Sales from 0 to 5,000 a month possible, unless you do not want to change

Sales from 0 to 5,000 a month possible, unless you do not want to change

Home 9 Tag: free hair extensions
Update from 2017.
Sometime ago a client told me she wanted a redesign of her website. A redesign because she was not having any sales of the hair. I analyzed the performance of her current website and learned:

  • she had 150 visitors a month, most of the only visiting the home page.
  • You could subscribe to a newsletter, but without receiving any newsletter in your inbox after signing up.
  • But the most eye-catching observation was, it was not clear whose hair needs she wanted to solve. Who was her ideal client
  • ?

Website to generate hair sales between 5,000 and 10,000 dollars

She wanted a redesign of her website, that would allow her a monthly hair sale between 5,000 and 10,000 US dollars. And she wanted it as soon as possible.

I recommended her to invest time in the ideal client she wanted to support solving her hair needs. She needed to know what kind of hair her ideal client was looking for. And also what tone of voice to use, what social media did she use and how about her lifestyle?
All parts to make a clear persona to aim your marketing effort. Selling hair is more than showing pictures of hair bundles. You need to connect and engage with your ideal client.

Selling hair to College Girls

A few days later we had a chat. It was good to hear she knew the kind of clients she wanted to service. She was thinking of college girls.
She happened to work at a college and had the possibility to interact with these girls very well. That was the basis for the analysis of her ideal client. I prepared a general marketing survey about the Millennials. This is the marketing generation of people born between 1980 and early 2000s.

The young people who for marketing purpose are segmented as millennials have the following in common about online communication:

  • They are very active on social media, for example they have an average of 250 FB friends
  • They are more likely to listen to their friends than marketing messages from companies
  • Only 1 out of 5 feels you can trust the other person
  • They are good at self-promotion (selfies) and fostering connections through online media
  • Millennial’s text 50 messages a day
  • If they are happy, they give free and convincing PR! They will tell the world about you and your hair!
  • The ideal client

    This information formed the basis to hone the image of the ideal client. Now the actual findings and feedback from the College Girls would help to color in the first sketch of the ideal client plus the new mission statement of the company.

You can only sell the hair your client is looking for

If you want to sell hair, too many times start-ups begin the wrong way. They want to sell hair and start to search for the best hair they like. Too often they forget they must find a place on the hair market with clients in need of certain products and requirements first. This is your basis, your ideal client and not the hair you are selling. That will only work for companies like Apple, but if you want to grow your hair sales, or have any sales at all, you need to be ready to change.

Mercy

Mercy

The story of Mercy from Nigeria

Today, I spoke a very nice girl from Nigeria, named “Mercy”. She was looking for the funding for her hair business but did not want to wait until the finance part was settled. Mercy showed me some wigs she had made, and she told me about the love she had for hair. My recommendation was to start engaging with people that will need her wigs and weavons. She will open an Instagram account to post, follow and engage with others. In this time, she will create more wigs and post this. This way she can start to talk hair and to create a community of hair loving people. She will step by step understand her Ideal Client better and when the financing is ready, she will be able to sell her wigs because she knows her market very well. Nigeria will hear more about Mercy and her wigs!

Connect with your client for more hair sales

Not only mention you want to sell to a certain group in society. Also be willing to understand their needs, how they communicate, where they go for their information and of course what kind of hair they want. Define a corporate mission and look and feel that fits with your ideal client. Social media helps you a lot as people give insight in their journey through life for free. See who they follow, what they like and unlike and you are much closer in closing a deal, than when using only your own ideas.

How would a hair sales generating website for College Girls look like?

It makes sense to have website/shop and social media aligned, in style but also with topics these college girls feel attracted to. It would be very interesting to use WhatsApp or other text medium as a corporate communication tool.

This audience is perfect for sharing information about your brand, but make sure they find stuff valuable enough for them to share. Obtain images of happy clients using their confidence in taking and sharing images of themselves, instead of a dedicated page with happy clients, images of and testimonials from clients will be available all over the website.

This group of potential clients is also concerned about social justice and the environment. Promote “green” and get involved in a community activity. Good example “Everybody Dance now” from Jackie Rotman. Perhaps there are initiatives in your own town or area.

What about you?

Are you ready, like Mercy, to invest time in knowing your client to use this as the basis to get more hair sales, or do you prefer not to change your concept because the right client will eventually show up one day? I would love to read your comment below this post

Do you need money to start a hair business?

Do you need money to start a hair business?

Too many times people with great ideas fail to turn those ideas into success. Because they make the mistake, they think they need money. This post is only for you, if you walk around with the question: Do you need money to start a hair business?

