·The overall domestic demand for hair extensions in Australia is slowing down the last years, advise is to focus on niches
·In 2013 less interest for hair extensions and stable interest for wigs (most interest comes from Queensland, Western and South Australia)
·Clip in hair extensions are an all-time high in the search for hair extensions but interest for tape in is rising
Use of this data
Based upon insight from keywords visitors Google one can predict the future interest. Actual trade data from the United Nations shows the evolution and size of the domestic demand of the human hair extensions market (import minus export shows domestic demand). This information is very useful for your business plan, but should be made tailor made to your own situation with more detailed information.
Is the Australian client looking for hair extensions or human hair wigs?
Source: Google trends
Remarks: Interest for wigs has been rather stable the last years, but in 2013 less people were searching for hair extensions.
What are the hottest items of Hair Extensions in Australia:
Source: Google Trends
Remarks: Most people are looking for clip in hair extensions, with the highest interest in Western and South Australia. As the interest is fading away, a good opportunity to introduce other products, like tape ins.
Evolution demand for hair extensions in Australia
Source: Tradecom database United Nations
Remarks: Last year (2012) the domestic demand increased with nearly 13% against 2011. Clear below the previous year and the first nine months of 2013 show again lower figures.
Use this information if you have to write your business plan for your own hair extensions shop or if you plan to expand your hair extensions wholesale business.