Jul 17, 2015 | Get Help
You have great hair business ideas, but you do not have much money to start your own hair business. The money you have, you prefer to invest in hair stock and marketing. So what can you do to attract visitors to your webshop?
It’s a great, and cheap way, to start your business on social media and to use social media to attract visitors to your website. But if you can not invest money, you should be willing to invest time, a lot of time, but this will pay off because of the increase of traffic to your site.
The good news is nearly one out of three people on the internet spend time using social media, so Facebook, Twitter, Pinterest or other platforms. The most popular is still Facebook, but Pinterest is a fast grower.
The other good news is that people on social media, are not clicking away that fast, once they found your page, they are there to stay and to enjoy what you and others share. People spent a more then average time on the site, visited more pages and more happy what they find. So how to benefit from all these advantages of social media?
Rule number 1, be consistent. And stay consistent, you will see little to none impact if you execute a strategy only this weekend. You will see results if you manage to continue for a month , but the traffic starts to kick in of you follow the strategy for a year. So what do you prefer?
1. Who do you want to reach? Make sure you know who you want to visit your site, do you want to reach the husband or boyfriend who is looking for a great and orginal present, like hair extensions. Or are you going for a certain type of women, business women or college girls? Read more about Joan for more info on how to profile your visitor. Now you know who you want to visit your page or shop, you
2. Select your social media platform. There are a lot of social media platforms, and new platforms are launched even when you read this. But instead of being present on all those platforms, it’s better to select two or three. This helps you to stay focused. But which social media platform should you choose for your hair extensions business? The graph below, composed by ComScore, shows you the average age of the visitors of the various social media platforms.
It shows you Facebook, although still the biggest social media platform is less popular under the younger hair lovers. Try to use Vine, Tumblr or Instagram.
3. Create content Make sure you can deliver enough content for the next months to come, collect relevant content your visitors will like, social media is all about sharing so, share! But of course you can also prepare content of your own, send out the right message, appealing enough for others to share. Avoid to only broadcast messages with a commercial context, do not shout Sale all the time, but start the converstation in a non promotional way. Remember, first you get along, then you go along.
4 Get followers There is one Golden rule in social media, and that’s it’s not a numbers game. Not the number of likes, followers or G+ counts, but the interaction. So save yourself money and frustration and do not buy followers. If you have good content to share, you will gain perhaps 1,000 followers less, but you will gain 1,000 times more valuable followers, real people who might decide to buy your hair extensions one day! Start to follow influential accounts and start tio interact, share content and overtime your will grow in number of followers, do not go for quantity but for quality.
5 Do not talk too much If people like what you share, you could decide just to share more. But who likes the person on the party that’s doing all the talking? Avoid your postings are qualified as spamming. If you are on Facebook twice a day a posting works fine, on Google + three times a day and for twitter 3 a day should be enough. Make sure you post at the time your audience is checking their social media network, so use a tool like social bro.
6 automate your postings Now you know what you want to share, the frequency and at what time. The last thing to do is to automate the broadcasting, just to be sure you can focus on your business and your messages will be communicated in a consistent manner. You can use tools like Hootsuite to schedule your messages, the tool is for free and will save you a lot of work and working hours!
7 Measure You need to fine tune the steps above over time, check the best postings, analyse when your visitors are online and last but mot least, keep on going to share content. Commit yourself to the plan and you will see in a year time the number of visitors has grown a lot.
Start Now Selling Hair Extensions
Jul 17, 2015 | Get Help
Thanks to the search engines on the internet, we are able to see what people Google when they are looking for example for …. hair extensions. With this information you can:
– at least predict a little bit better the future trends in hair extensions.
– anticipate what extensions you should have in stock to be sure you will not have to say no to a client and
-not the least important you can write about these trends on your website so the chance your website will be found, because more people are looking for it will increase also.
To share an example, we did some analyses for the United States of America and we see the hair extensions most searched for are: ” feather extensions ” and ” clip in extensions” .
But more important to know is which extensions people are searching for more often, so the ones that are searched for more now than before. Why? Because this gives an idea about what people will look for tomorrow! A true crystal ball.
Here we see more people Google for ¨feather extensions¨ followed by ¨clip in extensions¨ but there is also a growing interest for ¨cheap extensions¨.
In the map below you can even see in what states the “feather extensions” are the most popular.A good idea to add to your product offering feather extensions, for example from Fine Featherheads.
