Stop selling hair, the Hair has the Wuhan Virus

Stop selling hair, the Hair has the Wuhan Virus

What to answer a client who tells you the hair has the Wuhan Virus?

The Wuhan virus is spreading around the world in a rapid tempo. The Chinese New Year is not helping, as millions of people will travel and potentially spread the Wuhan Virus. We all know China is the number one exporter of Artificial hair, and hair can be synthetic, human or even from animals.

Your clients can easily make a link between the outbreak of the Wuhan Virus and the hair you offer. But is it true, should you stop selling hair because of this coronavirus? A virus very similar to SARS that resulted in more than 8000 cases in 2003.

Are your clients right, there is indeed a risk with buying hair now, or can you convince them to keep on buying hair?

What is the Wuhan Virus?

The Wuhan virus is a so-called coronavirus, like the SARS and MERS viruses. The common symptoms include for example a running nose, headache, cough and fever. The more dangerous kinds of the virus will lead to shortness of breath, chills and body aches.

At this moment it is too soon to know how the virus will evolve. Will it simply going to die out or will it have a serious worldwide impact? It is fully understandable if people, like your clients, have questions about the safety of natural products they buy from that region.

How is the virus transmitted?

The coronaviruses mostly spread through coughing or sneezing of by touching an infected person. But not only by air, but it can also spread if faecal matters encounter another creature’s mouth. In this scenario can serve as a potential viral crossover point. If the hair is not cleansed well enough the virus could be transmitted.

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What to tell your clients?

If your client hesitates to purchase the hair, there are several points you can share in the conversation with her.

First, the Wuhan province, the source location of the virus, is not known for the manufacturing of hair extensions.

Secondly, most human hair is imported from abroad and manufactured in China.

Third, the production of hair includes the cleaning, there is a very little chance a client will receive raw uncleansed hair.

Only if clients purchase products like shaving and paint brushes made from animal hair, they must check the origin.

Keep on selling hair

The hair extensions market is famous for the various stories about the origin, production and treatment of the hair. About Indian hair people defend the hair is stolen from the donors. In some regions the production is not very environmentally friendly and uses very aggressive chemicals. And we all know there is no rule book about the use and communication about the grading system.

Luckily you are used to explain to your clients the truth about the hair you are selling. This is part of your marketing plan. So, this new story, about the danger of the Wuhan virus for the hair extensions, is just one more story you must explain. Tell them the truth and tell them it is safe to buy hair. Show them you are the expert and they will keep on returning to you for more hair.

Please leave a comment if your clients ask you about the safety of the hair you are selling.

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An after Christmas sales drop is easy to avoid!

An after Christmas sales drop is easy to avoid!

Avoid an after Christmas sales drop

An after Christmas sales drop is easy to tackle! You can still make good deals but – as always- you only must be a little bit more creative. To help you to benefit from the still increasing demand and to have the clients visit your shop instead of the shop of the competition, we have selected five items for you to think and work on.
We give you more background information and we provide you with some links to make it work for you right away!

Update: December. 23rd, 2019

1. Offer additional items together with your extensions, at a special price

You know you are not selling hair, but you are selling a “look good” feeling, an experience. Your client wants to look good and you have the products and services to make her feel awesome! So why don´t you offer her, or him, together with the extensions, a very nice bag or another luxury item? Offer bags at a good price but at the right quality. You are in contact with your client, you make her happy with the hair so the perfect time to make the picture complete and offer her something extra.

Get the all-in-one hair business package, complete with hair samples and launch your own hair store now

2. Be creative in shipment and payment and stimulate after Christmas purchases

The first thing is of course not to charge separately for shipping anymore, clients do not want to see a shipping fee anymore. But clients also want to receive your extensions in time and as fast as possible. Why don´t you consider Collect on Delivery (COD). In the US for example (The United States Postal Services) USPS offers this service so your clients will have more confidence in the transaction and consider easier to buy from a new shop. By doing so you´ll reduce the delivery time after payment to zero! A great argument to convince your clients to buy from you.

One step further is to offer your clients to pay afterwards, how thoughtful of you! After they spent their money on Christmas gifts for others. Now they still can buy the hair they want and pay afterwards. Interesting? Klarna Pay Later is an invoicing payment method for Shopify Payments. When a customer selects Klarna Pay Later as their payment method, they agree to pay for their purchase later. Combined with a 14 days free trial you cannot miss this client friendly business opportunity.

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3.Are you on Amazon?

Offer part of your products through platforms like Amazon, or Jumia, more and more people search on.
Amazon and you can use their platform to offer your products to a bigger audience. Amazon has a very good ranking in the search results of Google and Yahoo you will directly benefit from this. Your ads will be targeted to shoppers searching for similar or related items on Amazon.com. They will see your ads in many places on the Amazon website and you will only pay for clients who clicked on your advertisement and thus visited your website!

