Aug 19, 2016 | Sell Online
You started a gorgeous hair business, but demand lacks hopes for some time. It seems there is no growth and lately new hair stores opened their doors in your market. Your hair market is saturated. What can you do?
What is a saturated hair market?
If in a marketplace, a place where people buy and sell hair extensions and services, the available supply of goods falls short of buyer demand. Marketing experts will say this hair market is saturated. The reason can be:
- Too many participants or
- People turn their back to artificial hair integrations and go natural
- The demographics change, more elderly people, etc.
All this will limit your profitability and potential to grow. Should you accept this or not?
Examine the situation
Unless you earned plenty of money to retire, you do not have to take your hair market is saturated. Do not make decisions overnight, but take your time to first analyse the situation.
What is the real cause of the absence of demand?
Analyse the market, use google trends to understand what is still in demand and what not anymore. Let’s take Arizona for example. Learn from Google trends, where one can see the queries people key in the search bar.
Select first the geography, in our case Arizona and start with Hair Extensions as search term. This shows indeed a deteriorating trend. Indeed, the hair extensions market is saturated! But now you have to be original, look for other search terms of developments in the hair market people might start looking for.
Perhaps more people go natural, so relate with natural hair or similar terms. Or perhaps the demographic evolutions bring more elderly people with hair loss. Or people are more attracted to wigs. You have to play with this for some time and compare the several possibilities. See the first analysis of the hair market and see what the possible alternatives.
Take your time to analyse, and use several alternative search terms.
If you found a mounting search term, do not change your service offer just like that but analyse the rivalry, who is the competition, what is their service offering. Do a market survey to understand what customers in this market like and do not like about the current providers or salons.
This will show you new commercial opportunities in your saturated hair market, so define your ideal client and start selling again.
For ideas see my previous post about #BackToSchool, specific markets and the LGBT community for example.
Apr 5, 2016 | Support
Home 9 Tag: market survey ( Page 2 )
Online business with free tools
If you start an online business to sell hair extensions and you want to spend your money as much as possible on the purchase of hair extensions, we have the solution for you.
An online business is much cheaper than a business of brick and mortar, and you can start the business tomorrow, or even today if you want.
Course
The first step is to educate yourself in the hair and beauty business, or a marketing course. No need to follow a multiple weeks of training, using Udemy you can start any course simply from your house 
and right away. No need to wait to enrol, start today with from marketing to how to open a hair salon.
Social media
Now you think of your name for your online business, and you can open a Facebook, Instagram and Twitter account. Use social media, not to post only offers of the hair you have to sell. Make sure you interact with people on Facebook, Twitter or Instagram. Difficult, time consuming? Not if you use a tool like Hootsuite, this allows you to even monitor multiple social media accounts, to plan the postings the next day or at a time you are not around. Hootsuite allows you to be social online, without losing too much time.
Now you are really in business, you can offer your extensions, test the market and build your network of potential clients, customers and suppliers.
Stay connected
This is the best time to start a newsletter, if you use a newsletter you can build an excellent relation with people that have visited your social media platform, you can even let people subscribe to your newsletter if they visit your Facebook page.
Use your email list, together with your followers on twitter, Facebook and Instagram to figure out what the needs of your clients are. In other words, perform a market survey. We recommend Gizmo, for nothing you can get so much insight about what your potential clients are looking for, in terms of hair, service and customer service. Now you know so much of your market, you could even consider to pay for this valuable information.
Your online business name
The market knows about you through your social media, your awesome newsletter and of course you know the market thanks to the market survey’s you perform. Now it’s time to put a real web shop online, blue host will host your online business and for very little money a month you will have a reliable hosting company with 24 / 7 customer service. Do not forget to register the name of your company as a domain name, too bad of after all your work somebody else takes all the credits.
Sell hair online on other websites
To sell your hair you can use e-junkie, not only to have a fully automated order and payment process, but also to expand your online business to other websites. Indeed, you can offer your brand of hair extensions also on the websites of other people, for example your friend who is a famous vlogger, or a community website looking for sponsors. If people see your hair on the website of for example your community, they can buy the hair and you pay a referral commission to the person who owns the website.
