Do not shut up because of the novel coronavirus!

Do not shut up because of the novel coronavirus!

Do not shut up because of the novel coronavirus, keep talking hair!

Many resellers of hair imported from China are facing difficult times. In this crisis, caused by novel coronavirus there are no borders, we all face similar kind of challenges. A travel ban will not stop the coronavirus, it will only hurt the business more. Also, all hair stores all over the world, sourcing hair from China, face with the problem where to get the hair from? China is the world’s largest exporter of human hair.

The factories collecting the hair and producing human hair products are still not at the full production level. Today a significant part of the factories still deals with workers who stay at home or supplies not delivered. Indian hair suppliers, for example, face difficulties in exporting the hair to China as we know.

The novel coronavirus shows again how much we depend on each other in the current global economy. It will take at least till the end of the year before a vaccine will be at the market. Even if China will be able to master the outbreak and get back to normal production, the demand will lack behind estimations. Overseas buyers are to occupied dealing with the virus and not capable to buy Chinese products. They are or in quarantine or have limited access to the markets.

The expectation is the world, or at least most developing countries, will face economic slowdown. Or even a recession due to the novel coronavirus. Your clients will buy less often new hair. At the same time, they will still feel the need to look and feel good. They might look for cheaper hair, or alternative products. Or wait longer before they buy new weaves.
Does this mean you have to wait until the virus has become a normal sickness? Do you have to close your hair business for the next coming months?

How to beat the novel coronavirus

No, please do not pause your hair business because I want you to stay in business. Let your clients know you are there for them. The time and the money to buy hair will come back. The novel coronavirus will not be there for ever. You want your clients to spend the money in your hair business when the times are better, right.
There are a couple of business strategies to stay in business long enough to be able to pick up the higher demand when this crisis is history. The most important and cheapest one is to increase the interaction with your clients. Even if you cannot sell hair.

Make money with your expertise

Use your knowledge and insight of the hair and beauty market to write the best blog postings ever. If the business is slowing down, use the free time to go out and look for hair and beauty trends. Share your experience in a blogpost or on social media. This is the best time to promote your brand and your expertise.

Writing blog postings and taking pictures will not cost you much money. You can create content that will be attracting leads and clients for a long time into the future. Having a business does not always allow you to divide enough time on your marketing strategy. Use this crisis to boost your marketing effort, and again without hardly spending money.

You can also promote the business of others, and they will be interested to pay you for this. Make sure the products and services you promote do fit with the ideal client needs and preferences. If you can also allow some AdSense advertisements on your website or blog. Not all over the site, but you can add value to the relevant blogs.

Interact with your clients

Social media is a great, but time consuming, tool, now you can interact more with your visitors. If people leave a comment, you can now respond much faster. Big chance they are still online after leaving the comment and when you respond in real time you can keep the conversation going.

See What Others Also Read

It is all about when the going gets tough, you need to make sure your clients know you are still there. Even if you cannot make a sale, invest in the relationship. The moment they can buy again, or you have enough stock again, your sales will pick up fast enough to make up all the lost sales due to the novel coronavirus.

Let me hear in the comments below how you deal with this.

Never lose a client anymore thanks to the best Channel Sales Strategy

Never lose a client anymore thanks to the best Channel Sales Strategy

Sell Hair Everywhere, thanks to the best Channel Sales Strategy

The right Channel Sales Strategy will help you to sell more hair and beauty products, because your products will always be there where your client is. Thanks to your Ideal Client template, you know where she is looking for information about her hair needs. What a petty if she finds an awesome Facebook posting with your hair, but you do not sell the hair on Facebook! She must switch over to your website. 80% chance you will lose her and thus miss a sales opportunity! That is so painful. But no worry, select the right channel sales strategy and you will never lose a client anymore!

You Know Your Client

When you defined the people on the hair market in need of your hair, there is a good chance you used the ideal client template. This template helps you to describe the client you have the solution for her hair needs. You know her demographics; like age, location and some background stuff as family and job. Or hobbies. The ideal client template will also tell you where your client is looking for information that helps her to find the hair she needs. This can be with her friends, on Facebook, the mall, Instagram or blogs. Everybody has her own preference to search for information.

You already use this insight when posting new arrivals, or a post about the latest trends of hair. You know that you must be where your Ideal Client is. Every time when your client goes online, or when she visits the mall, your tailor made message is waiting for her. By doing so, your hair brand will be automatically connected to the solution she is looking for.

For example, she likes to watch images of celebs with the latest hairstyles. Well, you have some posted on Instagram, because you know she uses Instagram a lot. She wants to read about how to maintain artificial hair. She will find you and your brand mentioned in a blog post, because you know she likes to read blog postings. That makes you the expert she will turn to if she has a question.

