Sales from 0 to 5,000 a month possible, unless you do not want to change

Sales from 0 to 5,000 a month possible, unless you do not want to change

Home 9 Tag: Hair Extensions
Update from 2017.
Sometime ago a client told me she wanted a redesign of her website. A redesign because she was not having any sales of the hair. I analyzed the performance of her current website and learned:

  • she had 150 visitors a month, most of the only visiting the home page.
  • You could subscribe to a newsletter, but without receiving any newsletter in your inbox after signing up.
  • But the most eye-catching observation was, it was not clear whose hair needs she wanted to solve. Who was her ideal client
  • ?

Website to generate hair sales between 5,000 and 10,000 dollars

She wanted a redesign of her website, that would allow her a monthly hair sale between 5,000 and 10,000 US dollars. And she wanted it as soon as possible.

I recommended her to invest time in the ideal client she wanted to support solving her hair needs. She needed to know what kind of hair her ideal client was looking for. And also what tone of voice to use, what social media did she use and how about her lifestyle?
All parts to make a clear persona to aim your marketing effort. Selling hair is more than showing pictures of hair bundles. You need to connect and engage with your ideal client.

Selling hair to College Girls

A few days later we had a chat. It was good to hear she knew the kind of clients she wanted to service. She was thinking of college girls.
She happened to work at a college and had the possibility to interact with these girls very well. That was the basis for the analysis of her ideal client. I prepared a general marketing survey about the Millennials. This is the marketing generation of people born between 1980 and early 2000s.

The young people who for marketing purpose are segmented as millennials have the following in common about online communication:

  • They are very active on social media, for example they have an average of 250 FB friends
  • They are more likely to listen to their friends than marketing messages from companies
  • Only 1 out of 5 feels you can trust the other person
  • They are good at self-promotion (selfies) and fostering connections through online media
  • Millennial’s text 50 messages a day
  • If they are happy, they give free and convincing PR! They will tell the world about you and your hair!
  • The ideal client

    This information formed the basis to hone the image of the ideal client. Now the actual findings and feedback from the College Girls would help to color in the first sketch of the ideal client plus the new mission statement of the company.

You can only sell the hair your client is looking for

If you want to sell hair, too many times start-ups begin the wrong way. They want to sell hair and start to search for the best hair they like. Too often they forget they must find a place on the hair market with clients in need of certain products and requirements first. This is your basis, your ideal client and not the hair you are selling. That will only work for companies like Apple, but if you want to grow your hair sales, or have any sales at all, you need to be ready to change.

Mercy

Mercy

The story of Mercy from Nigeria

Today, I spoke a very nice girl from Nigeria, named “Mercy”. She was looking for the funding for her hair business but did not want to wait until the finance part was settled. Mercy showed me some wigs she had made, and she told me about the love she had for hair. My recommendation was to start engaging with people that will need her wigs and weavons. She will open an Instagram account to post, follow and engage with others. In this time, she will create more wigs and post this. This way she can start to talk hair and to create a community of hair loving people. She will step by step understand her Ideal Client better and when the financing is ready, she will be able to sell her wigs because she knows her market very well. Nigeria will hear more about Mercy and her wigs!

Connect with your client for more hair sales

Not only mention you want to sell to a certain group in society. Also be willing to understand their needs, how they communicate, where they go for their information and of course what kind of hair they want. Define a corporate mission and look and feel that fits with your ideal client. Social media helps you a lot as people give insight in their journey through life for free. See who they follow, what they like and unlike and you are much closer in closing a deal, than when using only your own ideas.

How would a hair sales generating website for College Girls look like?

It makes sense to have website/shop and social media aligned, in style but also with topics these college girls feel attracted to. It would be very interesting to use WhatsApp or other text medium as a corporate communication tool.

This audience is perfect for sharing information about your brand, but make sure they find stuff valuable enough for them to share. Obtain images of happy clients using their confidence in taking and sharing images of themselves, instead of a dedicated page with happy clients, images of and testimonials from clients will be available all over the website.

This group of potential clients is also concerned about social justice and the environment. Promote “green” and get involved in a community activity. Good example “Everybody Dance now” from Jackie Rotman. Perhaps there are initiatives in your own town or area.

What about you?

Are you ready, like Mercy, to invest time in knowing your client to use this as the basis to get more hair sales, or do you prefer not to change your concept because the right client will eventually show up one day? I would love to read your comment below this post

How to make sure your clients will come back to you?

How to make sure your clients will come back to you?

