Covid 19 news, high demand for hair, but nobody sells!

Here is some Covid 19 news if you are sitting home and waiting for the lockdown to end and the virus to leave the country. Or is your strategy to win from the Coronavirus by waiting until everything is back to normal?

Then I have bad Covid 19 news for you, a big chance you will wait too long. Big chance your clients and leads will be gone and lying in the hands of the competition. The market is not waiting, and your clients did not stop buying hair, hair care and cosmetics!

L’ Oreal has good Covid 19 news

How do I know? Why would I know better? All you need to do is to check for example the first quarterly results of a hair and cosmetic giant like L’Oréal. I will tell you more about this. But again if you think the market is asleep, wait until I tell you about an increase of 50-60 percent of online sales!

After the good news about the hair and care market, I will share some ideas to enjoy from this higher demand. I do not want you, my loyal viewer, to miss the opportunity to start, and grow your hair business so you can make nice money.

I will complete this post by sharing what some of my clients, leads and other nice ladies and men are doing right now. Again, no need to believe me, let the market tell you what is happening!

Ready for the good news about COVID 19?

This week on CNN business an inspiring story about of the largest hair and beauty companies in the world. L’Oreal. The title “People aren’t leaving home. But they’re still buying beauty products” immediately draw my attention. This great piece of journalism from Hanna Ziady was exactly what I was looking for. Hanna is the south African Financial journalist for CNN. (follow her on Twitter @HannaZiady). Her article has what I needed to inspire you all to act. Last week I already told you only you can get the whole world out of the Corona crisis, this article confirms it!

Higher hair and beauty sales despite Coronacrisis

Okay, only facts matter. L’ Oreal, know from African Beauty Brands, Garnier, Ralph Lauren, Maybelline New York, Proenza Schouler, Atelier Cologne reported a 6 percent higher sales in China the first quarter of 2020. That is higher sales in a period everybody is talking about lower business thanks to the Corona crisis.

Strong appetite for beauty products remains intact!

L’Oreal understands what is happening perfectly well. “as the example of China has shown, the current situation does not call into question consumers’ strong appetite for beauty products, which remains intact”.

China, the first country hit by the Coronavirus, or Covid-19, saw online sales that have skyrocketed! 67% growth L’Oreal explained to Hanna Ziady. That is a figure you can be proud of! The main products? Skincare and haircare. So, lockdown, or no lockdown, here is Covid 19 news “” there is a clear demand for beauty products!”

Now the country is reopening its economy, the demand for other products has bounced back strongly. Hanna wrote L’Oreal predicts a double-digit growth in the second quarter!

Lesson to learn from L’ Oreal and Darling Hair

Here is a lesson to be learned, the same as you did from Darling hair, invest in your online presence now! Focus on wigs and other hair installments your clients can do themselves.

You want better Covid-19 news to convince you?

Okay, let’s repeat there was a pretty quick bounce back of the consumption of beauty products.

But also, it is not a demand crisis, it’s a supply crisis. In other words, your clients are in desperate need for hair and beauty products! But they cannot find them!

The CEO of L’Oreal, Jean-Paul Agon, predicted a “rush to salons everywhere” once the lockdown is over. Black Friday will be like a kid’s party! This is only good news if you do something with this business opportunity!

Contact salons, nearby and elsewhere and team up! Tell them you can support them with the demand for hair and beauty products. Share the business and make both extra profit!

On Fox news, yeah, I watch a lot of TV, I saw a lady in the US who complained about the lock down. Her hair was growing out! She had a natural ombre. Grey on top and coloured below her ears! She was ready to protest the lockdown to be over, so she could visit the salon again!

I bet you know more examples near you!

Team up with salons

Connect with local salons and offer your help. Work out together the needs your mutual customers will have once they can have their hair done again.

No salons you know, consider how you can help your clients finding the best hair they need. Look for ways to interact with them on social media or WhatsApp. Be patience and most importantly listen to them.

What others say about the hair market

I want to share some of the chats and calls I had the last week. They inspired me and I think they can also help you to understand what is going on in the hair market. It is not only Covid 19 news, but most of it is related to the Coronavirus. How are other hair resellers and start-ups thinking or doing and how can you learn from them?

You are not alone

Just some chats I had last week:

• Mo from Kenya, she was happy with the post “God will help you to fight the Coronavirus”. A post I wrote on the 8th of this month inspired by her and some other women, Always good to hear somebody is happy!
• Tecla from Nairobi, she just contacted to check on me, how I and my family were doing, so nice!
• Rachel from Ghana is busy preparing her business plan. Next to her busy job as a midwife. Did you know many nurses and other people working in health care are also very interested in selling hair? Could be an interesting niche.
• Cyntia from Namibia, she is already selling hair with her business and wanted to expand. She did not want the Coronavirus to slow down her business, she wanted to help her growing number of clients. But now some weeks later the lock down in her country forced her to slow down, at least till the 5th of May
• Kevin from Central Kenya, contacted me some weeks ago to start selling hair. But this week he was so much in need for money to buy food for him and his family. He could not invest in setting up his own business anymore. I promised I will pray for him and will think hard on how to help him.
• Simone from North Caroline USA, is eager to start selling hair and beauty products. I already prepared her web store and
• Iphy from Nigeria, from Jannis Hair Line, who is talking to Simone about providing wigs. Check her web store, our design by the way, if you also need wigs! And of course
• Vivian, who is working hard with us on her web store Elizabeth Hair World with the most beautiful hair in Nigeria for every target group.

And you, what will you do>

So, again so many ideas. So much opportunities and so many possibilities to make your clients look and feel good and to make some nice money!

Do not wait until the competition has taken over your place on the hair market. Act now with a business plan, web store, wigs and building your network. And please, please do not forget to stay in touch with your clients and your community. Make sure your name will be heard, throughout the crisis.

And if you need somebody to listen to you, to support you and who loves to pray for you, let me know in a comment or by WhatsApp!