<iframe width="560" height="315" src="https://www.youtube.com/embed/Nfq3CjBApMs" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

If she is on Instagram, sell on Instagram

So far so good, this is nearly as good as the art of the deal. But the next step is to make sure your client can not only find the information she is looking for. You also want to help her to buy your hair regardless where she is. If she likes your Instagram post with a smile, she is ready to buy the hair. You must be sure you have a link or channel that will allow her to buy from you at the place she is. This is called Channel Sales Strategy. A strategy where you make sure your clients can buy hair at the place and time, when they are ready to make a purchase. No risk you’ll miss a sales opportunity anymore.

How to make the Channel Sales Strategy work for your hair brand ?

I recommend you combine the Ideal Client Template and the Shopify Sales Channels option to never lose one single sale anymore. Or better to increase your sales. The ideal client Template is part of the How to Sell Hair Extensions all-in-one hair business package, together with a mentor and a handy guide to set up your business.

Shopify has many options to link various channels. Today you can link your Facebook, Amazon, Pinterest, Instagram and messenger application with Shopify. And of course, your own blog. More options are available thanks to outside developers.

Imagine your client will not only see your brand when she is looking for a hair solution, thanks to the Channel Sales Strategy she can also buy right away.

If you leave a comment below this post, I will mail you, for free the Ideal Client template. This way you can see how the all-in-one hair business package can help you start selling. If you are ready to start selling, I recommend checking for the free trial of Shopify to make your channel strategy work!

How to grow your followers on your Facebook Hair Business Page

How to grow your followers on your Facebook Hair Business Page

With millions of people wearing Hair Extensions using Facebook, of course you launch a Facebook Hair Business Page. That is free marketing to get connected to your ideal clients. A real connection means interaction. Facebook is a social medium platform; this means there must be a two ways interaction. You post something that must trigger a response from the other person. You want them to keep on watching your video, comment on your blogpost or like what you shared.

Learn with this blogpost how you can start the conversation with your ideal clients. A conversation that will lead to a call to action, make an appointment, a chat or even a purchase on your online Shopify hairstore or in a real store. .

Help, nobody reacts on your post!

We all have been there. You have something interesting to tell the whole world should know. You wrote a blogpost about the hair you sell, found a new hair supplier or saw something funny. You write some text, add a picture and press on the post button! Now wait and see!

After 5 minutes nothing, one hour later only one person noticed your post, but did not like it. The next day 40 people saw the post, but again no like, share or comment. How are you going to grow your Facebook Hair Business Page if nobody reacts?

You could ignore the fact nobody responds, because after all you like what you wrote. But the problem is, only when you post engaging hair stuff on your Facebook business page, your messages will reach more people. And only this way you get the right growth.

So, let’s see how we can start people to respond on your Facebook postings. You will read about what firms like buzzsumo discovered after analysing nearly 1 billion Facebook Postings. But also how you can analyse your own Facebook Hair Business Page.

Stop guessing why nobody reacts on your postings

Please, stop trying to guess why your Page about Hair Extensions is not performing that well. To improve the growth and interactions on your Business Page you need a strategy. Let’s call the strategy: “I can grow my Facebook Hair Business Page “.

The best combination for growth of your Facebook Business Page is to know:
– what in general works and
– to fine tune this using the data Facebook provides for your own Business Page.

Do not start posting content on Facebook to only grow your audience. That will not work unless you want an audience that follows you but will never be active on your page in the future. Better to attract followers that like the content you share and are eager to see you posting a new video or image.

Launch your own hair store with the all in one hair business package, complete with hair samples

Facebook Insight learns you how to improve your postings

With your Facebook Business Page comes a free feature, Facebook insight. Here you can see how others interact with your Facebook Page, what they like, how many people did you reach. You can see for all your postings.

I recommend checking this every day. Use the information to improve your postings based upon the needs and behaviour of your own followers.

Ask your self questions if you see the results of your postings.
– what is the difference between the various postings,
– what can be the reason people like post A more then post B,
– or the other way around?
– also check the time of posting,
your audience might have a lot of hair styles and needs on their mind on Saturday afternoon for example. Make sure next time to post at that moment of the week.

To train yourself write down for every new posting what you think will happen in terms of reach, and interaction. If you see the actual results you can learn this to improve your own learning curve. Next time you can post content that is more aligned with your followers’ interest.

First see, then believe!

With this post I will take you by the hand to improve the engagement or interaction with your Business Page. I will use my own Facebook Business Page for How to Sell Hair Extensions as a test case. At the time I wrote this blogpost I have 2.939 followers.

