Get your WooCommerce hair store better noticed in the search results. This will make your hair business growing and growing. There is a free tool that will help you increasing the ranking of your WooCommerce hair store. A tool that will guide you to find the weak spots of your hair product pages. Or other webpages, like blog or the page about hair care.

When somebody is searching for hair solutions, the search engines will show the best matching webpages. When your hair store is optimized for SEO, or Search Engine Optimization, Google and Bing will find your product pages much easier. You can help these search engines by telling them exactly what is on your product page, for example.

When you have a WooCommerce webstore for your hair and beauty products, you can have 300 or more web pages. All together these pages form your WooCommerce hair store. They need to have a certain structure and information (meta descriptions), so the search engines can scan the webstore.

It is possible the information about the product descriptions, or other webstore pages is not clear anymore. This can hurt you, as your hair offer will be less visible in the search results. There is a way to check what you can do to improve the quality of your web pages. This improvement increases the change your client will find your hair.

What is missing in your WooCommerce hair store?

There are several tools and methods to check. For example Neil Patel has a very nice website, but if you prefer a free tool, I recommend Bing. Bing is the search engine from Microsoft. Google is the most used search engine. But Microsoft Bing Webmasters tools has many features that will help you. Sign up for Bing and benefit from the free tools to check and improve your technical SEO. This has the focus on the structure of your webpages. How easy they are for the search engines to find and read, does the design make sense?

On these two menu items you can find magic! The good news it is 100% for free! Here you can scan your WooCommerce hair store and discover what is missing.

• did you forget to describe the hair product images,
• is the structure of the page not right, for example you used the same level of headers twice, or
• do you have serious issues like pages that load too slow?

You can learn everything you need to know, to help the search engines to understand what you are offering. This will tell you how to get a better ranking.
Let zoom in on two issues that pop up frequently, but you can solve, without being an expert. With a better search result as reward

Inform search engines about WooCommerce Hair Store images

Search engines like Google, cannot see what is on an image. They can not see your Vietnamese Body Wave Closure. Search engines use the context of the text around the image. Plus the name of the image and the so-called alt text to interpret what is on the image. The search engines are good in this, but you can help them of course. Make sure Google or Bing can find all the information, they need to understand the content of the image. This way you increase the changes people searching for Vietnamese Body Wave Closure will find this in your WooCommerce hair store! But if your store has over 50 or 200 or more images, it is not that easy to see what images are missing this information.

In the SEO reports Bing will tell you when you forgot to mention what is on the image, the so-called alt-text. Next to the filename, that has to contain the product plus your brand name, you can enter the alt-text. When you upload a product in WooCommerce you can enter the product gallery images and the featuring image. Make sure you add a description about the hair images. This will be information, visible for the search engines to determine, together with the context, like product description and structure what you are offering.

When you use the SEO report you can trace back the images of the hair that are missing the alt-text. Open the product in WooCommerce and you can enrich the information about the hair. Not difficult, but very helpful to increase the change people will find your hair.

Check if your hair is unique

When you sell hair on WooCommerce you sell various variances. For example, a bundle of Brazilian hair, in straight, Body Wave, Curly, Water Wave and Kinky Curly. You can copy the product page of the straight hair and rename the text for the other textures. When you have 100 or more products to offer, you need to be efficient to make it work. This works fast, but you could forget to change the title of the page with the hair. The most important header of any web page is the so called <h1> header. This is the header the search engines are looking for. It is on their checklist so to say, like the alt text for the images.

When you duplicated one or more pages of your WooCommerce pages, you can work faster. But you also might forget to change the main header. It is possible on one page there are more <h1> headers, and that is confusing for the search engines. Like reading a book and find two titles of the chapter.

The SEO report will show you exactly what product pages, or other pages, that have a double <h1> header. Now you can help the search engines to determine the right product you are offering on this page, by reducing the <h1> to one. You used headers in the product description, or blogpost to help the visitor to scan the most relevant information about the hair first. It is possible you use the same header twice. Thanks to this report you can cut the double header.

There is more

It is possible you will see on the SEO report more issues that make it difficult for the search engines to understand what you are trying to offer on that page. The tool has a clear explanation and provides guidance to tackle all the issues. If you make a habit to check the report on a regular basis, you can improve the quality of your WooCommerce webstore every time you work on one of the issues. This will help you rank better on Google and Bing, and thus gives more clients and hair sales!

If you need more explanation or help, let me know.