It all starts with the client
First analyse the needs of your ideal client. If nobody needs the hair solution you found, no surprise nobody will need the hair. So, the first step is to investigate the needs of the clients. You can use the template that is part of the All-in-One Hair business package and start to interview all the girls and women you know.
Ask them the right questions and collect their answers and see what the most frequent response is. This will give you the needs of the average person in your target audience. And if you know what they need and how they look to find the solutions, you can start to develop a marketing campaign with your solution for their questions.
What if you do not know anybody who needs hair?
It is possible you know a lot of people, but nobody is into buying hair, or they are not aware they have a hair problem. Use social media to analyse the need. Simply start to follow some hair and beauty accounts on Instagram, Facebook, or any other platform you think your ideal clients spend a lot of time on to engage with others and to find answers.
On Instagram for example you will see with every post of well-known accounts, the comments of the followers and others.
“When will the Lao wavy closure in transparent 20in be back in stock?”
Or
“Hello! If I order tonight and I live in Houston, would my order get here by Wednesday?”
Or
“which hair hold curls the longest??”
This is free and unbiased intelligence you can use to improve or start to set up the Ideal Client. These comments will tell you exactly, in the words your clients and leads will use, what they are looking for.
Use this info in your marketing messages, the hair, your product descriptions, and your shipment, payment and ordering procedures.
Let us promote Cambodian Hair
This strategy we used to help one of our clients to grow the exposure of their Raw Cambodian hair. One of our Texas based clients, sells wefts, closures, wholesale packages of hair and pre-made wigs. They noticed their Ideal clients loved Cambodian hair, after they analyzed the needs of them. The information from the template, the feedback from clients and social media taught them enough to finetune their product offering.
This resulted in a further improvement of the product offering, re-writing of product descriptions and a new marketing campaign.
Contact us for support to sell your Ideal Client what they need most!
