Apr 16, 2017 | Get Help
For many years I practiced Aikido, a martial art that makes you win the fight using the strengths of your opponent. Not the size, weight or experience of your opponent, but your skills will determine who will win the fight. Today I will tell you how you can benefit from martial art to grow your hair business, or more friendly to make love with your competitors. You will notice you have enough in common and plenty of differences to benefit from a warm relation with the competition.
The hair business is a highly competitive market, sometimes it feels there are more people selling hair, than customers! But every disadvantage has an advantage, also in the hair business.
The great thing of competition is, you can learn from or steal from them or work with them. .Isn’t great to have access to so many entrepreneurs all active in the same market as you. Observe them, analyse them, love them or pick your fights.
Swap inactive clients and get a fresh source of ideal clients
Every business has clients who did not find what they were looking for any more.
Increase your hair sales in 90 days or less
Trust me, every business has this kind of potential money in the books. If 25 to 30 % of the old clientele is interested to re-stablish the contact with you, 50 to 70 % is not. These people have a clear need of buying hair and to look good, but are looking for other hair stores. That could be you. So offer your competitors to buy these contacts from hem. You are fresh and full of new ideas, big chance you can sell these clients some nice hair bundles! New promising leads for you.
You can reduce the investment in these leads from the competition, by offering the competition your clients that are in active. This way you still make money, from your old inactive customers. You can sell them or use them in a swap with the inactive clients from the other hair store.
Upsell
You sell hair extensions, but perhaps you also sell other beauty & hair products. You will not be the only one to sell other services to make your client look and feel good. Why not exchange these clients too. If you sell bodywraps and the competitor is doing nails, work together with your client base. Offer the other hairstore your bodywraps clients and allow her to contact your clients with nail services.
The swapping of clients could be the step ahead of a joint venture, a business where both of you combine strengths and outsource the less developed parts of each of your businesses to the other hair store.
Sell the services from the competition
You can even think of selling the services of the competition under your brand name. They will perform or supply the goods, but under your brand. The competition , or your new partner, will be very happy to share a part of their profit with you. You have the network and the clients and they the products or services.
Make love or at least talk with each other
You are competitors, but that does not mean you shouldn’t talk. Go to networking events, say hey to the competition, Because this will help you to see their struggle. Even if they do not tell you, you will be able to see and hear more if you are on a friendly basis with them. Invite them to your store and make them feel comfortable and make them talk while you listen! And improve your business at the same time.
Grow Your Business thanks to other hair stores
So are you ready to make love with the other hair store? Check the eBook to find more ways to improve your hair business.
Apr 16, 2017 | Sell Online
Last week I spoke with a young entrepreneur in the hair extensions business, called Megan. I had met her before, but we never had time for long real talks. Often, I was busy on my way to somewhere else and she always was interacting with her clients.
This time I met Megan after Church, after the ceremony there is always time for tea or coffee. I like to stay and to meet people and to discuss the service and of course what happens in the world. A service is a moment to thank the Lord, and to find inspiration. I do need the money too, but I also work because it’s my duty to support others. The network I have, my knowledge and experience, I got it all from the Lord to help others. So, first I thank HIM on Sunday and later with a cup of coffee in my hand I try to make it work.
The hair extensions business
Megan, works very hard and makes long hours, as many entrepreneurs do. But for Megan there is an extra challenge, Megan is dyslexic, she has difficulties to read and write. Not because she didn’t go to school, but because she has a malfunctioning.
This dyslexic takes a lot of energy and extra organization. For verbal communication no problems, but written gives stress every single time. People not familiar with her dyslexia often respond by looking down on her. It’s like if you do not communicate well, you are less intelligent. People disqualify you!
But despite all this stress, all the struggle Megan faces, she managed to launch and grow her own business. It was impressing and Megan told me how she managed, with as little writing and reading as possible.
Success is in your head
She shared with me her grandmother had told her how to succeed. First, her granny explained her success or happiness is something in your head. Only you feel you succeeded, if you manage to beat your own expectations, you feel the success. And this makes you feel happy! Many people measure their own performance with the achievements of others. This is not the best way to measure success. Better to measure the success of your effort based on your own achievements. Why? Because this is something you can control. You can’ t influence others. Many try this every day, but does that make you happier?
So first set your goals and beat them! Of course, do not cheat and set realistic goals.
As mentioned the best way for success is to improve your own achievements, day after day. Megan told me this was her secret. Every day she tried to outperform the day before. No need for writing a log. All she did was to schedule more talks, contact more leads as the day before. Make less mistakes, or better sales pitches. This was not only an effort she could do on the job, it also helped her to feel better.
This stimulated her and helped her to grow her business. All without facing difficulties because it was so hard for her to write.
Tell me
Tell me in the comments below this post if you think this will work for you too. If you did not comment yesterday, leave a comment today and do not forget to leave the URL of your website or shop. The latter will help you to get more backlinks and make your way up on the ranking of the search engines. One more succes for you!
I look forward to hear how you succeed in the hair extensions business today, have a nice Sunday!
Apr 15, 2017 | Get Help
To start your own hair store with free hair from a reliable hair supplier! As from today not having cash to buy hair extensions is no reason any more not to start your hair business.
Every day I receive mails from people all over the world, with amazing ideas about their hair business. But too many fail to start only because they do not have the money to buy the first bundles of hair. As of today, no cash, is no excuse any more not to start a hair business.