4. Offer true bargains

Consumers have seen a lot of offers and special discounts the last months. But they are still interested, if the offer gives them value for money.
Only offer true bargains, after all you want your clients to return to buy again and to spread the word about the quality you offer.

5.Gift cards

Reach for the partner, family or friends of your clients and offer gift cards with a bonus.
Gift cards are hot, and you can benefit from this. A gift card of your own hair brand helps partners or friends to give their loved one or good friend your hair extensions without the risk of buying the wrong hair. The card can be made from paper or a specific coupon code that can be used together with the purchase of the hair. Do not forget to consider a paper gift card, paper still has more style over digital, right?

Ready to invest in your after Christmas sales? Let me know what options works best for you!

How to create a profitable pricing strategy for hair extensions

How to create a profitable pricing strategy for hair extensions

Home 9 Tag: sales

Find the best profit margin if you are selling hair extensions

The only thing online visitors can compare is price.

New visitors of your webstore can only compare your price to decide if they want to buy. They can not feel if your Cambodian hair feels more silkier and will last longer, than the hair from others. A survey performed by IBM showed that 70% of the people online scan sites only to compare prices. You need to have the best pricing strategy to make sure you earn enough and get the highest level of sales. You analysed your Ideal Client and you know what she wants, but what pricing strategy will you follow? How to get the best profit margin, for your extensions, wigs or bundle deals? If you price your hair too high, you will lose potential clients who love your hair. But if you price your hair too low people might doubt the quality, or you lose money.

Follow a pricing strategy for hair extensions

There is not one answer, but you need to follow a strategy to determine the best price. A strategy that, takes into account the average cost of hair extensions, allows room for experiments and time to learn what is the best price for your hair extensions.

What to take into account?

You oversee setting the price, nobody else. The environment, your market, the quality of the hair and additional services are conditions you must consider, when you set your pricing strategy for your hair and hair care products. To help you I created a calculator, that will not only show you all the expenses you have to take into account, but also helps you to calculate your profit margin.

Experiment to find the best price

You will find some pricing formulas, and as mentioned before, none of these is the only working strategy. You must experiment to discover what strategy is the best for your store. You must work and invest in time and perform a number of experiments to find the pricing strategy for your hair extensions.

Hair Profit Calculator

What is the price of hair?

There are a lot of people looking for ways to make money in the hair industry.
Some want to make fast money and look for cheap hair and are happy with one deal per client. Others sell used hair extensions to they have collected for free from people who buy new extensions. And others invest in a relationship with their clients and always look for the best balance between quality and price of the hair. You can decide what is the best way to make money in the hair industry. I prefer the last one, how about you?

Purchase price

It all starts with the same question your ideal clients have, what is the price of hair? But you also know, there is not one price of hair. The price depends on the inches for weaves, the texture for hair extensions and the color and treatment. And of course, a very important factor is the wholesale pricing strategy. What is the strategy of the vendor? If they are new on the market, they can sell the hair at a discount¸ or when they predict lace for closures will increase, they can change their price in advance.

All this together gives the price of the hair, and to understand this is important to know how to make profit in a hair business. To know how much does it cost to get hair extensions for your clients, plan regular online visit to your competitors and wholesale vendors. You need to know the evolution of the prices in the market. Thanks to Covid-19 we have learned how volatile prices can be. Are your prices still in line with other hair stores?

How much should I charge to make a wig?

Before we dive into the different hair pricing strategies, it is important to know if you make wigs, the pricing is different from other hair pieces. Look into the post about how much to charge to make a wig. Because this time you need to consider the time and production costs before you can calculate a price. And you should consider a wholesale versus a retail price formula when you make wigs for salons instead for only private individuals. When you also sell wholesale, you need to calculate a price that allows your reseller, the salon or online store, to make a good profit margin.

Would You Like to Make $ 30.000/month for Only $ 29/month?

7 Different kind of pricing strategies

There are seven pricing strategies you can apply, single or combined.

Basic Pricing Strategy for Hair Extensions

The basic method is simply to add a percentage on top of the purchase price of the hair extensions. You buy the hair from a wholesaler and you add a percentage to cover the other expenses. Expenses like rental, office supplies, packaging, web hosting, accountant and of course the shipping and payment charges.

Calculate the Mark Up

To calculate the mark up (the percentage you are going to add on top of your purchase price) make a list with all expenditures. The ones you paid already but also the expenses that only occur once a year, like your tax control. Calculate or make a best guess of these expenses for a whole year and divide these expenses over your total sales. This will give you a percentage that will cover all your expenses. Now you can add an additional percentage for your profit, the reward for the hours you work in your hair store and the compensation for the risk you take.

Congratulations now you have the first possible retail price for your hair extensions!