Home 9 Tag: Hair Extensions

Update from post on July 17th, 2015

How to get returning clients

It´s always great to have a new client, a brand new person that decided to buy YOUR hair! They loved the hair; they loved the price, and they loved all the other products you offer. So, they left your shop with a smile or will remember your online store a long time.

Customer retention

But after you waved them goodbye, the big questions raise. Will they return to buy from you again? After all you have more hair extensions to sell! But also will the hair the bought stay tangle free or not start to shed? Of course, you only sell high quality extensions, but you also know maintenance is the key to ensure the hair stays as beautiful as it was at the day it was bought. This is all about client retention.

Give your client the best care instructions

A lot of tangling and shedding finds it origin because the hair is not properly stored or maintained during the days the client is not wearing it. So how can you ensure your client can store the hair in a convenient and good storage way?
You can also off course prepare a small note with advice on how to wash and maintain the hair. Print that note on a card with your logo and contact details and now it also helps you to promote your business. Be sure you hand it over to every customer or wrap it together with the extensions. Or share it with the shipping. But still you are not sure the customer will indeed maintain the hair as it should, because if not, there is a big chance they will doubt about the quality of the hair they bought from you.

How innovations can keep clients coming back

In 2015for example , for clip ins, Kate Arnolds came with a great invention to the market, HairHangerZ. Her idea is so simple that it makes you wonder why nobody else came up with the idea before. The basic concept is a regular hanger for your clothes but modified to allow you to clip in your clip ins when you store them. An additional advantage is the fact that you can maintain, comb, and dry the hair using both your hands.
You can easy place the HairHangerz on a smooth surface, like a mirror, a window or a wardrobe door and remove it without leaving any trace or damage. To store the clip ins in the HairHangerz you have three hangers with a material band to attach the clip ins, so you can store at least one meter of extensions! Thanks to the fact the clips are firmly attached you can easily and quicker dry and style them. You can store them in a cupboard, but given the great design of the HairHangerz, which comes with a beautiful cover, there is no reason to hide them!
Thanks to HairHangerZ you can achieve many things at the same time; you help your client to store the hair in a safe and convenient way, which will ensure the hair will last longer and thus your client will stay a happy client for a much longer time. And it gives you also a great opportunity to do some cross selling, you can sell this solution to your clients when they are buying clip ins!
 

What is your plan to get returning clients?

So, to ensure your clients will return to buy from you, you should also help them to maintain and store their extensions, it will keep your clients happy also for a long time after they left your shop! How will you make that happen?

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The hair bizz golden rule “Always have 14 inches hair extensions in stock!”

The hair bizz golden rule “Always have 14 inches hair extensions in stock!”

Home 9 Tag: Hair Extensions

Why 14 inches hair will make or break your business

You know the golden rule in the hair business? Always offer 14 inches hair extensions. And never be sold out of 14 inches.
The 14 inches hair are the most wanted, searched for, and bought hair extensions in the whole world. From Atlanta, via Birmingham (US or UK, makes no difference) all the way to Johannesburg. People are willing to do everything for 14 inches!

Would You Like to Make $ 30.000/month for Only $ 29/month?

14 inches hair extensions, any texture will do

You can see, 14 inches are the right size for straight, body wave and even kinky curly hair.

Always have 14 inches hair in your store

Hair of 14 inches is very popular. You can use this to create a steady flow of hair lovers visiting your store. What you need to know is, people in general start to look for 14 inches Brazilian or Peruvian. If they can not find the hair of that length in a store, for example because it is sold out, they will bounce away.
So, they start to visit you with 14 inches on their mind. But once they are on your web site, you can help to help them thinking about how a taller length would look like on them.

Clients find your store more easier with keyword “14 inches hair extensions”

Your potential client has the 14 inches in her mind. When she is online, she will search for these 14 inches. Make sure you have your SEO (Search Engine Optimization) ready for this search term. Do not only use the keyword “14 inches hair” but add some more lines. “14 inches Body Wave”, “14 inches Peruvian”, the list is endless.
Add the keyword to your product pages, but also write a blogpost about this number 14!

Help your clients to buy taller lengths

Your potential client is on the web site, looking for beautiful 14 inches of hair. This means you must accommodate her, by having a special collection of only 14 inches of hair. This way you can show her all the different hair types you have available in her favourite length.
Create one page on your site, with 14 inches of hair. If possible, add some images of models showing the hair. This will allow your client to imagine how the 14 inches would add volume and even some lengths to her own hair.

