Aug 28, 2016 | Get Help
Passionate about hair? Make money with hair extensions blogs
This morning in Church I learned one has to be humble in life. If you are invited on a party, it’s better to take the least comfortable seat instead of the chair next to the host. True, but I see too many times the opposite happens. People who have something to tell, do not even show up on the party! And that’s a waist of talent and energy!
Weekly I read at least 20 to 30 emails or I have the same amount of Skype calls. Mails or calls from people who share their struggles and ideas with me. All about the start of their hair business.
I love to answer their questions. I prefer the Skype calls because it allows me to really connect. It allows me to start a conversation and to figure out what is holding people back in becoming successful and to earn money in this beautiful industry.
You know what?
In most cases these people have great ideas, have the passion to make people look and feel good or they are just awesome people to talk with. In the conversation they really make me enthusiastic and they inspire me with their energy, ideas and talk. I mean people who work together with others, people who talk full of passion about a possible niche in the hair market or women who want to start a hair business to empower others.
At the end of the call there is so much energy, and most start their own business or hair extensions blogs or YouTube channels. They just needed a chat with somebody else, to share their ideas and … to start.
Please start the world is waiting for you!
But what with the people who do not call me or somebody else to chat about their hair ideas?
How many ideas stay below the surface?
How many inspiring people keep on dreaming only because they do not share their ideas with others?
To all these women I want to say, or shout of needed. “If you have a great idea to start selling hair or you want to inspire others through your hair extensions blogs or vlogs. Please start! The world is waiting for you, really.
Start your hair store, or inspire others with your hair extensions blogs or vlogs, inspire other women or men to look and feel good, anything but please do not wait no longer!
Inspire others with your passion for hair and earn money while you make others happy.
Now it’s your moment of fame and claim your name!
Aug 21, 2016 | Canada
3 Reasons why you should start a hair business in Canada now!
Hair Business in Canada is growing and not all seats are taken, so if you move fast there is still room for you.
How to be sure there is an opportunity for a Hair Business in Canada
There are two ways to see if there is a growth market, first of all the talk of the town, where do people talk about and the other are the cold facts, the statistics.
The first reason
Let’s start with the first, where do people talk about? If you are in the mall, the beauty salon or attending an event in Ontario, Alberta or Quebec, where do people talk about? Indeed, the lack of a good hair supplier!
But this is a limited group of people, how many women or men with interest for hair you speak on a day? Okay, let’s see if we can hear what a bigger audience is saying, or actually looking for!
To widen the population, you can use Google Trends, check if what the people in your city or state say they are looking for, is reflected in their searches on the internet. The last 12 months you can see a high interest for Hair Extensions in, Newfoundland and Labrador, Alberta and Saskatchewan.
The second reason
To validate this interest in hard dollars, it’s good to check the website of Statistics Canada. Here you can learn the expenditures in Health and of Personal Care stores, including haircare and hair extensions, has shown a 7.7% increase in June 2016 measured against last year. And in June also up against last month.
Another interesting statistic is the growth of Domestic consumption of hair extensions, both human and synthetic. The graph shows the month over month increase of demand by consumers in Canada.
The third reason
Every year around Christmas time a lot of people start their hair business because they see the huge interest for looking and feeling good. They want to benefit from this demand, but they are too late. Start your hair business in the summer and enjoy the end of year sales. So, start now to be ready to get your share of the hair business in Canada.
by Stefan Franken | July 17, 2015 | Get Help | 0 Comments
X-selling or UP selling hair Selling hair is like a sport. You always must be at the top of the game. First you must present your hair and beauty products in a way that your client feels your hair is the solution for her hair problem. Once you succeeded in that, your...
by Stefan Franken | December 15, 2016 | Find Hair | 9 Comments
Save time and start selling hair with hair at good and competitive price from hair extensions suppliers from all over the world
by Stefan Franken | August 17, 2016 | Sell Online | 0 Comments
Men are the weaker sex, no doubt about that. Okay to know as a woman your life expectations are better, but did you know men can help you selling hair bundles?
Learn how the muscle bundles can help you selling hair bundles
Aug 20, 2016 | Get Help
Sell bulk hair extensions as distributor or as your own boss?
You want to start selling bulk hair extensions, but you do not know where to start? You want to start selling bulk hair extensions online, and to keep the investment little? You first want to see how the business progresses?
You can start to sell bulk hair extensions using distributor firms like Pure Remy, Mayvenn and similar hair extensions marketing concepts for distributors. Or you can start your own hair business.
Why are you in this business?
Yeah, why are you in this business? It’s very important to have an answer on this question. Regardless if you want to sell for a corporation like Pure Remy or Mayvenn or if you want to be your own boss.
Think about your mission. Your goal to make people feel self-assured, to work with customers you can look and feel gorgeous and with a focus on a certain fragment of the overall hair market. If you do not have this clear, it will be very problematic to:
– Make the right choice to start your own business but also
– To know if you are accomplishing your goals
So, first think about what you want to accomplish if you sell weaves, wigs, clip ins or bulk hair extensions. Where you want to be with your business in say three years from now?
Are you a distributor?
