There is a clear growth of demand for hair extensions in Africa and especially South Africa. Surveys shows areas like Eastern Cape and Gauteng benefit from this evolution.

Are you going to compete on price?

In this growing market it is important to position yourself right, if your unique selling point is the price, low price. It will be very difficult to increase your selling price later. Your brand will be identified with cheap and you will need to generate a significant growth of turnover to stay profitable.