Never lose a client anymore thanks to the best Channel Sales Strategy

Never lose a client anymore thanks to the best Channel Sales Strategy

Sell Hair Everywhere, thanks to the best Channel Sales Strategy

The right Channel Sales Strategy will help you to sell more hair and beauty products, because your products will always be there where your client is. Thanks to your Ideal Client template, you know where she is looking for information about her hair needs. What a petty if she finds an awesome Facebook posting with your hair, but you do not sell the hair on Facebook! She must switch over to your website. 80% chance you will lose her and thus miss a sales opportunity! That is so painful. But no worry, select the right channel sales strategy and you will never lose a client anymore!

You Know Your Client

When you defined the people on the hair market in need of your hair, there is a good chance you used the ideal client template. This template helps you to describe the client you have the solution for her hair needs. You know her demographics; like age, location and some background stuff as family and job. Or hobbies. The ideal client template will also tell you where your client is looking for information that helps her to find the hair she needs. This can be with her friends, on Facebook, the mall, Instagram or blogs. Everybody has her own preference to search for information.

You already use this insight when posting new arrivals, or a post about the latest trends of hair. You know that you must be where your Ideal Client is. Every time when your client goes online, or when she visits the mall, your tailor made message is waiting for her. By doing so, your hair brand will be automatically connected to the solution she is looking for.

For example, she likes to watch images of celebs with the latest hairstyles. Well, you have some posted on Instagram, because you know she uses Instagram a lot. She wants to read about how to maintain artificial hair. She will find you and your brand mentioned in a blog post, because you know she likes to read blog postings. That makes you the expert she will turn to if she has a question.

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If she is on Instagram, sell on Instagram

So far so good, this is nearly as good as the art of the deal. But the next step is to make sure your client can not only find the information she is looking for. You also want to help her to buy your hair regardless where she is. If she likes your Instagram post with a smile, she is ready to buy the hair. You must be sure you have a link or channel that will allow her to buy from you at the place she is. This is called Channel Sales Strategy. A strategy where you make sure your clients can buy hair at the place and time, when they are ready to make a purchase. No risk you’ll miss a sales opportunity anymore.

How to make the Channel Sales Strategy work for your hair brand ?

I recommend you combine the Ideal Client Template and the Shopify Sales Channels option to never lose one single sale anymore. Or better to increase your sales. The ideal client Template is part of the How to Sell Hair Extensions all-in-one hair business package, together with a mentor and a handy guide to set up your business.

Shopify has many options to link various channels. Today you can link your Facebook, Amazon, Pinterest, Instagram and messenger application with Shopify. And of course, your own blog. More options are available thanks to outside developers.

Imagine your client will not only see your brand when she is looking for a hair solution, thanks to the Channel Sales Strategy she can also buy right away.

If you leave a comment below this post, I will mail you, for free the Ideal Client template. This way you can see how the all-in-one hair business package can help you start selling. If you are ready to start selling, I recommend checking for the free trial of Shopify to make your channel strategy work!

How to Design a Successful Hair Extensions Blog

How to Design a Successful Hair Extensions Blog

Home 9 Tag: Hair Brand

How to Design a Successful Hair Extensions Blog

Would you like to make money with your passion for hair, but you do not want to sell? Or you want to save some money first before you open your store? In that case, inspire others with your love for hair and start a successful Hair Extensions Blog.

To make money with your blog it is not enough to write blogposts about hair. Or to share the best images of girls with weaves, braids or extensions. You need to seduce your audience to get from a relaxed reading mode to action. They need to click the right buttons or links to get what helps them and generates cash for you.

I will tell you how design will help you to create your own successful Hair Extensions Blog. Successful stands for an awesome user experience. Plus enough money to fulfill your goals.

Interesting enough? Please continue reading!

A successful hair blog design ends with the right colors

If you tell a story to somebody, you can use your hands or the tone of your voice to add emotion to your narrative. This directs your audience through the story and helps them to give the right reaction. Make them laugh by adding a funny face to a joke you told. Or get a standing ovation by making a deep bow, after you told a compelling story.

All this is not possible when you only show some letters on the screen, making words and sentences. You need to help your audience to take the right actions. Using colors to your hair extensions blog, or website.

