Invite a celebrity to market your hair

Wouldn’t it be nice, to have Melanie Iglesias or Jenifer Aniston as a client, just to make them feel and look even better than they do today. But you can turn a lot of your clients into a real celebrity, you only have to spend some time and extra effort. Your clients deserve to look as great as the celebrities, so why wouldn’t you dedicate your service to you special clients. Open a celebs line, a kind of a VIP treatment for your loyal clients. Do not offer all your clients this special treatment, otherwise you will lose the possibility to charge something extra. Just offer this service only to your best, or most loyal clients. So how can you turn your loyal clients into a celebrity? offer only top quality hair wrap the hair like a celebrity is used to receive her hair, use a box instead of a bag. ensure one day delivery, or go for the same day if possible offer payment at delivery service give them access to a dedicated part of your website where their special products are, try to show them only hair that is in their line of interest and even put them […]

Read sMore

What to do with returned hair

Returned hair “We do not accept any returns of hair extensions and we will not refund any money”. This is clear language, but does it show you put the client first? If your client is not happy and you do not want to endanger the relation, you could consider not being too harsh. Of course if the client made an error or tries to play a game with you, you should very well consider if it is worth to take back the hair. But otherwise , if there are circumstances you want to give the client the benefit of the doubt and you will accept to return the hair. Return policy It is important to write down and to publish your return policy. Under what conditions do you accept returned hair? Because you believe in your products and you put your clients first, you do not hide your return policy somewhere in a dark place of your website or hair shop. Make sure the policy can be found and read by every client. Use it as a marketing tool, people like to but from places where they can return what they bought, and big chance they will not return the […]

Read sMore

Increase your margin as salon owner by selling hair extensions

  There is a great way of increasing your profit margin as salon owner or stylist. Make more money that is not related to the number of hours you and your staff work, but by selling additional products, like hair extensions.   You run a full-service beauty salon and your aim is to provide customer satisfaction by offering excellent service, quality products and an enjoyable atmosphere in the right price value range. To make this work you also ensure your staff feels at home and likes to work with and for you. In other words, you offer everything to make your clients look and feel good!     What are the key factors to grow your salon business or as stylist   ·Location, the location should be easily accessible for your clients, enough parking or close to a public transport connection. The location should also fit with your target audience, if for example you aim at clients who can afford to pay above average for an awesome hair treatment but lack the time, be sure you are located near the business center.   ·Offer convenience, try to make your salon a one stop shop, and offer a wide range of […]

Read sMore

To charge for shipping or not to charge, that´s the question!

If you sell online and a new client has filled her cart, at the checkout page she gets hit with your shipping and handling fees and then there is a big chance she will leave the filled cart behind and leave your site. What can you do about this, because she liked the hair, she trusted your shop, but she did not see this surprise coming! Surveys show that the number one reason for people to leave a full shopping cart behind was too high shipping and handling costs. Another important reason was they felt the shipping costs were listed too late during the checkout process. What to do about this? Free Shipping You can offer free shipping; this is very in demand because clients are less and less willing to pay for shipping. Of course make sure you have done your calculations right, checked the average weight using a digital postal scale  and schedules, because free shipping for your clients means that you´ll have to pay for it. If your profit margin allows it, you can decide not to charge extra, or you can add up a markup, this is a % on the retail price of your hair […]

Read sMore