Sales from 0 to 5,000 a month possible, unless you do not want to change

Sales from 0 to 5,000 a month possible, unless you do not want to change

Home 9 Tag: website
Update from 2017.
Sometime ago a client told me she wanted a redesign of her website. A redesign because she was not having any sales of the hair. I analyzed the performance of her current website and learned:

  • she had 150 visitors a month, most of the only visiting the home page.
  • You could subscribe to a newsletter, but without receiving any newsletter in your inbox after signing up.
  • But the most eye-catching observation was, it was not clear whose hair needs she wanted to solve. Who was her ideal client
  • ?

Website to generate hair sales between 5,000 and 10,000 dollars

She wanted a redesign of her website, that would allow her a monthly hair sale between 5,000 and 10,000 US dollars. And she wanted it as soon as possible.

I recommended her to invest time in the ideal client she wanted to support solving her hair needs. She needed to know what kind of hair her ideal client was looking for. And also what tone of voice to use, what social media did she use and how about her lifestyle?
All parts to make a clear persona to aim your marketing effort. Selling hair is more than showing pictures of hair bundles. You need to connect and engage with your ideal client.

Selling hair to College Girls

A few days later we had a chat. It was good to hear she knew the kind of clients she wanted to service. She was thinking of college girls.
She happened to work at a college and had the possibility to interact with these girls very well. That was the basis for the analysis of her ideal client. I prepared a general marketing survey about the Millennials. This is the marketing generation of people born between 1980 and early 2000s.

The young people who for marketing purpose are segmented as millennials have the following in common about online communication:

  • They are very active on social media, for example they have an average of 250 FB friends
  • They are more likely to listen to their friends than marketing messages from companies
  • Only 1 out of 5 feels you can trust the other person
  • They are good at self-promotion (selfies) and fostering connections through online media
  • Millennial’s text 50 messages a day
  • If they are happy, they give free and convincing PR! They will tell the world about you and your hair!
  • The ideal client

    This information formed the basis to hone the image of the ideal client. Now the actual findings and feedback from the College Girls would help to color in the first sketch of the ideal client plus the new mission statement of the company.

You can only sell the hair your client is looking for

If you want to sell hair, too many times start-ups begin the wrong way. They want to sell hair and start to search for the best hair they like. Too often they forget they must find a place on the hair market with clients in need of certain products and requirements first. This is your basis, your ideal client and not the hair you are selling. That will only work for companies like Apple, but if you want to grow your hair sales, or have any sales at all, you need to be ready to change.

Mercy

Mercy

The story of Mercy from Nigeria

Today, I spoke a very nice girl from Nigeria, named “Mercy”. She was looking for the funding for her hair business but did not want to wait until the finance part was settled. Mercy showed me some wigs she had made, and she told me about the love she had for hair. My recommendation was to start engaging with people that will need her wigs and weavons. She will open an Instagram account to post, follow and engage with others. In this time, she will create more wigs and post this. This way she can start to talk hair and to create a community of hair loving people. She will step by step understand her Ideal Client better and when the financing is ready, she will be able to sell her wigs because she knows her market very well. Nigeria will hear more about Mercy and her wigs!

Connect with your client for more hair sales

Not only mention you want to sell to a certain group in society. Also be willing to understand their needs, how they communicate, where they go for their information and of course what kind of hair they want. Define a corporate mission and look and feel that fits with your ideal client. Social media helps you a lot as people give insight in their journey through life for free. See who they follow, what they like and unlike and you are much closer in closing a deal, than when using only your own ideas.

How would a hair sales generating website for College Girls look like?

It makes sense to have website/shop and social media aligned, in style but also with topics these college girls feel attracted to. It would be very interesting to use WhatsApp or other text medium as a corporate communication tool.

This audience is perfect for sharing information about your brand, but make sure they find stuff valuable enough for them to share. Obtain images of happy clients using their confidence in taking and sharing images of themselves, instead of a dedicated page with happy clients, images of and testimonials from clients will be available all over the website.