Bundle deal 14, 16, 18 inches

A great bundle you can offer is the 14, 16 and 18 inches. The texture does not matter. With a bundle of these three lengths you have an interesting option for your visitors. But this bundle will also help them to start thinking about the other lengths. Make sure your visitors do not miss this bundle deal, and make sure the 14 inches does not go unnoticed.
Do not place the offer between 20 other different kind of bundle deals. You must catch their attention with the 14 inches they are looking for. Smoothly make them think about other hair lengths. Avoid they get distracted and will bounce away from your site because of the overwhelming bundle deals.

She will buy the taller lengths also!

Now you have won her trust, your potential client has seen what she has been looking for, the fourteen inches of hair extensions. To encourage her curiosity, make it easy for her to see some taller lengths also. In the product pages you can add some short interesting text lines. With a link to the product page with the taller lengths.
In her mind she has closed the deal, she found the hair she was looking for, the 14 inches. She will stick to the 14 inches or she will look around in the shop and buy a taller length.

Try the strategy and make more sales

I recommend you try this strategy, and to analyse on Google Analytics how this works for you. Google will learn you where to improve your pages and key words.

You need help attract these clients to your store and to make more sales? Feel free to contact me on WhatsApp so we can work on this together. Or leave a comment.

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Hair extensions market research tells time to stop dreaming!

Hair extensions market research tells time to stop dreaming!

Home 9 Tag: Hair Extensions

 

Hair extensions market research

Hair extensions market research tells this: Today is the best time to start or re-open your hair store. Confirmed by what our relations tell us.

There are several reasons for this, both short and long term driven. For the short term. Various countries are lifting the lockdown and clients need to do their hair. On the long term, the economic prospective and the improved product availability.
Customers will get something to choose from, and that is always good for business! If you have been dreaming about your own hair business, stop dreaming and act!

What tells the hair extensions market research?

Over the years, we have learned that the hair and beauty industry is rather crisis resistant. Economic conditions have given the people all over the globe more money to spent. Prices for housing and food increased but the wages and job opportunities too.
Hair extensions are no longer for the happy few, no need to only buy the cheapest braids or weaves. Customers can afford to buy better products and are willing to buy more often.
The industry was able enrich the product offering, thanks to product innovation. Thanks to this innovation, the value of the average order has increased.
Celebs and other entertainers use hair extensions to change their appearance. Often faster than ever before and customers want to follow this path. It is worth to follow celebs and to offer in store the same kind of hair extensions they show.

 

What research about the hair extensions market shows about hair transplantations

The aging population in some parts of the world fuels the demand for hair extensions. This generation used to invest in a good look and feel experience. Faced with a receding hairline and thinner hair, they will buy new hair products to keep on looking good.
Customers are more interested to buy hair extensions instead of hair regrowth medicines or hair transplantations. These products most often over promise a cure, both in time as in volume. If the treatment is approved by for example by the US Food and Drug Administration, the result can still disappoint. Often because the underlying health conditions are not dealt with.
Hair extensions and wigs will immediately take away the stress of the receding hairline, or thinner hair. In the meantime a serious treatment of the underlying health condition is possible. The psychological impact of never a bad hair day anymore, will for sure help with the healing process.

Stop dreaming and start selling

So, the hair extensions market research for the whole globe, tells you: Start Selling hair now.
The negative impact of the COVID-19 crisis has ended in a growing number of countries. Customers often look for new suppliers for their hair needs. For example because not all stores manage to re-open or to get the stock to sell.

Contact us today and start selling to tomorrow

Leave a comment or contact us on WhatsApp + 31 6 234 44 902. Start your hair business! Make the world a more better-looking place thanks to your hair extensions!

 

Start selling hair on Shopify under 24 hours

Start selling hair on Shopify under 24 hours

Home 9 Tag: Hair Extensions

Start Selling Hair on Shopify with a plan

Start selling hair on Shopify is one of the best approaches for you to focus on the fun part, and that is selling hair. Shopify grants you to improve your income by selling hair. With this post I will also answer the question, can you sell hair on Shopify ?

How to start an online beauty supply store

This week I launched the first HowToSellHairExtensions Shopify Webstore, On my portfolio page you can see more web stores I designed. The idea was to design for you an easy to use, low cost, professional hair webstore. Dream of Extensions has all you need to start selling hair in Shopify, and to make money the day of the launch.

Theme – the decoration

I started with the Mission Statement of Dream of Extensions. This helps to get a clear picture of the kind of clients we want to sell hair to.

  • what are their needs?
  • what do they like and not like?
  • where do they shop?
  • how much they want to pay?

For this I used The Ideal Client template this assisted me to focus on the people in need of my hair and how to find them. These ideas helped us also to create the name and logo for our webstore. The logo of Dream of Extensions was created using to Hatchful. I selected the kind of business and the type of logo we wanted.

