Do Not Sell Your Hair to Afro American Women
This advice, I gave to most of my callers last week. Do not sell your hair to Afro American women, because that is what 75% of the hair sellers in the United States are doing already. To define your market niche, your special place on the big market, this broad, it will only work against you. A market of nearly 8 million potential clients, the dream of every business women or men in hair, but how will they ever find you?
With “Do Not Sell Your Hair to Afro American Women”, I mean you have to be more precise if you position yourself on the hair market. Potential clients will notice you, only with a clear focus. Because let’s be honest, there is not one homogeneous hair market where you can Sell Your hair to Afro American Women. This is a market with, I estimate 8 million small markets, because they are all individuals and they all deserve a special treatment.
Should I focus on only one person?
Yes, and No.
Yes, if you service your clients, you should focus on the individual in your store or online shop. Give her the best possible and personalised service possible
And No, if we talk about your marketing message, what are you going to communicate and through what channel? Within the group of Afro American Women, you have to look for individuals who have a common ground. This can be:
- A geography, your state or home town
- Cultural background
- Education, sports or Industry they work in
- Special Interests, did you know The Real Housewives of Atlanta has nearly 3 million fans?
- Anything that bonds people
Shouldn’t I sell hair to other people anymore?
It does not mean you should not sell to others anymore, you can still sell your hair to Afro American Women, to all 8 million. But you have to focus your messages on a special group. Now you can share content of topics your potential clients are interested in, besides hair extensions. Now you know where to go to meet your potential clients. This will help you also to rank higher in Google, because there are 8.5 million results if you search for Afro American Women and only 5 million for Afro American Women Real House Wives of Atlanta. Still a lot, but less!
Less is more! More Focus More Sales
Now you decided to put a focus in your marketing, you will notice less is indeed more. You will be able to reach much more people, people with interest in what you have to tell and the hair you have to offer. So Do Not Sell Your Hair to Afro American Women and sell more hair to Afro American Women you know.
You have a dream to launch your own hair store, or your hair sales are lacking behind expectations. What can you do? Give it all up and let others succeed? Wouldn’t it be great to talk for 10 minutes with somebody who not only understands the hair extensions business, but who can help you with advice too?
You are not alone, you can always call me, I have blocked some time in my calendar already. I am waiting for you! Call me or leave a comment