To get more sales, the first impression of your hair store is key. Most visitors of your store will land on your homepage. What they will see in their screen is called above the fold. So, it is important to learn what the best hair stores show above the fold.
In this post I want to share some screen shots from a couple of the best hair stores. The screen shot was taken from the section above the fold when using a mobile device. Most visitors of hair stores use their mobile devices to search for the best hair and beauty stores. What you learn from this post, you can use to improve the first impression your ideal client will have when she lands on your hair store. And to get more online sales.
Conversion Rate Optimization for your hair store
Of course, you go for the sale, but in fact every little step on your webstore is important. Mainly because, how awesome it might be, most visitors of your hair store will not buy right away. They will need to pay multiple visits before they buy those Raw Vietnamese Closure plus bundles. Every little step she takes on your site counts; a sign up for a newsletter or a visit to your hair collections values. All these steps value because they all will bring her closer to getting those gorgeous looks with your Vietnamese hair!
All these steps are called conversions and the rate is the success factor. The more steps your ideal client is making, the higher the Conversion Rate Optimization (CRO). All you must do is to analyse the steps visitors take on your webstore. Do they follow the path closer towards the shopping cart or not? There are multiple factors to improve the CRO, and today we focus on the first impression. The visit to your home page.
The home page
Okay, if you have a store in the mall, the first people would see is your front window. They would see those wigs and hair extensions, so gorgeous and difficult to resists. The same happens when they land on your home page, they will see, on the mobile device, your hair store. Now what will they see? Take your mobile and visit your own hair and beauty store and note what you see.
Now, compare your own store with these four example stores, check with what the best hair stores show above the fold. We are going to visit Indique Hair, with their flagship collection of Indian hair. Followed by Yummy Hair extensions who invites you to their spring selection, US Hair with a June offer and finally Darling hair telling your what the hair will give you confidence!
You only have a few seconds to react
Okay if you would have only 3 seconds to look at the home page, what did you see?
- Did the hair draw your attention?
- Did the home page make you curious and do you want to know more?
You only have a few second to convince your ideal client she should now scroll or click to see more hair pieces, for this you only have a few square centimetres. Do not make her bounce away! Not an easy task, but also interesting enough to work on. If you succeed people will enter your store and you can guide them to the shopping cart. You fail and you can have the best bundle deal imaginable, but nobody will see.
Some tips to improve
You know your Ideal client best, so you know what she is looking for, but some general tips.
- Show the solution your client is looking for, not a hair bundle but the experience of how it feels to wear your hair
- Less is more, keep the info limited. Too much info will cause stress and your goal is to make her life easy, right?
- Put a clear call to action, guide her straight to your best collection
- You have good news, tell her. Free shipping or same day delivery? Put it on the top banner
There are some different ideas if the call to action should be above the fold or not. But in fact, what is most important is you have a value proposition for the visitor that will within 3 seconds convince the visitor it is a smart idea to hang around a little bit longer on your hair store. Part of that can be a CTA to a collection with raw hair because that is what she is looking for.
What are you going show above the fold?
Now, improve your homepage by looking at it as a first-time visitor, would you want to scroll down, or click on the CTA? When you need help from a pair of eyes that has never seen your store before, or you want to change your webstore and do not have the expertise. Hire me as a coach to help you out and to design a home page that will get the attention and invite people to scroll down to see your beautiful hair!
