Nothing should stop the start of your hair store, use Crowdfunding

Sep 8, 2016 | Get Help

Lack of money can’t stop the start of your store

You have everything in place, you know who wants your hair, you have a marketing plan, even two hair suppliers, but how are you going to finance all this?

Ask your parents for support, bake cupcakes to sell in the neighborhood, get a bank loan or organize a crowdfunding campaign.

Crowdfunding is a popular method to raise money for start-ups or for people with crazy ideas. So if you have an idea to change the hair industry for ever. Why not trying to fund your business by crowdfunding.

For a loan you only need to speak to your parents, or the bank manager, but for crowdfunding you have to talk to a crowd!

It’s key to write your business plan and to describe your idea and how it will become a success. There are people out there interested to invest in your hair Bizz. You only have to find them. So first check existing crowdfunding projects, and learn from the successful ones. How is their offer or presentation different from the rest and use this insight to drive traffic to your project.

In life you need ambassadors, people with influence who will tell others about you and your great idea. So if you have a great idea, look for influencers, not only in your neighborhood but also on the internet. Build a relation first and get them interested in your idea.

We all know, people are very busy and they get millions of messages a day, from conversations, newspapers, billboards, TV, Radio anything. So you have to make a lot of buzz to get your messages heard. Not only once you launch your crowdfunding campaign, also before the launch. You need to set up a well-planned campaign to fund your hair business.

If you want expert advice and learn to get money for your awesome hair business, learn from Eli Regalado who funded over $ 1,000,000 in projects.

Brazilian Body Wave (Bundle Deals)

Tips for Crowdfunding Success

Best practices

Nothing wrong to google first on successful or best crowdfunding campaigns. No need to re-invent the wheel, but use the effort and lessons learned from others. But for your own campaign be original, never simply copy paste campaigns from others.

Campaign

I mentioned it before, do not press the publish button but set up a campaign. Heat up the audience, make the buzz and use influencers to carry your crowdfunding messages to new territories.

Rewards do not have to be financially only

Think very well about the rewards you want to give to those who believe in you. Some people might love your ambition, or the idea but are not interested to buy your hair. If you only offer free hair for those who support the start with their funding, you will miss this group. Allow them to just donate a small amount of money, and do not forget to send them a thank you note. Not only after they joined the crowdfunding, but also every year later. Perhaps you need them in the future again when you want to open your second store.

Do you need funding for your business?

Hair Sales Strategy

Sep 7, 2016 | How do you sell?

Home 9 2016 9 September ( Page 2 )

Hair Extensions Sales Strategy

You need a sales strategy, to sell you hair. You can only sell extensions if you have a sales strategy that gains the trust of your client. Use the right words, or better avoid the wrong ones. Invest in the relation with your customer. Please find in his post two very important rules on working on your sales strategy.

Rule #1 What not to say

You are selling hair primary because you want people to gain confidence, to feel great. Right? To make your clients feel good, you should avoid to use words that triggers resistance. Instead of using words like price or payment, talk about the benefits for your customers. Tell them about the value of their purchase for example. Or something like “invest in your Hair Style, you are worth it!”

Avoid also the word cheap, cheap hair might sounds great in dollars, but if it is also linked to a poor quality. Your client deserves the best hair for a reasonable price. The best guarantee for a loyal client base.

Make it part of the elevator pitch to tell a potential customer why she has to buy from you.Use only words that show the value your hair will add to your client. Again because she is worth it!

Rule# 2 Like each other

Your sales strategy should include time and effort to invest in the relation with your potential customer. Did you know, most purchases are made by people who like you. Surveys shows, people can even buy stuff they do not need, only because they like the person who offers it. You! The great thing is people who like you, will most probably also want to listen to you. If you tell a genuine story they will trust you. We all know in the hair business trust is very, very important. So if your potential client has gone through these three steps, they will buy from you.

Now you also understand a shout out about the best bundle deals might give response, but hardly any sales.

Hair Sales Strategy

How to build up trust if you want to sell?

It seems Selling and Trust does not go together well, partially because your client understands you not only want to help her with her styling or beauty problem. She also knows you want to make a profit out of this. And that feels conflicting.

You have to put the buyers interest first, in your sales strategy. So it helps to make the sale not your objective. Care about the customer. The hair business is a great business to show this. Do not talk bad about the competition, but discuss if the offer of the competition is the best solution for your client. If your client hesitates to “invest in her confidence “or to purchase the hair. Give her time, you can’t hurry a sale, not if you still want your client to return to buy again.

Learn more to get a sales strategy that works

or tell me what your sales strategy is in the comments

Would You Like to Make $ 30.000/month for Only $ 29/month?

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Seven tips to make your client buy hair from you!

by Stefan Franken | July 17, 2015 | Get Help | 0 Comments

Ask a marketing expert about his or her favorite number and there is a big chance the figure will be 7. Why ? Because it is proven you need to have at least 7 contacts with your potential clients before they will buy from you. That´s easy right? Just tweet seven times...

