Do you want to make money with your love for beauty and fashion?

Dec 16, 2019 | Get Help, Prepare for the Launch

Do you want to make money with your love for beauty and fashion?

Combine your love for beauty and fashion into a risk-free money generating business. Start telling, selling hair and beauty and become independent.

Did you run out of ideas to find your dream job?

What would you do, if you ran out of ideas to find your dream job? What would you do if your friends seem to have all the luck and you do not know how to make things happen? What can you do before you become desperate?

Before you give up, let me tell you a secret. You can become financially independent in a couple of months. All you need to do, is to let me know if you have love for beauty and fashion and if you are ready to work hard. The secret is not about making money fast, I do not want to tell you fairy tales. If you want to make a lot of money in a couple of weeks or days, I can not help you. But if you want to experience growth, if you want to reach your goal in a structured way.

I can help, for example with the complete hair business packages, if you prefer including samples.

How to start to turn love for beauty and fashion into money?

It all starts with setting your goal. In how many months do you want to see the fruits of your labour? You should not be too optimistic and demand to see money within one or two months. Better to accept a little bit more months. It is very bad for moral if you set your goals too high and get demotivated before you allow success to kick in.

Leave a comment below and tell me the number of months you give yourself before your business will start to generate a cash flow. This will be the starting point for our journey together. You with your love for beauty and fashion. And I with the expertise about starting a hair business and access to the most beautiful hair you can imagine.

Well tell me, in how many months do you want to make money with your love for beauty and fashion?

How can I get hair cheaply to sell as wholesale?

Nov 26, 2019 | Make Your Dream Happen, Prepare for the Launch, Sell Online

You want to enjoy the growing demand for hair in your country. You see more and more small hair stores to launch and grow their hair business. To help these businesses to sell hair to their clients you want to get hair cheaply to sell at wholesale to them. But how cheap should the hair be? Before you start the negotiations, you need to know what you can charge your own clients. If you do not have this knowledge you might end with hair that is still too expensive. Or you might refuse good quality hair at a price that still could have made you very profitable. Learn how to get the hair cheaply, at a price that allows you also to make a profit!

Know your market

Before you ask for a low price for the hair, at wholesale conditions, you need to perform a market survey. You need to understand your local market.

The competition

What is the competition? How many other firms offer hair at a low price and sell it as wholesale? If you check the competition, do not only consider the selling price. There are several other items you should include in your survey.

What kind of quality do they offer;

How broad is their product offering?
How is their aftersales service organized?
What is the reputation of the company?
How do they market the hair?
Do they accept returns?

This kind of questions you should ask for say 4 to 5 competitors. If possible both wholesale companies located in your country and wholesale companies abroad. For the foreign companies, you should be sure they do ship to your country.

Launch your own hair store with the all in one hair business package, complete with hair samples

Take also into account any new company that might enter the market in the foreseeable future. In neighboring countries there could be companies that wants to benefit from the economy of scale. This might allow them to enter your home market at very competitive prices. This is possible if they can offset the expenses for the new wholesale operations against the cost base of their current company.

Hair Store Names

Ask About Selling Hair

The products

You should also think if there are any new products that might be a substitution for the products you are going to offer. For example, if you only offer synthetic hair, demand for human hair might have a negative impact on the demand for synthetic hair.

But also, product enhancements might weaken your position. Or strengthen if you offer products that have recently entered the hair market.

The buyers

Now you understand the landscape about the competition and the products. The next step is to learn about the needs of the buyers. If you want to offer wholesale hair, you need to map the salons and resellers that might be in need to get hair cheaply. Here again you can ask yourself the same questions as for the competition. Understand what they want to sell, only your hair or also the hair from other firms? What is the retail price they can charge to their clients. What other incentives will they give to their clients to convince them to buy their hair?

Will they prefer drop shipping, where you keep the stock and only deliver the retail orders? What will the impact be in terms of logistics and inventory plus packaging?

At what conditions do they expect you to pre finance their sales?

How can I get hair cheaply to sell as wholesale?

This question depends as you have read on so many different items. From competition, product trends and the buyers.

If you are ready to start the negotiations with the hair supplier in order to get hair cheaply you need to calculate the above in your price.

Calculate how much it will cost you to exceed the services the competition offers now, and your clients are eager to get.

If your customers want you to keep the stock, until they have a buyer, make a calculation about how much this extra inventory will cost you.

In the all-in-one hair business package, you will find calculation templates.

These templates will guide you through the calculations needed to know how much you can charge your clients. But also calculating backwards, to learn how much the wholesale price for you needs to be.

Negotiate the right wholesale price

Now you have all the knowledge needed to start the negotiations about the price for the wholesale hair. You will not only be able to focus the conversation on the right hair and price, you will at the same time protect your own profit, because you know exactly your maximum price.