Based upon the number of visitors of the website, Google Analytics tells me the highest number of visitors are on the pages about selling hair or starting a hair business with no, or little money. How much money is needed to start a hair business?

The bad thing of having a lot of money is you run the risk you spend your money on things you do not need. You do not care before you invest your money in bitcoins if you have plenty of money. You are not staying awake if you bought bad hair for a lot of money. Wake up early and buy your hair in another store. But okay, for the rest, having too much money, is only a good thing.

Having not that much money makes you a smart decision maker, you only invest what you can afford and do not risk your money or time to any risky business. Make a note, successful businesses built on sales, not on spending money.

Learn who wants to buy your hair from you for free
Combine fun and education and start your market research. Feel free to talk to other clients if you are in the salon or beauty salon. Start with small talk. Use the opportunity smart and switch to some serious investigation once you agree on how to survive the holiday party season, discussed the latest looks of Khloé Kardashian or how to rank your new neighbor.

Now you will start the interrogation, where do they buy the hair, are they happy or not. What do they like in the store or salon they buy the hair? What do they think is in fashion next season? Ask them until they do not have any secret left any more. After this part of playing Sherlock Holmes, you quickly leave the salon or store. But not before you thank them and paid the owner for the hair treatment. At home, or in your car or public transport write down their answers. All their answers. Make sure you note them in a systematic way, you will need to perform more than one interview before you have a valid view about what Women Want from a new hair business.

If you have collected the insight of 30 or more women, you’ll have pure gold in your hands. The ideas and wishes of a large group of potential customers. And what did you pay for this? Nothing, nothing at all.

Free Hair to test
Now you can focus on the part that will stimulate the senses, your eyes, your nose, and you skin. Now you can start to compare, hair! You now know what kind of hair the customer wants. Now you are a professional counterparty for every hair wholesale company. Both online and offline. No need to buy hair, or to invest much money. Visit hair wholesalers and feel, smell and match the various hair types.

If you have found a hair supplier with the kind of hair you like, you can discuss to deduct the purchase amount of your first trial order from your first wholesale order. Or they can offer special samples. Like the samples in the all-in-one hair extensions package. Do not forget to ask for pics of the hair for later use. Check if they offer drop shipping, this will avoid you to invest one dollar in hair stock and still being able to offer a wide variety of hair and beauty products.

Tell the world you are in business for free
Now you have the ideas and needs of your customers and the right hair. Now you can use the free social media to tell the world you have hair to sell. Use the pics received from the wholesaler to inform your potential clients. For sure you will get inquiries and you can use this to have your first contacts with the people who might become your customers.

Wait, and take some time to reflect on your actions of the last weeks.

You gained the thoughts of 30 or more potential clients on the hair extensions, the aftersales and where they look for hair. For free.

You have become an expert about the hair extensions your potential clients are looking for, and you even have scored samples, ready to seduce your first clients.

If you manged to find a supplier who offers drop shipping you can sell all the hair you want without one penny to invest.

Finally, and free to start your can create your own online hair store. With a 14 days free trial period you can offer hair extensions like a pro. After all the preparation enough, time to do your first sales.

Do you still believe you cannot start selling hair if you do not have money?

6 tips to keep you in hair business after Hurricane Harvey

6 tips to keep you in hair business after Hurricane Harvey

Hurricane Harvey has harmed all us, all over the world. It is heartbreaking to see how this Hurricane Harvey has made so many victims. From family members, destroyed homes and other properties.

Please know, I have included you in my prayers, and I keep a close watch on the news. It’s also great to see so many people who help others.

If you run a hair and beauty store you need to take care of your business too. Next to the struggle for clean water, fresh food and a roof above your head.

Too bad too many experts agree on one thing, recovery from Hurricane Harvey will take a long time. Find 5 suggestions from U.S. Small Business Administration to give guidance in a recovery to normal business.

1 Register for federal assistance

Register for federal help with FEMA online. This gets you connected with a variety of recovery resources available. This includes housing assistance, grants and disaster loans.

2 Contact Insurance agent

Get in touch with your insurance agent as soon as possible. The Insurance Information Institute has tips on how to settle insurance claims after a disaster, like Hurricane Harvey.

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3 Hurricane Harvey Page

Check out SBA’s Hurricane Harvey page. Here you can get information about how to apply for low-interest disaster loans for:
– homeowners,
– renters, – businesses of all sizes, and
– private nonprofit organizations.

4 Loan Deferments

The SBA is offering loan deferments on existing loans to businesses and individuals in the counties affected by Hurricane Harvey.

5 Beware of scams!

If someone tells you they’ll help with your SBA disaster loan application or other forms of federal recovery assistance “for a small fee,” they’re running a scam. Federal help programs are available to the public at no cost. Always ask for identification. Protect yourself from fraudulent building contractors by asking for appropriate licenses and local references.

