How to make sure your clients will come back to you?

How to make sure your clients will come back to you?

Home 9 Tag: clients

Update from post on July 17th, 2015

How to get returning clients

It´s always great to have a new client, a brand new person that decided to buy YOUR hair! They loved the hair; they loved the price, and they loved all the other products you offer. So, they left your shop with a smile or will remember your online store a long time.

Customer retention

But after you waved them goodbye, the big questions raise. Will they return to buy from you again? After all you have more hair extensions to sell! But also will the hair the bought stay tangle free or not start to shed? Of course, you only sell high quality extensions, but you also know maintenance is the key to ensure the hair stays as beautiful as it was at the day it was bought. This is all about client retention.

Give your client the best care instructions

A lot of tangling and shedding finds it origin because the hair is not properly stored or maintained during the days the client is not wearing it. So how can you ensure your client can store the hair in a convenient and good storage way?
You can also off course prepare a small note with advice on how to wash and maintain the hair. Print that note on a card with your logo and contact details and now it also helps you to promote your business. Be sure you hand it over to every customer or wrap it together with the extensions. Or share it with the shipping. But still you are not sure the customer will indeed maintain the hair as it should, because if not, there is a big chance they will doubt about the quality of the hair they bought from you.

How innovations can keep clients coming back

In 2015for example , for clip ins, Kate Arnolds came with a great invention to the market, HairHangerZ. Her idea is so simple that it makes you wonder why nobody else came up with the idea before. The basic concept is a regular hanger for your clothes but modified to allow you to clip in your clip ins when you store them. An additional advantage is the fact that you can maintain, comb, and dry the hair using both your hands.
You can easy place the HairHangerz on a smooth surface, like a mirror, a window or a wardrobe door and remove it without leaving any trace or damage. To store the clip ins in the HairHangerz you have three hangers with a material band to attach the clip ins, so you can store at least one meter of extensions! Thanks to the fact the clips are firmly attached you can easily and quicker dry and style them. You can store them in a cupboard, but given the great design of the HairHangerz, which comes with a beautiful cover, there is no reason to hide them!
Thanks to HairHangerZ you can achieve many things at the same time; you help your client to store the hair in a safe and convenient way, which will ensure the hair will last longer and thus your client will stay a happy client for a much longer time. And it gives you also a great opportunity to do some cross selling, you can sell this solution to your clients when they are buying clip ins!
 

What is your plan to get returning clients?

So, to ensure your clients will return to buy from you, you should also help them to maintain and store their extensions, it will keep your clients happy also for a long time after they left your shop! How will you make that happen?

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That client with sew in body wave will kill your business!

That client with sew in body wave will kill your business!

Home 9 Tag: clients

My advice, be careful with sew in body wave

A new visitor on your web store goes straight for body wave. For a long time, she wants a sew in body wave and your Brazilian hair is just what she needs. The Brazilian 14 inches are little more expensive than what she had in mind, but she feels in love and can not wait to sew in the body wave.
Your product description for the 14 inches of Brazilian Body wave, tells about the lengths, the weight, and the colour, and you even added information about the shipping. This should be enough for your visitors to buy your Brazilian weaves.
And it works, because your visitor buys three bundles of the 14 inches of your Brazilian Body wave, plus a closure. With a smile you prepare the order, always good to see a first-time visitor turn into a client.

Happy client turns into very angry woman due to the sew in body wave

Your client was pleasantly surprised, not only because she received the parcel with the hair the next day, also because the hair looked so nice and even taller than the 14 inches she ordered. She left a comment on your Instagram account, your hair was the true love for her she has been looking for so long!
She will recommend you to all her friends! You are so happy, and you know the extra money you invested in the beautiful case and the express shipment was worth every penny. This client will bring you a lot of business! You love it when your clients are happy.

Would You Like to Make $ 30.000/month for Only $ 29/month?

What did you forgot to tell about the 14 inches Brazilian Body wave?

But two weeks later, you receive a not so nice e-mail message. Your client who bought the 14 inches Brazilian Body wave, was no longer happy. She shared with you an image of the sew in body wave and it looked awful. It tangled and did not look like the hair you sold. This was bad, very bad hair! How come?
You are sure you can trust your wholesale supplier; you are in business with them since you started your own hair store. There should not be any problem is to sew in body wave! What went wrong?
You pick the phone and call the client. This unhappy customer keeps you awake at night, and you want this mystery and misery out of the world a.s.a.p.
These calls are never nice, it takes you a lot of patience to first calm down the client and to ensure her the reason of this call is to get her good hair again.
After some time, when your client has off loaded all her frustration on you, and she told you she still has the body wave sewed in, she is ready to have a normal conversation. She tells about her stylist, the best there is, and how the hair got from bad to worse over time.
You asked her how she maintained the hair, and now you start to understand where the bad hair comes from. Your client has never thought to give extra care to the hair. She was a person that easily sweats, and she had a lot of stress at work and with taking care of the kids. Not much time to comb the hair, or to wash it good and to rub the right conditioner.
For you, everything is clear, your client did not realize the sew in body wave needs the proper maintenance. Without hair care, this beautiful 14 inches of Brazilian Body wave hair of course will turn into bad hair.
But when you explain your client how to take care of the hair, she gets angry again. You never told her this before, nor did your web store mention the need of care.
The hair care was for you a normal thing, but your client was not aware on how to take care of the hair. The right advice, at the right moment would have kept your client, happy with her sew in body wave.

