Buy today, or you’ll never buy in my hair business anymore!

Buy today, or you’ll never buy in my hair business anymore!

Buy today, or you’ll never buy in my hair business anymore!

When was the last time you told a visitor “do not come to my hair business anymore”?

You might think, never, but you might tell this more often than you know. Not direct in the face of your client of course, or at least I hope not. But by not following up. If somebody only came to ask for information, or asked for your price-list. What happened after this?

These visitors are very valuable for your business, they know about your hair business, they have found you on the internet or in town! Now it’s up to you to make them never leave your hair store anymore!

You want to know how to welcome people to my hair business?

Offer your first-time visitors the content they are looking for. Beautiful pictures, interesting stories about hair trends, or frequently asked questions. Make sure you have content for newbies and for experienced buyers.

How can you share this content?

Open a blog on the website of your hair business, or launch your own hair store newsletter. Make a campaign calendar and publish your content once a week.

Do you like to read the latest news? The visitors of your website too. Nearly everybody loves to receive the latest news. This is the reason so many people sign up for a newsletter. And that’s great because you can deliver the content they need in their own inbox.

A newsletter “My hair business” can be a first step of a beautiful relation between the visitor and your company. A stranger who visited your website, now becomes a lead, a potential buyer of your hair.

No nameless visitor in your Google Analytics Statistics, but a person with a name and location.
Make sure you welcome this new lead, and reach out to offer more support. The best time is the moment they signed up for your newsletter. Write them a small welcome note and offer to help them with their most urgent challenge when buying hair.

What about a client who asked for a price-list?

Many times, you might get a mail or app for the price of your hair. You respond and then silence. No reaction anymore.
Do not get disappointed and turn your back to this person. There might be plenty reasons somebody doesn’t respond. From family crisis to too many emails in their inbox. Nothing to do with you, and nothing wrong with your hair. No reason to get frustrated. But all the reason to keep on investing in this lead.

Try to get more insight of the client at the first contact, add a contact form on your website and add a question on their social media. Start to follow them and interact. Social media is a great excuse to knock on somebody’s door without them getting annoyed. Do not shout,” Hey buy my hair” but engage with them.

A great way to make a next step in the relation between you and this lead.

When do you start your own newsletter to turn strangers into warm leads?

Working Mothers from all over the World, Help Me!

Working Mothers from all over the World, Help Me!

Working Mothers from all over the world!

 

I need your help. With this post, I ask all working mothers selling hair, how they combine young kids in the house with work at home.

I have a dear friend who sells hair from the house, and she has a gorgeous 5 years old princes. Thanks to the holidays, her daughter is not going to school and is home all day long. That’s not a problem of course. In fact, it opens the possibility to spend more time together, quality time.

But the other side of being a working mother is the commitment to your clients and your company. Sometimes this is not that easy to combine, to put it mildly.

 

Last summer I shared a post about how to manage work and kids during holidays, but that was summer! Sun, nice weather and everybody happy. I can tell you the options to distract and entertain your 5 your old, are much less in winter. Especially when the winter comes with a lot of fog. Kids and bad weather is a totally different story! Right?

 

Dora the Explorer

My friend has used all the options, even Dora the explorer came to help. But after 3 hours or more watching cartoons, as a parent, you want your child to change focus. Go play with a doll, or any toy. Or be creative and paint a nice drawing for grandmother.

All these options sound like great solutions. But now suddenly your little princess really starts to act like a royalty. Was she able to watch cartoons all by herself, now she wants you to join in the play. Or she wants to make the painting only if you make a drawing for her too.

You are the parent, but ..she makes more noise

And that was exactly not what you had in mind!  Now you play your role as a parent and you say no. You play the nanny’s playbook and tell her “No, you must play alone, because mummy is working”. Great, you feel relieved and even proud of yourself.

Too bad this feeling only lasts for 3 minutes, because now you must deal with a crying descendant. Later she will impress the audience of the opera, but today she is ruining your day. You have mixed feeling, regret, but also impotence, how to solve this?

