Sales from 0 to 5,000 a month possible, unless you do not want to change

Sales from 0 to 5,000 a month possible, unless you do not want to change

Home 9 Tag: newsletter
Update from 2017.
Sometime ago a client told me she wanted a redesign of her website. A redesign because she was not having any sales of the hair. I analyzed the performance of her current website and learned:

  • she had 150 visitors a month, most of the only visiting the home page.
  • You could subscribe to a newsletter, but without receiving any newsletter in your inbox after signing up.
  • But the most eye-catching observation was, it was not clear whose hair needs she wanted to solve. Who was her ideal client
  • ?

Website to generate hair sales between 5,000 and 10,000 dollars

She wanted a redesign of her website, that would allow her a monthly hair sale between 5,000 and 10,000 US dollars. And she wanted it as soon as possible.

I recommended her to invest time in the ideal client she wanted to support solving her hair needs. She needed to know what kind of hair her ideal client was looking for. And also what tone of voice to use, what social media did she use and how about her lifestyle?
All parts to make a clear persona to aim your marketing effort. Selling hair is more than showing pictures of hair bundles. You need to connect and engage with your ideal client.

Selling hair to College Girls

A few days later we had a chat. It was good to hear she knew the kind of clients she wanted to service. She was thinking of college girls.
She happened to work at a college and had the possibility to interact with these girls very well. That was the basis for the analysis of her ideal client. I prepared a general marketing survey about the Millennials. This is the marketing generation of people born between 1980 and early 2000s.

The young people who for marketing purpose are segmented as millennials have the following in common about online communication:

  • They are very active on social media, for example they have an average of 250 FB friends
  • They are more likely to listen to their friends than marketing messages from companies
  • Only 1 out of 5 feels you can trust the other person
  • They are good at self-promotion (selfies) and fostering connections through online media
  • Millennial’s text 50 messages a day
  • If they are happy, they give free and convincing PR! They will tell the world about you and your hair!
  • The ideal client

    This information formed the basis to hone the image of the ideal client. Now the actual findings and feedback from the College Girls would help to color in the first sketch of the ideal client plus the new mission statement of the company.

You can only sell the hair your client is looking for

If you want to sell hair, too many times start-ups begin the wrong way. They want to sell hair and start to search for the best hair they like. Too often they forget they must find a place on the hair market with clients in need of certain products and requirements first. This is your basis, your ideal client and not the hair you are selling. That will only work for companies like Apple, but if you want to grow your hair sales, or have any sales at all, you need to be ready to change.

Mercy

Mercy

The story of Mercy from Nigeria

Today, I spoke a very nice girl from Nigeria, named “Mercy”. She was looking for the funding for her hair business but did not want to wait until the finance part was settled. Mercy showed me some wigs she had made, and she told me about the love she had for hair. My recommendation was to start engaging with people that will need her wigs and weavons. She will open an Instagram account to post, follow and engage with others. In this time, she will create more wigs and post this. This way she can start to talk hair and to create a community of hair loving people. She will step by step understand her Ideal Client better and when the financing is ready, she will be able to sell her wigs because she knows her market very well. Nigeria will hear more about Mercy and her wigs!

Connect with your client for more hair sales

Not only mention you want to sell to a certain group in society. Also be willing to understand their needs, how they communicate, where they go for their information and of course what kind of hair they want. Define a corporate mission and look and feel that fits with your ideal client. Social media helps you a lot as people give insight in their journey through life for free. See who they follow, what they like and unlike and you are much closer in closing a deal, than when using only your own ideas.

How would a hair sales generating website for College Girls look like?

It makes sense to have website/shop and social media aligned, in style but also with topics these college girls feel attracted to. It would be very interesting to use WhatsApp or other text medium as a corporate communication tool.

This audience is perfect for sharing information about your brand, but make sure they find stuff valuable enough for them to share. Obtain images of happy clients using their confidence in taking and sharing images of themselves, instead of a dedicated page with happy clients, images of and testimonials from clients will be available all over the website.

This group of potential clients is also concerned about social justice and the environment. Promote “green” and get involved in a community activity. Good example “Everybody Dance now” from Jackie Rotman. Perhaps there are initiatives in your own town or area.

What about you?

Are you ready, like Mercy, to invest time in knowing your client to use this as the basis to get more hair sales, or do you prefer not to change your concept because the right client will eventually show up one day? I would love to read your comment below this post

Buy today, or you’ll never buy in my hair business anymore!

Buy today, or you’ll never buy in my hair business anymore!

Buy today, or you’ll never buy in my hair business anymore!

