Selling Hair Bundles thanks to the weaker sex

Selling Hair Bundles thanks to the weaker sex

Selling Hair Bundles thanks to the weaker sex

Men are the weaker sex, no doubt about that. And I know because I am one myself. It’s because the chromosomes, hormones and muscle bundles make men take more risks in life. More risks mean men get more accidents and face many other unpleasant events. This is valid regardless race, nationality, profession or income.

Okay to know as a woman your life expectations are better, but what can you do with this selling hair bundles?

Learn how these muscle bundles can help you selling hair bundles

There is a great business opportunity to benefit from men in getting a higher sales of hair bundles, or any weaves or wigs.

Make men fall in love with your hair brand

Selling Hair BundlesPeople listen to others before they buy their hair extensions. They talk with their friends about the latest hairstyle, they check social media and yes, they want to be sure their boyfriend or husband likes the hair too. After all, we all know hair styling is the eldest profession in the world because it is so important to find the right partner.

Selling hair bundles but not taking into account the boyfriends is one of the reasons sales lack behind.

Four tips to involve men and to sell more:

  1. If you prepare a photoshoot, make sure you have some pictures men can connect with. Use their imagination to let them see how their princess would look like with 30 inch extensions. Size does matter in hair!
  2. Use before and after pictures, not only to show the volume and length of the hair, but also how this will change your love life.
  3. Educate men about hair and pay attention to them
  4. Set up a special newsletter for Boyfriends

Make men fall in love with your hair brand and you win influencers with a clear say where the money goes.

Don’t go for your client’s boyfriend, but go for his wallet to make her look gorgeous and sexy! That’s a win, win, win situation! She happy, he happy and you!

Start today with a special newsletter for “Boyfriends Only” and educate, instruct and help them in making their girlfriend feel and look more feminine. The girls would love to sign up their boyfriends and, the boys will reward you with higher sales, for sure!

Try for free the effect of a special Boyfriends Newsletter, and experience how the weaker sex supports higher sales!!

Back to School Hairstyles, Google proofs they need your Hair

Back to School Hairstyles, Google proofs they need your Hair

Back to School Hairstyles, Google tells they need your Hair

Summer holidays are coming to an end, so many students and parents have Back to School in the mind. This is the period to sell your hair in combination of back to school, right! You do not believe this? What if we use google to proof it to you?

  1. Google Trend proofs the interest in hair

Google Trend tells us whats going on in our brain. Your brain is wired to protect you, to keep all the vital organs working. If your brain would not be selective in the impressions it receives through the eyes, ears, nose and skin every second, it would blow up. So what does it do, it uses a very smart filter. Your brains will only consume or pay attention to the impressions that are relevant for you at this second.

And that’s great for two reasons,

First to keep you happy and avoids you are getting foolish.

But secondly also because this mechanism is serving you to sell more hair! Your ideal clients, and the people close to them, have only one thing on their mind and if you are able to tap into this, manage to slip through the filter. you will vend your hair. So use the search term Back to School in your marketing communications.

If you want to be sure this works, all you need to do is to check Google Trends. Use Back to School as search term. You will see that in combination with Back to School people look for

Hair styles for school and

Hairstyles with

an outbreak for high school musical.

So sufficient chances to market and sell your hair.

  1. Lift confidence

We all recall our first day at school, college or university. You meet new people, in a new setting and in most cases you feel you are on your own. All the components to feel less safe. You would kill for something that boosts your self-esteem and makes you feel and look stress-free. The first impression undoubtedly will determine your place in the class for the rest of the year. So what can you do?

Make sure your hair is okay, studies shown that the hairstyle is one of the most vital factors for others to decide whether they like you or not. And thus if they will approach you to start a small talk.

So, your hair extensions are the best support for all Back to School girls to look stunning. Make them look and feel great, boost their confidence and they will coming back to your store every time they want to feel and look good. The weekend, the prom, the first date, you can think of so many events, all you have to do is to be at her side that first day, Back to School. This will make you her preferred hair extensions store for a long very long time!

Back to School Hairstyles

Become her preferred hair store

It’s time to work, use this golden moment of Back to School and sell your hair. To make this happen there are four steps:

  1. Start a special Back to School blog

To optimize a high ranking in google and thus to get the most visitors of your blog, open a new domain and name it Back to School. Combined with your area or the most important university in your area. For example, Back to School Georgia State University. Benefit from the back to school offers of hosting companies to keep your investment for this special campaign low.