Be aware. You need to know:
– which colors pair well with others,
– what color schemes are available to produce effective designs and
– which emotions each color evokes and communicates.

And avoid combining colors that give an uneasy experience to the visitor of your hair blog.

Use the color wheel for the design of your hair website

Having around 17 million colors at your disposal to use for your hair store or blog, it must be reassuring to know there is a structure that visualises the relationships between all these colors.

It all starts with three color groups to find countless vibrating color combinations:

– Primary

– Secondary and

– Tertiary

color wheel

Primary colors

The first group everyone knows, this group consists of red, blue and yellow. These colors form the basis for all the colors we can see.

Secondary colors

This group of colors we all learned at nursery school. Mixing the three primary colors gave me at least a wide variety of other colors like green, orange and purple. I proudly took them home on my new shirt!

Tertiary colors

This group of colors forms when mixing a primary and a secondary color. This also gives lovely names, like Vermillion, Chartreuse and Amber.

From cool to warm colors

All colors have a warmth value assigned to them, classified as warm or cool.

Warm colors range between red and yellow. Which include various versions of those colors in addition to orange. This also comprises colors such as brown and tan. These are “warm” colors in that they suggest a sense of warmth. For instance, fire is associated with warmth, and it burns between the spectrum of reds and yellows. Warm colors can also promote a feeling of aggression and are considered bold.

Cool colors are given this designation because of their calming nature. They’re often associated with winter climates or water. These colors range between blue, purple and green. Most grey colors fall into the cool category as well.

Use the lightness of a color

When you increase or decrease the lightness of a color you will get various tints and shades of a hue. Tints occur when white is applied to a color. Shades, when black is added to a color.

Shift the attention of your blog visitor to the button you want them to click

Use the contrast, to play with colors that are opposite of each other on the color wheel. A button in a contrasting color draws the attention. If you have a buy button on a red page, make sure you subscribe or you buy now button is yellow.

Color palettes for your successful hair extensions blog

Enough theory, now it is time to show you how to make it work for your hair extensions blog.

The following call to action will open for you the color wheel.

You prefer a professional client friendly online hair store?

Now you can follow seven different schemes:

– Analogous

– Monochromatic

– Triad

– Complementary

– Compound

– Shades

– Custom

Analogous color schemes

Analogous, or comparable color schemes apply three or more colors that are next to each other on the color wheel. There is one dominant color, combined with a second to support, and a third to accent the color palette.

Analogous color schemes create a visually pleasing and calming display. But watch out, they do not provide much contrast.

Monochromatic palettes

A monochromatic palette utilizes a single color with varying shades and tints. Each color is derived from the base color. This provides an immediate sense of harmony. You should use a contrast color to make it less monotonous.

Triadic Color Schemes

Triadic color schemes, much like complementary schemes, provide additional pops of color while allowing for some flexibility in the range you can use. These consist of three colors that are equidistant from each other on the color wheel.

Complementary color pallets

Colors that are opposite each other on the color wheel, known as complementary colors. The high contrast of complementary colors creates a vibrant look, especially when used at full saturation.

Compound color scheme

A compound color scheme is created when you choose a color and the two colors adjacent to its complementary color. While similar to a complementary color scheme, the addition of adjacent colors helps to create a more interesting color palette but with less contrast.

How do the visitors of your hair extensions blog or webstore react on colors?

Now you are a master in the color technique. And you understand the background and combinations to make or to avoid. So now you are ready for the psychology. How do the visitors of your hair extensions blog react?

Choosing the right colors can help you to communicate the context and emotion of a product or service to the visitor of your blog or webstore

Red: Passionate, energetic, angry
Orange: Optimistic, playful, fun
Yellow: Welcoming, intellectual, impatient
Green: Prosperous, balanced, growing
Blue: Peaceful, loyal, cold
Purple: Imaginative, royal, spiritual
Gray: Unemotional, compromising
White: Innocent, pure
Black: Luxurious, powerful

I recommend using this list of possible desired or undesired responses when you wrap up the mission statement of your hair business. See how your ideal client, and the hair they need aligns with the base color of your website or blog.

Red alert!

