Do you use the glue on wig method already to generate more money?

Do you use the glue on wig method already to generate more money?

Home 9 Tag: Hair Business

The glue on wig method generates more money thanks to x-selling!

The glue on wig method can be the best method to make more profit and more happier clients. You already know you are not selling hair bundles, but a feel and look good experience. So, you have all the possibilities to sell other hair and beauty products too.

Cross-selling is a technique you can use to get a customer to spend more on your hair and beauty products. All you must do is to make them also purchasing a product that relates to what she bought already. It will increase the average order amount. A higher average order amount will help you to reduce the cost of shipping per order. This makes it easier to offer free or super low shipping, for example. And it means more profit of course.

So, use the “glue on wig” method to increase the sales. In this post I will explain how you can put in place the “glue on wig” method.

What can you use to glue down a wig?

It all starts with the need of your client. Make sure you understand her hair needs and use every opportunity to chat with her about hair. Once you have a good understanding of her hair needs you can give her the advice she needs and look for alternative products to sell.

Your client has an interest in wigs, and you notice she would like some education on this. You can help her not only with the wig, but also with her doubts about wearing a wig, like “what can I use to glue a wig?”.

It was this question that created the “glue on wig” method. Let me explain more about this.

What is the glue on wig method?

Your client enters your store or visit your web store with the idea for a specific product. This customer behaviour is also the way most web stores design their store. Check at any store the collection of products. This is most often the core of the web store.
Especially for start-ups, they will focus on hair, hair, and more hair. It shows the bundles:
– Brazilian,
– Peruvian or
– any fantasy name you have to offer and talk about technical issues (lengths, texture, and colour).

But your client is not looking for a bundle of Brazilian Body Wave. No, she is looking for a way to look good when she goes out again, or when she is having her wedding. Nobody is looking for “4 wheels, a steering wheel and two couches”. People want to be mobile! Car companies sell a driving or mobile experience, not 4 wheels!

The same for you, people enter the store looking for a hair product, but you can offer them the complete solution. A beautiful wig, that will not embarrass them when somebody strikes your head too fierce.

The glue on wig method, is a way to stick several products to the main reason people came to visit your store. If people buy a wig, sell glue and other protective products.

How to make this a success?

First, do not oversell. People do not get enthusiastic when you keep on offering them other products. Please do not.

People do appreciate a good advice, that seems neutral, but of course has a product attached to it. The best way is to inform your clients. Show them products other people frequently bought together with that specific product. This is also a great opportunity to have your clients help you to sell. If most clients prefer a certain glue, when they buy a wig, you provide neutral advice to your client. And it helps you to sell more.

How are you going to sell more?

Check the all-in-one- business package to see how you can get more tips on how to sell more hair and beauty products.

4 tips to get new clients for your hair extensions business by word of mouth

4 practical tips for setting up a referral scheme and to reward your clients
Word of mouth marketing is one of the strongest ways to get your hair not only under the attention of people new to your products, there is a higher chance they will also buy your hair, thanks to the recommendation from people they know and trust.
But how can you make your clients to share with others their good experience with your hair?

No PayPal, but you still can get my support

No need to use PayPal to get all the support on this page, thanks to the Guest Payment option you can use your own credit or debit card. Now starting your own hair business is possible for even a greater pool of ambitious people!

5 golden rules to sell more hair

In every talk about sales always remember the next 5 bullets on how to sell more hair extensions.

1 Keep your mouth shut and your eyes open
2 Her problems are your changes
3 Invest in the relation with your client
4 Understanding people’s motives
5 Learn from your mistakes

Hair extensions market research tells time to stop dreaming!

Hair extensions market research tells time to stop dreaming!

Home 9 Tag: Hair Business

 

Hair extensions market research

Hair extensions market research tells this: Today is the best time to start or re-open your hair store. Confirmed by what our relations tell us.

There are several reasons for this, both short and long term driven. For the short term. Various countries are lifting the lockdown and clients need to do their hair. On the long term, the economic prospective and the improved product availability.
Customers will get something to choose from, and that is always good for business! If you have been dreaming about your own hair business, stop dreaming and act!

What tells the hair extensions market research?

