Aug 11, 2016 | Sell Online
Hair Extension Business Cards do the trick!
Do you have business cards for your hair extension store? Or do you believe, in the age of iphones, only electronic business cards will do? If you believe the latter, you will miss the opportunity to win a potential client, after your elevator pitch. And why would you?
Elevator pitch
You are the best marketing tool of your hair extensions business. Every day, when you go out you have the chance to show people your gorgeous hair. You do have your own brand installed, right? The great news is women who are searching for fresh hair, are very focused on the hair and hairstyle of others. So if somebody is admiring your hair, it’s the moment you must be ready for.
Depending on the circumstances you will undoubtedly not have more than only a few minutes, a few minutes to tell about
- your mission in the hair Bizz,
- the story of your hair,
- how you make people look and feel good and
- the experience you sell.
This is a one of lifetime opportunity, so your professional success depends on your elevator pitch. A story about your brand and the hair in a few minutes, enough to share in an elevator.
She will forget you, unless…
If you finished your pitch, the potential client will continue her journey, with only the impression of your hair and your story to remember. How much will she recall after 10 minutes, or even 5 minutes later in a world full of impressions, news, tweets and all the other things that will push the memories of your pitch and your hair far away in the back of her mind.
What to do, knowing your hair is lavish and your pitch is like a rap to keep the attention, till the moment she is ready to buy?
This is how she will remember you
Now comes your second 
best off line marketing device, your hair extension business cards!
Do not run to vista print to print your name and address on any piece of paper, but invest some time and money in a card that represents your hair extensions business.
There are many options, even wood, plastic or metal. Imagine the astonishment for your potential clients to feel another texture than paper. And texture is one of the key features of hair. Believe me she will remember you even longer!
Or what about a very creative design on paper. Visually captivating designs imprint on a person’s memory deeper than dull or plain designs, so again she will remember you and your beautiful hair much longer.
And if you still believe in the age of smartphones and google, paper business cards will be less effective in the hair extensions business, what about a business card in the style of a google search, using the key words you rank for on Google?
Claim your name, otherwise everything is for nothing
My last guidance, do not forget to claim your brand name as domain otherwise all your struggle of getting new clients on-board will be for nothing because the women or men who fell in love with your hair will end up in the wrong store. So claim your hair brand name!
Aug 7, 2016 | Sell Online
Time management for hair store owners
Last week I spoke a nice woman, let’s call her Sandra, and she was the proud hair store owner. We had a chat about the business opportunities in her market. She wanted to grow her business, sales have been lacking behind expectations.
We discussed how she could, next to her online store, organize some events, with local hair salons or at the home of some of her clients. The hair business is all about trust and with an online store it’s not always that easy to convince your visitors to buy your hair.
It helps to market the hair, if you wear it and show it on public events, but also if you organize special events for your existing clientele who can invite their friends.
Sandra was enthusiastic, but she hesitated also. She told me she was five people in one, since she started selling hair. She was:
- in charge of the inventory, looking for suppliers and checking the hair
- dealing with customers as sales person
- busy with the payments and bookkeeping
- very busy trying to be social on Facebook, Twitter and Instagram and
- all the other stuff a shop owner has to do
and now she needed to organise events?
It was just too much, she admitted it was a good thing to do, but Hey she was not with 5 people, it was only her!
I gave her some advice on time management, sometimes you need to spent time to win time.
Time management is about organizing and planning the tasks you have to do, so even if you are not 5 people or more in one, you still can much more than only one person can do.
First of all, do your brains a favor
Your brains keep track of everything you have been doing, are doing and will be doing in the future. A great way to relax your precious brains is to make use of an agenda, and other filing system. This can be on paper or in the cloud, as long as you register your appointments a.s.a.p. in that calendar. Things to do for a client, do not keep it in mind, but place it in your calendar, client file or customer relations management system.
Free up space in your brains, because instead of remembering all the things to do, you only will remember to check on a regular basis your calendar or customer relations system. Do you see the benefit of time management already?