And now, after all these words, I turn to you, working mothers, Because the friend does not exist and I am the one having trouble to keep the kids quiet during these holidays. What can I do? How do you tackle this, what did your mother do. I am open for any solution. Please leave a comment under this post, I really appreciate your support.  Help!

 

Grow your hair business faster sell more than $ 4,000 a month

Grow your hair business faster sell more than $ 4,000 a month

Home 9 2016 9 December

Grow your hair business faster sell more than $ 4,000 a month

“i recently just started with this hair business and i think I am struggling mostly with marketing my business and growing it into something bigger. I feel that it is not growing fast enough. I am in a process of setting up a website in hopes that that will help that business get bigger so some tips would be great.”

This question I received by email from a hair store owner in South Africa, and I must tell you, this is not the first time I receive this question.

Get the all-in-one hair business package, complete with hair samples and launch your own hair store now

Set Goals

As business owner, it is very important to set goals. Goals that define when and how much you want to achieve your targets. When is about the time, this year or 4 hours a day. How much can be about the money you want to earn, or the number of visitors to your website.
My first response, after I get the question, is how fast you planned to grow your hair business?
What was your goal and how did you think you would achieve this goal?
Suppose as an example, you want to sell $ 200 a day, or $ 4,000 a month. This can be a great goal.
But there is a calculation behind this sales projection. This $ 4,000 can be 10 clients buying for $400 hair, or 20 clients with an average order size of $ 200. You can even get one level deeper and predict the kind of items. Brazilian, front closures, etc.

How many clients did you plan?

Let’s start with the first level of the calculation, the number of clients and average order size.
I assume you have set your Ideal Client. The person you want to engage with so they will buy your hair. Let’s say, this Ideal Client is used to buy hair at an average expense of $ 200.

Now check the following:
Do you have all the hair in stock? If your client orders but you do not have the hair in stock, you will not make your $ 4,000. Work on a plan to have enough hair in stock, or schedule a call or WhatsApp with any client who orders hair you not have in stock. Explain what happens and tell them you will re-stock soon. Tell them they will not only get a notification, you also offer a discount on their next order. And sign them up for your newsletter.

Would You Like to Make $ 30.000/month for Only $ 29/month?

How many visitors do you need for one client? If you are selling hair, you will see in your analytical tools many people might visit your site, but only few buy the hair. Calculate monthly how many visitors you get on your site and how many clients order hair. This will tell you the average number of visitors you need for one sale. For example, if you have 2,000 visitors a month and 10 clients in a month, you know you need 200 visitors more to get one extra client and to grow your hair business faster.

Do you clients purchase for less than $ 200 as foreseen? Try to optimize the buying experience with some cross or up selling. Free shipping for all orders above the $ 200. Or offer a 10% discount for the next order for every order above $ 200. I am sure you can find more attractive options. Make sure to use a clear call to action, a big yellow button that offers free shipping for orders above $ 200 up if they have $180 in their shopping cart.

Now you can see exactly where you must focus on.
Do you get too little clients in? Work on your content to get more relevant visitors.
Or if your average sales is too low, go for interesting cross selling offers with the interest of the client in mind.

You want to know what products to sell to grow faster!

You can dive more into the business by going one level deeper, the kind of items you sell. If you want me to write and publish a new post about how you can grow your hair business faster with the right products, just leave a comment under this post.

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Where to get the hair extensions at a good and competitive price

Where to get the hair extensions at a good and competitive price

Update: Dec, 22nd 2017

Where to get the hair extensions at a good and competitive price?

Many of you do take the time to let me know where they struggle with starting a hair store or running a business. When I receive a response, I commit myself to respond if possible the same day.

This week one of the questions was “Where to get the hair extensions at a good and competitive price?”.

How to know what is a good and competitive price?

This question has two elements:

it’s about the hair extensions, and

the price.