Over the years, we have learned that the hair and beauty industry is rather crisis resistant. Economic conditions have given the people all over the globe more money to spent. Prices for housing and food increased but the wages and job opportunities too.
Hair extensions are no longer for the happy few, no need to only buy the cheapest braids or weaves. Customers can afford to buy better products and are willing to buy more often.
The industry was able enrich the product offering, thanks to product innovation. Thanks to this innovation, the value of the average order has increased.
Celebs and other entertainers use hair extensions to change their appearance. Often faster than ever before and customers want to follow this path. It is worth to follow celebs and to offer in store the same kind of hair extensions they show.

 

What research about the hair extensions market shows about hair transplantations

The aging population in some parts of the world fuels the demand for hair extensions. This generation used to invest in a good look and feel experience. Faced with a receding hairline and thinner hair, they will buy new hair products to keep on looking good.
Customers are more interested to buy hair extensions instead of hair regrowth medicines or hair transplantations. These products most often over promise a cure, both in time as in volume. If the treatment is approved by for example by the US Food and Drug Administration, the result can still disappoint. Often because the underlying health conditions are not dealt with.
Hair extensions and wigs will immediately take away the stress of the receding hairline, or thinner hair. In the meantime a serious treatment of the underlying health condition is possible. The psychological impact of never a bad hair day anymore, will for sure help with the healing process.

Stop dreaming and start selling

So, the hair extensions market research for the whole globe, tells you: Start Selling hair now.
The negative impact of the COVID-19 crisis has ended in a growing number of countries. Customers often look for new suppliers for their hair needs. For example because not all stores manage to re-open or to get the stock to sell.

Contact us today and start selling to tomorrow

Leave a comment or contact us on WhatsApp + 31 6 234 44 902. Start your hair business! Make the world a more better-looking place thanks to your hair extensions!

 

I am ready to inspire you to run your hair business again

I am ready to inspire you to run your hair business again

Home 9 Tag: Hair Business

You never have to run your hair business alone

Today I want to take away one big misunderstanding. The impression you must run your hair business all by yourself. This is not true; you are not alone. You are not alone, when you get the idea of starting a business. And you are not alone when you must make all kind of business decisions later. For example, because the sales are lacking behind, or if to rent a larger space for your store.

The art of running a hair business

Okay, let us start to talk about what doing business is. If you are running a business, you have a solution, that can be a service, or a product other people need. You did your market research; you talk to many girls and women and you know:

  • my town lacks a good hair and beauty store, or
  • due to this lockdown, women tell me on social media they want to still look good and they need wigs, handmade wigs! Or
  • in your country there are many resellers. They want a better offer for their clients, so they need a reliable wholesaler. Or…

Would You Like to Make $ 30.000/month for Only $ 29/month?

Other people formed your business

The first idea for all businesses come from conversations people have. Not a dream that pops up in your head just before you wake up. Or when you sit in the bus driving home and you stare out of the window. The idea you want to run your hair business, pops up when

  • your friend is complaining to you about hair and online hair stores or,
  • when you talk to a store selling hair and they do not understand what you need.

Only then the thoughts start to evolve in your head. You start to get those beautiful and pleasant dreams. Dreams that proof you can solve the problems of all those girls. Dreams that make you wake up in the middle of the night, grab a piece of paper and write down the game changer of the hair industry.
These dreams you must cherish. Because they help you to work out the solution you are going to deliver to the women and men in need of better hair. These dreams help you to run your own hair business without spending money. Without the risk to lose money.

Use the needs from others to create your business

Your ideas on paper are the model of your hair business. But like any good model or prototype, you need to challenge it, you need to test the assumptions. Suppose you heard people need more human hair in your county. You have talked to three girls at college and they all tell you the same. Take it home and start thinking about the why, and what you could do to solve this need. You do not have to do anything, but for sure you will start to dream about it. Your brains will help you to solve the problem and with beautiful dreams you will wake up. But be aware, a dream is not a nightmare. You will not wake up in sweat your idea is not working, or nobody is asking for your hair. Dreaming before you start is without risk.

Talk hair at breakfast before you run your hair business

Now you start to talk to people. First at breakfast when you tell your family or your partner about the idea you must run a hair business. Your enthusiasm gets rewarded because your table companions give you feedback. They feed your passion and with this fuel your ideas grow. Your solutions come even closer within reach.
You plan your first market research. Is what you think what women need? Are there enough ladies in town or on the internet who need your solution? How much are they willing to pay?
You can do an online market survey, but I recommend, to also talk to people face to face. Go to the mall, go to events and ask some for their opinion. If you cannot go out, you can use social media to start to connect and use DM or chat to interact.
It will surprise you how positive people are if somebody tells them they want to start selling hair and beauty products. Always nice to talk hair and about your stress and frustration. Always nice to know there is somebody who will solve your needs. Believe me you will get so many positive reactions.
Note or record their feedback, if possible, make pictures you later use for your web store. You are going to solve all the nasty problems in hair land. You will get some much energy and great input for your business.