Suggested Retail Price for Hair Extensions

If your wholesaler has a good understanding of the (local) hair market, they will be able to suggest a retail price for the hair extensions they offer. This helps you to set a retail price your clients might feel is acceptable, and in line with other hair resellers. But if you offer the same price as the competition, how will you be able to differentiate yourself?

My recommendation is to ask your wholesaler for their suggested Retail Price for your country, because this will give you a good benchmark to measure your other Hair Pricing Strategies against. If you deviate to much above or below the Suggested Retail Price for Hair Extensions, you should analyse the reason for the deviation and decide if you will adapt your price, up or downwards.

Bundle Pricing Strategy for Hair Extensions

A successful and often used pricing strategy is to bundle several hair extensions. You can offer 16-inch, 18 inches and 20-inch Brazilian Body Wave with all a separate price tag. But for the Bundle price you add these three lengths of Body Wave in one package or bundle and offer this at one price. Big chance your clients already consider purchasing different lengths of the hair and now you make the buying process easier for them. They can see right away the money they have to pay to buy everything they need. You take away one blocking question from their mind “How much will this cost me?”. Now they can fully concentrate on the hair, texture and color.

Discount Pricing Strategy for Hair Extensions

We all love special offers, discount and sales and your clients will not be an exemption. You could consider giving away some of the price by offering a coupon with a discount. This will help you to understand if your original retail price, calculated using the Basic or suggested Pricing Strategy for Hair Extensions, is acceptable for your own ideal client.

No need to lower the retail price of all your hair extensions but you can experiment to learn client’s behaviour on the pricing.

Be aware, clients like low prices and they easily get used to it. If you are known for interesting discount coupons or special prices (low), the market might postpone their buying decisions until you offer a lower price again. And you do not want to compete only on price, do you?

Loss Leader Pricing Strategy for Hair Extensions

This strategy will lure clients to your hair store with an offer nobody can resist, a too good to be true offer. “High quality Body Wave for a super low price! “

Now this pricing strategy requires you stay focused all the time, because the idea is not you will end up with a loss! Not only should you carefully select the hair extensions you want to sell at a ridiculously low price, you should also present other hair pieces, extensions or hair care products with a good profit margin within sight of your clients.

Right value for clients

The Loss Leader Pricing Strategy for Hair Extensions take advantage of the habit most clients have, they are sensitive for the right value and they want the process to solve their needs, in this case great looking hair, to be easy. With a Loss Leader Pricing Strategy, you will have to offer both, hair at the right value and an easy shopping experience.

How to avoid you will only sell your best product below cost price? A great protective strategy could be to offer special super interesting retail prices only to returning customers. A loyalty program that will allow your most loyal clients to benefit from the relation they have with your store. This will also help new clients to buy more often in your store. For this you must communicate well the advantages it brings to returning clients.

The number 9 Pricing Strategy for Hair Extensions

Use the number 9 in your retail price to convince people to buy your hair. Regardless how much they like your hair, most clients have plenty of alternatives to spend their money on. So, they must spend it wisely. If they must choose between $ 10 or $ 9,99, they will go for the latter. Only one cent difference but for you the difference between a sale or a missed opportunity.

The great thing is, this trigger to look for the lower price is hard wired in our brains, it gives us a nice feeling when we buy what we want and make a bargain on top! Indeed, even if the difference is only 1 cent!

Benchmark Pricing Strategy for Hair Extensions

You are not the only one selling hair, and your clients are fully aware of this. Because of this you should always include in your Pricing Strategy for Hair Extensions the competition.

Even if it is not easy to compare the quality of the hair without feeling and touching it, even online people will compare the hair from different stores and use the price to make a buying decision. For this you must keep an eye on the competition, even if they sell bad hair. The Benchmark Pricing Strategy for Hair Extensions means you use the price set by the competition and sell at a higher or lower price.

Again, you need to stay on top of your business, negotiate a lower price with your wholesale supplier and be very critical on the business expenses. This will allow you to sell at a price below the competition but still making nice money.

However, if you aim at the high end of the market and you have a luxury hair brand, you might consider pricing your hair above the price offered by the competition.

Get help with Your Pricing Strategy

I recommend experimenting with the different pricing strategies and to monitor client’s behaviour after every change. Do not overdo the experiment, every week another price will not help but you can select certain products for an experiment. Use Google Analytics and record every change of price, not only for your own store, but also the competition.

If you need support in setting the right price strategy, or to change the prices of your hair products. Feel free to contact me as your coach or operational support

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You sell more hair extensions when you are not selling hair!

You sell more hair extensions when you are not selling hair!

I agree it sounds odd, but the best way to sell more hair extensions is when you are not selling hair. I do not mean you should stop selling, but you should put the interest and needs of your ideal client first.

