Do Not Sell Your Hair to Afro American Women

Do Not Sell Your Hair to Afro American Women

Home 9 Tag: niche

Do Not Sell Your Hair to Afro American Women

This advice, I give to most of my callers. Do not sell your hair to Afro American women! Why? Because that is what 75% of the hair sellers in the United States are doing already. You have to be unique.

To define your market niche, your own special place on the big market, this broad, will only work against you. A market of nearly 8 million potential clients, the dream of every business women or men in hair, but how will they ever find you?

If I write “Do Not Sell Your Hair to Afro American Women” I mean, you have to be more precise if you position yourself on the hair market. Potential clients will notice you only with a clear focus. Because let’s be honest, there is not one homogeneous hair market where you can Sell Your hair to Afro American Women. This is a market with, I estimate 8 million small markets, because they are all individuals and they all deserve a special treatment for their own special needs.

Should I focus on only one person?

Yes, and No.

Yes, if you service your clients, you should focus on the individual in your store or online shop. Give her the best possible personalized service possible

And No, if we talk about your marketing message, what are you going to communicate and through what channel? Within the group of Afro American Women, you have to look for individuals who have a common ground. This can be:

  • A geography, your state or home town
  • Cultural background
  • Education, sports or Industry they work in
  • Special Interests, did you know The Real Housewives of Atlanta has nearly 3 million fans?
  • Anything that bonds people

A great help is the Ideal Client Template, this template will help you to define and find the buying persona who is looking for hair. She will meet your offer through your marketing channels because you know at what channels she is looking for hair and how. The template is part of the all-in-one hair business package, complete with samples, coaching and a step by step guide.

Shouldn’t I sell hair to other people anymore?

It does not mean you should not sell to others anymore, you can still sell your hair to Afro American Women, to all 8 million. Every sale is a sale! But you have to focus your messages on a special group. Now you can share content of topics your potential clients are interested in, besides hair extensions. Now you know where to go to meet your potential clients. This will help you also to rank higher in Google, because there are 8.5 million results if you search for Afro American Women and only 5 million for Afro American Women Real House Wives of Atlanta. Still a lot, but less!

Less is more! More Focus More Sales

Now you decided to put a focus in your marketing, you will notice less is indeed more. You will be able to reach much more people, people with interest in what you have to tell and the hair you have to offer. So Do Not Sell Your Hair to Afro American Women and sell more hair to Afro American Women you know more about.

You have a dream to launch your own hair store, or your hair sales are lacking behind expectations. What can you do? Give it all up and let others succeed? Wouldn’t it be great to talk for 10 minutes with somebody who not only understands the hair extensions business, but who can help you with advice too?

You are not alone, you can always app me, I have blocked some time in my calendar already. I am waiting for you! App me or leave a comment under this post!

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Double your hair market, start looking at men!

Double your hair market, start looking at men!

Home 9 Tag: niche
Except for things with buttons, men usually follow women for new trends in beauty and fashion. The same goes for hair. A typical conversation between a barber and his male client about the new hair style consists of four words: ¨the same as usual¨. Thanks to various celebrities like David Beckham this has been changing. Male clients demand more from their barber or better stylist! And now this is the same for hair extensions.
 
Already in 2009 on a forum about fashion a man asked if it was acceptable to wear extensions to make his hair longer. The comments went from a simple “yes” (men do not need many words) to tips to double sew in the extension to avoid an embarrassing moment on the soccer field if you lose your extensions after you made the winning goal and the whole team jumps on top of you!
 
But now it is possible, thanks again to celebrities, like Harry Styles and Justin Bieber, men want to make this step into the women´s world and they also want to have more length, volume, and color! And except to look like a celebrity it can also perfectly cover up the impact of the natural hair recession.

Why would we accept men getting bold?

It is a fact of life; men will lose their hair and get bold when they are getting older. Too bad for one out of four men, they face hair loss when they are in their mid-30s. Male hair loss starts at some point in the twenties, but it typically takes 15-25 years to go bald. Half of fifty year old are quite bald.

With half of the male population bold at their 50s society has accepted it, “Boy when you will get older you will be the head of the family but you also will be bold!” But what if there are enough options to avoid boldness, or the thinning of the hair for men? I doubt how many men will get inspired by the bold and brave from the silver screen, Dwayne Johnson, Jason Statham, or Bruce Willes. Same for women, men feel confident when they have a full head with bouncing weaves! You would be surprised to know how many men even get depressed when they get bold.

That is also the reason most bold men like to let their beard or moustache grow. We want hair on our face, no matter where exactly!

And this need for hair by men, has brought around 2015, the invention of the “men weave”. A men weave is a hair pieces for men!