Only needed original plan and your commitment
All you need is a great, but original plan and the commitment you want to stay in business for a very long time. Make enough money to pay your bills and even more than that. Read the rules and submission form to see everything you need to launch a hair store with free hair to start.
The only rule is the plan should be unique. Commit yourself to stay in business, because this will give the supplier the comfort you will have strong sales in the future. These sales will pay for the investment made in your hair store. This means you can only lose money if you do not join. You will lose the sales because you are not in the market to sell hair.
You are ready to start? Ready to earn money selling hair extensions? Check the special page with the offer for people who want to start a hair store with free hair.
The opportunity is limited to 15 StartUps
To limit the risk for myself I can only afford to support 15 startups to join this opportunity. 15 times 3 bundles of quality hair is for me, and the suppliers, a rather significant investment.
Take this opportunity, so I can read your plan and share the hair with you very soon!
Apr 15, 2017 | Get Help
How many times you have been thinking on how to increase your hair sales? Did you look for new ways to market your hair brand, or new markets to explore? Big chance you overlooked the least expensive way. Reactivate your old clients and increase your hair sales.
Work with the people who purchased from you before, but for some reason stopped. Reactivate thee contacts, it will not hurt you. You have to invest some time to trace them and to tell them the story why you think they should come back to buy from you.
One make the list
Depending on how long you are in business, or how you keep record of your clients and leads you need to prepare a list. Check your old files, calendars and sales records. Even your emails.
Place them all on the list named ” increase your hair sales ‘. The great thing is you can contact them all without the need to introduce yourself. They know you and your product, all you need is a good excuse.
Two think of what to offer
Tell them about a new feature, the new hair extensions or bonding method and you got their attention. Or tell them about the hair trend for the next summer or year. Any excuse, linked to your services will do. The investment in old contacts is one of the best investments you can do in your business. Why? This investment is very cheap because you already know them, and they know you.
In the Industry there are some rules of thumb telling that 25% of the people you contact will say yes, if you activate them to buy from you again. 15% is interested in your offer and feels okay if you promise to call later.
To know how long it will take before a client is in-active; think of the period a client might keep the hair installed. If after a couple of months she did not return. It’s your turn! Contact them.
Be well prepared before you contact them. You need to have a good excuse, offer or free gift to get their attention back again where it should be. In your hair brand. Prepare a sales script, know what to tell them if they bite!
Everybody loves a treat like a VIP, the same goes for your in active clients. Therefor look for an original way to contact them, what about the phone call or a written note.
If you call them, please never ever leave a voicemail. This will leave the initiative by them and remember they are the inactive ones. Better to drop the phone and try later again. It’s harder to say no to you on the phone than not to return your call.
Three Track your effort and increase your hair sales
Finally, make sure you track your effort.
How many calls or written notes you did, how many talks did follow these calls or notes, and how many appointments or even deals?
It seems a lot of work, but this is the only way to refine your effort and to gain more.
Are you ready to call your inactive clients? Good luck and get the Hair Extensions Business Package to further improve your hair sales.
Apr 15, 2017 | Sell Online
Learn in 3 steps, or takes, to get a hair testimonial video that sells. Of course you can ask your clients to share with you a homemade video. A videoclip in which they tell about your brand or product. Video testimonials help to sell your hair to people who never heard of you or your brand before. So be grateful for every client who shares a testimonial by herself. But why not to help this great selling opportunity to bring it to the next level. A true selling Hair Testimonial Video.
Take One The set
Invite the client who did a testimonial to your store or another location if you prefer this. Because you do not have a salon or shop. Give her a special treat, she deserves it and … she will spread the word!
Make sure, before your client arrives to record the video, you have the set right. Look for a quiet place without too much background noise. Make sure you have a wall or background image that is in contract with the hair of your client. After all, what is a testimonial video about hair without hair!
Place a comfortable seat for your client and check what the best location is for your camera. Do not forget, it’s all about your client. She should be in the center of the attention.
Take Two The recording
It is not easy for everybody to tell a story on video. Many people, who are very relaxed when they talk, freeze when they see the camera. So you start with some dry runs. Do not tell them you did not on the recorder yet, and try some simple questions,. Make them feel at ease. Ask for their name and where they come from. Make some small jokes, they do not need to fall of their chair, but their cheeks should be more relaxed.
The start of recording of the testimonial should be the introduction of the client. Ask her to tell her name, surname and where she is from. Let her do the talking. This all helps the viewer to connect with her, especially the location helps to connect.
Make sure to encourage your client to speak, nod with your head when she is talking. If you only stare at her without any emotion, because you only think of your next question. But she will most likely stop talking or in the best only give an exact answer to your questions. Let her speak in an enthusiastic.
Make sure you ask the questions most of your ideal clients will be thinking of. This again helps the audience to connect and to build a relation with the client doing the testimonial. The more trust and confidence, the higher the conversion ratio or sales.
What you can do, is to ask questions like. My biggest struggle in finding good quality hair is …. Or What I like in this hair brand is …. I would recommend this brand
.
Prepare the questions in advance, but do not share the questions with the client. This will make her more natural and less giving well prepared answers. Nothing wrong is some uhhh’s and hmm’s.
Take three Share, share, share
Load the video on YouTube and share the link with the client who performed in the hair testimonial video. She will love to share your video too.
Share the video on your website and your own social media platforms, keep track of the likes and shares. This will help you to make a better video next time. Do not forget to keep an eye on your sales, because at the end of the day, that was the objection in the first place.
Check the eBook with Ideal client template to grow your business