It can be attempting to mix colors until you have the most energetic and eye-catching combinations. But please be careful. Some combinations will scare your visitors away from your website.

Use neon colors sparingly. While the use of neon colors can feel hip, they are often hard on a user’s eyes.

Avoid vibrating colors. Vibrating colors result from pairing two colors with high saturation together that may be complementary to one another. It creates a glowing or moving effect, which also can be hard on one’s eyes.

Avoid color combinations with insufficient contrast, dark letters on a dark background for example.

Tips

Buy Now button

Use contracting colors to draw the attention to call to action buttons. Do not show your button in full color if the visitor still needs to finalize another action. Like to fill in a form.

Let the button change colors if the visitor hovers over the button. This will again draw the attention to the button.

We all like whitespace!

It is amazing what some extra whitespacing will do to the comfort of the reader of your blog. Experiment yourself to see how much more relaxed a piece of text is, when there is more white between the lines.

Start a successful hair extensions blog

Start your own blog and generate money as of day one while inspiring others with your views about the hair business. Your first day as a financially independent woman!

Make money with hair extensions blogs

Passionate about hair? Make money with hair extensions blogs   This morning in Church I learned one has to be humble in life. If you are invited on a party, it’s better to take the least comfortable seat instead of the chair next to the host. True, but I see too...

Grow your profit, best deals this week

If you are the owner of a hair extensions business, you do not want to give away the money you earned by working hard for your hair business. You want to maximize your profit and save on your expenses, but you also want to offer the best quality. On this page we...

10 tricks to hack the mind of your visitors and sell more hair

I am thinking of writing a post that tells you how to sell more hair. But I do not know if there is enough interest for this topic.

How much to markup Donna Bella Tape In extensions?

Jenna told me, she started to offer Donna Bella Tape in Extensions. But the question raised, how much to markup if you sell Donna Bella, or another well-known hair brand? It will not take your customer a lot of effort to compare the price with the Donna Bella website. What would be a smart and profitable markup strategy?

There are two key elements to consider. First, what are the cost you have to bear for the tape in extensions you purchased from Donna Bella? The second question you must ask, what is the price range I can put for my services?

How much to markup Donna Bella tape in extensions?

What are the cost you need to bear for the extensions you purchased from Donna Bella?

Okay, we mention Donna Bella, but the following applies for all kind of extensions you buy from other brands. Donna Bella writes on their blog: “There’s no easy answer about how much a stylist should charge for a hair extension job.” But you want an answer anyway, so that is why I wrote this post.

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Purchase cost Hair Extensions

It all starts with the purchase price of the hair you bought from the wholesale supplier. This price depends on the quality and quantity. The more kilo’s or bundles hair you buy, the lower the price per bundle. That is economies of scale. Here you can make the difference from people who buy retail volume, say 3 to 5 bundles. Better to wait some time. Get more orders in from your clients and negotiate a nice purchase price per bundle with your supplier.

The payment transaction fees

Next to the purchase price, you have to pay for the payment services. Especially when you have a wholesale supplier from abroad.
If you pay using PayPal, there might be a 3 to 5 percent payment charge. If you use Western Union or Money Gram you will have a similar charge. The first, PayPal has a buyer’s protection. If something goes wrong with the shipment and you do not get what you expected you get your money back. The wholesale supplier has the opportunity to explain they did everything to make sure you received what you expected.

MoneyGram and Western Union do not have any buyer’s protection. This is a payment method many suppliers prefer. Because they do not run the risk to lose hair shipment and receive no money. This way of payment you can consider after you build up a good relationship with the seller. For higher amounts this is even cheaper.

So, on your notebook you now have two amounts.

  • The purchase price of the hair bundles
  • Plus, the payment transaction fees.

The shipping costs

You know buying from Alibaba or AliExpress will most often not charge you for shipping cost. Thanks to the high volume of these platforms, the suppliers offering their hair benefit from very low shipment prices. But please do not forget, if your hair has to be transported from A to B there are expenses involved. Sometimes these expenses are already included in the selling price, but very often they are charged separately. The last allows for more exact pricing, because if you agree on a shipment with more days involved you will pay less. If you accept no insurance of the shipment, again you will pay less. This freedom will allow you to save hard cash on your shipment charges. This is not possible if the seller does not separately charge for shipping, but has it included in the selling price per bundle or kilo.

