Free Hair Extensions Online Market Survey

Free Hair Extensions Online Market Survey

Aug 14, 2015 | Get Help

Perform an online market survey for free

Why would you spend a lot of money on performing an online market survey? Wouldn´t you prefer to build a strong relation with your potential clients right away and to get their opinion about your future?
If you start your business, you want to know what the exact need of your target audience is. You want to perform a market survey to be able to only purchase and market hair extensions and hair products your potential clients want to buy.

There are several commercial and free platforms that will help you to get the answers you always wanted to know from your potential clients. But why would you pay money for a platform you can only use once, if you can also set up a platform that will earn you money instead?

How to perform a hair extensions market survey

1.Define your target market. Make sure not to start to ask the whole world, but segment the market. Select an audience amongst potential customers. Read more if you need help to define the target audience. Define also the number of people you are going to contact with your survey. Take into account not everybody will respond to your request to answer your questions. So your initial group should be larger than the number you need to get a significant feedback.
2.Put a benchmark, at what outcome will you decide to continue to launch your new brand? If 60% of the respondents give positive feedback, will this be enough? Or only if you got 90% support for your new product or brand? It is important to set the goal before. The goal can be based upon an internal benchmark, for example a previous held survey. Or you can use External benchmarks available with marketing agencies or the chamber of commerce.
3.Keep it simple. Do not over ask your audience. The risk is too big they will not answer all the questions, or they will stop participating.
4.Share your findings. If you have asked people to participate, they will also appreciate to know what you did with their answers; share your findings and next steps. No need to give away the concept of a unique product before the launch, but share general thoughts. This will help you to get the corporation of your audience the next time.
5. Next to the reward of the feedback you will share, do not forget to share a reward for every participant. For example a discount voucher for the first order with you!

How to get contacts for your survey

It´s good to start as soon as possible with building your network on social media. Interact and start to follow people with interest in beauty and fashion. There are programs like socialbro who can help you to identify these people easily on twitter and Instagram.
Make sure you interact, so people feel you are interested in their messages and not only in your own story.
If you interact with them it is easier and natural to contact them through Direct Messages. Contact them through DM about your idea to start your online shop and tell them you want their opinion. For sharing their opinion you will give them a small gift. Most people like to support others, so a great chance your will get a lot of positive feedback. Ask for their approval to send them an invitation email.

How to roll out the survey?

Now you have a number of contacts that want to share their opinion about ¨your future¨. All you need to do is to contact them using email platform like Aweber. This platform allows you to share emails with many people, track the response and also allow you to check who did not yet open your email. This helps to send them a follow up. Sometimes people get a backlog on the emails and appreciate a reminder.

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List your questions in the email or attach a Microsoft Office Word document with the questions and enough space for answers.

Make sure you include a deadline for the response, mention the reward and do not forget to thank your respondents.

After the deadline, you will have a nice staple of answers that will tell you if your business idea is supported by enough potential clients.

Because you have the names in your Aweber email platform, you can use this to share your survey feedback, but also to pre-announce the launch of your business and later to shout out your promotions only for your VIP audience. Because people who care enough about your business to share their opinion I consider as VIP´s, don´t you? Now you can make money with the email platform because you will be able to promote and to sell exactly the right products! Over and over again!
Good luck in getting to know the needs of your clients!

 

Get more clients buying your hair thanks to selfies

Get more clients buying your hair thanks to selfies

Aug 12, 2015 | Get Help

Did you know 2 out of 3 people have more trust in pictures shot by other users, or ¨user generated¨ pictures of a product, then by professional pictures ? ”

This can be great news if you prefer not to invest too much money and to enhance your relation with your customers.

What can you do?

Encourage you clients to take Selfies and to place them on your social media platforms or even in your newsletter or flyers. Recent research shows people will click, up to 25 percent more often, the buy now button this way. So, thanks God we have selfies!

How to show your brand selfies automatically?

Instagram is growing as a very important platform for people to orientate before they buy a product, like hair extensions. Instagram users very often add comments to their post and every time this includes a hastag with your company name or brand, it´s bingo for you!
The great thing is people like to share their experience with their friends. So if they bought your hair extensions and they have them installed, they want the world to know how good they feel and look!

You can easily integrate these selfies and other promotions of you products by, for example, using websta. If you encourage clients to add your name or a special hastag to the pictures they uploaded, your websta frame will automatically refresh every time a new picture, using this hastag is uploaded on the net. The big advantage is it´s not you who promotes the pictures on your own Instagram account, but your clients on their own account.
Make sure you inform you clients well about the possibility to share their happiness with your brand with you and other buyers. Do not forget to reward, the most active clients, for example to share an Amazon Gift Card or discount voucher. The small money you will invest in the discount or card, will be repaid in no time because of the increased sales!
What to consider when buying from an online hair supplier

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How to find the best hair extensions supplier

How to find the best hair extensions supplier

Aug 11, 2015 | Find Hair

Hair extensions are still the hottest-trend in the hair industry and to get your share of this booming market you need to inform yourself very well before starting. For this we launched this website to help you, but we also like to support you through some other channels like social media, YouTube and our plans to support you.

Five points if selecting a hair supplier

There is a high demand coming from your clients and potential clients for high-quality extensions, resulting in a look that is, great and impressive but above all completely natural. The extensions should blend perfectly with your client’s natural hair. In order to find the hair extensions you are going to sell you need to do some research. And there are 5 elements we are going to take into account when selecting a supplier. We are going to check: The type of hair, the price, the harvesting and bonding method and the reputation of the supplier.