Again, if you are in any way effected by Hurricane Harvey I pray for you. Please use the information on my website plus the help from organizations like FEMA and SBA.

6 Leave a comment for help or if you can offer some support

Please leave a comment, or contact me, for any advice on how to start selling hair again after Hurricane Harvey. Or if you have ideas to support others to get back into business again!

8 + 4 =

I need all the support I can get on how to start hair extension business

I need all the support I can get on how to start hair extension business

Home 9 Tag: free hair extensions
“I have a cosmetic store and I want to go into the sale of weaves and wigs. I need all the support I can get on how to start hair extension business”.

This question Eva left below a post, and she is not the only one in need of support to start to sell hair extensions. In this post you, and Eva, will not only find the support available but also what you can do yourself.

Support for every stage your company is in

A company evolves, from idea to multiple shops. For every stage, you can find relevant information on the website. On the home page, you can find 6 different buttons, every button is the portal to information fully dedicated to the different stages.



For example, if you are in the initial stage of starting your own business, you can find a lot of practical and inspirational information under the light bulb. If you are ready to plan the start of your business click on the toolbox and find all the information on how to prepare the launch of your hair business. Here you can read all support on how to start hair extension business.

For business owners, who already are selling hair extensions there is the dollar sign. Click on the dollar sign and learn how to deal with unhappy clients and to let the world know you are in the hair business.
If your hair business is stable, you can go for growth, sell more hair and make more clients happy. Click on the symbol of a graph to learn how to grow your hair extensions business.
To multiple your success, click on the button with the two pictures, scale your business into a higher level, a second store or second home market.

eBook about how to start hair extension business

If you want a guide to start selling hair extensions, you can read how to start your hair extensions shop in the eBook “From Dream to Your Own Hair Extensions Business, in Only 10 days”. Read about all the important steps to take to start your own hair business. How to define your ideal clients, learn from the competition and much more. This eBook is a great and very affordable guide to support you to become a successful hair seller.

Hair Extensions Business Coach

If you prefer a swift answer on your questions on how to start a hair business, call your own personal mentor. For only 1 dollar per minute you can get a direct answer on all your questions, from the design of a website, to attract more clients or on how to find a good supplier. You are your own boss, but you are not alone. All you need is to schedule the call at the time convenient for you, transfer the fee and get all the support you want. Benefit from the experience of many hair extensions store, wholesale and manufactures. From all over the world, available for you thanks to your hair extensions business coach.

Save money on support on how to start hair extension business

If you run your business you always look on how to improve your bottom line and to save time. If you want the eBook, business plan templates, hair suppliers and a coach, try the Hair Extensions Business Package our all-in-one solution for everybody who want to save money and support on how to start hair extension business.

Your own hair store, a dream but not for you?

Your own hair store, a dream but not for you?

Start your own hair store, is a dream for many. The title of my eBook “From Dream to Your Own Hair Business, in Only 10 Days” is exactly chosen for this. Sometimes I speak to people who have been dreaming for two, three years or sometimes even longer.

What is keeping you to start your own hair store?
The decision to start you own hair store is not easy. Many questions pop up:
– Do I know enough about marketing?
– Will I find the right hair?
– Is there room for a new hair store in my town, too much competition
– Where will I get the money to buy the hair
– … HELP

There is enough support for you

The aim of the website and social media is to help every girl, woman or man with this kind of questions. There is a lot of expertise available. If needed you can call a mentor or coach find the best possible answer to start or grow your hair business. Because you are the boss, but you are not alone!

Your own mentor

Need Money?

You need money to make money. This is too often true. You can use a lot of free tools, platforms or information to start your business. A store on Facebook, or free website builder. Search Google or Bing every day or sign up for a hair newsletter.

But where to get the hair?

Great all that free stuff, but the most important asset for your hair store is the hair. Good quality hair can make or break your business. You can find many suppliers on the internet or on Aliexpress. What if you lack the money to make the first buy of hair? How to sell hair without hair?

How to start making money, if you do not have money?

Money is important, but it is not everything. Today’s world is a great example for this, more and more you see communities where people exchange tools, books, and husbands. No need to spend your money on a new sewing machine, if you will only use it to make dress for your daughter once.

The same goes for the hair, the inventory you need to start your own business. If you are ready to start selling hair. If you are ready to conquer the world with the best hair business on earth, or in town. I will help you with free hair to start.

Free Hair to your own hair store

There are some rules and I put a limitation on the offer to 15 people only. I do not want a fight with my wife, but this could be your opportunity to start your own hair business.

Read more or to sign up to get your free hair to start your dream