Free lessons on how to get more clients to your shop you get from the competition, shops like Zala Premium Hair Extensions.
Of course they have a nice website, with beautiful before and after pictures, a lot of information, but they have to be found first. The words they use to get visitors are mainly clip in hair extensions and human hair extensions. The first has an a monthly search volume of 2.900 and the last 1.000.
With clip ins in the all time high of interest in Australia, they are aiming at the right market.
On their website, that has a very clear navigation structure, they hide their best unique selling point. Too bad because this is really great.
Just check their return policy and take a look how it starts: “At ZALA, we understand it can sometimes be tricky choosing the perfect set online and we never want our customers to be disappointed. We are more than happy to exchange or refund your ZALA hair extensions.”
And of course you have to put certain limits in accepting returns, but this opening is great and our advice would be to put it on the home page! Believe in your hair extensions, so your clients will do also!.
For more information on your chances on the Australian Hair extensions market, check our outlook page