Dec 29, 2016 | Sell Online
Buy today, or you’ll never buy in my hair business anymore!
When was the last time you told a visitor “do not come to my hair business anymore”?
You might think, never, but you might tell this more often than you know. Not direct in the face of your client of course, or at least I hope not. But by not following up. If somebody only came to ask for information, or asked for your price-list. What happened after this?
These visitors are very valuable for your business, they know about your hair business, they have found you on the internet or in town! Now it’s up to you to make them never leave your hair store anymore!
You want to know how to welcome people to my hair business?
Offer your first-time visitors the content they are looking for. Beautiful pictures, interesting stories about hair trends, or frequently asked questions. Make sure you have content for newbies and for experienced buyers.
How can you share this content?
Open a blog on the website of your hair business, or launch your own hair store newsletter. Make a campaign calendar and publish your content once a week.
Do you like to read the latest news? The visitors of your website too. Nearly everybody loves to receive the latest news. This is the reason so many people sign up for a newsletter. And that’s great because you can deliver the content they need in their own inbox.
A newsletter “My hair business” can be a first step of a beautiful relation between the visitor and your company. A stranger who visited your website, now becomes a lead, a potential buyer of your hair.
No nameless visitor in your Google Analytics Statistics, but a person with a name and location.
Make sure you welcome this new lead, and reach out to offer more support. The best time is the moment they signed up for your newsletter. Write them a small welcome note and offer to help them with their most urgent challenge when buying hair.
What about a client who asked for a price-list?
Many times, you might get a mail or app for the price of your hair. You respond and then silence. No reaction anymore.
Do not get disappointed and turn your back to this person. There might be plenty reasons somebody doesn’t respond. From family crisis to too many emails in their inbox. Nothing to do with you, and nothing wrong with your hair. No reason to get frustrated. But all the reason to keep on investing in this lead.
Try to get more insight of the client at the first contact, add a contact form on your website and add a question on their social media. Start to follow them and interact. Social media is a great excuse to knock on somebody’s door without them getting annoyed. Do not shout,” Hey buy my hair” but engage with them.
A great way to make a next step in the relation between you and this lead.
When do you start your own newsletter to turn strangers into warm leads?
Dec 28, 2016 | Sell Online
Working Mothers from all over the world!
I need your help. With this post, I ask all working mothers selling hair, how they combine young kids in the house with work at home.
I have a dear friend who sells hair from the house, and she has a gorgeous 5 years old princes. Thanks to the holidays, her daughter is not going to school and is home all day long. That’s not a problem of course. In fact, it opens the possibility to spend more time together, quality time.
But the other side of being a working mother is the commitment to your clients and your company. Sometimes this is not that easy to combine, to put it mildly.
Last summer I shared a post about how to manage work and kids during holidays, but that was summer! Sun, nice weather and everybody happy. I can tell you the options to distract and entertain your 5 your old, are much less in winter. Especially when the winter comes with a lot of fog. Kids and bad weather is a totally different story! Right?
Dora the Explorer
My friend has used all the options, even Dora the explorer came to help. But after 3 hours or more watching cartoons, as a parent, you want your child to change focus. Go play with a doll, or any toy. Or be creative and paint a nice drawing for grandmother.
All these options sound like great solutions. But now suddenly your little princess really starts to act like a royalty. Was she able to watch cartoons all by herself, now she wants you to join in the play. Or she wants to make the painting only if you make a drawing for her too.
You are the parent, but ..she makes more noise
And that was exactly not what you had in mind! Now you play your role as a parent and you say no. You play the nanny’s playbook and tell her “No, you must play alone, because mummy is working”. Great, you feel relieved and even proud of yourself.
Too bad this feeling only lasts for 3 minutes, because now you must deal with a crying descendant. Later she will impress the audience of the opera, but today she is ruining your day. You have mixed feeling, regret, but also impotence, how to solve this?
And now, after all these words, I turn to you, working mothers, Because the friend does not exist and I am the one having trouble to keep the kids quiet during these holidays. What can I do? How do you tackle this, what did your mother do. I am open for any solution. Please leave a comment under this post, I really appreciate your support. Help!
Dec 21, 2016 | Understand your data
Grow your hair business faster sell more than $ 4,000 a month
“i recently just started with this hair business and i think I am struggling mostly with marketing my business and growing it into something bigger. I feel that it is not growing fast enough. I am in a process of setting up a website in hopes that that will help that business get bigger so some tips would be great.”
This question I received by email from a hair store owner in South Africa, and I must tell you, this is not the first time I receive this question.
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Set Goals
As business owner, it is very important to set goals. Goals that define when and how much you want to achieve your targets. When is about the time, this year or 4 hours a day. How much can be about the money you want to earn, or the number of visitors to your website.
My first response, after I get the question, is how fast you planned to grow your hair business?
What was your goal and how did you think you would achieve this goal?
Suppose as an example, you want to sell $ 200 a day, or $ 4,000 a month. This can be a great goal.
But there is a calculation behind this sales projection. This $ 4,000 can be 10 clients buying for $400 hair, or 20 clients with an average order size of $ 200. You can even get one level deeper and predict the kind of items. Brazilian, front closures, etc.
How many clients did you plan?
Let’s start with the first level of the calculation, the number of clients and average order size.
I assume you have set your Ideal Client. The person you want to engage with so they will buy your hair. Let’s say, this Ideal Client is used to buy hair at an average expense of $ 200.
Now check the following:
– Do you have all the hair in stock? If your client orders but you do not have the hair in stock, you will not make your $ 4,000. Work on a plan to have enough hair in stock, or schedule a call or WhatsApp with any client who orders hair you not have in stock. Explain what happens and tell them you will re-stock soon. Tell them they will not only get a notification, you also offer a discount on their next order. And sign them up for your newsletter.
–
How many visitors do you need for one client? If you are selling hair, you will see in your analytical tools many people might visit your site, but only few buy the hair. Calculate monthly how many visitors you get on your site and how many clients order hair. This will tell you the average number of visitors you need for one sale. For example, if you have 2,000 visitors a month and 10 clients in a month, you know you need 200 visitors more to get one extra client and to grow your hair business faster.
– Do you clients purchase for less than $ 200 as foreseen? Try to optimize the buying experience with some cross or up selling. Free shipping for all orders above the $ 200. Or offer a 10% discount for the next order for every order above $ 200. I am sure you can find more attractive options. Make sure to use a clear call to action, a big yellow button that offers free shipping for orders above $ 200 up if they have $180 in their shopping cart.
Now you can see exactly where you must focus on.
Do you get too little clients in? Work on your content to get more relevant visitors.
Or if your average sales is too low, go for interesting cross selling offers with the interest of the client in mind.
You want to know what products to sell to grow faster!
You can dive more into the business by going one level deeper, the kind of items you sell. If you want me to write and publish a new post about how you can grow your hair business faster with the right products, just leave a comment under this post.
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