Question: Supplies, cheap hair, getting customers


Answer: A question received from Harriet from Nigeria. This question, although very direct, points an interesting issue. Is it smart to attract customers with cheap hair? Our answer is No, because first of all you need a lot of customers to make a good margin or your suppliers have to give you the cheapest hair ever. For a startup it is not easy to gain so much market share right away, so not a good solution. Next to this, your most important and valuable asset is a loyal client base.

If your customers are happy with your hair and service, they will stay loyal even if the competition offers cheaper hair. But if they only buy from you because the hair is cheap, you will lose them the moment they find a supplier with even cheaper hair. Go for expertise and passion and not for cheap!