You are in hair business girl!

And you start. You start selling hair, add some cosmetics to it. Have a catchy name for your hair business and with the hair they need you start selling online and in store. Or in any way you worked out the solution for the needs of your market, your ideal clients.
The business picks up, people ask questions, buy some bundles and now you know this concept is working. You are in business girl!

Keep on talking hair to run a successful hair business

But when you are in business, when you run your own hair business, you still must check if your model, now being a real store, is working. Regardless if the store is online or a brick and mortar store. You must know what tomorrow’s needs are, you must know how a crisis might affect demand and how to keep in touch with your ideal clients and your visitors.

What if the Coronavirus slows down your sales because you cannot find the hair? Or clients stay at home, so they do not visit your salon? What if there is a new bigger store that opens its doors around the corner. What if your web store does not attract enough visitors anymore?

Why do you stop talking?

Now most people keep the worries for themselves. It is nice and easy to talk about potential growth and new things. But if things do not work, you prefer to solve it all by yourself. It is your store, so you must solve it. You do not want others to know things are not going that great.
But why would you ignore a method that has proven to work? Why wouldn’t you go back to the source that gave you energy when you started selling hair? Do you still remember waking up in the night, and you started to write down awesome business ideas? You wrote the solution for other people’s problems, based upon input form the talks you had with others.
Why not anymore? Why would you now stop drinking from the well that gives you energy and the power to find new ways that will change the hair industry?

Get energized and get awesome ideas from talking again

Ask your clients if they are happy. First in general, but also about your business and service offering. Do a market research. Add some questions about how you now run your hair business. No need, or better not, to tell people, this is what I offer and why don’t you buy? Think of questions that are very much related to your business. Next to questions that should give you an insight in the dreams and needs your clients have.

You are unique but why don’t you use that?

And now comes the most important part, you need to zoom in on every positive note. It is easy to see only the negative when things go rough. But every store, every hair business and more important, every store owner, I mean you has something unique. Something that help you to connect with people, and that will bring something new to your clients. Find it and make an advantage of this. Most often it is only an outsider who can see this. I am sure your mother can list at least 50 things that make you unique but consider asking somebody at more distance.

I love to help you; I know everybody has a unique selling point and GOD inspires me to find that in every person. It is so rewarding to chat with somebody who is looking on how to be unique and how to come with a solution other need. And to find that unique thing, that unique message she gives. Let me inspire you to work on your hair store and to grow your sales to a higher level.

I am ready to inspire you to run your hair business

Have the results of the market survey and let us chat, talk or face time. Or leave a comment. Inspire me with your story so I can inspire you to successfully run your hair business. Because you are the boss, but you are never alone!

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Covid 19 news. Clients need hair but suppliers miss the orders

Covid 19 news. Clients need hair but suppliers miss the orders

Covid 19 news, high demand for hair, but nobody sells!

Here is some Covid 19 news if you are sitting home and waiting for the lockdown to end and the virus to leave the country. Or is your strategy to win from the Coronavirus by waiting until everything is back to normal?

Then I have bad Covid 19 news for you, a big chance you will wait too long. Big chance your clients and leads will be gone and lying in the hands of the competition. The market is not waiting, and your clients did not stop buying hair, hair care and cosmetics!

L’ Oreal has good Covid 19 news

How do I know? Why would I know better? All you need to do is to check for example the first quarterly results of a hair and cosmetic giant like L’Oréal. I will tell you more about this. But again if you think the market is asleep, wait until I tell you about an increase of 50-60 percent of online sales!

After the good news about the hair and care market, I will share some ideas to enjoy from this higher demand. I do not want you, my loyal viewer, to miss the opportunity to start, and grow your hair business so you can make nice money.

I will complete this post by sharing what some of my clients, leads and other nice ladies and men are doing right now. Again, no need to believe me, let the market tell you what is happening!

Ready for the good news about COVID 19?

