Do not let the Coronavirus eat your profit!

Do not let the Coronavirus eat your profit!

Sales will drop due to Coronavirus regardless the origin of your hair!

There is no more doubt, the Coronavirus will eat the profit of most stores all over the world. The measures to protect the outbreak, the uncertainty and uncontrollable spreading all over the world will slow down the economies and with this your sales too.

Despite the advice from the World Health Organisation, the US and Australia said they would deny entry to all foreign visitors who had recently been in China. Earlier, countries including Russia, Japan, Pakistan and Italy announced similar travel restrictions. The advice from the WHO is to limit the negative economical and health impact of the Coronavirus. But a ban also has a discriminatory impact, people start to avoid people who might be a risk to their health. Even if there is no reason whatsoever. I also think we should in times of crisis help and comfort each other. How difficult this might be because of all the uncertainties.

But all this means on top of lower availability of stock, there is less appetite to buy any new product or good. Less demand for hair and wigs will most probably hit your bottom line this quarter. Less sales and perhaps less profit.

Time for some measures to fight the Coronavirus.

Do not sit still and wait until the virus is gone and we have time to worry about other things. Now it is the best time to react and to fight the virus.

Why will people buy less hair extensions or wigs?

To understand why people will buy less, you must realize economy has everything to do about feeling good. If your client know she will get a salary rise, even before she gets the rise she starts thinking in possibilities. “What if I buy more of this, or what if I redecorate my house, or what if I buy a new wig?” This has helped the healthy economic growth for the last several years. But now this is under pressure due to the Coronavirus. The weird thing is, even if you do not sell hair from Chinese suppliers, or if you are in an area far away from Coronavirus victims, people, will still prefer to keep their hands on the pockets.
If you want to see the proof of this, just check the red figures on the stock markets all over the world. Investors like to buy stock in companies they believe will make more sales and profit in the future. If they expect disappointing sales, they sell the stock and the value will go down.

Also, the CEO’s of major firms like Apple, Starbucks and McDonalds foresee lower growth and reduce operations. This will not only impact the operations in China, but all over the world. Chinese people will travel less and consume less. The Government has placed restrictions on family or group gatherings, while people have less to buy. This again will also influence the import of certain goods.
Overall there is less money to spend, and this will impact the economy all over the world. People will prefer to keep the money in their pocket.

What can you do about it?

As mentioned before, it is important to educate your clients about the risk of the Coronavirus. Or better how limited that risk is, especially for the hair you are selling. This is again an opportunity to show how well experienced you are. So, write a blogpost about the Wuhan Coronavirus in relation to the product you offer. For some background information see my previous blogpost. People are searching the internet for news about the virus, so it will help to be specific and to use the keyword Coronavirus with some terms related to the hair you are selling.

Next to this, see if you can offer some discount coupons. People might hesitate to buy goods they do not see as their first priority. We all know you can fight anything from scary spiders to the Wuhan Coronavirus if only your hair looks gorgeous. A discount might do the trick to seduce your client to still buy the hair. Make sure you put a time limit to the offer, otherwise she will still wait to buy the hair until the virus has been long forgotten.

Organize a hair extensions party with China as your special theme. People will be curious to know more about your hair and about china. The unknown has always been attractive. This way people can talk about their fears and share with each other stories. Make sure you have enough knowledge yourself to answer any question about the Coronavirus or ask somebody with a medical background to support you. You will see, once your guests are feeling relaxed, they will be very fast in the buying mode. And what can they buy? Your beautiful hair!

Leave a comment below to tell me how you are fighting the Coronavirus to keep on selling hair!

Stop selling hair, the Hair has the Wuhan Virus

Stop selling hair, the Hair has the Wuhan Virus

What to answer a client who tells you the hair has the Wuhan Virus?

The Wuhan virus is spreading around the world in a rapid tempo. The Chinese New Year is not helping, as millions of people will travel and potentially spread the Wuhan Virus. We all know China is the number one exporter of Artificial hair, and hair can be synthetic, human or even from animals.

Your clients can easily make a link between the outbreak of the Wuhan Virus and the hair you offer. But is it true, should you stop selling hair because of this coronavirus? A virus very similar to SARS that resulted in more than 8000 cases in 2003.

Are your clients right, there is indeed a risk with buying hair now, or can you convince them to keep on buying hair?

What is the Wuhan Virus?