Now we have three amounts on your notebook:

  • The purchase price of the hair bundles
  • The payment transaction fees, plus
  • The shipment charges.

What is the price per bundle after payment and shipping?

Now you have all the figures you need to calculate how much you need to markup your purchased hair extensions. The original purchase price, the payment commission or fee and the charges for shipping.
There are two methods to calculate the markup per bundle.

You can calculate with every order the total cost per bundle. All you have to do is to divide the total amount by the number of bundles you are going to sell. This will give you the amount per bundle that will generate not a loss and not a profit on this transaction. This way of calculation is simple, but you will have to recalculate your selling price after every new purchase.

Or you can estimate the number of bundles you are going to sell this whole year and estimate the total amount you are going to invest in hair, plus charges. If now you divide the total cost by the total number of bundles you are going to buy this year, you will have a stable cost price of the hair. Your cost price will be fixed for one year.

Please continue reading!

Be aware, you need a higher markup

Please, I hope you did not stop reading after the last paragraph. Because with the cost price you calculated you miss a reward for all the other expenses related to doing business. The rent of your store or supply room, the maintenance of your webstore, the fuel of your car for the home visits to your clients and many, many other expenses.

Luckily you started the year with a good business plan. So, you have a good idea of all the operational and marketing cost it takes to keep on doing the hair business. Every bundle you are going to sell should also compensate for these expenses. Here we use the same formula. You divide all the operational and marketing expenses per bundle you purchased. Together with the cost price per bundle, you will have the minimum price you should charge not to make any loss or profit.

Wait! Stop! You are in this business to make a profit. So again, you have to continue reading because now we are going to discuss the part where you are going to make a profit!

How much to markup Donna Bella tape in extensions

Now you will find out if you are a real entrepreneur. Because now you know the lowest price of the Donna Bella tape in hair extensions or any other bundles. With the next step you step in the footsteps of many great entrepreneurs. You are going to decide how much profit you are going to make per bundle.

Check the following post for ideas and support to calculate the highest markup you can charge.

post profitable pricing strategy

If you offer Donna Bella hair combined with a treatment, you do not need to inform the client of the exact price of the hair.

Offer an all-in-one treatment:

  • Donna Bella hair
  • install and
  • together with the best service in town

Now you can sell the Donna Bella hair at a higher price than the price on the website of Donna Bella. Agree? leave a comment!

List of 100+ Unique Hair Company Names for you

List of 100+ Unique Hair Company Names for you

Home 9 Tag: Hair Brand

Find the best hair company name as part of your Business Plan

One of the most entertaining parts of creating a hair company business plan is to find great hair business names. You want to know: “How should i name my hair company?”

Every month I collect new hair brand names for you. Pick from the list below, with names for hair business, your name, or get my Free eBook to find the company name that fits with your hair brand.

Let the world know your name on social media, packaging, and your own online hair store. With the right names for hair business, you can make the best sales!

Adam Fridman from Digital Marketing Agency Mabbly shares in his contribution “Why Your Company Name Is As Important As Your Company Function” how a business name can grow your business.

What should i name my hair company?
When you are still working on your hair company business plan, and need a name right now, we created a list to help you find the best hair business names ideas. If you scroll down you will find the list of Hair Company Names composed by other hair entrepreneurs. You can use this for suggestions to create your own hair company name. But we also have a great article full about tips to create your own business name from scratch.
4 things to think about to find a name for your hair company
1. Make sure the name of your hair business is a good reflection of where your brand stands for. How you deal with your clients and what kind of hair you offer. When you offer virgin hair, why not using this in the name and create a list of virgin hair company names ideas?

2. Check on the list of hair company names if the name is not taken already. You do not want to get into a legal battle over your name, do you? Neither do you want to change the Hair Company Name once visitors and clients feel a connection with this name.

3. Being creative is nice, but do not push it too far.  some name suggestions are so hard to pronounce or to remember for people who did not create the name. Ask your grandmother or your father to read the name out loud, and check if it does still has the right sound.

