Selling hair is a matter of confidence, the customer needs to feel confident with you, your shop and the hair extensions you offer. Only when there is trust and the customer likes the hair, she will buy from you. You have to invest in this trust, and this requires some patience from your side. Not easy if you feel so much passion about you hair products and you want every woman on earth to look great, with your hair installed.
My goal with this website is to share with you knowledge, experience and tools to built this trust so you will not only have happy customers you will also see higher sales. Next to a stable online presence of your website it really works well if you share on a regular basis with your newsletter subscribers the latest news of trends and special offers.
You can not do it all alone, so next to the support you can get from How To Sell Hair Extensions, you can automate some of the hard work to tools that will make sure you can stay in touch with your customers. We share these tools with you in the many postings on this website, but now we also created a special page, that will contain all the tools.
We will only share with you tools we actually use and that supports us to grow, So feel free to check if these tools will help you also and please feel free to share your experience, we love to hear from you!
Use the strengths of others, like the US based Hairareus, to improve your own hair business. You want to start your own hair business, or you are looking for ways to improve your own marketing and sales activities? Do not forget to use the huge effort companies like Hairareus have done already.
And another good thing, it’s completely for free and not illegal!
Hairareus 3 stores plus strong online presence
Okay, so how did Khat Rabbani and Ashley Williams, the founders of Hairareus start? You would be surprised to know according to an interview with CNBC they started in 2011 with USD 2,000 selling hair extensions out of their cars! So never think you need much money to start in this beautiful business.
Today, Hairareus has three shops and a strong online presence, supported by the right social media, like twitter (a lot of customer’s feedback) and Facebook.
A nice quote, and very interesting is what Ashley Williams shared “Williams said. “We didn’t do anything else but sleep and eat Hair Are Us.” Luckily, they knew who their future customers were, and they knew how to target them.”
Three lessons for you from the founders of hairareus
1. You can read they fully focused on Hair Are us, so it proofs to keep focus and to be master of the many ideas that pop up as a new entrepreneur
2. Know who your target audience is, whom are you going to service, where do they live, what do they eat, what do they like to watch on TV or in the movies. Try to understand and know your target customers better than your own partner. Too bad, sometimes you wish that wouldn’t be that easy ;-).
3. Know how to target your customers, now you know your client and where they like to be, you can figure out how to share with them the right story, a story that sells.
Analysing hairareus
Product offering
Hairareus has a broad product offering, they offer from weave o clip ins, lace wigs and also hair maintenance products. This helps the customer to do one stop shopping, and enables hairareus for cross- and upselling, so benefiting from customers that already decided to purchase one product to offer an other product.
Pricing
Not only on youtube reviews but also if you go through the Twitter postings, customers in general agree on the fact the price hairareus puts on their hair extensions is affordable. Do realize the way clients perceive the price of hair depends highly on the quality of the hair, how long it will last and if the hair keeps the texture. So you can’t copy paste these price levels one to one on your own hair extensions.
Hairareus is strong in the marketing of their hair, for example they managed to get their customers to share their feedback rather generous trough social media. Their shops look very nice and give the visitor the right experience. Something to consider is the strength of scarcity. The word is Hairareus re stocks every Thursday at 5 o’clock. So if a customer does not want to run the risk to miss the correct length, texture or color they have to order in time. Otherwise, they have to wait another week.
This is a great way to influence the purchasing decision, and seems to work like an auction. Buy now because 10 minutes later it’s gone.
There are two ways to use this technique, tell visitors the offer will only last for a week and put a countdown on it, or you tell in the beginning the availability is limited, so better be fast. The last seems to be more in the interest of the client, so I suggest you try this yourself too.
The experience
Hairareus offers in their stores also complementary services, like even teeth whitening services. This is a great way of offering your customer a complete makeover and as they will see it as a kind of bundle deal, they will most probably not leave the store before they look and feel better than ever before!
Return policy
For hairareus a sale is final, so not much chance to return the hair extensions after you purchased the hair. If you bought online you can return the hair within 72 hours after the purchase in the Hair Are Us online shop. They charge usd 25 fee, but to support you with the return they have a special page. Collect the information from unhappy clients and see how to improve in this field, if people have other expectations of the hair at the moment of the purchase than when they open the package or do the install it helps to think how to avoid this. Better pictures, more video’s and of course better maintenance cars and instructions. This opens the way for cross selling because if you have a shampoo and conditioner that goes well with the hair, sell it to your client.