The Wuhan virus is a so-called coronavirus, like the SARS and MERS viruses. The common symptoms include for example a running nose, headache, cough and fever. The more dangerous kinds of the virus will lead to shortness of breath, chills and body aches.

At this moment it is too soon to know how the virus will evolve. Will it simply going to die out or will it have a serious worldwide impact? It is fully understandable if people, like your clients, have questions about the safety of natural products they buy from that region.

How is the virus transmitted?

The coronaviruses mostly spread through coughing or sneezing of by touching an infected person. But not only by air, but it can also spread if faecal matters encounter another creature’s mouth. In this scenario can serve as a potential viral crossover point. If the hair is not cleansed well enough the virus could be transmitted.

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What to tell your clients?

If your client hesitates to purchase the hair, there are several points you can share in the conversation with her.

First, the Wuhan province, the source location of the virus, is not known for the manufacturing of hair extensions.

Secondly, most human hair is imported from abroad and manufactured in China.

Third, the production of hair includes the cleaning, there is a very little chance a client will receive raw uncleansed hair.

Only if clients purchase products like shaving and paint brushes made from animal hair, they must check the origin.

Keep on selling hair

The hair extensions market is famous for the various stories about the origin, production and treatment of the hair. About Indian hair people defend the hair is stolen from the donors. In some regions the production is not very environmentally friendly and uses very aggressive chemicals. And we all know there is no rule book about the use and communication about the grading system.

Luckily you are used to explain to your clients the truth about the hair you are selling. This is part of your marketing plan. So, this new story, about the danger of the Wuhan virus for the hair extensions, is just one more story you must explain. Tell them the truth and tell them it is safe to buy hair. Show them you are the expert and they will keep on returning to you for more hair.

Please leave a comment if your clients ask you about the safety of the hair you are selling.

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An after Christmas sales drop is easy to avoid!

An after Christmas sales drop is easy to avoid!

Avoid an after Christmas sales drop

An after Christmas sales drop is easy to tackle! You can still make good deals but – as always- you only must be a little bit more creative. To help you to benefit from the still increasing demand and to have the clients visit your shop instead of the shop of the competition, we have selected five items for you to think and work on.
We give you more background information and we provide you with some links to make it work for you right away!

Update: December. 23rd, 2019

1. Offer additional items together with your extensions, at a special price

You know you are not selling hair, but you are selling a “look good” feeling, an experience. Your client wants to look good and you have the products and services to make her feel awesome! So why don´t you offer her, or him, together with the extensions, a very nice bag or another luxury item? Offer bags at a good price but at the right quality. You are in contact with your client, you make her happy with the hair so the perfect time to make the picture complete and offer her something extra.

Get the all-in-one hair business package, complete with hair samples and launch your own hair store now

2. Be creative in shipment and payment and stimulate after Christmas purchases

The first thing is of course not to charge separately for shipping anymore, clients do not want to see a shipping fee anymore. But clients also want to receive your extensions in time and as fast as possible. Why don´t you consider Collect on Delivery (COD). In the US for example (The United States Postal Services) USPS offers this service so your clients will have more confidence in the transaction and consider easier to buy from a new shop. By doing so you´ll reduce the delivery time after payment to zero! A great argument to convince your clients to buy from you.

One step further is to offer your clients to pay afterwards, how thoughtful of you! After they spent their money on Christmas gifts for others. Now they still can buy the hair they want and pay afterwards. Interesting? Klarna Pay Later is an invoicing payment method for Shopify Payments. When a customer selects Klarna Pay Later as their payment method, they agree to pay for their purchase later. Combined with a 14 days free trial you cannot miss this client friendly business opportunity.

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3.Are you on Amazon?

Offer part of your products through platforms like Amazon, or Jumia, more and more people search on.
Amazon and you can use their platform to offer your products to a bigger audience. Amazon has a very good ranking in the search results of Google and Yahoo you will directly benefit from this. Your ads will be targeted to shoppers searching for similar or related items on Amazon.com. They will see your ads in many places on the Amazon website and you will only pay for clients who clicked on your advertisement and thus visited your website!

4. Offer true bargains

Consumers have seen a lot of offers and special discounts the last months. But they are still interested, if the offer gives them value for money.
Only offer true bargains, after all you want your clients to return to buy again and to spread the word about the quality you offer.

