It is awesome to hear new ideas and to feel the new energy you get when starting to sell hair or to boost your hair sales.
Copy Paste behaviour when selling hair is not unique
But what happens when you:
want to start selling hair
launch your store,
start a promotion campaign to offer the best hair extensions of the region?
You start to feel unconfident about yourself, you look left and right, and you copy what others do. No more exclusive offer, but a copy-paste version of many other ‘success” stories on the internet. Too bad, because you enthused me, and would inspire others to buy your hair, if you kept on being unique.
How to stay exclusive
You need to stand out of the crowd, you need to inspire women who are looking for your hair. You can help them to find your hair store, by making clear why you are different than the others. Called by the experts your unique selling point.
First you check what the competition has to offer. Spy on some other stores and analyse what you can do better or different. Everything with your ideal client in the back of your mind.
You could be different:
– with the service you provide,
– and deliver the hair faster
– offering more options
– having hair at a higher quality
– being more accessible
– to put the customer first
– to offer the best price
Tell the world you are unique
Once you found out and worked out how to be different from the rest of the hair stores, include this in your marketing messages. Tell and show the world you are different.
Be creative with you advertising, or social media postings. Compose different kind of marketing messages. Catch your ideal client’s attention in various ways. Make sure you keep on broadcasting your unique selling point.
Launch your own hair store with the all in one hair business package, complete with hair samples
I can help you to increase your hair sales
Feel free to share with me your unique selling point, together we can work to higher sales. Leave a comment and I will contact you.
