How to keep away imposters from your hair store

How to keep away imposters from your hair store

You are in this business to sell hair, and that is hard enough.

1. Being active on social media,
2. keep your product descriptions fresh
3. spy on the competition and improve your services
4. keep your family happy and

Much keeping many more things in the air!

The moment you receive the mail from your webstore backend, like WooCommerce or Shopify about a new order, you feel things are going the right way. Everything comes together.
Unless….

Why imposters want to buy from you?

You check the email, and login into the backend of the webstore. The part where you manage the new products, the payment settings and client orders. You see that “Nabeela Aslam” purchased some of your hair bundles. Nice, you do not know him or her yet, but it sounds good. You see Nabeela is willing to pay a high shipping fee, because this client lives in Pakistan. That is odd, one bundle of hair and a high shipping fee. You also see Nabeela has used the spread payment options. She, or he, is not paying in one term, but prefers to pay using one of your payment providers.

Well, if they pay, who cares. And you turn around to prepare a cup of coffee. This calls for a celebration. But the moment you want to take the first zip, you get a new mail. From your credit card company. They have serious doubts about the order from Pakistan. They refuse payment and inform you they will stop their spread payment service for your hair store when you will have another fraudulent client.

The coffee will get cold, your passion for your store has evaporated, what has happened?

Nabeela was using your good name at the credit card company, to get a short-term credit. There was no interest in your Brazilian hair, but Nabeele was trying to get a financial benefit from you. Of course, it was a suspicious order, from Pakistan only one bundle of hair. Nabeela nearly spoiled your name with the credit card company!

How to avoid abuse of your store

Although it is great to sell hair to the whole world. It is better to focus. A focused growth means you keep an eye on your audience. Who is your ideal client, what does she, or he need and how she engages with your store? It is clear Nabeela from Pakistan was not your ideal client. He, or she, was clearly not a good client for you.

To avoid any future abuse, you can restrict the shipping locations. Restrict the countries you sell to. Avoid people from countries that are fare away and will hardly be your serious client, to order hair. Read how to change your settings and to protect your name for Shopify or WooCommerce.

Selling restrictions in Shopify

In Shopify, go to the Settings. Select Shipping and delivery.
Here you will be able to set up shipping parameters for all countries. To exclude a country, or more make a Parameter for the region and just not select that country (or countries).

Click on the “…” after the region, this will open, with “edit zone and delete” a menu with all countries and the flag will show. Now simply deselect the countries you prefer not to sell to.

Selling restrictions in WooCommerce

Go to the backend of your WordPress site and on the left side menu look for WooCommerce. There you look for the menu option “Settings”.
Click on settings and you will see some tabs. The fist tab is “General”., followed by “Products”, “Tax” etc. You can select the first tab, “General”.

Under general you will see Store Address followed by some option and General options.
Here you can select the countries you want to sell to, or you can opt to sell to all countries, except. Here you can add the names of the countries you do not want to sell to.

Now you have protected your business

This will avoid people from certain high-risk countries, will buy from you for fraudulent reasons, and endanger your name at the credit card company.