These two are related, because most people do not want bad quality hair extensions and cheap. Even if you want to help clients with smaller wallets, you always look for the hair extensions with the best quality.
To answer the question about the good and competitive price, you need to analyse two places of the market.

First you must talk with your ideal client. This is the client you want to service with your hair and hair products. Only she can tell you what a good price is. Always in relation with the quality of course. Meet your ideal client in the mall, at places where she likes to be, could also be the city, a fitness centre or even the Spa. Tell her you want to bring the best hair on the market for her and she will share all her wishes and ideas. Believe me, people like if somebody is interested in them.

Spy on other hair stores

To know if the price is competitive you need to start to check on the competition. The other hair stores in town or on the internet. It’s not easy to compare hair online, because you do not feel and compare the hair. But you will have an idea about the retail prices of hair, the special offers they have and other conditions. Shipping or Payment, but also the refund or return policy.

From this moment, you have one side of the story. You know what your ideal client likes and what the price should be to be interesting enough for buyers in your market.

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The next step is you should look for the hair extensions suppliers with this hair, the hair extensions your ideal client is looking for both in terms of quality and price.

You can start a search on the internet, or by going to all wholesale suppliers you can visit, or travel abroad. This will take time and money for traveling.

Hair Extensions wholesale suppliers in your inbox

If you want to deal with hair wholesalers that are familiar and trustworthy, you can also get introductions to hair wholesale suppliers. Get their offer in your inbox or let them contact you on WhatsApp or WeChat. If you have the hair I will be more than happy to support you to grow your business.

Or ask me to contact you in the comments under this post!

中国假发供应商如何卖假发到国外赚取更多的利润

中国假发供应商如何卖假发到国外赚取更多的利润

Home 9 2016 9 December

Make More Profit, Selling Hair Abroad as Chinese Hair Supplier
中国假发供应商如何卖假发到国外赚取更多的利润

Why Hi Friend kills the deal!
为什么朋友,你好的开头 让交易泡汤?

Every week a store selling hair in the United Kingdom receives at least 10 emails from Chinese Hair Suppliers. All the emails come from people and companies they never heard of before. Most of these mails start with “Hi Friend”! The hair store need another hair supplier and they prefer Chinese Hair. But the reader considers the tone of theses mails as unappropriated. A clear lack of understanding of the western culture. Many perceive to call them your friend at the first contact as unpleasant. You can offer the best hair at the best price, but you will never be able selling hair to somebody you offended.

英国的假发店铺每周至少可以收到10封以上中国假供应商的邮件,所有的邮件来自于陌生的公司和销售人员。大多数邮件以:朋友你好,开头。假发店铺需要假发供应商,并且偏爱中国发。但是读邮件的客户认为这些大量的邮件是不合适的,明显缺乏对西方文化的理解。很多客户觉得第一次联系就叫朋友非常不合体(合适),你可以提供最好的头发和最好的价格给客户,但是你没法卖给你所冒犯的客户

Another true-life story
Sheila, a hair reseller based in Atlanta, needs a high-quality hair supplier. Sheila searches the internet for hair suppliers. She finds a Chinese company, let’s say Beijing Hair with the hair she is looking for. A perfect match, she loves selling hair from this company. She mails the company, to experience the communication skills. And to get more insight in how this new company operates. In return she receives an email written in poor English and not answering her questions at all. The Chinese company is only interested in the lengths and texture of the hair she needs. It is clear they only want her to place the order. They only want selling hair. Nothing that refers to her questions, nothing that shows interest in her position. Now Sheila is disappointed and frustrated. She decides to look for again another supplier and to forget this hair supplier.