Facebook Hair Business Page

Okay, you can say, more engagement will not completely lead to a higher number of followers. But if people like what they see on my Facebook Page, they will also more likely follow me. And number of followers is also a rather simple indicator to follow. You can follow this number of followers also, so you can see any time of the next coming weeks if the strategy works or not. If you want to see it works, I recommend following the strategy and my Facebook Business page. If you see it does not work, you can unfollow me. Deal?

The first step of the strategy is to plan what kind of content your audience will like and interact with most. Remember, this interaction can be liking, commenting, sharing or watching.

Avoid spamming your followers and post as many content as possible. It is smarter to limit the number of postings but to deliver high quality content. The quality of the previous posted content you can see on your insight page of your Facebook Hair Business Page.

The order of the content with the highest engagement is:

– Video
– Question
– Photo
– Giveaway
– Links
– Coupons

This overview is very interesting. In many occasions people use the Facebook Business Page to lead people to interesting content on their website. But this overview tells us, a link is one of the least popular contents. If you still want a link to your blog or website, try to first post an image. 2 hours later edit the post and add the link to your blog.

If you want to know the ratio of the various type of postings, keep the following in mind:

70% video posts
20% image posts and
10% link post.

One engagement is not generating one deal

Marketeers understand it takes at least 7 moments of interaction between your marketing message and the ideal client seeing the message, before they will express their interest in your hair. This means you need to keep an eye on this number. The interactions can be in different forms, via your social media, your hair blog or website and direct messages or WhatsApp. Not the platform, but the number of interactions is important.

Video, Video and Video

For Facebook the content that leads to the highest engagement is video. And why not, because a video comes the closest to real life interaction between people. You can see what you hear and if there is a person to see on the video you can see the nonverbal reactions too. If people watch your video, you managed to make them stop doing whatever they were doing. Now they focus on your message about hair extensions. Video also ensures the highest level of comments or shares. When people watch your video, you made an emotional contact.

You do not need to record a new blockbuster; the optimal length of a Facebook video is between 3 and 5 minutes. With the highest number of viewers between 3:00 and 3:20 minutes. Make sure any CTA, like subscribe this channel or link to your website, is placed around this time, even if your video is longer. Avoid videos of 1 minute or less, that is too short for Facebook.

Do not forget to add a call to action for the viewers. After watching your video message, they will have the question: “Nice content, now what?”.

Why would people share your post

To have great content is one, but what if people like to share your message? This is free advertisement of your Facebook Hair Business Page. Every share is a potential new follower!

The New York times analysed why people share information online, and they learned people share:

to delight others with valuable & entertaining content

to identify and present ourselves to others,

to foster relationships,

for self-fulfilment,

for spreading the word about issues, products & brands.

In summary, you should teach your audience something useful, something that relates to a niche in which you are an expert and to do it in an enjoyable way. For this it is helpful to make a profile of your ideal client.

Do not only offer bundle deals

Use Facebook to entertain and educate your followers and interact with them. Do not only post a new bundle deal followed by another. Who will ever talk to their hairdresser again, if she only talks about another hair care product to buy?

Summary, what to do and not to do to grow your Facebook Hair Business Page?

– Create a I can grow my Facebook Hair Business Page strategy

o Do not spam your Facebook followers with a lot of content only to have more reach

o Only attract followers that like your content and look forward to seeing more

o Check your Facebook insight daily to see what works and what doesn’t

– Check if my strategy works and the number of followers grow, otherwise unfollow me

– Plan the type of content, video, image, question, link, giveaway

– Use the right mix: 70% video, 20% images and 10% links

– Plan to have at least 7 moments of contact with your audience

– Record video with a length between 3 and 5 minutes and a call to action at 3 minutes

– Do never forget a clear call to action, help your follower to make a next action

– Teach you audience something useful in an enjoyable way

– Do not only post offer bundle deals

– Do not only post offer bundle deals

– Yes, I know the previous line was the same as the other line about bundle deals, please do not only post bundle deals 😉

– Follow me on Facebook (example of a clear call to action)

This blog is number 7 of the best Hair Extensions Blogs: Expertido!

This blog is number 7 of the best Hair Extensions Blogs: Expertido!

Our blog is number 7 of the best Hair Extensions Blogs: thanks Expertido!

Every time when a visitor or client gives me their feedback, it means a lot to me. Especially when the feedback is positive. I started the How to Sell Hair Extensions Website to support you. You who wants to start selling Hair Extensions, Weaves and more.

To have the website selected in the top 10 of the best Hair Extensions Blogs nearly made me cry from happiness. Today I received the notification email from Expertido with the badge that comes with it. Out of 212 Hair Extensions blogs, we made it to number 7!