The product, a review
In the video you will find an example of a review of hairareus, ity’s a very positive review and deals with 10 questions like, was the hair of hairareus affordable, how long does it last, what about shipping, does it shed but also would you buy again from hairareus. The girl of the review is positive, but what do you think of Hair Are Us and what would you do better or the same? Tell us.
Once or twice a week you take some time to sit down and to write a nice blogpost. Just to keep your visitors and customers up to date about the trends in the hair business and to tell them about any special offer you have for them.
A blog is a great way of starting the conversation, and it feels rewarding if you can share your knowledge to help your customers or visitors.
But if you check the number of returning visitors with Google analytics, you notice the number of new visitors is much higher than the returning visitors. That’s a pity, because returning visitors or clients have a higher value than new ones. You need to spend a lot of time to attract new visitors or clients so try to put your focus on happy visitors and clients. Remember, most visitors need at least seven times to see and check your hair and brand before they will actually do a purchase.
How to keep the conversation going
Every returning visitor of your website, webshop or blog was once a new visitor, but because you offered something interesting they returned to you, time after time. Just to check for something new. But not everybody did. The exact numbers you can see if you use Google Analytics. Under audience>behaviour you find new vs returning. This ratio gives you a good idea if you are interesting enough for people to come back, or returning visitors.
If the ratio Returning visitors versus new visitors is too low, there are a few things you can do to improve this. It pays of to invest time in this group of visitors because only by repeating your offer enough they will return.
Be yourself
Nothing wrong in putting a nice looking picture of you on the website, for example the about me page, but why not a small picture also on your home page. People remember faces more easily and it helps them to feel at home on your website or blog. So if they feel at home, for sure they will visit you more often.
Call to action
If you expect your visitors to react on your blog , ask them for their response, Imagine the value for other visitors if they can not only use your wisdom and vision on the hair extensions business but if it is enriched with the ideas of others your blog really has value. So ask their feedback in a clear call to action. The great thing is everybody will learn from it, so you start a kind of community around your brand.
Make sure there is no doubt of what the goal is of your call to action.
Newsletter
There she is again, the newsletter, this is a great tool to share what’s new on your website with visitors who had been on your website before. If you have a special offer, or a re-lauch, use your newsletter to share it with your subscribers.
If you offer your first time visitors a premium to sign up, you have a good chance the number of email visitors will grow week by week. Offer a discount coupon, or a small conditioner if they sign up.
Make sure to do a follow up, some mail providers have the option to wrote several mails in advance, so your subscribers will automatically receive a constant flow of newsletters. Aweber has a free booket with tips on “what to write in your emails“.
Watch out, sometimes when I subscribe to a newsletter, after the sign up I do not receive anything anymore. That’s a waste of time, both for the visitor and for you. So if you add a newsletter to your website or blog make sure there is a follow up.
Social Media
In real life if people talk about you, they will not forget you and the same goes for social media. Be present on social media and you do not only communicate like one direction but really engage with your followers. Listen to what they tell and post and interact.
If the conversation and interest is genuine, these followers will also check on your website if you post an interesting story, blog post or offer,and the become a returning visitor.
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Make extra cash every month is possible even if you are not willing to give up the certainty employment offers you or you just like your boss too much. What about start selling hair extensions?
A hair business can be perfectly done besides a day time job, and it will still offer you the possibility to build a network of nice people, your customers, to work with the best material on earth, human hair extensions, and let’s not forget to make extra money.
Follow the steps below and in a couple of months you can travel to exotic places, buy some extra clothes, shoes or bags, or just eat an extra steak a week in the best restaurants.
How can you make extra cash at hand selling hair extensions?
Step 1 pick 3 salons in your area
The first step is to find 3 salons in your area that do not sell hair extensions to their clients yet. Some salons did not think about it yet, think it’s too much hassle or had bad experience selling hair extensions long time ago. Offer them your services, you will make sure there is always enough stock, guarantee the quality of the hair and very important will do the marketing. Everything based upon no sale, no pay. So zero risk for the salon, so there is nothing to withhold them to accept your offer. Because they do not run any risk, you can negotiate a higher margin. So for every hair extensions sale you pay the salon owner a referral fee.