Let me know if you want the calculation sheets.

How to grow your followers on your Facebook Hair Business Page

Nov 24, 2019 | Launch Your Web Store, Sell Online

With millions of people wearing Hair Extensions using Facebook, of course you launch a Facebook Hair Business Page. That is free marketing to get connected to your ideal clients. A real connection means interaction. Facebook is a social medium platform; this means there must be a two ways interaction. You post something that must trigger a response from the other person. You want them to keep on watching your video, comment on your blogpost or like what you shared.

Learn with this blogpost how you can start the conversation with your ideal clients. A conversation that will lead to a call to action, make an appointment, a chat or even a purchase on your online Shopify hairstore or in a real store. .

Help, nobody reacts on your post!

We all have been there. You have something interesting to tell the whole world should know. You wrote a blogpost about the hair you sell, found a new hair supplier or saw something funny. You write some text, add a picture and press on the post button! Now wait and see!

After 5 minutes nothing, one hour later only one person noticed your post, but did not like it. The next day 40 people saw the post, but again no like, share or comment. How are you going to grow your Facebook Hair Business Page if nobody reacts?

You could ignore the fact nobody responds, because after all you like what you wrote. But the problem is, only when you post engaging hair stuff on your Facebook business page, your messages will reach more people. And only this way you get the right growth.

So, let’s see how we can start people to respond on your Facebook postings. You will read about what firms like buzzsumo discovered after analysing nearly 1 billion Facebook Postings. But also how you can analyse your own Facebook Hair Business Page.

Stop guessing why nobody reacts on your postings

Please, stop trying to guess why your Page about Hair Extensions is not performing that well. To improve the growth and interactions on your Business Page you need a strategy. Let’s call the strategy: “I can grow my Facebook Hair Business Page “.

The best combination for growth of your Facebook Business Page is to know:
– what in general works and
– to fine tune this using the data Facebook provides for your own Business Page.

Do not start posting content on Facebook to only grow your audience. That will not work unless you want an audience that follows you but will never be active on your page in the future. Better to attract followers that like the content you share and are eager to see you posting a new video or image.

Launch your own hair store with the all in one hair business package, complete with hair samples

Facebook Insight learns you how to improve your postings

With your Facebook Business Page comes a free feature, Facebook insight. Here you can see how others interact with your Facebook Page, what they like, how many people did you reach. You can see for all your postings.

I recommend checking this every day. Use the information to improve your postings based upon the needs and behaviour of your own followers.

Ask your self questions if you see the results of your postings.
– what is the difference between the various postings,
– what can be the reason people like post A more then post B,
– or the other way around?
– also check the time of posting,
your audience might have a lot of hair styles and needs on their mind on Saturday afternoon for example. Make sure next time to post at that moment of the week.

To train yourself write down for every new posting what you think will happen in terms of reach, and interaction. If you see the actual results you can learn this to improve your own learning curve. Next time you can post content that is more aligned with your followers’ interest.

First see, then believe!

With this post I will take you by the hand to improve the engagement or interaction with your Business Page. I will use my own Facebook Business Page for How to Sell Hair Extensions as a test case. At the time I wrote this blogpost I have 2.939 followers.

Okay, you can say, more engagement will not completely lead to a higher number of followers. But if people like what they see on my Facebook Page, they will also more likely follow me. And number of followers is also a rather simple indicator to follow. You can follow this number of followers also, so you can see any time of the next coming weeks if the strategy works or not. If you want to see it works, I recommend following the strategy and my Facebook Business page. If you see it does not work, you can unfollow me. Deal?

Follow How to Sell Hair Extensions on Facebook

The first step of the strategy is to plan what kind of content your audience will like and interact with most. Remember, this interaction can be liking, commenting, sharing or watching.

Avoid spamming your followers and post as many content as possible. It is smarter to limit the number of postings but to deliver high quality content. The quality of the previous posted content you can see on your insight page of your Facebook Hair Business Page.

The order of the content with the highest engagement is:

– Video
– Question
– Photo
– Giveaway
– Links
– Coupons

This overview is very interesting. In many occasions people use the Facebook Business Page to lead people to interesting content on their website. But this overview tells us, a link is one of the least popular contents. If you still want a link to your blog or website, try to first post an image. 2 hours later edit the post and add the link to your blog.

If you want to know the ratio of the various type of postings, keep the following in mind:

70% video posts
20% image posts and
10% link post.

One engagement is not generating one deal

Marketeers understand it takes at least 7 moments of interaction between your marketing message and the ideal client seeing the message, before they will express their interest in your hair. This means you need to keep an eye on this number. The interactions can be in different forms, via your social media, your hair blog or website and direct messages or WhatsApp. Not the platform, but the number of interactions is important.