When was the last time you told a visitor “do not come to my hair business anymore”?

You might think, never, but you might tell this more often than you know. Not direct in the face of your client of course, or at least I hope not. But by not following up. If somebody only came to ask for information, or asked for your price-list. What happened after this?

These visitors are very valuable for your business, they know about your hair business, they have found you on the internet or in town! Now it’s up to you to make them never leave your hair store anymore!

You want to know how to welcome people to my hair business?

Offer your first-time visitors the content they are looking for. Beautiful pictures, interesting stories about hair trends, or frequently asked questions. Make sure you have content for newbies and for experienced buyers.

How can you share this content?

Open a blog on the website of your hair business, or launch your own hair store newsletter. Make a campaign calendar and publish your content once a week.

Do you like to read the latest news? The visitors of your website too. Nearly everybody loves to receive the latest news. This is the reason so many people sign up for a newsletter. And that’s great because you can deliver the content they need in their own inbox.

A newsletter “My hair business” can be a first step of a beautiful relation between the visitor and your company. A stranger who visited your website, now becomes a lead, a potential buyer of your hair.

No nameless visitor in your Google Analytics Statistics, but a person with a name and location.
Make sure you welcome this new lead, and reach out to offer more support. The best time is the moment they signed up for your newsletter. Write them a small welcome note and offer to help them with their most urgent challenge when buying hair.

What about a client who asked for a price-list?

Many times, you might get a mail or app for the price of your hair. You respond and then silence. No reaction anymore.
Do not get disappointed and turn your back to this person. There might be plenty reasons somebody doesn’t respond. From family crisis to too many emails in their inbox. Nothing to do with you, and nothing wrong with your hair. No reason to get frustrated. But all the reason to keep on investing in this lead.

Try to get more insight of the client at the first contact, add a contact form on your website and add a question on their social media. Start to follow them and interact. Social media is a great excuse to knock on somebody’s door without them getting annoyed. Do not shout,” Hey buy my hair” but engage with them.

A great way to make a next step in the relation between you and this lead.

When do you start your own newsletter to turn strangers into warm leads?

Low self-esteem should not stop you from selling hair extensions

Low self-esteem should not stop you from selling hair extensions

Low self-esteem should not stop you from selling hair extensions

If somebody sign’s up for my newsletter, I always like to know what their biggest struggle is. I really appreciate if somebody takes the effort to sign up for my newsletter. The newsletter is in many cases the start of a new relation between you as a reader and me. And if people meet for the first time, it’s a good moment to start the conversation.

Everybody who new subscribes up receives a welcome short note as swift as possible after they sign up for the newsletter. In most cases I receive the same or next day a response.

What are you struggling with right now?

Every time I feel honoured when people share their struggle with me. Because I appreciate the confidence and trust, these mails get the highest priority to answer. Next to the fact it helps me to build a true relationship with my readers, it also keeps me informed about the topics, issues and worries my readers face and could be worth to write about to share it with a bigger audience.

A star player with low self-esteem

Today for example, I received a “what are you struggling with right now” response from Candy. In short Candy shared with me she was not feeling secure enough to start a hair business. She felt she was over thinking everything, despite the positive feedback she received from friends and family. She wanted everything to be perfect before she started, but her low self-esteem kept her from starting a hair business.

The way Candy shared her story and what she shared gave me the feeling this was a woman with passion to make others look and feel good. She was star player. If Candy could transpose this feeling to me only by writing an email, imagine what happens if she is selling her hair, by webstore, social media or in a salon!

I felt it would be a waste for the talents of Candy and all her potential clients if she wouldn’t start her own hair business. I shared with Candy my advice that it’s good to strive for perfection, but the proof of the pudding is in the eating. Also in the beauty industry. You will experience how well your plan will work, only after the launch of your business. There must be a moment, the planning will stop and the doing will start.

Copy eBook not to have excuse not to start selling hair

Candy shared some other questions, which I also answered, but because I really wanted to support her and to help her to start her own business I gave her a copy of my eBook “From Dream to Your Own Hair Extensions Business, in Only 10 Days” . As token of my appreciation and because I did not want Candy to have any excuse not to start her own business.

Candy replied to my mail within the hour and I can tell you, she really made my day, because she promised to start reading the eBook right away and she was very happy with my offer to support her!

Sign up so we can start to know each other too!

I hope to start to promote Candy’s hair store soon on my website! If you did not sign up for the newsletter please do, I can’t wait to get to know you!