Relationships sell more

You already know word of mouth is one of the most successful marketing tools your brand can have to sell more hair extensions. Most people listen better to their friends or relatives for advice than to a sales person. And why not? Your friend has an interest to keep the relation good, while the salesperson only wants to get your money!

The keyword is ‘relationship’. You can not sell your hair only to your friends. You need to build a relationship with more people all your potential clients. Your ideal clients. This means above all, you need to be there for their needs in the first place. You have to listen to their needs, understand their doubts, remember their birthday or other special event! Show genuine interest. Suggest solutions, even solutions that are not on your shelf or webstore. By doing so, you will earn their trust and they will come to you to buy the hair they want. You will sell more hair extensions.

Your Ideal Client: Joan wants to buy from you

Understand the needs of your ideal client

No need, to discuss the hair extensions or your other services every time you see your ideal client. Even your blog postings should not only talk hair, but also mention the other things in life. Understand who your ideal client is and what they deal with during the day. Publish a post about these things too. Do not start to blog about everything that happens. Your focus should be on the hair. Also publish every now and then about working mums or how to install an app.

Sell more hair extensions

A strong relationship between you and your ideal client will also work when the competition approaches them. Your ideal clients will be less interested to buy hair from others. A lower price for the hair, will not make them change brand anymore. They will prefer to keep on buying from you, because you are not selling hair! You are their friend and you will sell more hair extensions!

2nd, March, 2019, Oyesola Oyesiji wrote: ” I will like some advice on how I can sell faster and to acquire loyal customers on my hair business. Am just starting small and I really like the business but how can I made a head way in the business. Thanks. “.

My recommendation to Oyesola was to create an Ideal Client template. This tells you more about your Ideal Client and how to engage with her and to stay connected.

Oyesola Oyesiji

Grow your hair business faster sell more than $ 4,000 a month

Grow your hair business faster sell more than $ 4,000 a month

Home 9 Tag: sales

Grow your hair business faster sell more than $ 4,000 a month

“i recently just started with this hair business and i think I am struggling mostly with marketing my business and growing it into something bigger. I feel that it is not growing fast enough. I am in a process of setting up a website in hopes that that will help that business get bigger so some tips would be great.”

This question I received by email from a hair store owner in South Africa, and I must tell you, this is not the first time I receive this question.

Get the all-in-one hair business package, complete with hair samples and launch your own hair store now

Set Goals

As business owner, it is very important to set goals. Goals that define when and how much you want to achieve your targets. When is about the time, this year or 4 hours a day. How much can be about the money you want to earn, or the number of visitors to your website.
My first response, after I get the question, is how fast you planned to grow your hair business?
What was your goal and how did you think you would achieve this goal?
Suppose as an example, you want to sell $ 200 a day, or $ 4,000 a month. This can be a great goal.
But there is a calculation behind this sales projection. This $ 4,000 can be 10 clients buying for $400 hair, or 20 clients with an average order size of $ 200. You can even get one level deeper and predict the kind of items. Brazilian, front closures, etc.

How many clients did you plan?

Let’s start with the first level of the calculation, the number of clients and average order size.
I assume you have set your Ideal Client. The person you want to engage with so they will buy your hair. Let’s say, this Ideal Client is used to buy hair at an average expense of $ 200.

Now check the following:
Do you have all the hair in stock? If your client orders but you do not have the hair in stock, you will not make your $ 4,000. Work on a plan to have enough hair in stock, or schedule a call or WhatsApp with any client who orders hair you not have in stock. Explain what happens and tell them you will re-stock soon. Tell them they will not only get a notification, you also offer a discount on their next order. And sign them up for your newsletter.

Would You Like to Make $ 30.000/month for Only $ 29/month?

How many visitors do you need for one client? If you are selling hair, you will see in your analytical tools many people might visit your site, but only few buy the hair. Calculate monthly how many visitors you get on your site and how many clients order hair. This will tell you the average number of visitors you need for one sale. For example, if you have 2,000 visitors a month and 10 clients in a month, you know you need 200 visitors more to get one extra client and to grow your hair business faster.

Do you clients purchase for less than $ 200 as foreseen? Try to optimize the buying experience with some cross or up selling. Free shipping for all orders above the $ 200. Or offer a 10% discount for the next order for every order above $ 200. I am sure you can find more attractive options. Make sure to use a clear call to action, a big yellow button that offers free shipping for orders above $ 200 up if they have $180 in their shopping cart.

Now you can see exactly where you must focus on.
Do you get too little clients in? Work on your content to get more relevant visitors.
Or if your average sales is too low, go for interesting cross selling offers with the interest of the client in mind.

You want to know what products to sell to grow faster!

You can dive more into the business by going one level deeper, the kind of items you sell. If you want me to write and publish a new post about how you can grow your hair business faster with the right products, just leave a comment under this post.

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