Analyze the extensions

You need to start to analyze the type of extensions, for example, are you going for 100% human hair? The advantage of human hair is of course the fact that the look and feel is identical with the natural hair of your client, so it will blend easily and the maintenance is equal. And this provides comfort for your clients.
On our YouTube channel we placed a short video with some vital information about the hair, the structure, the differences of the various types of hair and some indications of the drivers behind the price of the extensions. In this video you learn that it is crucial to blend hair that is as much as compatible with the natural hair. You will also see the most common used hair is Chinese hair, this is the less expensive type of human hair, but due to the processing methods you will end up with hair that has less quality. So if you use price as one of the elements to select a supplier, you have to know the times to reuse the hair is limited. High quality hair can be reused more often and this can be used as an argument to support the higher price, also towards your own clients.

 

Remy Hair

As you know the position of the cuticles is very important, for this the harvesting method is one other element in your selection, You need to be sure all the cuticles face the same direction so they will blend more easily with the natural hair without causing the hair to tangle. And with the cuticles still intact, the hair extensions will have a natural silky look and the client can style it easily. So check if the hair is Remy hair but be aware there is no law that protects the use of the term Remy hair. You can also check with the supplier how the hair is collected, do they keep the hair of a donor together or not. If the hair extensions are produced en masse, strands of different length will be assembled together which can reduce the functioning of the cuticles,
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Bonding method

Another element of importance in our search is the bonding method that is used to keep the strands together. The type of bonding method used, should of course not damage the hair of your client, it should be in a natural way and preferably not use chemicals that behave differently from the natural hair when styled or influenced by for example the weather. If the method is based upon natural Keratin, both the extensions and the bond will expand and contract at the same rate as the natural hair and this gives a long lasting and secure bond.

Hair supplier reputation

But it is not only the product, the hair extensions or bonding method that are relevant, also the reputation of the company matters and how they are organized. You should find a company that wants to invest in you also, that is not only focused on closing a deal, to sell as much hair is possible, but where you can have a long lasting relationship.-What do they offer to support you, what kind of information do they provide, do they have certificates, what is the marketing material they use, how is the shipping arranged how is their return policy and how swift do they response on your emails or phone calls.
So, now we know which elements we are going to take into consideration on our online journey for the wholesale supplier, but these elements can also be used if you are looking for a supplier nearby who is not present on the internet.
How to get your hair under the attention of new clients

How to get your hair under the attention of new clients

Aug 10, 2015 | Get Help

How to get new clients

How to get new clients is one of most frequent returning questions in the mails we receive. The answer is rather simple, let as much as possible people know about your hair. Create a nice website for example with support from Shopify Ecommerce, tweet about it, post it on Facebook and tell as many people as possible about it!

Seven times

If you know that people need to see a product at least seven times before they actually will buy the hair, so if you do not know that many people or you do not have that many friends and followers yet? Than what can you do?

Now it´s time to look for friends who are willing to help you to sell, not just any friend but friends with a business in the same Industry, the beauty Industry. They all face the same problem, how to reach as many people as possible, so why don´t you combine forces?

Join forces

Look for Hair salons, Beauty salons or Nail studios that have the same type of ideas about doing business as you and offer to refer clients who buy hair from you to them. In exchange they could refer clients to you. If this works you could even take one step more and offer to give them some extensions to sell for you. No investment from them needed, but they will now have a wider product or service offering. Their business will be bigger and more interesting for their clients. And you have more people who will see and feel your hair.

Branding

Make sure you pack your hair well and print your brand name and contact details on the hair. For this you can check for a great design, that people will impress people and sticks to their memory. If people do not buy the hair in the shop of your new friend, at least the brand name will be in their mind. So next time when they will see the name of your hair brand they will be one step closer in buying from you!

What to consider when buying from an online hair supplier

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How To Monitor Your Business

Aug 9, 2015 | Get Help

Only if you measure the activity and outcome of your business you know what is happening. Of course you will have a (kind of) bookkeeping to check on the financial side and to prepare your tax return. But bookkeeping is telling you what has happened some time ago, while to take the right decisions in business you like to know what is going to happen. For this you need to define for yourself a number of indicators that will tell you what is likely to happen tomorrow or later.

Good indicators are for example the number of people visiting your site or the number and type of comments on your Facebook postings.

Once you have more than 30 likes of your Facebook Page you will be able to see a treasure of information on the people who are interested in your Page. Only the administrator of the Page (so you) is able to see this data. There is a lot of data available, but you should again focus on a few, otherwise you will get lost in the information, but if for example you have a base set of 5 indicators and every month you select one other you will enrich your insight without losing yourself in all the data available. Here are some suggestions to start with:

Evolution in number of ¨likers¨ or fans: If you follow on the ending of each month the number of ¨Likers¨ or fans, you will be able to see how appreciated your page is. If you manage to have a growth of 10% a month you are doing very nice. If you see a certain spurt in growth or many ¨unlikers¨, then you should analyse what might be the cause and use this to or further improve the growth or to avoid more people to turn their back to your page.

The average number of Likes or comments: These indicators show you which discussions are of more interest to your fans. Watch for unusual spikes or drops in this number as it will teach you what exactly your fans are interested in. Increase the number of postings around the topic your likers are more engaged with and decrease the number of posts around topics they are not interested in. And check afterwards the impact. Instead to check all postings, you can also check the top 10 postings with the most engaged users and the top 10 of the less engaged users in the last period (month). Just click on the arrow to sort by most and less popular.