This group of potential clients is also concerned about social justice and the environment. Promote “green” and get involved in a community activity. Good example “Everybody Dance now” from Jackie Rotman. Perhaps there are initiatives in your own town or area.

What about you?

Are you ready, like Mercy, to invest time in knowing your client to use this as the basis to get more hair sales, or do you prefer not to change your concept because the right client will eventually show up one day? I would love to read your comment below this post

The hair bizz golden rule “Always have 14 inches hair extensions in stock!”

The hair bizz golden rule “Always have 14 inches hair extensions in stock!”

Home 9 Tag: website

Why 14 inches hair will make or break your business

You know the golden rule in the hair business? Always offer 14 inches hair extensions. And never be sold out of 14 inches.
The 14 inches hair are the most wanted, searched for, and bought hair extensions in the whole world. From Atlanta, via Birmingham (US or UK, makes no difference) all the way to Johannesburg. People are willing to do everything for 14 inches!

Would You Like to Make $ 30.000/month for Only $ 29/month?

14 inches hair extensions, any texture will do

You can see, 14 inches are the right size for straight, body wave and even kinky curly hair.

Always have 14 inches hair in your store

Hair of 14 inches is very popular. You can use this to create a steady flow of hair lovers visiting your store. What you need to know is, people in general start to look for 14 inches Brazilian or Peruvian. If they can not find the hair of that length in a store, for example because it is sold out, they will bounce away.
So, they start to visit you with 14 inches on their mind. But once they are on your web site, you can help to help them thinking about how a taller length would look like on them.

Clients find your store more easier with keyword “14 inches hair extensions”

Your potential client has the 14 inches in her mind. When she is online, she will search for these 14 inches. Make sure you have your SEO (Search Engine Optimization) ready for this search term. Do not only use the keyword “14 inches hair” but add some more lines. “14 inches Body Wave”, “14 inches Peruvian”, the list is endless.
Add the keyword to your product pages, but also write a blogpost about this number 14!

Help your clients to buy taller lengths

Your potential client is on the web site, looking for beautiful 14 inches of hair. This means you must accommodate her, by having a special collection of only 14 inches of hair. This way you can show her all the different hair types you have available in her favourite length.
Create one page on your site, with 14 inches of hair. If possible, add some images of models showing the hair. This will allow your client to imagine how the 14 inches would add volume and even some lengths to her own hair.

Bundle deal 14, 16, 18 inches

A great bundle you can offer is the 14, 16 and 18 inches. The texture does not matter. With a bundle of these three lengths you have an interesting option for your visitors. But this bundle will also help them to start thinking about the other lengths. Make sure your visitors do not miss this bundle deal, and make sure the 14 inches does not go unnoticed.
Do not place the offer between 20 other different kind of bundle deals. You must catch their attention with the 14 inches they are looking for. Smoothly make them think about other hair lengths. Avoid they get distracted and will bounce away from your site because of the overwhelming bundle deals.

She will buy the taller lengths also!

Now you have won her trust, your potential client has seen what she has been looking for, the fourteen inches of hair extensions. To encourage her curiosity, make it easy for her to see some taller lengths also. In the product pages you can add some short interesting text lines. With a link to the product page with the taller lengths.
In her mind she has closed the deal, she found the hair she was looking for, the 14 inches. She will stick to the 14 inches or she will look around in the shop and buy a taller length.

Try the strategy and make more sales

I recommend you try this strategy, and to analyse on Google Analytics how this works for you. Google will learn you where to improve your pages and key words.

You need help attract these clients to your store and to make more sales? Feel free to contact me on WhatsApp so we can work on this together. Or leave a comment.

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How a poor product description kills your hair sales!

How a poor product description kills your hair sales!

Home 9 Tag: website

Often the product descriptions in online stores do not sell

A poor product description on your web store has a negative impact on your sales. Too often we lack the time or inspiration to write a compelling product description. That’s a waste of all the effort you have done in finding the best hair for your clients and selecting the best images to convince the online shopper you have what she is looking for.

