Make More Profit, Selling Hair Abroad
Why Hi Friend kills the deal!
Every week a store selling hair in the United Kingdom receives at least 10 emails from Chinese Hair Suppliers. All the emails come from people and companies they never heard of before. Most of these mails start with “Hi Friend”! The hair store need another hair supplier and they prefer Chinese Hair. But the reader considers the tone of theses mails as unappropriated. A clear lack of understanding of the western culture. Many perceive to call them your friend at the first contact as unpleasant. You can offer the best hair at the best price, but you will never be able selling hair to somebody you offended.
Another true-life story
Sheila, a hair reseller based in Atlanta, needs a high-quality hair supplier. Sheila searches the internet for hair suppliers. She finds a Chines company, let’s say Beijing Hair with the hair she is looking for. A perfect match, she loves selling hair from this company. She mails the company, to experience the communication skills. And to get more insight in how this new company operates. In return she receives an email written in poor English and not answering her questions at all. The Chinese company is only interested in the lengths and texture of the hair she needs. It is clear they only want her to place the order. They only want selling hair. Nothing that refers to her questions, nothing that shows interest in her position. Now Sheila is disappointed and frustrated. She decides to look for again another supplier and to forget this hair supplier.
Two examples you can learn from to do better than the competition and to make more money selling hair.
Price opportunity selling hair abroad
In the United States and Europa women pay in a shop 3 to 5 times the wholesale price for a bundle of hair. All they want is to trust the source of the hair before they buy. If you want to get your fair share of the market and to make more profit, all you need to do is to invest in trust. You will see the impact in your higher sales!
Selling hair outside China thanks to our experience
Over 5 years HowToSellHairExtensions is supporting businesses in the hair industry. We have a free Blog, different Business Plans and Coaching, website design and many more services. Our clients operate in the United States, Europe, Africa and China. We work in a multi-cultural business environment and understand and communicate in many languages. This opens doors to hair resellers and stylists in all continents and many countries.
The western style of marketing and website design is to connect with your clients. Share information on website and social media, educate your client. A well-informed client appreciates your services. Now this client is willing to buy from you, because they trust you. They feel you are client focused.
Invest in relationship
Successful wholesale suppliers increase their profit by investing in a relationship with their clients. Difficult to know what is the interest of your clients in Europe or the United States? We understand the culture and needs of your clients. We support them to start and grow their hair business and to find good quality hair. We write the content your target audience searches on the internet. Write all your sales and marketing communication to enchant your target audience. Do not annoy them. Use Content Marketing to publish content about the content your ideal client is interested in at the time they are interested!
Connect with potential buyers in the stage before they are ready to buy but only need information. Start to build confidence long before the competition even knows about the client. Your potential client will find you and your product offering again when they are ready to buy. Because you have built a good relationship already and you are a trusted supplier. Your sales will be more successful than the competition.
Make more money month after month
Do you want to make more money? Month after month with your client in the center. Contact me and we can work out a tailor-made marketing plan to boost your sales.