Step 2 get 2 hair extensions suppliers
Now you get a good hair supplier, that is willing to give you a good price and more important a constant quality of the hair extensions. Imagine you buy from an Indian or Vietnamese hair supplier. There are many smaller suppliers that want to benefit from the increased demand in the United States and West and East Africa, so you can negotiate a good price with them. Make sure to keep a good eye on the quality of the hair extensions and agree on payment through PayPal. This will allow you to block the payment in case the supplier offered a bad quality of hair, because you do not want to risk your cash do you? Make sure you get at least two hair suppliers and mix the hair if possible. This will reduce your dependence from your supplier so you can keep on selling hair extensions even if one of your suppliers has delivering problems.
Step 3 Make the sales card
Help the salon owner to prepare a sales card, a little plasticized piece of paper, that tells the owner everything about the hair extensions, the origin, the maintenance, a small story about the company behind it and the prices. This card should handle all questions the salon owner or their clients will have. Make sure to organize a regular update of the content of the card, so any new question, if relevant, will show up on the card. Do not forget to leave your contact details on the card.
Step 4 Market the hair extensions
The best part is the marketing. Because you use the salons to market your hair, instead of keeping your inventory at home in a storage room, you keep the hair where the most eyes will be looking at it, at the salon. Just the fact the hair extensions will be in front of any customer in the salon the demand will increase, and you can be sure there is only one thing on the mind of these customers, looking great with the best hair possible. This is the best thing for people like you selling hair, to confront your potential clients with the product they want at the time they think of it.
Step 5 keep the ball rolling
Now you have a hair selling business, you sell using the ambiance of the salon, split the revenue with the owner and you control the hair you receive from the hair extensions suppliers. Arrange with the salon owners to refill the stock before or after your office hours so you can keep an eye on your products and keep a warm relation with the salon owners.
Step 6 Let’s party.
If you are happy with the cash you make on the first five steps, great and no need to do more.
But if you want to give your customers a real experience, why don’t you organize a hair extensions party. Make a nice event around hair, beauty and wellness. Make some awesome looking flyers to hand out in the participating salon. If you organize the party together with another beauty business, like nail studio, wellness club, you can give the loyal clients of the salon something very special and something they will certainly talk about. Before and after the party and what great marketing that is for the salon and for you.
Step 7 count your cash
On a regular basis you should do the books and calculate your expenses and your sales so you can see how much extra cash you made the last month. You will see over time the income will grow, and if you get more and more experienced you can consider to add one or more salons to your network. But do not forget, you only wanted to start this next to your day time job. If you are interested to earn some extra money, that can easily be around 1,000 or 2,000 USD a month, get our All-IN-ONE hair business package with guide and start.
Selling hair in New York has great opportunities for salons and other beauty shops. Offering hair extensions, next to your hourly based fees is a great way to broaden your revenue base.
A light survey on internet shows the demand for Hair Extensions in New York is still growing,
What are your New York based clients looking for?
To get the attention of the right audience, you have to make sure you offer the products they are looking for, so what are your potential clients looking for?
The top of the mind of your clients are, hair clip extensions or clip in extensions, human hair extensions and feather extensions. The source of this is Google trends where you can find the most used search terms for a specific region or city. So if you are selling hair in New York you can use this to figure out, as a start what your potential clients are looking for.
The next step is to use Adwords from Google. This tool you can also use before you place any advertisement, so it’s a great and free research tool. Use the Keyword planner to find out what the search terms are people are looking for.
The great thing is, you can fine tune your search on the level of your own city, so if you are selling hair in New York, fine tune the search volume to New York.
You’ll find out all the above mentioned search terms, like hair clip extensions or clip in extensions, human hair extensions are very competitive, so many web shops use these words. But no problem, now all you have to do is to check for a great supplier and in the meantime start a campaign around all or some of these products.
Use a blog campaign template, we developed one that helps you to plan your campaign of blogs or newsletter postings to let the world, or New York, know you have in store what they are looking for. The template helps you to communicate in an organized way your message about products.
If you use the template not only for the exact search terms, like clip in extensions, but also search terms that are similar to this you will reach many more potential clients. For clip in extensions, think of Searches related to clip in extensions, so place some blog posts about:
how to put in clip in extensions
clip in hair extensions
where to buy clip in hair extensions in stores
tape in extensions
hair clip ins
thickest hair extensions
But you can add any other related search term.
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