Nothing should stop the start of your hair store, use Crowdfunding

by Stefan Franken | September 8, 2016 | Get Help | 0 Comments

Crowdfunding is a popular method to raise money for start-ups or for people with crazy ideas. So if you have an idea to change the hair industry for ever. Why not trying to fund your business by crowdfunding

Hair extensions for sale

by Stefan Franken | July 17, 2015 | Get Help | 0 Comments

Hair Extensions For Sale is not enough to attract you client, you have to sell an experience like hair bars. Know what your client likes and makes her feel confident and sell her this experience at good margin, and do not forget the hair extensions!

5 tips for success to get more website visitors

Sep 5, 2016 | Sell Online

5 tips to pave the road to success for a website with many visitors who will do what you want

You know what your client is looking for, you have the hair suppliers who can deliver the hair and you know how to be different. Victory is around the corner! All you need is a web store designed for success.

Before we talk about success there is something you need to know. To measure the success of your website you need to know some benchmarks. The average website or store has a 40% bounce rate, this means 4 out of ten visitors who landed on a page of your website, left your site without visiting any other page. Google will have a very low bounce rate, but if you have a webpage with only one call to action, like “add to cart”. You might have 7 out of 10 people who leave your page. A high bounce rate means you have to attract more visitors.

Another interesting indicator is the number of new visitors; most sites have 60% new visitors. These are people who do not know your business that well. So make sure to teach them about your brand.

How to get a website made for success.

1. Take your new visitors by the hand

If you visit a store for the first time, or any other place, you want to know what this all about right? So make sure you have a clear about us page. Tell about who you are, why you are in this business and what your mission is.

Write one strong headline at the top of the page and use the space below this headline to tell more.

2. You are at the right place

Tell your visitor they are at the right place. I am sorry to say, but most visitors, except for your own mother, are not visiting your website because they want to see your success. No most visitors land on your page because they need something. They need something and that’s about the hair, the conditions and the service.

So make it clear to them, show pictures that tell more than 1,000 words. Do not forget to communicate to your visitors like you meet them face to face. After all there is only one person important on any website or business in the world. And that’s the person who visit’s your website!
Reassure this visitor that every next step is easy, avoid any surprise. Make clear what the next step is in the purchasing process.

3. The internet makes it more difficult to know what to believe. What’s behind that beautiful website?

Share reviews and testimonials, show other companies you work with. Can your visitors select the point of contact they prefer, or can they only use BB messaging? Allow them to plan a call with you, so they can check you out, like my blue “Can I Help Button”. Do not hesitate to publish your picture on the site, so visitors can connect with you.

4. Freedom of choice

Your visitor is in different phases of the purchasing process, the buyers journey. So if you have a button to buy your product, make sure you also have a button to get more info or to speak to a sales person .

5. Help your success

Finally, if a sale of hair extensions is a measure of success for you. You need to make it possible. Does your visitor know where to buy your hair, how to buy the hair and where to press? Pick clear buttons, and show with arrows or text where to click

So, make an about us page, be very clear about your offer, put a selfie on your website, let your visitor decide what to click when and give all the guidance to click on the right button.,

Now, visit your own website or store through the eyes of a new visitor, is everything clear for you? You can also ask your mother or me to check your site. Let’s turn your business into a success!

You do not have a website yet, claim your name now! Check if your brandname is still available

But tell me, do you think my website is ready for success?

Hair Extensions Sellers in Nairobi

Sep 4, 2016 | Kenya

Home 9 2016 9 September ( Page 2 )

It’s weekend and I decided to visit some hair extensions sellers in Nairobi. Lately I see an increase of visitors from Kenya to my website. In my mails I get more women from Kenya asking for support. I even have contact with a nice woman, born in Kenya, but who now lives all the way in the North of Europe who is selling hair.

Hair Extensions Sellers in Nairobi

So what’s going on in Kenya? What do the hair stores offer, how do they approach their clients, and is there indeed room enough for hair extensions sellers in Nairobi? Because there I want to start my journey of this weekend.

Who is selling hair in Nairobi?

My journey started with Google Search, “Hair extensions sellers in Nairobi” and I found a post from Laura Wanjiru. “Hair Products Stores Online in Kenya”. She starts to tell about the needs of busy women in Kenya. They all like wigs and weaves, but lack the time to do shopping! The solution Laura tells is online shopping. It saves time and energy to look for online hair extensions sellers in Nairobi.

Get the all-in-one hair business package, complete with hair samples and launch your own hair store now

House of Weaves and wigs

Her first recommendation is House of Weaves and wigs, an online store (Facebook) plus own salon in Utalii street (near the Laico Regency Hotel). The Facebook page confuses me a bit. I see the last post is from April. Why is it this quiet? No customers any more or too many clients to find time to update the Facebook page. Laura was true. Women in Kenya have busy schedules. If you know House of Weaves and Wigs let me know in the comments below.

I will drop them a line and move further. The bad thing for stores on online shopping is visitors can change their mind within a second or two. So make sure you, if you are in business to share a sign of life. This can be a picture, a small comment, but anything is better than nothing. So hair extensions sellers in Nairobi, update your social media at least once a week, otherwise you lose great opportunities!