 

  1. Share her concern of going Back to School HairStyles

Now you know people who are going Back to School are looking for hairstyles for school. Why don’t you help them with propositions for hairstyles and fashion in general, but also advice on the first school day. Do not sell, but share your story and ideas. Be helpful.

 

  1. Share your knowledge

Write some blogs posts about the hairstyles for Back to School you endorse, maintenance advices, reviews from your customers. Perhaps you find some clients willing to share their Back to School experience (with your hair!). Return your customers a favour if they share their story, for example with a coupon. They are your ambassadors so they earn a reward.

  1. Sell your hair

Finally come with your Back to School hair offer, make it special for her. Add your experience and some glamour to it. Make her feel a superstar that first day and that starts with the treatment or hair extensions you offer. Combine it with hangers, a special box to protect the extensions and maintenance instructions.

 

It’s time to go Back to School so start today your connection with a client who will become a very loyal customer for a very long time.

 

Need help for your blog, check our offer and start to register your Back to School domain and start selling!

How to start selling hair with no money for ads

How to start selling hair with no money for ads

How to start selling hair with no money for ads

Spending lot’s of money on advertisements in the newspaper, Adwords and Facebook ads is a clear waist. How many responses did you get from your last Adwords Campaign. Except the invoice from Google?

There is a customer friendly and effective way on how to start selling hair with no money for advertisement. Content Marketing.

Why would you disturb your potential customer?

The traditional way of advertising is to interrupt the potential customer in her or his day to day routine. For example:

  • You watch a nice TV program “w’ll be back after this break”.
  • You are enjoying the sightseeing on holidays, huge billboards are blocking your way, telling you to consume some fast food.
  • Ads on your screen, showing you products you just bought, or your husband was looking for, but not you

The traditional way of selling by disturbance is not only less effective, it’s also expensive, because you also pay to show your message to people with no interest in your product.

If you are looking for a new product, do you call the sales guy of the shop that might sell the product. Or are you searching on the internet or you start talking to people you consider as the experts? I assume the latter.

Stop telling people they should buy your amazing bundle deal, now! Help them to make the right decision. Give the advice, allow them to benefit from your expertise. Stop selling hair with no money for ads.

Help instead of sell, to sell your hair

How to start selling hair with no money

The whole story starts with your ideal customer. It’s time to have a good talk with your current customers, what are their demographics, what are their fields of interests, why they need the hair for, what are the obstacles or problems they face. Many, many questions, that will help you to know your client better.

Now you understand your client, you should know not everybody is searching the internet to buy hair. Take for example a girl who just heard her boyfriend asking her “Will you marry me?”.

First thing after she appt her best friends, is to start searching for how to look great on her wedding. How to organize the party, how to invite the guests etc. In this phase your ideal client is not ready yet to buy hair, she has too many things to deal with, she is orientating, not buying.

But.. in the back of her mind the desire to look gorgeous on this day has been born. She will find your webstore if she searches for “my wedding day” and you have a great blog about how clients has organised their own wedding day. No need to start selling but help her in sharing ideas about the most important day of her life.

Now she will start to make a list of things to do, the location, the dress, the invitation etc. And of course how she wants to look that day. Again she is not ready to buy, but she knows what she is looking for and she has the need to categorize everything she has to do, what is available at what conditions etc. Now you help her to share customer reviews about your Bridal package, but also to share the conditions and advice on how to plan everything. Your ideal client is ready to make a short list of hair stylists and she will run into your site, again!

The last phase is to consider what to buy for the wedding and part of that is of course the hair treatment. Now she will look on her short list, and your hair store has already shown up twice on her search results. Now she will check the price and compare with others on her short list. If you have an attractive blogpost or landing page about how the two most important days of her life will look like, the wedding and the day she is doing her hair, you know she will pick you as her hair stylist for the day and she will buy your hair extensions.

How much did this cost you?

Nothing, except for three blogposts that were dealing exactly with the questions your ideal client was facing. No advertisement, no google AdWords, no disturbance, but just the right content at the right moment did the trick.

Start a Blog

Now you know how to start selling hair with no money for advertisement. So are you ready to start selling hair? Start a Blog and start selling with Content Marketing, click to see how it works for you

 

Your Own Blog

Start Selling with Content Marketing

 

Chinese hair suppliers miss opportunities

Chinese hair suppliers miss opportunities

Home 9 2016 9 August ( Page 2 )

Chinese hair suppliers miss opportunities

A client, Paula, asked me to find her Chinese Hair Suppliers. Two years ago she had started her business. She managed to find new visitors for her webstore, but she had difficulties in finding a Chinese supplier of hair that delivered the quality she was looking for. Because she too is convinced there is still a growing demand for hair, she needed another hair supplier.