But what about other trends? People are looking much more for “human hair extensions ” and much less for “synthetic hair extensions “, although the last year this has changed a little bit and more people look for synthetic. And both “best hair extensions” and “cheap hair extensions” are in demand on Google. So there is always demand for good quality hair extensions for an acceptable price now and in the future!
Of course you should never forget to talk and chat with your clients, use social media and real life conversations to find out what they are looking for, but these trends can help you to predict the future and to help your clients better.
And if you have specific questions for your area or products, just let us know by
email or share a comment and we will help you out. Just for free!
Start Now Selling Hair Extensions
Jul 17, 2015 | Get Help
Avoid to offer all types of hair extensions
, in all lengths, in all different colors and to sell your hair extensions to the whole world. Your success will be in your focus, this will allow you to obtain specialized knowledge in the products you sell, knowledge that you can transfer to your clients and will turn them into loyal clients. If they have questions or even complaints, you know your product best and will be able to give your client the best advice and response.
Focus is not similar for becoming completely depended from one wholesale supplier, you should focus on the product you sell, but you should have alternatives to purchase your hair extensions. If you have enough experience in the product you sell, you will also be able to obtain a better purchase price from your wholesalers as you will be able to distinguish the top quality from the cheaper but inferior hair extensions. And if you are really an expert in an specific type of hair, why won´t you write an eBook about this? This will help you to broaden your name recognition.
Do not give away your products, for sure you can decide to give samples, but do not sell below your own price unless there is a very good reason. If you want to build up a good sustainable client base, that you can serve for a longer period of time and that wants a constant level of quality, selling under your own cost price will undermine these long term goals.
If your clients are asking for discount, there are several ways to offer alternatives for lower prices, think of what you can do on shipping costs, what about extra hair extensions or a discount voucher for the next purchase. Be creative, not cheap.
Start Now Selling Hair Extensions
Jul 17, 2015 | Get Help
X-selling or UP selling hair
Selling hair is like a sport. You always must be at the top of the game.
First you must present your hair and beauty products in a way that your client feels your hair is the solution for her hair problem.
Once you succeeded in that, your next step is to offer the hair at a price, your client feels it is worth it.
But that means the game is over! There is more to win!
Go for the top! Up selling
Wait with celebrating you have been selling some hair bundles, or a wig to your client. Your client has shown with her purchase she feels you are the best shop in town to handle her hair problems.
Now is the moment to offer her a product that could be even better. Perhaps she bought hair at a lower grade, and you can make her even happier by offering a higher grade at a very attractive price.
Instead of a higher grade, you can also show her a taller length or a higher density.
If she accepts your offer, your average order amount will increase and that will increase your margin. For example, because you do not have to spend any more money in getting the deal. This is called up selling, the product you sell is of a higher quality, and price.
Make more margin, with cross selling
Now your client shows clear interest in your products, you could see if she is interested in also buying some other products. Especially a product that can help to maintain the hair extensions or wig. After she decided to buy the hair, recommend her your own brand of shampoo. If she loves your hair, she will also feel confident to buy the best shampoo for your hair.
Keep your focus on her
Be careful, at any time you have to avoid the client gets the idea you only want to sell more. Make sure the deal is also interesting for the client, otherwise you will lose clients. So here it is important you know your client also for example to know what they are interested in.
If you play the game well, you will turn more clients into loyal happy women who like to come back for your hair and advice.
Tools to help
If you sell online, with Shopify or WooCommerce, there are plugins and apps that will help you to cross selling or up selling. These tools for example show related products on product and cart pages. Exact at the right time when your clients add items to the cart!
The conversions and clicks will be tracked, so you can learn with every client wat a smart up or cross selling offer can be.
Ready to make more sales?
Check the Shopify or WooCommerce/Wordpress solution to open your own online hair business and sell more using cross and up selling.
Jul 17, 2015 | Get Help
Where should I start selling hair
Question: I want to start selling human where should I start?
Answer: If you are sure you want to start a business, first invest time to find your (potential) clients and the products and services they are interested in.
I suggest you start to do some market research first, to understand where your clients are today, where they shop, what budget they have to buy extensions and what they are looking for. It´s easy to start with your friends or family, but you should also talk with other people.
Meet people on parties, events and in shopping malls and start a little (but not too formal) interview. Try to understand what they miss today when buying the hair extensions, are they too expensive, does it takes too long before they receive the extensions, or anything that might help you to do better. The good thing is there is a big chance these people will become your first clients, because they know you listen to them and people appreciate that very much!
Start Now Selling Hair Extensions