This week on CNN business an inspiring story about of the largest hair and beauty companies in the world. L’Oreal. The title “People aren’t leaving home. But they’re still buying beauty products” immediately draw my attention. This great piece of journalism from Hanna Ziady was exactly what I was looking for. Hanna is the south African Financial journalist for CNN. (follow her on Twitter @HannaZiady). Her article has what I needed to inspire you all to act. Last week I already told you only you can get the whole world out of the Corona crisis, this article confirms it!

Higher hair and beauty sales despite Coronacrisis

Okay, only facts matter. L’ Oreal, know from African Beauty Brands, Garnier, Ralph Lauren, Maybelline New York, Proenza Schouler, Atelier Cologne reported a 6 percent higher sales in China the first quarter of 2020. That is higher sales in a period everybody is talking about lower business thanks to the Corona crisis.

Strong appetite for beauty products remains intact!

L’Oreal understands what is happening perfectly well. “as the example of China has shown, the current situation does not call into question consumers’ strong appetite for beauty products, which remains intact”.

China, the first country hit by the Coronavirus, or Covid-19, saw online sales that have skyrocketed! 67% growth L’Oreal explained to Hanna Ziady. That is a figure you can be proud of! The main products? Skincare and haircare. So, lockdown, or no lockdown, here is Covid 19 news “” there is a clear demand for beauty products!”

Now the country is reopening its economy, the demand for other products has bounced back strongly. Hanna wrote L’Oreal predicts a double-digit growth in the second quarter!

Lesson to learn from L’ Oreal and Darling Hair

Here is a lesson to be learned, the same as you did from Darling hair, invest in your online presence now! Focus on wigs and other hair installments your clients can do themselves.

You want better Covid-19 news to convince you?

Okay, let’s repeat there was a pretty quick bounce back of the consumption of beauty products.

But also, it is not a demand crisis, it’s a supply crisis. In other words, your clients are in desperate need for hair and beauty products! But they cannot find them!

The CEO of L’Oreal, Jean-Paul Agon, predicted a “rush to salons everywhere” once the lockdown is over. Black Friday will be like a kid’s party! This is only good news if you do something with this business opportunity!

Contact salons, nearby and elsewhere and team up! Tell them you can support them with the demand for hair and beauty products. Share the business and make both extra profit!

On Fox news, yeah, I watch a lot of TV, I saw a lady in the US who complained about the lock down. Her hair was growing out! She had a natural ombre. Grey on top and coloured below her ears! She was ready to protest the lockdown to be over, so she could visit the salon again!

I bet you know more examples near you!

Business Opportunities

Okay, there we go. If you have the time, the ambition and the passion to launch or grow your hair business, this is the moment!

Online Sales

If you are still in lockdown, use the time to start preparing yourself. Benefit from the huge demand for wigs, clip ins and other easy to DIY install hair. Sell Online. Help your clients how to select the best product, be their expert and sell. If you are ready to sell them the hair they need today, they will return to you when we have more positive Covid 19 news. Or when the Coronavirus will have less impact on our daily life.

Team up with salons

Connect with local salons and offer your help. Work out together the needs your mutual customers will have once they can have their hair done again.

No salons you know, consider how you can help your clients finding the best hair they need. Look for ways to interact with them on social media or WhatsApp. Be patience and most importantly listen to them.

What others say about the hair market

I want to share some of the chats and calls I had the last week. They inspired me and I think they can also help you to understand what is going on in the hair market. It is not only Covid 19 news, but most of it is related to the Coronavirus. How are other hair resellers and start-ups thinking or doing and how can you learn from them?

You are not alone

Just some chats I had last week:

  • Mo from Kenya, she was happy with the post “God will help you to fight the Coronavirus”. A post I wrote on the 8th of this month inspired by her and some other women, Always good to hear somebody is happy!
  • Tecla from Nairobi, she just contacted to check on me, how I and my family were doing, so nice!
  • Rachel from Ghana is busy preparing her business plan. Next to her busy job as a midwife. Did you know many nurses and other people working in health care are also very interested in selling hair? Could be an interesting niche.
  • Cyntia from Namibia, she is already selling hair with her business and wanted to expand. She did not want the Coronavirus to slow down her business, she wanted to help her growing number of clients. But now some weeks later the lock down in her country forced her to slow down, at least till the 5th of May
  • Kevin from Central Kenya, contacted me some weeks ago to start selling hair. But this week he was so much in need for money to buy food for him and his family. He could not invest in setting up his own business anymore. I promised I will pray for him and will think hard on how to help him.
  • Simone from North Caroline USA, is eager to start selling hair and beauty products. I already prepared her web store and
  • Iphy from Nigeria, from Jannis Hair Line, who is talking to Simone about providing wigs. Check her web store, our design by the way, if you also need wigs! And of course
  • Vivian, who is working hard with us on her web store Elizabeth Hair World with the most beautiful hair in Nigeria for every target group.