The purpose of a product description is to share the right information to your customer, so she can make a buying decision. Too often the descriptions of the products are poor in content and explanation. Some store owners like to copy-paste the content for the various products, without sharing valuable information to the visitor of the website. By doing so thee hair re-sellers are shooting themselves in the foot by getting lower sales than possible.

Free up some time to scroll through your product pages and be a judge for, all the descriptions of the hair and beauty products.

A product description exclusively for your ideal client!

Writing the description for the hair on your web store, you need to consider your ideal client. Your ideal client is the client that always want to buy from you. You have put her needs in the center of your store. You know what she needs and how she communicates. When writing your product descriptions, you need to write with the Ideal client in the back of your mind. What words she is using, what is important for her to make her decision before buying any hair product. If you talk hair, make sure you talk like her!

Tell her what she can’t see

Your ideal client is looking for a solution for her hair problem. Your product description should be an explanation of the solution for her problem. It should show your hair will solve her needs. Let your product description tell the solution you offer to her.

You’re selling online, so do not forget your potential customer cannot feel and touch the hair. You make the feel and touch sensation by providing high resolution images and videos nominated for awards. More important is to convince her by using the right words. Let the reader of the descriptions imagine what it would be to own your product. The magic word here is “Imagine”. Start the sentence with the word “imagine” and finish it by explaining how your reader will feel when she owns and wears the product, your hair brand!

Remember, you are not selling bundles of hair strands, you are selling an experience.

Fast, Responsive & Reliable Online Store

Do not tell what everybody is saying already

When writing your product description, you should avoid using descriptions that are to general. I mean, everybody is selling high quality hair. Nobody sells bad hair!

Instead of describing the quality of your hair, you can describe the bonding method, or how the hair is processed. By sharing these kind of product details, you still can talk about the quality you deliver without telling your client what everybody else is doing also. Be unique!

Less is not always better

When writing for a blogpost, or any text on the internet, the advice is “Less is more”. You should not use too many adjectives. But in order to make your visitor fall in love with the hair, this rule does not apply anymore. Seduce your visitor with the most descriptive adjectives you can find. Do not underestimate the power of adjectives, to increase your sales!

Make your description scannable

Even if you have a small description about your products to share, help the reader to find as fast as possible what she needs in a product. Like, use headlines, bullet points, be generous with white spaces and increase your font size to promote readability.

Now start selling!

For the next two weeks, allocate 15 minutes in your schedule to read the product descriptions you already use and see how you can bring them, using this post, to a higher, more sales-oriented level. This investment in time pays back immediately, less question marks in the brains of your visitors and they have more arguments to buy your hair after reading your very persuasive product descriptions!

You need help? Let me know!

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Never lose a client anymore thanks to the best Channel Sales Strategy

Never lose a client anymore thanks to the best Channel Sales Strategy

Sell Hair Everywhere, thanks to the best Channel Sales Strategy

The right Channel Sales Strategy will help you to sell more hair and beauty products, because your products will always be there where your client is. Thanks to your Ideal Client template, you know where she is looking for information about her hair needs. What a petty if she finds an awesome Facebook posting with your hair, but you do not sell the hair on Facebook! She must switch over to your website. 80% chance you will lose her and thus miss a sales opportunity! That is so painful. But no worry, select the right channel sales strategy and you will never lose a client anymore!

You Know Your Client

When you defined the people on the hair market in need of your hair, there is a good chance you used the ideal client template. This template helps you to describe the client you have the solution for her hair needs. You know her demographics; like age, location and some background stuff as family and job. Or hobbies. The ideal client template will also tell you where your client is looking for information that helps her to find the hair she needs. This can be with her friends, on Facebook, the mall, Instagram or blogs. Everybody has her own preference to search for information.

You already use this insight when posting new arrivals, or a post about the latest trends of hair. You know that you must be where your Ideal Client is. Every time when your client goes online, or when she visits the mall, your tailor made message is waiting for her. By doing so, your hair brand will be automatically connected to the solution she is looking for.