Make appointments with yourself
What you do if you have meetings with clients, or suppliers? You block time in your agenda, nobody will disturb you anymore at that time of the day. So you can focus on the meeting. Perfect and very productive. But why you do not block time in your calendar for meetings with the boss of your hair store? If you have to prepare a new marketing campaign, why should it be of less importance than a meeting with a client? Block the time in your agenda to think, research, analyse and plan your marketing campaign. This will increase the productivity of working on that campaign, and the result will be much higher than when you do it in between other important things.
Use every second if it’s your last
The world is mobile, your clients visit your website while they are stuck in a traffic jam, order the hair will they wait for their kids to leave school. What about you? If you have to wait in the shop to buy office supplies, what do you do? If you have to travel and you have some time between two connections? What do you do? You quickly call that client who you couldn’t call earlier, right?
Wrong, your client is the most important person in your business life, sorry boss. So she or he deserves your full attention and preparation. Instead to make quick unprepared call with your client, better to use the time in between other things to prepare your campaign, to eavesdrop on people talking about hair or other stores. Make notes to use later and your marketing campaign will be much more enriched. Call your client when you are back in the office or store and read the files before you call.
If you still lack time, and you want to grow your business with a marketing campaign more social media presence or any other support to grow your business call your coach. You are not alone!
Aug 1, 2016 | Find Clients
Do Not Sell Your Hair to Afro American Women
This advice, I give to most of my callers. Do not sell your hair to Afro American women! Why? Because that is what 75% of the hair sellers in the United States are doing already. You have to be unique.
To define your market niche, your own special place on the big market, this broad, will only work against you. A market of nearly 8 million potential clients, the dream of every business women or men in hair, but how will they ever find you?
If I write “Do Not Sell Your Hair to Afro American Women” I mean, you have to be more precise if you position yourself on the hair market. Potential clients will notice you only with a clear focus. Because let’s be honest, there is not one homogeneous hair market where you can Sell Your hair to Afro American Women. This is a market with, I estimate 8 million small markets, because they are all individuals and they all deserve a special treatment for their own special needs.
Should I focus on only one person?
Yes, and No.
Yes, if you service your clients, you should focus on the individual in your store or online shop. Give her the best possible personalized service possible
And No, if we talk about your marketing message, what are you going to communicate and through what channel? Within the group of Afro American Women, you have to look for individuals who have a common ground. This can be:
- A geography, your state or home town
- Cultural background
- Education, sports or Industry they work in
- Special Interests, did you know The Real Housewives of Atlanta has nearly 3 million fans?
- Anything that bonds people
A great help is the Ideal Client Template, this template will help you to define and find the buying persona who is looking for hair. She will meet your offer through your marketing channels because you know at what channels she is looking for hair and how. The template is part of the all-in-one hair business package, complete with samples, coaching and a step by step guide.
Shouldn’t I sell hair to other people anymore?
It does not mean you should not sell to others anymore, you can still sell your hair to Afro American Women, to all 8 million. Every sale is a sale! But you have to focus your messages on a special group. Now you can share content of topics your potential clients are interested in, besides hair extensions. Now you know where to go to meet your potential clients. This will help you also to rank higher in Google, because there are 8.5 million results if you search for Afro American Women and only 5 million for Afro American Women Real House Wives of Atlanta. Still a lot, but less!
Less is more! More Focus More Sales
Now you decided to put a focus in your marketing, you will notice less is indeed more. You will be able to reach much more people, people with interest in what you have to tell and the hair you have to offer. So Do Not Sell Your Hair to Afro American Women and sell more hair to Afro American Women you know more about.
You have a dream to launch your own hair store, or your hair sales are lacking behind expectations. What can you do? Give it all up and let others succeed? Wouldn’t it be great to talk for 10 minutes with somebody who not only understands the hair extensions business, but who can help you with advice too?
You are not alone, you can always app me, I have blocked some time in my calendar already. I am waiting for you! App me or leave a comment under this post!
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best off line marketing device, your hair extension business cards!