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What are men weaves

Men weaves, more formally referred to as hair prosthesis. A hair prosthesis (or cranial prosthesis) is a custom-made wig specifically designed for people who have lost their hair. These hair prostheses, who do not require surgery, help men who have lost their hair to have a full head again! Indeed, a perfect solution to regain self-confidence, these men weaves.

These men weaves are designed for most hair types including Caucasian, Latino and African-American. There is enough choice on lengths and styles such as braids, cornrows, and realistic dreadlocks, and different textures within a type of hair. Most man weaves are made of human hair and have top quality.

How to install men weave?

Of course, when you consider adding men weaves in your collection of hair products in your store, you need to be able to explain to your clients, or the wife of your client, how it works. How to install men weaves:

  • Define the hairline before starting the hair process. Use a marker to draw a line in the front of the hair
  • Comb and shave down excess hair before installing the hair unit
  • Styles the actual hair unit, the men weaves, cutting it into shape and preparing it for installation on the head.
  • Place a hair glue bond on the actual bald areas of the scalp. Use a brush to glaze the glue bond all over the head.
  • Now, use a hairdryer to dry the glue bond to make sure the glue and the men weaves quickly bond together.
  • Place the weave unit on the head with care according to the defined hairline.
  • Finish the styling and cutting and the “man weave” is installed.

How about? He will walk up straight out of the salon and tell all hos friends about the fantastic job you have done. Be ready for more demand for hair extensions for men.

How to market your men weave?

 
Did you already do a market survey to know if male clients would be interested in your products? For sure you need to use a different approach and use more examples of celebrities wearing extensions, but once you got a male client you will have a very loyal client, who will not ask much of your time. When your client returns to your shop, he will only tell you: the same as usual!

You can start to market the new hair service with your first model, perhaps even your own partner. Shoot a video and some pictures and share them on your social media. See how people respond and engage with them. This time big chance the girl friends and wives will be the first who notice men weave as an awesome solution.

Ready for men?

Are you ready for male clients? Add the men weave to your collection and benefit from this growing market. Put your hair store on the map with new products and eye for your customer needs. Let me know if I can help the design a men’s corner on your online hair store!

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Hair Extensions for hair loss in women

Hair Extensions for hair loss in women

Are you looking for a niche market, a specific place where you can satisfy the demands of a very specific group of clients, you may consider to service women with hair loss. If you are able to demonstrate your specific knowledge in the fields of women hair loss you will have a very attractive market plus you can really help woman, by selling hair, who for example suffer from cancer or Alopecia.

Hair loss in women

To start you should do some research on hair loss in general and women hair loss especially. Hair loss, which is the partial or complete lack of hair growth, can have many causes and if you are faced with a client suffering from hair loss always advise her to pay visit to her or his doctor.

For men the pattern of hair loss, begins at the temple and the crown and either thins out or falls out. For women hair loss the pattern occurs mostly at the frontal and parietal (the top of your head).

If you take into mind that people on an average have between 100,000 and 150,000 hairs on their head, the daily loss of about 100 strands has a limited impact. And for a healthy person the hair loss will be replaced by new hair. In most cases people discover the first signs of hair thinning if more hair than usual is left in the brush or in the water basin after washing the hair.

As women hair loss or hair thinning has a direct impact on the appearance, it causes stress. A full had with a nice volume is perceived totally different than signs of baldness. For women hair represents femininity and attractiveness.

If you are looking for some more background information on Alopecia, specifically for this growth market we recommend: Women and Alopecia: Managing Unexplained Hair Loss

Did you know even celebirties suffer from hair loss?

 

How can you help woman with hair loss

A good way to support your clients suffering from hair loss is to offer them a wig. As these wigs are not for one occasion only, but will be worn every day you should make sure you offer the best quality of wigs. Use the time to comfort your client and together select the best wig. The wig should be styled in the right way and to have a color that matches with the natural hair of the owner, and comfortable to wear.

Most women who have learned they will lose their hair because of the treatment, want to buy an expensive natural hair wig. In some cases it can be more advisable to purchase a synthetic wig, as they are less expensive and easier to maintain.

Some steps to ensure the wig will fit

  • Let your client take pictures of her current hair style.
  • Take some hair from the top front of the head, to match the color of the wig with the present color.
  • Use natural light or near a window to decide whether a wig matches the natural hair of the client.
  • Measure the head with the hair slicked down

See if you can offer an adjustable wig because the head size of your client may be up to a size smaller due to the hair loss.

It´s a specific niche of the hair extensions market, but you can build up good relations and the mouth by mouth works very good in this market.