided on the type of product they want, but not yet on brand or store to purchase from. Queries in this stage contain keywords that indicate the client wants to buy. The queries are still broad, but they are more focused on than the awareness queries. The query can now be ¨Brazilian Remy Virgin Hair¨. But the name of a brand will not be mentioned, because the consumer is still researching the possibilities.

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Decision

• Contains specific product and partial brand name
• Does not contain full brand name/company
In the Decision stage the consumer compares the various shopping alternatives, so in her queries she includes brand names and technical specifications. For example ¨Balmain Tape Extensions¨. The name of the brand or shop is chosen but not the exact type of hair. It´s clear in this stage the queries are more focused, than in the Awareness or Research stage of the buying funnel.

Purchase

• Contains specific products and full brand name/company
In this stage the consumer knows what she is looking for to purchase. The queries include the product and nearly the full brand name.
If you have a set of key words that is broad enough, and you can grow this set over time to improve your insight, you can build your own buying funnel. All you have to do is to classify the key word phrases in one of the four stages (Awareness, Research, Decision and Purchase) and pyramid, or buying funnel will be visible for you. Now you know in what stage the potential clients are when they use certain key words.

How to make this work for you and save money and time?

Okay now you know the kind of words your visitors are using, but how can you make money with it?

The next step is to put metrics like: Impressions, Clicks, Cost per Click, Average Sales, Average Orders and Items Ordered per stage. Based upon this information you can see for example if your effort in advertising or promoting your products pays off, but also where to allocate your effort in.

With this information you can start to make your own buying funnel, the steps from awareness till the final sale.

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How to get more visitors to your site

How to get more visitors to your site

More visitors

You want more visitors to your website? Visitors that will turn into clients if they like what you offer! Or even better into loyal clients because they will come back to you. Read here how to make this possible.

Start your own Blog and become known as an expert in hair fashion

The secret is to make sure you share your expertise, impress people with your knowledge about hair and they will feel more confident to buy from you. Start your own blog about the extensions you want to sell and make this a special event for everybody who visits your blog. In the book “Blogging for Passion, Profit and to Create Community” you can find the best tips to make a Blog work and earn money for you! Next to this start to visit other blogs.

Pay a visit to other blogs

You should know that Google places the websites that are the most relevant on top of every non-paid search result. To know what site shows relevant content, Google analyses for example which website is the most interesting and that´s the website with the highest number of links from other websites and the best content.
Just follow the following steps:
– Look for blogs or websites that publish interesting content about fashion and hair
– Check if these blogs are recent and get enough comments
– Leave a comment that shows your expertise about fashion and hair extensions
– And make sure you also mention the link to your own website.
By doing so you will:
– Become known as an expert in your field and people will check you website but
– Also Google will analyze that your website is interesting for others as there will be more and more links from other blogs and sites.
Just give it a try, make it a daily routine to comment on blogs and slowly your web site will climb through the ranks of Google and the number of visitors will grow!

Or promote your shop for free

If you place a free advertisement on our website a quality link will be created to your website, and your shop gets extra promotion!

What hairstyle fits the dress?

What hairstyle fits the dress?

You know everything about fashion and you are you know what’s goping on in the world. On top of that you have a great passion for hair, right? If this is the case we have a questions for you? We are going to test your skills and need your help to find the perfect hair style for the dress we picked.

So, what style of hair fits with the dress? Imagine a client walks in your shop, wearing this dress, and she wants to know the best hair style. Share with us your opinion in the comments below or share it through social media. Are you the expert?

You´re on Instagram, but do you sell more hair thanks to it?

You´re on Instagram, but do you sell more hair thanks to it?

Drive your Instagram followers to your web shop and generate a loyal client base

and start earning with your beautiful pictures.

Check the 6 tips to give your sales a boost thanks to your Instagram account or watch the video

 

1. Instagram Profile: Keep it updated

·Update your company profile with seasonal items, what about Valentine’s day!

·Your bio is the most important for mobile viewers, so make it look great

·Use a special website link, to drive viewers to a special landing page


 

2. Ask Questions

Invite your viewers to interact with you by asking questions

·Keep your questions short, simple and specific

·Use a cute or fun image

·Write in a very personable tone, to deepen the visitors engagement with your brand


 

3. This vs. That

Stir up controversy to get your post commented on and loved. Use a ¨this vs. that¨ type post. Ask followers what they prefer – this or that

 

Think of ¨battles¨ like

    • Human hair vs synthetic hair
    • Clip ins vs weave
    • Curly vs Straight
    • Natural vs Extensions
    • Shop online vs Shop in store


 

Make it visual and use cool images, split them and layer the -vs that- using Photoshop.


 

4. Personalize with ¨you¨

Instagram is one of the most personal and friendly kind of social sites. Keep your Instagram updates short, specific and fun. Use the pronoun “you” in your updates too. You too can learn how to get thousand of real followers that you can turn into customers of your beautiful hair.

Show your products in a way that super connects with your Instagram followers


5. Be Charitable and inspiring

Show you are a company and person that cares by supporting charity. Then post it with inspirational quotes on your Instagram

Choose a charity that suites your brand. For example, funds supporting:

  • people suffering from certain diseases, like cancer
  • women in under developed countries

6. Behind the scene look

Post exclusive photos and videos of a behind-the-scene look at a special event

It can be:

  • A hair extensions party you´re hosting
  • Media event you´re invited to
  • Big sale you´re preparing for

 

Show your staff too, this deepens the connection your visitors and clients have with your store.

 

What to consider when buying from an online hair supplier

Start Now Selling Hair Extensions