另外一个真实故事

Shelia ,来自亚特兰大的假发代理商,需要高质量的头发供应商。Shelia 在网上寻找头发供应商。她找到了一个中国公司,比方说北京假发公司有shelia 要找的假发,她想卖这家的假发。她发邮件到这家公司,想体验业务的交流技巧,并且从交流中能了解这家新的供应商是怎么运作的。反过来她收到的是很蹩脚的书面英文邮件并且完全没有回答她的问题。这家公司只对她要的假发长度和曲度感兴趣,非常明显只想让她下单,并没有站在她的立场上去考虑,此刻sheila 很失望。他决定重新再找另外一家供应商忘掉之前的假发供应商

Two examples you can learn from to do better than the competition and to make more money selling hair.
2个例子让你学到怎么在竞争中做的更好,卖假发赚更多的钱
Price opportunity selling hair abroad 卖假发到国外价格优势
In the United States and Europa women pay 3 to 5 times the wholesale price for a bundle of hair. All they want is to trust the source of the hair before they buy. If you want to get your fair share of the market and to make more profit, all you need to do is to invest in trust. You will see the impact in your higher sales!
美国和欧洲的女士需要付3-5 倍的批发价格买1条假发,在她们购买之前需要对头发的来源信任,如果你想得到公平的假发市场份额和赚更多的利润,你所需要做的就是投资信任。并且你可以看到更多销售的影响。
Selling hair outside China thanks to our experience 多亏了我们的经验卖假发到国外

Over 5 years HowToSellHairExtensions is supporting businesses in the hair industry. We have a free Blog, different Business Plans and Coaching, website design and many more services. Our clients operate in the United States, Europe, Africa and China. We work in a multi-cultural business environment and understand and communicate in many languages. This opens doors to hair resellers and stylists in all continents and many countries.
HowToSellHairExtensions 致力于假发产业5年多,我们有免费的博客,不同的商业计划指导,网站设计和其他的服务。我们的顾客遍布美国,欧洲,非洲,中国。我们处在多文化的商务环境并且能用多种语言交流,这就为各大洲和各个国家的假发中间上和发型师提供了平台

The western style of marketing and website design is to connect with your clients. Share information on website and social media, educate your client. A well-informed client appreciates your services. Now this client is willing to buy from you, because they trust you. They feel you are client focused.
西式的营销和网站设计把你和客户连接起来,在你的网站和社交媒体上去分享信息,指导你的客户,你的客户会非常感谢你的服务。此时这个客户就愿意从你这里购买假发,因为他们信任你,他们感觉到你是以客户为中心

Successful wholesale suppliers increase their profit by investing in a relationship with their clients. Difficult to know what is the interest of your clients in Europe or the United States? We understand the culture and needs of your clients. We support them to start and grow their hair business and to find good quality hair. We write the content your target audience searches on the internet. Write all your sales and marketing communication to enchant your target audience. Do not annoy them. Use Content Marketing to publish content about the content your ideal client is interested in at the time they are interested!
成功的供应商会通过投资建立起和客户的良好互动,很难知道欧美客户对什么感兴趣? 我们了解客户的文化和需求。我们为他们的业务起步和发展提供支持,并且提供支持帮他们找供应商。我们会写你的目标客户的内容,写销售和营销交流来吸引你的目标客户是,并且不会让他们觉得不舒服或者不合适。利用内容营销来发布你理想的客户感兴趣的帖子来吸引客户

Connect with potential buyers in the stage before they are ready to buy but only need information. Start to build confidence long before the competition even knows about the client. Your potential client will find you and your product offering again when they are ready to buy. Because you have built a good relationship already and you are a trusted supplier. Your sales will be more successful than the competition.
Make more money month after month
Do you want to make more money? Month after month with your client in the centre. Contact me and we can work out a marketing plan to boost your sales.
在你客户准备买的阶段,你需要和你的潜在客户连接起来,他需要信息
在竞争之前,你就已经知道潜在客户,并且建立了信心。你的潜在客户会找到你,并且要求报价在他们买之前。因为你已经建立了良好的关系和潜在客户,你已经是被信任的供应商。你的销量会远远甩开你的同行

你希望数月之后赚更多的利润吗? 几个月之后以你的客户为中心,赶紧联系我们,我们会为你量身定制营销计划来提高你的销量

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