Talk to your clients and keep them happy
Now you are nearly there, what about improving the online experience of your clients by offering them the possibility to speak to you. Online business with a personal touch, a guarantee for higher sales levels.
Now the whole process is done, you have a fully automated online business with nearly 100% free tools. No reason to wait right! Tell us how it goes please!
by Edith Franken | February 5, 2023 | Amazon | 0 Comments
Selling Brazilian hair on Amazon FBA successfully Selling Brazilian hair on Amazon FBA can be a lucrative business, but it requires careful planning...
by Edith Franken | June 14, 2022 | Amazon | 2 Comments
How to sell hair on Amazon FBA Did you know? 1 out of every 2 sales occurs on Amazon! Most of the sales on Amazon are done by people who sell products...
by Edith Franken | June 11, 2022 | Operations | 0 Comments
Why you need an insurance for your hair business? Starting a hair business is fun, you can make a lot of people very happy. But what if it goes wrong?...
Apr 2, 2016 | Get Help
Your client will tell you what they want
A well designed market review, will tell you what your target audience is thinking about, how you can beat the competition and gives you a great opportunity to get customers.
Next to collect data about what your target audience is interested in, a market review or survey is a very legitimate excuse to let people know about your new venture, your own hair extensions store. You would be surprised to experience how many people get a positive attitude towards you if they hear you want to start a business. So the perfect time to perform a market investigation.
So my first advice if you approach people to perform your market review, is to share with the listeners that you want to start a business, this will open your audience to be more interested and positive towards your list of questions. So you can use this moment to ask for their contact details. I recommend to start to build up a newsletter list while you keep the market survey and even before you launch your business you can for example share (but without giving away your unique findings of course) the conclusion of the market study.
Nine tips for your hair market review
In order to increase the response rate, thus the number of people that will return the market review, think of the following:
1. Tell your audience why you are interested in their opinion about the market. Make sure they will feel motivated to help you and to spend their precious time on something that’s not helping them. People love to help and share their knowledge though, so feel free to make an appeal to this
2. Think on how to structure the market survey, make sure there is a logical order of the questions, start with questions that will make your audience feel at ease and put the difficult or more complex questions later. Allow your audience a warming up
3. Reward your audience for the time they invest in you, this reward does not have to be big, research shows a little reward in most cases does the trick. So consider instead of opening a contest (when was the last time you won a competition?) to share a small, cheap but original gift to everybody (and give them the feeling you respect them for sharing their knowledge and vision). This reward will also encourage people to answer all the questions
4. Use a free survey tooltool to perform your survey in a professional way
5. Divide before you ask any question your total audience group into sections, for example young versus more mature women, Students versus people with a job and thus higher income, end users versus stylists or salon owners. Make sure you put your questions at the interest level of the segment, this will increase the value of the market survey
6. If you have your audience segmented, think of the way they would appreciate to receive your market assessment, online or on a piece of paper, standing in the shopping mall or relaxed sitting on a chair and table
7. Less is more, also if you prefer to understand every single step of the decision making your target audience is going through before they purchase hair extensions. Limit the number of questions to say 25 closed end questions or 10 open ended. Make sure your survey will not exceed more than 5 to 10 minutes
8. Always tell your audience what you are going to do with the info and if possible give feedback. Consider to share only those pieces of information that will not give away your unique selling point
9. If needed, remind your target audience once or twice for the survey, possible people have forgotten it due to a busy live. But if they still do not respond, too bad you did not get their answers but at least you have their names and contact details.
Are you planning to perform your market survey as part of your business plan for your own successful hair business, we recommend SurveyGizmo to get your information without any risk and for USD 0.00 using their Free Online Survey Software
Aug 14, 2015 | Get Help
Perform an online market survey for free
Why would you spend a lot of money on performing an online market survey? Wouldn´t you prefer to build a strong relation with your potential clients right away and to get their opinion about your future?
If you start your business, you want to know what the exact need of your target audience is. You want to perform a market survey to be able to only purchase and market hair extensions and hair products your potential clients want to buy.
