Aug 6, 2015 | Get Help
Wouldn’t it be nice, to have Melanie Iglesias or Jenifer Aniston as a client, just to make them feel and look even better than they do today. But you can turn a lot of your clients into a real celebrity, you only have to spend some time and extra effort.
Your clients deserve to look as great as the celebrities, so why wouldn’t you dedicate your service to you special clients. Open a celebs line, a kind of a VIP treatment for your loyal clients.
Do not offer all your clients this special treatment, otherwise you will lose the possibility to charge something extra. Just offer this service only to your best, or most loyal clients.
So how can you turn your loyal clients into a celebrity?
- offer only top quality hair
- wrap the hair like a celebrity is used to receive her hair, use a box instead of a bag.
- ensure one day delivery, or go for the same day if possible
- offer payment at delivery service
- give them access to a dedicated part of your website where their special products are, try to show them only hair that is in their line of interest and
- even put them on a special mailing list, so they are the first to receive offers or new product launches
Instead of offering your clients a discount to reward them for staying so loyal to you, you offer them an upgraded service. If you invest the higher margin in your celebrity program you are able to keep these clients in and turn them into true ambassadors for your business, because which Celebrity does not want to tell others she is a celeb thanks to your hair?
And… do not forget the men!
Start Now Selling Hair Extensions
Jul 17, 2015 | Get Help
Question: I hope this email finds you well.I am a lady based in South Africa in the cape town province looking forward to starting a hair extension business importing hair from China.In this week I will be receiving hair samples from the suppliers.I was kindly asking for advice on how i can best market and sell my hair .Thank you for promptly addressing my issue.I.will be looking forward to receiving your response.
Answer: Good to read you already bought the hair, I would advice to first perform a market survey, find out what your clients are looking for. Go to a place (mall, market, the town center), where your can find your target clients. Make sure you look great with your own hair and start to ask them: if they buy hair extensions, the type of hair, if they buy online or in salons, what they like in the service of other shops find out the name of the shops they like and what they do not like. We have a form that goes with our eBook with more questions. The goal is to find out what your potential clients like, so you can focus on that type of hair and for example the service and price level.
Before you order wholesale hair, check the shops analyse how they offer the hair and what you can do different, more in line with the needs of your target group.
Now you know who your target group is and where they normally go to buy hair, also on the internet, and build your marketing presence around this.
Make sure you collect the email address, and use an email program to start communicating with your potential clients, make sure they already start to get interested in your offer. By doing so, the day your shop will officially open it´s doors, you will have more clients then you could ever imagine!
Start Now Selling Hair Extensions
Jul 17, 2015 | Get Help
X-selling or UP selling hair
Selling hair is like a sport. You always must be at the top of the game.
First you must present your hair and beauty products in a way that your client feels your hair is the solution for her hair problem.
Once you succeeded in that, your next step is to offer the hair at a price, your client feels it is worth it.
But that means the game is over! There is more to win!
Go for the top! Up selling
Wait with celebrating you have been selling some hair bundles, or a wig to your client. Your client has shown with her purchase she feels you are the best shop in town to handle her hair problems.
Now is the moment to offer her a product that could be even better. Perhaps she bought hair at a lower grade, and you can make her even happier by offering a higher grade at a very attractive price.
Instead of a higher grade, you can also show her a taller length or a higher density.
If she accepts your offer, your average order amount will increase and that will increase your margin. For example, because you do not have to spend any more money in getting the deal. This is called up selling, the product you sell is of a higher quality, and price.
Make more margin, with cross selling
Now your client shows clear interest in your products, you could see if she is interested in also buying some other products. Especially a product that can help to maintain the hair extensions or wig. After she decided to buy the hair, recommend her your own brand of shampoo. If she loves your hair, she will also feel confident to buy the best shampoo for your hair.
Keep your focus on her
Be careful, at any time you have to avoid the client gets the idea you only want to sell more. Make sure the deal is also interesting for the client, otherwise you will lose clients. So here it is important you know your client also for example to know what they are interested in.
If you play the game well, you will turn more clients into loyal happy women who like to come back for your hair and advice.
Tools to help
If you sell online, with Shopify or WooCommerce, there are plugins and apps that will help you to cross selling or up selling. These tools for example show related products on product and cart pages. Exact at the right time when your clients add items to the cart!
The conversions and clicks will be tracked, so you can learn with every client wat a smart up or cross selling offer can be.
Ready to make more sales?
Check the Shopify or WooCommerce/Wordpress solution to open your own online hair business and sell more using cross and up selling.