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And you, what will you do>

So, again so many ideas. So much opportunities and so many possibilities to make your clients look and feel good and to make some nice money!

Do not wait until the competition has taken over your place on the hair market. Act now with a business plan, web store, wigs and building your network. And please, please do not forget to stay in touch with your clients and your community. Make sure your name will be heard, throughout the crisis.

And if you need somebody to listen to you, to support you and who loves to pray for you, let me know in a comment or by WhatsApp!

You are the only person to stop the Coronacrisis!

You are the only person to stop the Coronacrisis!

How hair resellers and beautystores can fight the Coronacrisis

You can stop the coronacrisis, why? Read how you can help to fight the Covid-19 crisis.

The last weeks, I receive:
– many comments under my blogposts,
– a lot of apps messages through WhatsApp and
– a pile of emails in my Mailbox

from girls and women who are afraid to wear the wigs they acquired. Or are to scared to even unpack the wigs they bought and received by courier.

Imagine, that is such a waste! To buy a wig or hair extensions and after you paid and waited for so long to get the hair. And when the wig arrives, you are too worried to open the package! Because you’re afraid you will get the Coronavirus!

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Coronacrisis spoils our life!

Receiving your wig should be the happiest moment of the year! And for some weeks ago, it was! Youtube and TikTok are full of clips of girls jumping in the air because they received the parcel with the hair they bought! You still remember?

Somebody has to tell them, there is no reason to believe the hair will give somebody the virus. It’s better to feel and look good and to fight the virus then to be afraid for the wigs you bought. This fear for the Coronavirus has crippled our economy! People are afraid to buy hair or hair extensions or braids or wigs because they fear that they will get sick! There was even a nurse, Susan from the UK. Susan was fighting in the frontline protecting people who are sick with COVID-19. Because of the coronavirus she was is doubt about the risk of wearing a wig made of synthetic hair. A true hero, Susan is for me. It is so bad she was afraid wearing the hair would transfer the virus to one of her patients. That pains me.

That is so wrong, so wrong! I told her with the link to the website of the health organization in her country, she should not worry. People should not worry to open the package with your hair. You should not worry about your hair business.

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Nobody else but you can get us out of the Coronacrisis!

There is only one person who can end the negative spiral to stop this and to make people buy hair again. And that person is …. You! Believe me, only you can stop others from not buying anymore because they are afraid of getting the sickness through the hair. Nobody else but you!

How? What should you do? Talk hair! Talk to your client, engage! Talk about the coronacrisis, talk about everything that is worrying her. Talk about the kids who are not getting the education they need. Talk about her parents that she needs to take care of, but she can not get close enough to hold them in her arms. Because she has to stay outside of the house! Talk about social distancing and how bad you feel when you automatically step backwards when people you trust come to near you. What world we live in?

Make your client feel at ease, no need to have an answer on every question. No need to be the doctor, or the head of state! But show you care about her, tell her you will pray for her and her loved one. Listen to her!

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No war has ever been won with bad hair, and we are not going to win from this virus if we neglect ourselves. This virus does not only make people physically sick, it also makes us feel down and depressed. And that is very bad too, because it will over time erode our immune system. When we are in lock down, when we are supposed to stay away from other people that makes us feel very bad. And do not forget all the worries, what about my job, what about my house, what about everything? You can only fight this part of the coronacrisis by looking and feeling good!

You are in the business of making people feel good, and to make them feel confident. You are not simply selling bundle deals. No, you are working on a much higher level than selling hair strands!

Women and girls selling hair extensions are in the frontline to get us all back into business! Why? Because you make us feel confident.

You can make and break people. Sell them the right hair they need. Sell them the wigs that make them strong enough to be:
– mother,
– newly promoted home teacher,
– lover and
awesome BFF! Empower women and get us all out of this coronacrisis!

And if you need somebody to listen to you, to support you and who loves to pray for you, let me know in a comment or by whatsapp!