There are several commercial and free platforms that will help you to get the answers you always wanted to know from your potential clients. But why would you pay money for a platform you can only use once, if you can also set up a platform that will earn you money instead?
How to perform a hair extensions market survey
1.
Define your target market. Make sure not to start to ask the whole world, but segment the market. Select an audience amongst potential customers.
Read more if you need help to define the target audience. Define also the number of people you are going to contact with your survey. Take into account not everybody will respond to your request to answer your questions. So your initial group should be larger than the number you need to get a significant feedback.
2.Put a benchmark, at what outcome will you decide to continue to launch your new brand? If 60% of the respondents give positive feedback, will this be enough? Or only if you got 90% support for your new product or brand? It is important to set the goal before. The goal can be based upon an internal benchmark, for example a previous held survey. Or you can use External benchmarks available with marketing agencies or the chamber of commerce.
3.Keep it simple. Do not over ask your audience. The risk is too big they will not answer all the questions, or they will stop participating.
4.Share your findings. If you have asked people to participate, they will also appreciate to know what you did with their answers; share your findings and next steps. No need to give away the concept of a unique product before the launch, but share general thoughts. This will help you to get the corporation of your audience the next time.
5. Next to the reward of the feedback you will share, do not forget to share a reward for every participant. For example a discount voucher for the first order with you!
How to get contacts for your survey
It´s good to start as soon as possible with building your network on social media. Interact and start to follow people with interest in beauty and fashion. There are programs like socialbro who can help you to identify these people easily on twitter and Instagram.
Make sure you interact, so people feel you are interested in their messages and not only in your own story.
If you interact with them it is easier and natural to contact them through Direct Messages. Contact them through DM about your idea to start your online shop and tell them you want their opinion. For sharing their opinion you will give them a small gift. Most people like to support others, so a great chance your will get a lot of positive feedback. Ask for their approval to send them an invitation email.
How to roll out the survey?
Now you have a number of contacts that want to share their opinion about ¨
your future¨. All you need to do is to contact them using email platform like
Aweber. This platform allows you to share emails with many people, track the response and also allow you to check who did not yet open your email. This helps to send them a follow up. Sometimes people get a backlog on the emails and appreciate a reminder.
List your questions in the email or attach a Microsoft Office Word document with the questions and enough space for answers.
Make sure you include a deadline for the response, mention the reward and do not forget to thank your respondents.
After the deadline, you will have a nice staple of answers that will tell you if your business idea is supported by enough potential clients.
Because you have the names in your Aweber email platform, you can use this to share your survey feedback, but also to pre-announce the launch of your business and later to shout out your promotions only for your VIP audience. Because people who care enough about your business to share their opinion I consider as VIP´s, don´t you? Now you can make money with the email platform because you will be able to promote and to sell exactly the right products! Over and over again!
Good luck in getting to know the needs of your clients!
Jul 17, 2015 | Get Help
Where should I start selling hair
Question: I want to start selling human where should I start?
Answer: If you are sure you want to start a business, first invest time to find your (potential) clients and the products and services they are interested in.
I suggest you start to do some market research first, to understand where your clients are today, where they shop, what budget they have to buy extensions and what they are looking for. It´s easy to start with your friends or family, but you should also talk with other people.
Meet people on parties, events and in shopping malls and start a little (but not too formal) interview. Try to understand what they miss today when buying the hair extensions, are they too expensive, does it takes too long before they receive the extensions, or anything that might help you to do better. The good thing is there is a big chance these people will become your first clients, because they know you listen to them and people appreciate that very much!
Start Now Selling Hair Extensions
If you found a mounting search term, do not change your service offer just like that but analyse the rivalry, who is the competition, what is their service offering. Do a market survey to understand what customers in this market like and do not like about the current providers or salons.
The first step is to educate yourself in the hair and beauty business, or a marketing course. No need to follow a multiple weeks of training, using 
Use your email list, together with your followers on twitter, Facebook and Instagram to figure out what the needs of your clients are. In other words, 
Your online business name
Sell hair online on other websites
document with the questions and enough space for answers.