Social Media combined with your shopping cart will boost your online sales!
Your target clients spends nearly one complete working day a month on Facebook, according to Marketing Research firm Nielsen, while the time they spent to shop on for example Amazon and eBay is less then an hour. This shows you need to combine social and shopping to be successful in catching the viewers’ attention and to get more sales. Use social media to get people to your website and online hair shop.
So if you plan to sell hair extensions online you will have more success if you link your social media platforms with your shopping module.
How can you make social media work for you?
As with many challenges in life, if you break them down into smaller parts it is easier to deal with the whole issue.
First, the technical design, here you have three options, you can:
• hire a web designer
• build your own website; you can check the book building websites for dummies. or
• select a ready-made template, like wordpress or Shopify Ecommerce
(a platform used by over 165.000 online shops all over the world). Or ask us to design your own shopify hair extensions store.
In all cases you have to think first about your house style, the lay out that communicates your unique selling point. Your unique selling point shows in short why people should buy their extensions from you instead from the competition. If you want to know more about this, with the right focus on the hair extensions business we recommend you to read eBook “From Dream to Your Own Hair Extensions Shop, in only 10 days
The colors, fonts and design of your house style should be the same for all you promotion material and of course also for your website and social media. Every page of your website should have this same style, so your clients will feel comfortable while they go through the pages of your website. Special attention is needed for those parts of your website where you involve third parties, for example the online payment provider. Try to make sure this fits with your own style.
If you sell hair extensions online you should also be present on
Facebook (the absolute number one)
These social media platforms score high amongst your target audience and if you select three or four social media platforms you will not have to dedicate too much time a day on maintaining your contacts. In your website design allow space for your visitors to share your messages and offers. And be sure you interact with your followers on social media too, and share their messages.
Open for business 24/7 thanks to a good host
Your website needs to be open for business 24/7 and this depends on your hosting server (a computer that is connected to the internet).
There are many companies offering hosting services. But as your website will be your lifeline to the online world, you need to be sure you select a hosting service that is very stable with very little hour’s offline. If clients find a website they like a lot, but that suddenly shows bad connections or any other inconvenience, there is a great chance they will quickly search for the next shop and they will never come back.
And then you really appreciate a helpdesk that is open 24/7, we can tell from our own experience. Our US hosting service BLUEHOST.COM offers this and also allows you to expand your business (extra domains, extra storage) without additional expenses. The monthly payment is below the level of many other hosting providers.
The content, how to make your visitors feel they can nearly touch the hair!
For the content you need to take your time, make sure you have the right combination of pictures, vids and text. If you use pictures, make sure you do not pictures that belong to somebody else because this might lead to legal claims. The best is to shoot pictures from your clients (do ask them permission to put their photo online. You might need to warm up first, but once you fall in love with the camera, the pictures will come out very fine!
How to invite the world to your web shop?
Okay, now you have your website, you found a host for it and you filled it with awesome pictures and products now you only have to wait for the first client to visit your web shop! But how will they find you? Now you need to make sure Google and Yahoo will find your boutique. Here you need to work with the right search terms, the words your clients use in Google if they are searching for your hair extensions!
Make a list of potential search terms. Your market research and the thinking about your unique selling points will help you. For example ask 20 friends the words they use if the Google for hair. Make sure these words are used in your website, write about it and mention them in your meta-tags. Tell the world you are there, not only by using Facebook and twitter, but visit blogs and post a comment. Before you leave the blog do not forget to mention the URL (the path) to your website. Invite them to visit your site and perhaps offer them a present.
Good luck and get your free promotion when selling hair extensions online
Good luck and please share with us when your shop is online, we love to visit and promote your new web shop all for free! Email us
, contact us on Facebook
for more information on how to get free promotion for your web shop!
Here you can create the content that will be used within the module.