For example, she likes to watch images of celebs with the latest hairstyles. Well, you have some posted on Instagram, because you know she uses Instagram a lot. She wants to read about how to maintain artificial hair. She will find you and your brand mentioned in a blog post, because you know she likes to read blog postings. That makes you the expert she will turn to if she has a question.

<iframe width="560" height="315" src="https://www.youtube.com/embed/Nfq3CjBApMs" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

If she is on Instagram, sell on Instagram

So far so good, this is nearly as good as the art of the deal. But the next step is to make sure your client can not only find the information she is looking for. You also want to help her to buy your hair regardless where she is. If she likes your Instagram post with a smile, she is ready to buy the hair. You must be sure you have a link or channel that will allow her to buy from you at the place she is. This is called Channel Sales Strategy. A strategy where you make sure your clients can buy hair at the place and time, when they are ready to make a purchase. No risk you’ll miss a sales opportunity anymore.

How to make the Channel Sales Strategy work for your hair brand ?

I recommend you combine the Ideal Client Template and the Shopify Sales Channels option to never lose one single sale anymore. Or better to increase your sales. The ideal client Template is part of the How to Sell Hair Extensions all-in-one hair business package, together with a mentor and a handy guide to set up your business.

Shopify has many options to link various channels. Today you can link your Facebook, Amazon, Pinterest, Instagram and messenger application with Shopify. And of course, your own blog. More options are available thanks to outside developers.

Imagine your client will not only see your brand when she is looking for a hair solution, thanks to the Channel Sales Strategy she can also buy right away.

If you leave a comment below this post, I will mail you, for free the Ideal Client template. This way you can see how the all-in-one hair business package can help you start selling. If you are ready to start selling, I recommend checking for the free trial of Shopify to make your channel strategy work!

How to Design a Successful Hair Extensions Blog

How to Design a Successful Hair Extensions Blog

Home 9 Tag: website

How to Design a Successful Hair Extensions Blog

Would you like to make money with your passion for hair, but you do not want to sell? Or you want to save some money first before you open your store? In that case, inspire others with your love for hair and start a successful Hair Extensions Blog.

To make money with your blog it is not enough to write blogposts about hair. Or to share the best images of girls with weaves, braids or extensions. You need to seduce your audience to get from a relaxed reading mode to action. They need to click the right buttons or links to get what helps them and generates cash for you.

I will tell you how design will help you to create your own successful Hair Extensions Blog. Successful stands for an awesome user experience. Plus enough money to fulfill your goals.

Interesting enough? Please continue reading!

A successful hair blog design ends with the right colors

If you tell a story to somebody, you can use your hands or the tone of your voice to add emotion to your narrative. This directs your audience through the story and helps them to give the right reaction. Make them laugh by adding a funny face to a joke you told. Or get a standing ovation by making a deep bow, after you told a compelling story.

All this is not possible when you only show some letters on the screen, making words and sentences. You need to help your audience to take the right actions. Using colors to your hair extensions blog, or website.

Be aware. You need to know:
– which colors pair well with others,
– what color schemes are available to produce effective designs and
– which emotions each color evokes and communicates.

And avoid combining colors that give an uneasy experience to the visitor of your hair blog.

Use the color wheel for the design of your hair website

Having around 17 million colors at your disposal to use for your hair store or blog, it must be reassuring to know there is a structure that visualises the relationships between all these colors.

It all starts with three color groups to find countless vibrating color combinations:

– Primary

– Secondary and

– Tertiary

color wheel

Primary colors

The first group everyone knows, this group consists of red, blue and yellow. These colors form the basis for all the colors we can see.

Secondary colors

This group of colors we all learned at nursery school. Mixing the three primary colors gave me at least a wide variety of other colors like green, orange and purple. I proudly took them home on my new shirt!

Tertiary colors

This group of colors forms when mixing a primary and a secondary color. This also gives lovely names, like Vermillion, Chartreuse and Amber.

From cool to warm colors

All colors have a warmth value assigned to them, classified as warm or cool.