5.Gift cards

Reach for the partner, family or friends of your clients and offer gift cards with a bonus.
Gift cards are hot, and you can benefit from this. A gift card of your own hair brand helps partners or friends to give their loved one or good friend your hair extensions without the risk of buying the wrong hair. The card can be made from paper or a specific coupon code that can be used together with the purchase of the hair. Do not forget to consider a paper gift card, paper still has more style over digital, right?

Ready to invest in your after Christmas sales? Let me know what options works best for you!

This blog is number 7 of the best Hair Extensions Blogs: Expertido!

This blog is number 7 of the best Hair Extensions Blogs: Expertido!

Our blog is number 7 of the best Hair Extensions Blogs: thanks Expertido!

Every time when a visitor or client gives me their feedback, it means a lot to me. Especially when the feedback is positive. I started the How to Sell Hair Extensions Website to support you. You who wants to start selling Hair Extensions, Weaves and more.

To have the website selected in the top 10 of the best Hair Extensions Blogs nearly made me cry from happiness. Today I received the notification email from Expertido with the badge that comes with it. Out of 212 Hair Extensions blogs, we made it to number 7!

I must thank you!

This excellent position is only possible for the questions and challenges your shared with me. I can only perform relevant research, develop new hair business solutions if you keep on sharing your questions. Your questions very often are the source for a new blogpost. So, thank you very much for inspiring me.

BEST HAIR EXTENSIONS Blogs

Number 7 best Hair Extensions Blogs

I like to repeat this, we made it to number 7 out of 212 Hair Extensions Blogs! Of course, this triggers me to aim at a top three position next year. Thanks to Expertido that is easy because, we now have a list of competitors we can measure ourselves against.

Follow How to Sell Hair Extensions on Facebook, Twitter or Instagram, and please share your questions with us.

What does Expertido do?

Expertido.org is dedicated to the consumer. They aim to provide the consumer with a thorough, unbiased and independent purchase advice. Expertido is growing to be one of the largest and most comprehensive product review sites in the United States. With tens of thousands of reviews and rankings in categories that include:
– fitness & outdoor equipment,
– personal care,
– infant care,
– electronics,
– home & garden,
– household appliances and
– much more.

Their aim is to reduce the number of returned goods, after an online sale. This should be possible if the expectation as promised on the website matches the value you receive at delivery. No more bad hair after your bought online, but the certainty you get what you expect!

Expertido does not only reviewed products. They also analyse and review blogs, in our case Hair Extension Blogs. The blogs have been reviewed based upon issues like:

– Data protection
– Utility
– Readability
– Promotion and commercial printing
– Social media appearances and
– many more characteristics!

Next year Your Hair Extensions Blog on the top 10 list of Expertido?

You know you can enter the beautiful and profitable business of selling hair extensions by start sharing your expertise in a blog.

How To Start Your Money Generating Hair & Beauty Blog

I am ready to support you with the hosting, blog design and if needed inspiration for blogposts. I would love to have a shared number one position with your hair Extensions Blog next year!

And for this year the number 7 position, thanks again!

How to get more visitors to your site

How to get more visitors to your site

More visitors

You want more visitors to your website? Visitors that will turn into clients if they like what you offer! Or even better into loyal clients because they will come back to you. Read here how to make this possible.

Start your own Blog and become known as an expert in hair fashion

The secret is to make sure you share your expertise, impress people with your knowledge about hair and they will feel more confident to buy from you. Start your own blog about the extensions you want to sell and make this a special event for everybody who visits your blog. In the book “Blogging for Passion, Profit and to Create Community” you can find the best tips to make a Blog work and earn money for you! Next to this start to visit other blogs.

Pay a visit to other blogs

You should know that Google places the websites that are the most relevant on top of every non-paid search result. To know what site shows relevant content, Google analyses for example which website is the most interesting and that´s the website with the highest number of links from other websites and the best content.
Just follow the following steps:
– Look for blogs or websites that publish interesting content about fashion and hair
– Check if these blogs are recent and get enough comments
– Leave a comment that shows your expertise about fashion and hair extensions
– And make sure you also mention the link to your own website.
By doing so you will:
– Become known as an expert in your field and people will check you website but
– Also Google will analyze that your website is interesting for others as there will be more and more links from other blogs and sites.
Just give it a try, make it a daily routine to comment on blogs and slowly your web site will climb through the ranks of Google and the number of visitors will grow!

Or promote your shop for free

If you place a free advertisement on our website a quality link will be created to your website, and your shop gets extra promotion!