I must thank you!

This excellent position is only possible for the questions and challenges your shared with me. I can only perform relevant research, develop new hair business solutions if you keep on sharing your questions. Your questions very often are the source for a new blogpost. So, thank you very much for inspiring me.

BEST HAIR EXTENSIONS Blogs

Number 7 best Hair Extensions Blogs

I like to repeat this, we made it to number 7 out of 212 Hair Extensions Blogs! Of course, this triggers me to aim at a top three position next year. Thanks to Expertido that is easy because, we now have a list of competitors we can measure ourselves against.

Follow How to Sell Hair Extensions on Facebook, Twitter or Instagram, and please share your questions with us.

What does Expertido do?

Expertido.org is dedicated to the consumer. They aim to provide the consumer with a thorough, unbiased and independent purchase advice. Expertido is growing to be one of the largest and most comprehensive product review sites in the United States. With tens of thousands of reviews and rankings in categories that include:
– fitness & outdoor equipment,
– personal care,
– infant care,
– electronics,
– home & garden,
– household appliances and
– much more.

Their aim is to reduce the number of returned goods, after an online sale. This should be possible if the expectation as promised on the website matches the value you receive at delivery. No more bad hair after your bought online, but the certainty you get what you expect!

Expertido does not only reviewed products. They also analyse and review blogs, in our case Hair Extension Blogs. The blogs have been reviewed based upon issues like:

– Data protection
– Utility
– Readability
– Promotion and commercial printing
– Social media appearances and
– many more characteristics!

Next year Your Hair Extensions Blog on the top 10 list of Expertido?

You know you can enter the beautiful and profitable business of selling hair extensions by start sharing your expertise in a blog.

How To Start Your Money Generating Hair & Beauty Blog

I am ready to support you with the hosting, blog design and if needed inspiration for blogposts. I would love to have a shared number one position with your hair Extensions Blog next year!

And for this year the number 7 position, thanks again!

Ready to get tired selling hair extensions?

Ready to get tired selling hair extensions?

Do you want to get tired selling hair extensions? Tell me how much hair do you want to sell?

I bet you will never sell too much hair and you are always interested to sell more. If you think you can handle more hair sales in one week or month than a complete year, I have good news for you.

Do not accept mediocre sales figures. Stop investing in AdWords or Facebook campaigns without getting sales. Stop posting bundles deals with only inquiries about the price but no deal. Those days are over.

Now you too will start selling more than you ever did before. Generate more cash and talk hair all day. You can make so many people happy with your hair, people you never heard about.

Let’s start selling hair

You and I are going to dive deep into your business objectives. Who is waiting for your hair extensions and beauty products? Connect with them without spending one cent on advertising and let them engage with your hair store.

We set up the goals and like the gym, we are going to work with a training schedule. You will work on your goals every day, no exemption. Selling hair is top sport and only winners are ready to invest in getting more sales.

You will learn from the training experience and your visitors and client’s behaviour. Together with your mentor you will fine tune your operations, purchases and marketing and sales. Lack of sales never has only one cause, you need to have your total operations on optima forma.

$ 70,000 sales for only one deal a day

Let’s use realistic figures, no need to exaggerate because that only brings disappointment and frustration. I spoke too many girls who turned their back to this industry because their expectations were too high. Better to lower expectations and to achieve more.

Okay, if you assume an average retail order is 2 /3 bundles of hair. If you would charge $ 199 (the magic number), and you would sell every day to one client, you will have a turnover of more than 70.000 dollar. 70k in a year! Compare that with your last year sales. But it will even get better, you can make twice or even three times this number in sales. Because your operations and marketing is working smoothly you can count on 140,000 or even 200,000 dollars in sales if you keep on improving your business.

Are you fit enough?

Are you fit enough to start selling more hair than you ever did? Are you ready to work with me on the plan and invest everyday at least one to two hours in building your business?

If you are ready I have good news because you only need to invest in one of the all-in-one hair business packages with hair samples to start selling more. The All-In-One Package will give you access to all the tools and support you need, including beautiful samples. I know this seems to cheap to be successful but do not worry.

Exclusive business insight to finding hair loving clients. From unique sales tips to hair from the best hair wholesalers. Tips on how to sell on Facebook and Instagram. Your own personal mentor and your own tailor made training schedule.

Now you can also benefit from a free trial of a Shopify website nearly ready to sell your hair!

Join

You and I are going to bring you a very successful business year! What’s keeping you from joining? I am ready for you!

Ready for $ 70,000 sales?

Check the support you will get to make 2018 your best year ever!