Unbeweavable hair Kenya

The second suggestion from Laura was Unbeweavable hair Kenya. The link to the Facebook page was invalid, so I used to google search. As I already planned to do so as from the beginning searching for hair extensions sellers in Kenya. The search page showed me lot of possibilities to visit Unbeweavable hair Kenya.

I wanted to see when the last post was, so I jump in the Instagram page. My Windows phone works with a Beta version of Instagram and the last weeks it is very difficult to use Instagram. I really regret this, because I love Instagram. You can see I did not post that many pictures myself recently, but please blame it on my Lumia phone.

Back to Unbeweavable hair on Instagram. Wow, I liked the pictures. Why? Because it was a mixture of photoshoots and selfies. Not to smooth but real. Especially the pictures from happy clients. Really, this is the only business where you can show so many happy people who all look gorgeous. These selfies of happy clients are a good way to gain confidence from new visitors. So if I was you, make your clients happy and ask for a selfie for your social media.

hair extensions sellers in Nairobi

After all that social media, I wanted to visit the website, I know the last update on Instagram, nearly 12,000 followers, was done 16 hours ago. But on Instagram I only saw the link to Facebook. So, that’s what I did, I clicked on the link again et voila! A Facebook page opened and it worked this time. This page was with a post of the 18^th of august rather up to date. And with over 100,000 fans a place to be for many.

Now I saw where they are located, so pay attention! “We are located in Wood avenue court in Kilimani. Turn right at the Wood Avenue junction off Argwings Kodhek road if coming from yaya/town.Turn right again onto the small cabro road just before Sidian Bank. Then turn left into a light blue gate. We are on the 4th building in the compound on the first floor.”

Mission statement

Do you also always look for the about page, just to know more about the person behind the hair store. Here I found the link of the website too, so I visited Unbeweavable hair and a beautiful website opened. I check the … about is page and I could not believe my eyes. There in the middle of the page was the mission statement, they even highlighted it.

“Our mission is to bring the finest quality hair extensions that cater to your individual style at the most affordable prices.”

Isn’t it great because now you know what you can expect if you visit their social media or website or if you enter their store.

Tell me about Hair Extensions Sellers in Nairobi

Talking about their store, if you are from Kenya and you are in Nairobi, could you tell me more in the comments about the Unbeweavable hair store on WOOD AVENUE COURT Wood Avenue, Kilimani. Or if you have ideas for a totally other kind of hair business. In the meantime I look for more stores in Nairobi.

Social marketing, George Clooney or your hubby?

Sep 3, 2016 | Sell Online

Home 9 2016 9 September ( Page 2 )

Social marketing, George Clooney or your hubby

After a long day selling hair, you sit on the coach in comfortable clothes. You only want to relax your brains and body to watch that blockbuster movie on TV. The scene shows your role model in the dessert. She is in trouble! In the mean time you are getting thirsty, but you do not want to pause the movie, you want to know what’s going to happen next!
Suddenly in the far distance a jeep, or is it a camel is heading towards her. You see the tension in her eyes, is this good or bad news?

Just before you can see who is coming, you get a cold shower. A break, advertisements! George Clooney drinking coffee in a $ 3,000 suit! The carefully built up excitement, is completely gone. Now what? You wait to finish the ads or you go to the kitchen to look for a drink?

But now your hubby or partner, wearing that trouser you told him to throw away for a long time, asks you what you want to drink!

Now comes the question, who will impress you more? George Clooney or your hubby in that old trouser? Who do you want the most right now!

Your hubby, right? If not, please skip the rest of this post and only leave an answer why you are not interested in your hubby anymore!

For those who did prefer their partner. This is what’s called social marketing. Communicate and interact with your target audience in a pleasant not disturbing way! The TV advertisements broke into your life and shouted by us! But your partner understood your needs for that moment. Even in a 7 years old jeans, he still looks more attractive then George Clooney, right!

So why don’t you use Social Marketing more often yourself to attract visitors and convert them into clients?

Social Marketing takes time but pays off at the end

Okay, you can start social marketing with zero budget. But you can consider to use advertisements. To build an effective social media presence takes time, effort and patience. You can’t hurry love.

Accept Social Marketing is for the long run. Do not expect short term results.

Stay focused. Select the two or three social media platforms your ideal clients prefers to use. Avoid to copy the same message over all platforms, the postings should be complementary.

Be social. Do not talk only, even if it’s about hair. Social Marketing is about interaction, keep the conversation going. So plan 20 minutes a day to read, share, comment, like, retweet the ideas of others. Share relevant content.

Remember, a simple post “Good morning” has more impact than “Buy Now Three #Bundles AAAAAAA grade #Brazilian Bundle deal $$$$$”.

So please share in the comments if you prefer George Clooney in his expensive suit or your partner wearing the 7 years old trousers?

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Nothing should stop the start of your hair store, use Crowdfunding

Lack of money can’t stop the start of your store