You like the logo? Next to the diamond it was the pink color that made me decide to go for it. Later you will read how amazing it was I selected this color. I used the colors for the background of the webstore. In a way it was the wallpaper of the webstore. For the expressions, I copied the same color of the text of the logo. Did you know, if you want to know the color of any object on an image, you can use a free app like paint. This program has a color picker, that translates any color into the RGB code (255, 255, 255). This is a color code you can use to find the same color in Power Point or any website design program, Like Shopify for example. RGB stands for the basic colors Red, Green and Blue.

Sept 16, 2020 Nelly from Kenya asked “I would like to start selling hair in my own website”.

I recommended her to check Shopify. this is a stable and simple platform that enables you to start selling to all over the World from all over the World.

Nelly Gatuti

Would You Like to Make $ 30.000/month for Only $ 29/month?

More about colors in the post:

How to Design a Successful Hair Extensions Blog

In this post you can also read how to use colors in your design. I used it to find a contrasting color for my pink. That contrasting color was blue as you can imagine. This color I used to bring specific sections of the webstore under the attention of the viewer, like free shipping all over the world!

Preparation before selling hair on Shopify

Before I started to design the webstore, I prepared the images and the text. Selling hair on Shopify is only possible with great and copyright free images. The images of the products of course, but also illustrations that tell the story behind the journey of the founder to start selling hair. I created a map on my workstation to store the product images, one for the other images and a map for the text. The latter would contain the text of the legal stuff, like:

  • terms and conditions,
  • refund and
  • privacy policy.

All in Word, so I can copy paste the text later without any interruption in the Shopify hair store.

Save time uploading the description of your hair and wigs

It is great if you have a lot of hair to sell, especially with a lot of varieties. The only problem is to record all this in your Shopify hair store. I can tell that is one of the most boring and energy consuming tasks to perform being a store owner. To manually upload your products in your Shopify dream store!

My goals are to make sure you keep on having fun selling hair, so I prepared an easy solution to upload many hair extensions, wigs and braids. I created a template in Excel where you can easily enter all the data about your products. You only must type any items once, and if needed you can copy paste the text or even skip. Please take a note so you do not forget to ask me for the template at the end of this post.

The upload of the hair of Dream of Extensions was done very fast, so thanks to the template the boring stuff did not bother me that much. It was no problem to have many variations in color, length or texture. The great thing is your clients will have so many options, hard to believe their choice will not be in your store!

Terms and conditions and other dull stuff

Some time ago, I did some research. I have some good terms and conditions, a privacy policy and refund policy. These documents I can use and that will help my clients to understand what is and what is not possible with my hair. This is so much better for the relationship with your client. You do not want to explain to a disappointed and emotional client you do not accept the return of hair that has been dyed. For example.

I have the Word documents with the terms and policies available for you, so again please do not forget to ask once you finished this post.

Your product Images

Collect the images of your products. You can ask the wholesaler if you can use their pictures if needed. Make sure to rename the images with the name of your business and the type of hair. That will help you if people search on the internet for images. They will see your store’s name. By the way, it feels so good to upload the hair you are going to sell in the website. Almost the same as putting the hair on the shelves in your in store or salon. Because of this positive vibe I prefer not to include the images in the upload file. But it is possible if you like.

Selling hair on Shopify in a creative way

Do you know, thanks to all preparation already done, to create a webstore is not that much work anymore. You can soon start selling hair on Shopify.
The products are already in the webstore, so all I had to do is to give the store the colors of my logo. I added some nice images that tell the story about my store, but even more important about the people I want to help finding the best hair. Now I noticed one of the happy clients had the same love for pink as I did. She had pink earrings, was wearing a pink shirt and had pink lipstick. How amazing that was. The ideal client template worked! As it always does.

One of the last steps was to add the pages with the legal stuff, the hair care, FAQ and about us page. I only had to do a copy paste. The text was already prepared, so I did not have to type anything. But to pimp up these boring pages, I added an image. This shows the visitor in one second where the page is about. By the way, I managed to create an accordion layout for my FAQ. The one where you only see the header first, and when you click the explanation will show. That really made the Shopify hair webstore look professional!

Check the Shopify web store of Dream on Extensions

Well, the proof is in the pudding, so I invite you to prove the webstore of Dream on Extensions. Please leave any suggestion, idea, joke in the comments below this post. In return I will mail you the promised templates with all the legal stuff for your website and the upload sheet for hair stores.
Oaky, I hope you will soon start selling hair on Shopify, try at least the free trial and do not hesitate to ask me to help you with the Shopify hair store if you want. You are your own boss, but you are never alone!