The best way to do so is to combine two tools. The information available in your analytical tools and a professional client survey. Do not forget to make an ideal client profile later, this will help you to focus your messages to your always willing to buy customers.
Today I´ll focus, yeah me too, on the Customer Survey. Especially how to get accurate answers from the respondents.
Before I start with the tips. Realize that there will always be a small minority of people who will lie on the questions asked. Especially when the questions pertain to the three B’s that is showing what people are: Behavior, Beliefs or Belonging.
Of course, sometimes people will give inaccurate answers by accident. A lot of publications have noted that predicting future intentions can be quite difficult. Especially when done via survey. So, keep these in mind analyzing the outcome of your survey.
But there are ways to limit the negative impact of these two risks on the quality of the survey.
Here you will find 10 tips to improve the quality of your survey
1. KISS (Keep it short and simple)
Example: Where do you buy your extensions?
2. Ask only questions that relating to what you want to learn from your clients
Example: Do you prefer synthetic or natural hair extensions
3. Construct smart open-ended questions
Example: What do you like the most in buying through a web shop?
4. Ask only one question at a time
Example: Do you prefer synthetic or natural hair extensions
Would You Like to Make $ 30.000/month for Only $ 29/month?
5. Make rating scales consistent
6. Avoid leading questions
Example of leading question: Do you agree natural hair is the best
7. Make use of Yes/No
Example: Do you always buy the same brand (y/n) , or do you want free promotion for your hair brand (y/n). The last example was not for your clients, but for you of course ;-).
8. Get specific and avoid assumptions
One of the worst assumptions you can make is to assume people will answer with specific examples or reasoning. It’s better to just ask them to be specific.
Example of: What do you think of my Facebook page?
9. Timing of your client survey is important
Monday,
Friday and
Sunday respectively.
This can differ for you situation. When for example you distribute your survey using an email tool like Aweber you will be able to see exactly what time and date are the best to contact your target group.
10. Reward your respondents
Everybody´s time is scares and you can only spend a minute one tie, so make sure your respondents will be rewarded for the time they invest in your company. Give them something special that will remind them of your shop or brand. Make sure it will not be too expensive because you should keep money to invest in the hair extensions your clients told they are looking for!