4. Be sure there are no competitor with similar kind of hair brand names. You do not want your clients to end up in their shop do you?

You do not have much time left? Take the fast lane and check this list of Hair Company Names.

.

You need a domain name for your online hair store
When you have followed the step and did your research you will have found a name for your hair brand. Now you need to secure your hair brand, with a domain name. Even when you plan to only sell hair in a brick and mortar store, it is better to protect your hair extensions or wig brand with the right domain name.

Why?

  • because when your brand becomes well known in town, others will steal your clients by creating an online hair business with exactly your name;
  • when you want to grow and go national you need online presence, and you domain name will allow you to;
  • how does it look on your price tags or business card, no online store name? People will think your store is not growing or
  • myhairstore@gmail looks half as professional as an email like sales@myhairstore.com, right?
How can your client find your hair store?
On the internet are many, many webpages to be found. Every online hair store, or hair and beauty blog has multiple pages or postings. So how will your ideal client, be able to find what she is looking for?

That is possible thanks to the domain name of your hair store. When your ideal client, types in the browser (chrome on her desktop or safari on her mobile) the browser will check the IP address for your hair store domain. Every device, computer, printer, mobile phone or other internet connected machine, has a dedicated address. This is called the IP address. It is like your home address, this helps others to find you.

Now when her browser has found the IP address it will connect with your hair store. The server of the hosting company, like Bluehost or direct at the servers of Shopify, will send the page with the requested information to the browser of your client.

This is only possible when your store has a domain name.

How does the domain name look like
In the olden days, your domain name would start with www (world wide web), to be sure it is not seen as a mail program. But those days are over. Now the domain has the name of your store plus an extension. So myhairstore.com. Here myhairstore is the mid-level domain and the .com is the top level domain or in short TLD. The TLD can be the country code, shop, or many others now. But most people check for .com as TLD. Keep this in mind when you register the domain name of your hair and beauty store.

Hair Company Names

What are the most common used words in hair company names?

I analyzed the nearly 600 stores that signed up for a Shopify store, the last two years. The words most used are:

One word:

Hair 18%, Beauty 6%, Store or shop 4% and Extension 2%

Two words
Hair extension 1%, Hair extensions 1%,Hair beauty 1 % ,Hair shop 1% and Beauty shop 0.4%

The first letter of the hair store:

The most used letter to start was the letter S (nearly 1 out of 10 shops). Like Silky or Slay. Followed by the letters M and B with 8% and L with 7%., with examples like Mama or Moma and Beauty. Hardly nobody started her store using the letters X,Y,Z or U., but “Your Dream Hair Store” your client will certainly remember.

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United States- August 2021

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United States of America

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United States of America

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United States of America

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United States of America


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United States of America


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United States of America


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United States of America

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Can’t be happy wen yo hair is nappy

United States – May 2022

Start your own hair and beauty salon. Plenty names for your hair and beauty salon, or online hair business. Check suggestions on this page, or follow a guide to find a catchy name for your hair business.

Ecstasy hairr

Cameroon – June 2022

Start your own hair and beauty salon. Plenty names for your hair and beauty salon, or online hair business. Check suggestions on this page, or follow a guide to find a catchy name for your hair business.

Dmoneey Kollextion’s

United States – September 2021

Start your own hair and beauty salon. Plenty names for your hair and beauty salon, or online hair business. Check suggestions on this page, or follow a guide to find a catchy name for your hair business.

PHEARLESS BEAUTY TRENDZ

United States – September 2021

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Manies hair and fashion Empire

Nigeria – September 2021

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HerCrown Beauty Bar

South Africa – September 2021

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Pound Cake Hair

United States – September 2021

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Lizhausofhair

United States – September 2021

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Niya's Beauty And Shine

United States – September 2021

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Hearty's Hair & Luxury

Nigeria – August 2021

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Waterberg Hair

South Africa – August 2021


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Nigeria- July 2021


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USA- July 2021


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Nigeria- July 2021


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Melissa beauty parlor

Kenya- July 2021


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Nigeria- April 2021


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United States- March 2021


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Nigeria – February 2021


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South Africa – February 2021