 

Selling Hair Bundles thanks to the weaker sex

Selling Hair Bundles thanks to the weaker sex

Selling Hair Bundles thanks to the weaker sex

Men are the weaker sex, no doubt about that. And I know because I am one myself. It’s because the chromosomes, hormones and muscle bundles make men take more risks in life. More risks mean men get more accidents and face many other unpleasant events. This is valid regardless race, nationality, profession or income.

Okay to know as a woman your life expectations are better, but what can you do with this selling hair bundles?

Learn how these muscle bundles can help you selling hair bundles

There is a great business opportunity to benefit from men in getting a higher sales of hair bundles, or any weaves or wigs.

Make men fall in love with your hair brand

Selling Hair BundlesPeople listen to others before they buy their hair extensions. They talk with their friends about the latest hairstyle, they check social media and yes, they want to be sure their boyfriend or husband likes the hair too. After all, we all know hair styling is the eldest profession in the world because it is so important to find the right partner.

Selling hair bundles but not taking into account the boyfriends is one of the reasons sales lack behind.

Four tips to involve men and to sell more:

  1. If you prepare a photoshoot, make sure you have some pictures men can connect with. Use their imagination to let them see how their princess would look like with 30 inch extensions. Size does matter in hair!
  2. Use before and after pictures, not only to show the volume and length of the hair, but also how this will change your love life.
  3. Educate men about hair and pay attention to them
  4. Set up a special newsletter for Boyfriends

Make men fall in love with your hair brand and you win influencers with a clear say where the money goes.

Don’t go for your client’s boyfriend, but go for his wallet to make her look gorgeous and sexy! That’s a win, win, win situation! She happy, he happy and you!

Start today with a special newsletter for “Boyfriends Only” and educate, instruct and help them in making their girlfriend feel and look more feminine. The girls would love to sign up their boyfriends and, the boys will reward you with higher sales, for sure!

Try for free the effect of a special Boyfriends Newsletter, and experience how the weaker sex supports higher sales!!

How to build an online business selling hair with free tools in 7 steps

How to build an online business selling hair with free tools in 7 steps

Home 9 Tag: newsletter

Online business with free tools

If you start an online business to sell hair extensions and you want to spend your money as much as possible on the purchase of hair extensions, we have the solution for you.
An online business is much cheaper than a business of brick and mortar, and you can start the business tomorrow, or even today if you want.

Course

Online businessThe first step is to educate yourself in the hair and beauty business, or a marketing course. No need to follow a multiple weeks of training, using Udemy you can start any course simply from your house   and right away. No need to wait to enrol, start today with from marketing to how to open a hair salon.

Social media

Now you think of your name for your online business, and you can open a Facebook, Instagram and Twitter account. Use social media, not to post only offers of the hair you have to sell. Make sure you interact with people on Facebook, Twitter or Instagram. Difficult, time consuming? Not if you use a tool like Hootsuite, this allows you to even monitor multiple social media accounts, to plan the postings the next day or at a time you are not around. Hootsuite allows you to be social online, without losing too much time.

Now you are really in business, you can offer your extensions, test the market and build your network of potential clients, customers and suppliers.

Stay connected

This is the best time to start a newsletter, if you use a newsletter you can build an excellent relation with people that have visited your social media platform, you can even let people subscribe to your newsletter if they visit your Facebook page.

online businessUse your email list, together with your followers on twitter, Facebook and Instagram to figure out what the needs of your clients are. In other words, perform a market survey. We recommend Gizmo, for nothing you can get so much insight about what your potential clients are looking for, in terms of hair, service and customer service. Now you know so much of your market, you could even consider to pay for this valuable information.

online businessYour online business name

The market knows about you through your social media, your awesome newsletter and of course you know the market thanks to the market survey’s you perform. Now it’s time to put a real web shop online, blue host will host your online business and for very little money a month you will have a reliable hosting company with 24 / 7 customer service. Do not forget to register the name of your company as a domain name, too bad of after all your work somebody else takes all the credits.

e-junkieSell hair online on other websites

To sell your hair you can use e-junkie, not only to have a fully automated order and payment process, but also to expand your online business to other websites. Indeed, you can offer your brand of hair extensions also on the websites of other people, for example your friend who is a famous vlogger, or a community website looking for sponsors. If people see your hair on the website of for example your community, they can buy the hair and you pay a referral commission to the person who owns the website.

 

Talk to your clients and keep them happy

Now you are nearly there, what about improving the online experience of your clients by offering them the possibility to speak to you. Online business with a personal touch, a guarantee for higher sales levels.

Now the whole process is done, you have a fully automated online business with nearly 100% free tools. No reason to wait right! Tell us how it goes please!

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