It all started with a long list of Chinese hair wholesale suppliers

Chinese Hair SuppliersPaula told me she always started to google for Chinese Hair Suppliers, and based upon the first 5 pages of search results she made a long list. I personally think to go through 5 pages of search results is quite an effort, because that will give you 60 to 75 results.

She wrote down the name of the company, the ranking, the url and the company name and her first impression of the company. And of course also if it was a website or the company was on a market platform like Alibaba or AliExpres.

Start the beauty contest of Chinese Hair Suppliers

Now the next step was to eliminate suppliers without risking any dollar, the desk research. Before Paula checked on the quality of the hair, she did some desk research to know more about these firms.

What did others say, for example on social media, did they have reviews, when was the last post on Facebook. Of course she checked the pictures. It is amazing how many stores use the same pictures to offer their hair. The result was a short list of 20 firms.

Now the beauty contest really started, because Paula started to contact the Chinese hair extensions suppliers. Just a simple question, something about the conditions, the price or how long they were selling hair.

The proof of the pudding is in the eating

It did not take long after her emails for inquiries were answered.
The feedback she received from these companies was really divers.

• Emails written full of Chinese characters
• Long mails with various tables full of figures, probably inches and prices.
• Some suppliers offered 8, 9 AA grade hair
• Short professional and personalized responses for contact

This really helped her a lot to reduce the number of suppliers even more, especially when she replied to these emails and she received exactly the same mail again, without addressing her questions, or mails where the company only asked how much hair she wanted.

Why do these Chinese Companies miss opportunities?

Fortunately, I could introduce Paula to some of my contact’s, but I kept asking myself why so many Chinese Hair Suppliers go the long way to get found on internet, pay for an Alibaba or AliExpress store and still fail in starting a simple, friendly conversation with a potential client?

It would help if these companies would really better understand the problems, doubts and needs of their clients in the US, Europe or Africa. And because the best way to understand each other is to communicate, this first email from a customer is a golden opportunity to increase your sales and to get happy customers. Why don’t they invest in here?

If you want to sell more to western consumers, sign up for free newsletter and start understanding their needs.






 

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Hair Extension Market US time to jump on the train

Hair Extension Market US time to jump on the train

Figures do not lie, the Hair Extension Market in the United States keeps on growing

The second quarter ’16 showed a 6% growth of Consumer Expenditures on Hair Care and Salons visits measured against the same quarter in 2015. An amazing total amount of $ 144 billion. But also the import and domestic consumption of Human and Synthetic Hair picked up last year again as the trade figures show.

So if you still have your doubts if there is room enough to find your place on the Hair Extension Market in the US, you should now stop having doubt and start your hair store. Jump on the train, or decide to dream about a future in another Industry.

Higher Consumer Spending Hair Care

To define the size of your potential market, you can look at the total amount your target audience has spent on the products you want to sell. Not only the size but even more important is the trend in the market. Investors are always keen to invest in a growing market. Show them the graph below and you will convince them. More than 9 quarters in a row there is more demand in the following quarter. This is a very healthy and beautiful market.

Hair Extension Market Consumption USA
The data from the US Bureau of Economic Analysis does not share data for only hair care products, but do include dental en shaving personal care products. But the trend is clear, it’s a growth market and this is supported by the expenditures on visits to salons.

Domestic Hair Consumption Grows

No information is available on the level of hair extensions sales in the stores, but based upon the trade information, import minus export, the domestic consumption of products related too human and synthetic, can be shown. It shows the consumption has increased from 2007 to 2015 with 43% to $ 860 million, but has known a decline in 2013 and 2014, but picked up again in 2015. There is a growth in demand, but this is not a year over year growth.

Hair Extension Market Trade Flow US

Finally, a good indicator to understand the future of the hair market you are going to enter is to use google trends and to follow for what items your target market is looking for.

 

In the graph below you can see the interest for wigs, also closures is growing the last months. Use this to do some extra market survey and focus your product offering on the demand in the market, you will notice, this is selling easier than offering the hair extensions what you like!

Ready to start your business? Get your copy of the eBook “From Dream to Your Own Hair Extensions Business, in only 10 days” and start today!

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