Selling Hair Google Search Console helps!

If you are selling hair Google Search Console is probably the last you think of to boost your hair sales. Google Search Console, yet, tells you exactly how your beauty and hair solutions show up in Google search. What is great, because it also tells you how to improve the content on your web store to end higher on the ranking and get more visitors. I will help you selling hair with the help of Google Search Console.

Open Google Search Console

All you need is to follow the following link: https://search.google.com/

If it is the first time you open this application, it can be a kind of overwhelming, so much information and so many possibilities for improvement. I recommend you control yourself and suggest you click on the graph showing your performance.

This performance graph tells you the number of people that clicked in Google Search to visit your site. They clicked because they saw an interesting and relevant web page. Now you see immediately that if you are selling hair Google Search Console can help you. All you need is to have more and more people to click on your page that appear in Google Search results.

Your website Performance

Now the game starts. The next page, thus after you clicked the performance chart on the home page, is full of useful information.

It shows for the last 3 months (this you can adapt to a more appropriate period) the:

– Number of clicks

– The total impressions

– The average Click Through Rate (CTR)

– The average position in google search (ranking)

The number of clicks tells you how many times people have clicked on one of your website pages. This can be the same person or many others. People click on a page when they think the page title and the text and sometimes even image could give them useful information. The text is sourced from the meta tag for your web page. They have a question, and you are selling hair so there is a good chance you have something interesting to tell for the potential client.

But, be aware, there are many more people selling hair, and their website pages will also show up in the search results of Google. So now it is interesting to know, what was the potential client looking for!

And this you can see, right away, under the graph. Under queries you can see what the potential clients typed in Google Search Bar.

Now it is getting interesting

You learned what your potential clients are looking for. You had the opportunity to read their minds, something that is very hard to do in store but online you can see everything.

Thanks to the other measurements, like total impressions, you also know how many times your pages showed up in the search results, when people had that certain question in mind. They did not always click on your pages. It is possible the page above you had a better title or more relevant information in the small text below the page title.

Selling More Hair thanks to Google

You can activate the CTR measure, this will tell you what page title was the most relevant for the website visitors and made them click. Now you can also select what pages showed after this query. It is possible multiple pages show for the query “Brazilian Hair Extensions”. And you can also see on what dates your pages were more popular.

To benefit from this, if you make sure the meta tags for your webpage do show a text that will seduce the potential client to click. Write the meta tag with the goal you have with the page in mind. If you want to inform visitors about a show you attended, write the text that you want to share with them your experience of visiting this beauty and hair show. The visitor on Google who is interested in the latest trends on hair will surely click on your page now.

Learn how to analyze and use your website’s data to increase traffic and sales

Selling Hair

There is an easy way to get more visitors of your web store. All you need to do is to:

– Determine your goal for every web page, do I want the visitor to be aware of my solutions or do I have a bundle deal to offer

– Write the meta tag with this goal and how the visitor would react in your mind. See the example of the beauty show you visited.

– Keep a logbook of the changes you made, when and why. This helps to improve the results over time.

– Check how google search console changes after you adapted the metatag, did you get the number of clicks as foreseen?

Can I help?

If you need help selling hair Google search console is a great help, but if you need more help, please feel free to leave a comment and I love to help you.