Warm colors range between red and yellow. Which include various versions of those colors in addition to orange. This also comprises colors such as brown and tan. These are “warm” colors in that they suggest a sense of warmth. For instance, fire is associated with warmth, and it burns between the spectrum of reds and yellows. Warm colors can also promote a feeling of aggression and are considered bold.

Cool colors are given this designation because of their calming nature. They’re often associated with winter climates or water. These colors range between blue, purple and green. Most grey colors fall into the cool category as well.

Use the lightness of a color

When you increase or decrease the lightness of a color you will get various tints and shades of a hue. Tints occur when white is applied to a color. Shades, when black is added to a color.

Shift the attention of your blog visitor to the button you want them to click

Use the contrast, to play with colors that are opposite of each other on the color wheel. A button in a contrasting color draws the attention. If you have a buy button on a red page, make sure you subscribe or you buy now button is yellow.

Color palettes for your successful hair extensions blog

Enough theory, now it is time to show you how to make it work for your hair extensions blog.

The following call to action will open for you the color wheel.

You prefer a professional client friendly online hair store?

Now you can follow seven different schemes:

– Analogous

– Monochromatic

– Triad

– Complementary

– Compound

– Shades

– Custom

Analogous color schemes

Analogous, or comparable color schemes apply three or more colors that are next to each other on the color wheel. There is one dominant color, combined with a second to support, and a third to accent the color palette.

Analogous color schemes create a visually pleasing and calming display. But watch out, they do not provide much contrast.

Monochromatic palettes

A monochromatic palette utilizes a single color with varying shades and tints. Each color is derived from the base color. This provides an immediate sense of harmony. You should use a contrast color to make it less monotonous.

Triadic Color Schemes

Triadic color schemes, much like complementary schemes, provide additional pops of color while allowing for some flexibility in the range you can use. These consist of three colors that are equidistant from each other on the color wheel.

Complementary color pallets

Colors that are opposite each other on the color wheel, known as complementary colors. The high contrast of complementary colors creates a vibrant look, especially when used at full saturation.

Compound color scheme

A compound color scheme is created when you choose a color and the two colors adjacent to its complementary color. While similar to a complementary color scheme, the addition of adjacent colors helps to create a more interesting color palette but with less contrast.

How do the visitors of your hair extensions blog or webstore react on colors?

Now you are a master in the color technique. And you understand the background and combinations to make or to avoid. So now you are ready for the psychology. How do the visitors of your hair extensions blog react?

Choosing the right colors can help you to communicate the context and emotion of a product or service to the visitor of your blog or webstore

Red: Passionate, energetic, angry
Orange: Optimistic, playful, fun
Yellow: Welcoming, intellectual, impatient
Green: Prosperous, balanced, growing
Blue: Peaceful, loyal, cold
Purple: Imaginative, royal, spiritual
Gray: Unemotional, compromising
White: Innocent, pure
Black: Luxurious, powerful

I recommend using this list of possible desired or undesired responses when you wrap up the mission statement of your hair business. See how your ideal client, and the hair they need aligns with the base color of your website or blog.

Red alert!

It can be attempting to mix colors until you have the most energetic and eye-catching combinations. But please be careful. Some combinations will scare your visitors away from your website.

Use neon colors sparingly. While the use of neon colors can feel hip, they are often hard on a user’s eyes.

Avoid vibrating colors. Vibrating colors result from pairing two colors with high saturation together that may be complementary to one another. It creates a glowing or moving effect, which also can be hard on one’s eyes.

Avoid color combinations with insufficient contrast, dark letters on a dark background for example.

Tips

Buy Now button

Use contracting colors to draw the attention to call to action buttons. Do not show your button in full color if the visitor still needs to finalize another action. Like to fill in a form.

Let the button change colors if the visitor hovers over the button. This will again draw the attention to the button.

We all like whitespace!

It is amazing what some extra whitespacing will do to the comfort of the reader of your blog. Experiment yourself to see how much more relaxed a piece of text is, when there is more white between the lines.

Start a successful hair extensions blog

Start your own blog and generate money as of day one while inspiring others with your views about the hair business. Your first day as a financially independent woman!

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