It is very thinkable to become a distributor for companies like Pure Remy or Mayvenn and that these concepts will work for you. These firms are fixated on selling hair and you are going to help them to grow their brand. You will not be your own boss, because:
– you will invest in their brand name not your own name
– They will tell you how to market the hair, following the campaigns that works for their large number of clients, and not focused on your clients and leads
– They give you the prices range, so no tailor made prices for your own customers
So,
it will not be possible to build up your own brand and
you cannot focus 100% on your market niche, the people in your community you want to sell bulk hair extensions too.
But you get a lot of backing, webinars about promotion and selling and you become participant of a big family of other distributors selling hair extensions.
So, your initial investment is restricted, but the upward potential, the revenue of all your effort you have to share with the company.
Get eBook to Start Your Own Business
Are you your own boss?
You have been thinking quite some time to sell hair extensions, to have a loyal community of women, or men, you can attend to and who will come back to your store because they like your brand, your service offering and your hair extensions, in other words they like you!
If you do not want to follow the procedures of others, but you want to work for your own company and keep the earnings for yourself, it’s better to launch your own brand of hair extensions. Purchase bulk hair extensions and manufacture your own brand, buy good weaves or clip ins and sell them in your own store, under your own conditions that fit your ideal clients the best.
You decide!
Two options to start selling hair extensions, with different levels of freedom to be your own boss and to make money, you become a distributor or you become your own boss.
If you want to start your own business, check our eBook
Aug 19, 2016 | Sell Online
You started a gorgeous hair business, but demand lacks hopes for some time. It seems there is no growth and lately new hair stores opened their doors in your market. Your hair market is saturated. What can you do?
What is a saturated hair market?
If in a marketplace, a place where people buy and sell hair extensions and services, the available supply of goods falls short of buyer demand. Marketing experts will say this hair market is saturated. The reason can be:
- Too many participants or
- People turn their back to artificial hair integrations and go natural
- The demographics change, more elderly people, etc.
All this will limit your profitability and potential to grow. Should you accept this or not?
Examine the situation
Unless you earned plenty of money to retire, you do not have to take your hair market is saturated. Do not make decisions overnight, but take your time to first analyse the situation.
What is the real cause of the absence of demand?
Analyse the market, use google trends to understand what is still in demand and what not anymore. Let’s take Arizona for example. Learn from Google trends, where one can see the queries people key in the search bar.
Select first the geography, in our case Arizona and start with Hair Extensions as search term. This shows indeed a deteriorating trend. Indeed, the hair extensions market is saturated! But now you have to be original, look for other search terms of developments in the hair market people might start looking for.
Perhaps more people go natural, so relate with natural hair or similar terms. Or perhaps the demographic evolutions bring more elderly people with hair loss. Or people are more attracted to wigs. You have to play with this for some time and compare the several possibilities. See the first analysis of the hair market and see what the possible alternatives.
Take your time to analyse, and use several alternative search terms.
If you found a mounting search term, do not change your service offer just like that but analyse the rivalry, who is the competition, what is their service offering. Do a market survey to understand what customers in this market like and do not like about the current providers or salons.
This will show you new commercial opportunities in your saturated hair market, so define your ideal client and start selling again.
For ideas see my previous post about #BackToSchool, specific markets and the LGBT community for example.
Aug 18, 2016 | Get Help
How to start a weave business for the LGBT community
Your hair sales lack behind, despite all marketing effort. How to start a weave business that grows again?
You can look for new opportunities, enter new markets. Many hair stores and salons focus on women only, but business opportunities can only be found if you take another junction. Look for another audience to start selling hair. If you found another audience it is very important to tailor you marketing messages for this new audience on Facebook, Instagram or your website.
How to start a weave business for the LGBT community
How often do you focus on the LGBT community? This is a fantastic community with Lesbian, Gay, Bisexual and Transgenders. They are very sensitive for the latest trends in beauty and hairstyles. For sure, when Bruce Jenner transformed into Caitlyn Jenner, her focus was as of that moment much more about hair. Open your store for them, or better start a dedicated LGBT brand. Follow the events, their role models and adapt your broadcasts for this target audience.
It will not only help more people to feel more confident, it will also make you more unique. Your unique selling proposition will help you to get noticed in the hair market, Both in and outside the LGBT community.
How to set up you dedicated hair store
If you want to know how to start a weave business for the LGBT community, your need to:
1. Meet and greet people from this community
It is important to understand your target audience. First to understand their needs and to focus your marketing messages with the right content and proper context. But also to expand your network in this community.
2. Set up a hair store that will get noticed
Do not mix your current store with the store for your new market. You have to be sure you send a message, both in content and context, your target audiences will understand. Better to have a separate store for your new growth market, the LGBT community. This focus will help you to get the attention of your target audience.
3. Find hair suppliers who can supply the quality needed
Now you understand the needs of your target audience, the LGBT community, it is easier to find the right hair suppliers. Invest in a good relationship with your hair suppliers.
4. Market your new brand
Launch your new brand with a big party. Make a lot of noise, because a new brand, with the focus on a special community, will only grow if your target audience supports it. Become the talk of the town, and see your sales grow!
Open your store now and boost your sales
If you found a mounting search term, do not change your service offer just like that but analyse the rivalry, who is the competition, what is their service offering. Do a market survey to understand what customers in this market like and do not like about the current providers or salons.
It will not only help more people to feel more confident, it will also make you more unique. Your unique selling proposition will help you to get noticed in the hair market, Both in and outside the LGBT community.