Oct 8, 2016 | Get visitors to Your Store
OMG I am pregnant, or why to develop a hair marketing strategy
What has pregnancy to do with a hair marketing strategy? Let me tell you.
Last week Tuesday, two of my clients at the same day told me they were pregnant. I really felt privileged they shared this news with me. Also because this news is perceived in a different way for each individual. It taught me again that behind every hair business, there is a person with her or his own story. But also there are some similarities, things we all share.
First of all, there are three phases you have to take into consideration.
Awareness phase
The same goes for your clients, each individual client has her story, but she is also on her own place in time. Perhaps she is unhappy about the synthetic hair she wears and she looking for an alternative, should I go to human hair, or become a naturalista? This does not mean she is ready to purchase hair, but she is realizing she has a problem.
Clients in this phase will not look for your brand name, they are in need for some education. Some ideas and background information about the various hair extensions, the difference between synthetic and human hair. But also about the natural hair movement. What is it about?
Consideration phase
If she understands she has to look for new hair style, she would like to know more about what’s the natural hair movement, the kind of protective hair styles, hair growth vitamins etc. In other words, what kind of solutions does the market offer. This is the phase where she will notice the products and services you offer for this specific solution. She will make her long list of possible solutions’ and of course add the providers of that solution. Now it’s important you can describe the solutions your services offer for her hair problems.
Decision phase
Finally, you can start to post your brand with your offer, because in the final phase your ideal client will look for specific providers, the ones on her long list and she will cross the ones out who do not comply with her needs. Now she will notice your brand name, because this name showed up when she was getting aware she has a hair problem, she read your post about protective hairstyles when she was looking for solutions, and you were on her long list. So make sure she can find you to buy from you.
Why did I start telling you about my pregnant clients? Because I want you to realize, there are always more people with the same need, everybody is unique and deserves to be treated as a unique person, but there are always some similarities.
Hair marketing Strategy
Now it comes to finalize your strategy. If you have defined the different phases and needs of your ideal clients, you can plan a hair marketing strategy. This is a plan to aim your attention to a specific group of clients with the same cultural background, needs, education, demographics or health situation. But always use the information and needs of the three phases, awareness, consideration and decision.
by Stefan Franken | March 20, 2016 | Get Help | 0 Comments
Use the strengths of others, like the US based Hairareus, to improve your own hair business. You want to start your own hair business, or you are looking for ways to improve your own marketing and sales activities? Do not forget to use the huge effort companies like Hairareus have done already.
And another good thing, it’s completely for free and not illegal!
by Stefan Franken | August 22, 2017 | Sell Online | 0 Comments
Some days in your life your eyes capture something that is hard not to stare at. It’s like a solar eclipse and you want to look at it, whatever it takes! This happened to the latest awesome video from Queen A, this is a video that sells your hair. Everything is just...
by Stefan Franken | July 17, 2015 | Get Help | 0 Comments
The hair business is rather competitive, so the easiest is to grant your client a discount, of 10 – 15 percent or even more! But did you know a discount never made somebody feel a winner? Neither your client and neither you. Your client is willing to pay any price, as...
Oct 7, 2016 | Get Help
I am allergic to human hair!
It’s hard to imagine if you see me today, fully enclosed by human hair, wigs and lace closures. But if it was not thanks to medical science I would have limited myself to synthetic hair only!
I like to push away all less convenient things in life, as far as possible, to the dark grey areas of my brains. So I nearly have forgotten this. But yesterday my eldest sister played her role and when I told her about the latest news about How To Sell Hair Extensions, she reminded me about my past with a big smile. Big sisters, what would brothers do without them?
So, indeed when I was around 8 or 9 years old, I always got some guilders from my mother to have my hair cut by the barber. Yes I was born before the introduction of the euro. Every time the week after my hair cut I had a cold. My sweet mother always told me to wear a cap, even in the middle of summer. But, except the fact I forgot the cap very often, it did not help when I had the cap on my head either. Every time after my visit to the barber I had a cold for at least a week.
My mother took me to the doctor, in an attempt to stop this little drama. The reward of this visit was a week in the hospital. They would test if I was allergic or anything else. Too bad it overlapped with the week of the school camp. So my school friends were on camp and having a lot of fun, and I got punctured in both my arms. Injected with everything from garbage dust, pork and indeed human hair.
At the end of the week, the result of all the testing was that I was allergic for human hair! In my school days it was common for boys to wear the hair as long as possible, and my hair had a lot of volume. So a bad combination, to be allergic for human hair and a lot of hair of your own.
Of course I had to use medication to stop the sneezing and after some years the allergy vanished. I still have my hair, plenty of it with some thinner areas, but I do not sneeze for a week any more after I pay a visit to my barber.
Now why do I share this story with you?
I had the problem to deal with human hair, but today I spent many hours of my day, talking hair. And not only talking but I have surrounded myself with hair. So what seems to be impossible, turned into an awesome business. A business where I can talk hair all day without sneezing and where I can inspire many others to launch their own hair business or to grow faster.
Start your own hair business today!
So what seems impossible one day, can be your biggest asset the other day. Keep this in mind if you face a challenge in life and you fear you will never be able to grow or start a business. Time, resources or some help from others can make you jump over all hurdles in life and to succeed.
Oct 3, 2016 | Get Help
I would love to start selling hair
Last week I received an email from Marry, who wrote “I would love to start selling hair”. For me this is an awesome opening of an email, because it shows Marry has passion for making people look and feel good.
So good to love to start selling hair, but you need to know where to start. Too many times the love or passion to start selling hair fades away if the love is not answered. In other words, if no sales of hair extensions are made.
What is your mission?
To begin your own hair business, it’s good to start with the question why you want to start a hair business. Is it only to make some extra money, or is it to have an alternative for a day time job? It also really matters to set a deadline, a period you allow your business to grow before you decide if it’s successful or not?
So imagine you give yourself three years, to start selling hair before you lose the love to be in this business. Within three years your business should be a success, have a loyal client base and generate enough money to meet your goal, some additional money or more.
To whom you want to sell to?
Now you know how much time you have, you can decide the people you want to service. Who is your ideal client you want to make feel confident wearing your hair? Make sure you focus on real persons. Do not make assumptions, but interview people at the mall or in the gym. The more realistic the answers, the closer you are with the persons who will eventually buy your hair.
How can you be different?
Ask them the right questions, ask them not only about the hair, the texture or the price level. Ask them about their experience purchasing extensions or wigs from other hair stores, what did they like, what did they find disturbing?
Create your own website!
This will give you enough input to create an offer that will attract many visitors to your website, visitors that will love your hair and thus will make sure you won’t regret to start selling hair!