How to keep your clients happy

It is good to share with your client the details of the hair they want to buy and how long it will take before they will receive their hair. But you also should invest some time to explain well the best way to take care of the hair. Add to the product pages a link or some text to remind your client about the best way to take care of the hair you sell. If possible, add the recommendations also on the tags for the hair, so your client will not miss your guidance on the hair.
Do you inform your clients about how to take care of their sew in body wave, leave a comment?

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The hair bizz golden rule “Always have 14 inches hair extensions in stock!”

The hair bizz golden rule “Always have 14 inches hair extensions in stock!”

Home 9 Tag: clients

Why 14 inches hair will make or break your business

You know the golden rule in the hair business? Always offer 14 inches hair extensions. And never be sold out of 14 inches.
The 14 inches hair are the most wanted, searched for, and bought hair extensions in the whole world. From Atlanta, via Birmingham (US or UK, makes no difference) all the way to Johannesburg. People are willing to do everything for 14 inches!

Would You Like to Make $ 30.000/month for Only $ 29/month?

14 inches hair extensions, any texture will do

You can see, 14 inches are the right size for straight, body wave and even kinky curly hair.

Always have 14 inches hair in your store

Hair of 14 inches is very popular. You can use this to create a steady flow of hair lovers visiting your store. What you need to know is, people in general start to look for 14 inches Brazilian or Peruvian. If they can not find the hair of that length in a store, for example because it is sold out, they will bounce away.
So, they start to visit you with 14 inches on their mind. But once they are on your web site, you can help to help them thinking about how a taller length would look like on them.

Clients find your store more easier with keyword “14 inches hair extensions”

Your potential client has the 14 inches in her mind. When she is online, she will search for these 14 inches. Make sure you have your SEO (Search Engine Optimization) ready for this search term. Do not only use the keyword “14 inches hair” but add some more lines. “14 inches Body Wave”, “14 inches Peruvian”, the list is endless.
Add the keyword to your product pages, but also write a blogpost about this number 14!

Help your clients to buy taller lengths

Your potential client is on the web site, looking for beautiful 14 inches of hair. This means you must accommodate her, by having a special collection of only 14 inches of hair. This way you can show her all the different hair types you have available in her favourite length.
Create one page on your site, with 14 inches of hair. If possible, add some images of models showing the hair. This will allow your client to imagine how the 14 inches would add volume and even some lengths to her own hair.

Bundle deal 14, 16, 18 inches

A great bundle you can offer is the 14, 16 and 18 inches. The texture does not matter. With a bundle of these three lengths you have an interesting option for your visitors. But this bundle will also help them to start thinking about the other lengths. Make sure your visitors do not miss this bundle deal, and make sure the 14 inches does not go unnoticed.
Do not place the offer between 20 other different kind of bundle deals. You must catch their attention with the 14 inches they are looking for. Smoothly make them think about other hair lengths. Avoid they get distracted and will bounce away from your site because of the overwhelming bundle deals.

She will buy the taller lengths also!

Now you have won her trust, your potential client has seen what she has been looking for, the fourteen inches of hair extensions. To encourage her curiosity, make it easy for her to see some taller lengths also. In the product pages you can add some short interesting text lines. With a link to the product page with the taller lengths.
In her mind she has closed the deal, she found the hair she was looking for, the 14 inches. She will stick to the 14 inches or she will look around in the shop and buy a taller length.

Try the strategy and make more sales

I recommend you try this strategy, and to analyse on Google Analytics how this works for you. Google will learn you where to improve your pages and key words.

You need help attract these clients to your store and to make more sales? Feel free to contact me on WhatsApp so we can work on this together. Or leave a comment.

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Do you use the glue on wig method already to generate more money?

Do you use the glue on wig method already to generate more money?

Home 9 Tag: clients

The glue on wig method generates more money thanks to x-selling!

The glue on wig method can be the best method to make more profit and more happier clients. You already know you are not selling hair bundles, but a feel and look good experience. So, you have all the possibilities to sell other hair and beauty products too.