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Hair with Flair


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United States – February 2021


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United States – February 2021


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South Africa

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Wave Lengths
Hair afrique
Australia

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United States of America

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United States of America

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United States of America

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United States of America

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United States of America

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United States of America


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Ghana

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United States of America

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United States of America

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United States of America

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United States of America

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Nigeria

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United States of America

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United States of America

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United States of America

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United States of America


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United States of America

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United States of America

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United States of America

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Nigeria

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United States of America

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United States of America

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United States of America

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Some suggestions

Hair weave company names

There is a growing number of hair weaving companies. Owners and start ups of hair weave companies need a hairline name, that sets them apart from the rest. The products you offer are important, and should be in the best price/quality range.
Create a list of hair weave business names ideas. When thinking about hair weave company names, it helps to check on other hair weave companies. What is their Ideal Client, what kind of weaves do they offer and how can you do different. Do not forget to check the about us page. What is the story of the owner and what is your story behind your hair weave company?

How to name my hair company

If you want to know how to name your hair business, there are a few things professional hair name generators recommend. For example, if you want to make instant fans of your hair brand, you need a love-at first-sight hair brand name! Read more about finding a catchy name and download the free eBook about how to name your hair business on our special post about names.

Virgin hair company name ideas

Virgin hair companies benefit from the high quality of the hair they are selling. Your ideal client knows where she is looking for and you can use this when creating a list of Virgin hair company name ideas. Your Virgin hair shop could include the word “Virgin” or “Pure Virgin”. Avoid the technical stuff, like “chemically unprocessed human hair”.
Virgin hair company names should emphasize the benefits of Virgin hair. Think of the benefits from Virgin hair, like it will generally last longer. It is in a healthier state thanks to never having been colored in any way. So when looking for a name for your Virgin Hair company, you know what to take into consideration: quality, sustainability and pure!.

Start an African Wig Company

When you start a hair business in Africa, you must select a name that will work on the whole continent. We see brands like Darling Hair and Angels braids company in Kenya starting their business, but quickly expand to neighbouring countries. When you make a short list with African Company Names ideas, you can check the African business names on this page. The name of your African wig company should sound good in other countries too. Even in countries where English might not be the first language.

Beauty company names ideas

When you look for hair and beauty company names for your new store, you can use this page to write a long beauty products company names list. This long list is the first step and will give you Beauty company names ideas. Some you might like, some names will sound too familiar with other brands and confuse your clients, or give you a legal battle. Use the beauty products store name ideas to start a brainstorm session. Better not to copy the names of the list, but use it to make a short list, a list with business names that you can ask others to give their opinion about, and to do some more research like if the name will be a good representation of your brand.

The best hair salon names in America!

When you want to know the best hair salon names in America, that will give you ideas of a band name for your business, we recommend a look at our special page with American boutique names. Combine the best service on wig making, with a great tool to measure the right cap size with a spectacular brand name.

Inspiring Hair Boutique Names

The use of other languages in advertising or brand names works very well. Words like “noir” “Cheveu” or other French words, attracts not only the attention of the visitors, it also brings a certain emotion. It sounds mysterious and who does not like some mystery when buying hair, as long as the mystery does not turn out to be bad hair!

Why would you use hair names for your store?

Hair names in your brand or store name, help your brand to get noticed by visitors. On the internet people can see so many things, they have to scan the screen of their device. They can’t read everything. When your brand is names HomeofClarissa.com for example people will not see a hair name, and skip your domain.

Try to add hair names or expressions like, virgin hair, Remy, human or add the origin of the hair name like Brazilian or Peruvian in your hair brand name.

How to get the best hair extensions prices

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How much money to start a Hair Business

Starting a business means you are willing to take risks. Not the risk to lose everything you care about, but calculated risks.

If you want to start a hair extensions business you take a risk, and from some of you I receive the question how much money do I need to start. In other words, how much do I have to invest? If you know this amount, you know how much you must set apart, or to earn with your first sales

Usability testing, or an online roleplay, what do you prefer?

How usability testing will increase your sales Do you like a Roleplay? I mean to step into the designer shoes of somebody else and to...
Leave a comment below when you want my feedback or help on the names for hair business you found