Cross-selling is a technique you can use to get a customer to spend more on your hair and beauty products. All you must do is to make them also purchasing a product that relates to what she bought already. It will increase the average order amount. A higher average order amount will help you to reduce the cost of shipping per order. This makes it easier to offer free or super low shipping, for example. And it means more profit of course.

So, use the “glue on wig” method to increase the sales. In this post I will explain how you can put in place the “glue on wig” method.

What can you use to glue down a wig?

It all starts with the need of your client. Make sure you understand her hair needs and use every opportunity to chat with her about hair. Once you have a good understanding of her hair needs you can give her the advice she needs and look for alternative products to sell.

Your client has an interest in wigs, and you notice she would like some education on this. You can help her not only with the wig, but also with her doubts about wearing a wig, like “what can I use to glue a wig?”.

It was this question that created the “glue on wig” method. Let me explain more about this.

What is the glue on wig method?

Your client enters your store or visit your web store with the idea for a specific product. This customer behaviour is also the way most web stores design their store. Check at any store the collection of products. This is most often the core of the web store.
Especially for start-ups, they will focus on hair, hair, and more hair. It shows the bundles:
– Brazilian,
– Peruvian or
– any fantasy name you have to offer and talk about technical issues (lengths, texture, and colour).

But your client is not looking for a bundle of Brazilian Body Wave. No, she is looking for a way to look good when she goes out again, or when she is having her wedding. Nobody is looking for “4 wheels, a steering wheel and two couches”. People want to be mobile! Car companies sell a driving or mobile experience, not 4 wheels!

The same for you, people enter the store looking for a hair product, but you can offer them the complete solution. A beautiful wig, that will not embarrass them when somebody strikes your head too fierce.

The glue on wig method, is a way to stick several products to the main reason people came to visit your store. If people buy a wig, sell glue and other protective products.

How to make this a success?

First, do not oversell. People do not get enthusiastic when you keep on offering them other products. Please do not.

People do appreciate a good advice, that seems neutral, but of course has a product attached to it. The best way is to inform your clients. Show them products other people frequently bought together with that specific product. This is also a great opportunity to have your clients help you to sell. If most clients prefer a certain glue, when they buy a wig, you provide neutral advice to your client. And it helps you to sell more.

How are you going to sell more?

Check the all-in-one- business package to see how you can get more tips on how to sell more hair and beauty products.

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Hair extensions market research tells time to stop dreaming!

Hair extensions market research tells time to stop dreaming!

Home 9 Tag: clients

 

Hair extensions market research

Hair extensions market research tells this: Today is the best time to start or re-open your hair store. Confirmed by what our relations tell us.

There are several reasons for this, both short and long term driven. For the short term. Various countries are lifting the lockdown and clients need to do their hair. On the long term, the economic prospective and the improved product availability.
Customers will get something to choose from, and that is always good for business! If you have been dreaming about your own hair business, stop dreaming and act!

What tells the hair extensions market research?

Over the years, we have learned that the hair and beauty industry is rather crisis resistant. Economic conditions have given the people all over the globe more money to spent. Prices for housing and food increased but the wages and job opportunities too.
Hair extensions are no longer for the happy few, no need to only buy the cheapest braids or weaves. Customers can afford to buy better products and are willing to buy more often.
The industry was able enrich the product offering, thanks to product innovation. Thanks to this innovation, the value of the average order has increased.
Celebs and other entertainers use hair extensions to change their appearance. Often faster than ever before and customers want to follow this path. It is worth to follow celebs and to offer in store the same kind of hair extensions they show.

 

What research about the hair extensions market shows about hair transplantations

The aging population in some parts of the world fuels the demand for hair extensions. This generation used to invest in a good look and feel experience. Faced with a receding hairline and thinner hair, they will buy new hair products to keep on looking good.
Customers are more interested to buy hair extensions instead of hair regrowth medicines or hair transplantations. These products most often over promise a cure, both in time as in volume. If the treatment is approved by for example by the US Food and Drug Administration, the result can still disappoint. Often because the underlying health conditions are not dealt with.
Hair extensions and wigs will immediately take away the stress of the receding hairline, or thinner hair. In the meantime a serious treatment of the underlying health condition is possible. The psychological impact of never a bad hair day anymore, will for sure help with the healing process.

Stop dreaming and start selling

So, the hair extensions market research for the whole globe, tells you: Start Selling hair now.
The negative impact of the COVID-19 crisis has ended in a growing number of countries. Customers often look for new suppliers for their hair needs. For example because not all stores manage to re-open or to get the stock to sell.

Contact us today and start selling to tomorrow

Leave a comment or contact us on WhatsApp + 31 6 234 44 902. Start your hair business! Make the world a more better-looking place thanks to your hair extensions!