Video, Video and Video

For Facebook the content that leads to the highest engagement is video. And why not, because a video comes the closest to real life interaction between people. You can see what you hear and if there is a person to see on the video you can see the nonverbal reactions too. If people watch your video, you managed to make them stop doing whatever they were doing. Now they focus on your message about hair extensions. Video also ensures the highest level of comments or shares. When people watch your video, you made an emotional contact.

You do not need to record a new blockbuster; the optimal length of a Facebook video is between 3 and 5 minutes. With the highest number of viewers between 3:00 and 3:20 minutes. Make sure any CTA, like subscribe this channel or link to your website, is placed around this time, even if your video is longer. Avoid videos of 1 minute or less, that is too short for Facebook.

Do not forget to add a call to action for the viewers. After watching your video message, they will have the question: “Nice content, now what?”.

Why would people share your post

To have great content is one, but what if people like to share your message? This is free advertisement of your Facebook Hair Business Page. Every share is a potential new follower!

The New York times analysed why people share information online, and they learned people share:

to delight others with valuable & entertaining content

to identify and present ourselves to others,

to foster relationships,

for self-fulfilment,

for spreading the word about issues, products & brands.

In summary, you should teach your audience something useful, something that relates to a niche in which you are an expert and to do it in an enjoyable way. For this it is helpful to make a profile of your ideal client.

Do not only offer bundle deals

Use Facebook to entertain and educate your followers and interact with them. Do not only post a new bundle deal followed by another. Who will ever talk to their hairdresser again, if she only talks about another hair care product to buy?

Summary, what to do and not to do to grow your Facebook Hair Business Page?

– Create a I can grow my Facebook Hair Business Page strategy

o Do not spam your Facebook followers with a lot of content only to have more reach

o Only attract followers that like your content and look forward to seeing more

o Check your Facebook insight daily to see what works and what doesn’t

– Check if my strategy works and the number of followers grow, otherwise unfollow me

– Plan the type of content, video, image, question, link, giveaway

– Use the right mix: 70% video, 20% images and 10% links

– Plan to have at least 7 moments of contact with your audience

– Record video with a length between 3 and 5 minutes and a call to action at 3 minutes

– Do never forget a clear call to action, help your follower to make a next action

– Teach you audience something useful in an enjoyable way

– Do not only post offer bundle deals

– Yes, I know the previous line was the same as the other line about bundle deals, please do not only post bundle deals 😉

– Follow me on Facebook (example of a clear call to action)

Follow How to Sell Hair Extensions on Facebook

Where to source hair at favorable prices?

Oct 15, 2019 | Find Hair, Launch Your Web Store, Prepare for the Launch, WholeSale Companies

Where to source hair at favorable prices?

This week Kahagi from Kenya asked me where to source hair at favorable prices. The aim was to purchase the hair at conditions that allows women outside Nairobi to purchase gorgeous hair at a fair price.

What are the retail prices of hair in Kenya?

To answer the question, of where to find suppliers who offer hair at advantageous prices, we first must analyze what the price level is. The challenge with comparing the price of hair extensions or weaves is the quality element. You can compare the price in Ksh, but you do not know the quality. Except you first buy all the hair and test the hair after installment. But this is not really an option.

The various A grades will not help you either, it works to compare the hair of one single supplier, but you cannot compare these grades between different manufactures or suppliers. There is no hair police, so nobody checks if the A grades are a realistic reflection of the hair quality.

Today, I will only analyze the price of the hair based upon the price. Some stores do and some do not share their prices. For the purpose of this post I compared the prices of some products that seemed to be comparable.

Hair Store Names

Be Your Own Boss in Kenya

What does the competition tell you?

I explained it was difficult to compare the hair of all the stores and re-sellers. But this does not indicate you have no figures you can use to estimate the price range for your hair. If you know these prices you will be able to start the calculation of what favorable prices you need.
For Kenya there are a lot of stores that publish the prices of hair, weaves and wigs on their website or Instagram account. I simply visited the sites and made a list of prices for Body Wave, Straight and Kinky, plus some wigs.
This exercise gave me for example the average retail price for body wave 16, 18 and 20 inches:

16 inch, Ksh 9,000;
18 inch, Ksh 9,800;
20 inch, Ksh 10,800;

You can make a nice bundle deal out of this!
These prices come from stores that have a certain reputation already. From a marketing point of view, you could consider offering the hair for a lower price. Next to the price of the competition, you need to take into consideration other points of the service offering. What about the transport, the expenses to store and conditions to maintain a good hygiene around the hair? What kind of after sales do you offer, will you accept returns, or only exchanges.
All these factors you must consider if you set your retail price.

How to calculate your retail price

I have shared several posts with how to calculate your retail price. For example:

How much to markup Donna Bella Tape In extensions?
How to create a profitable pricing strategy for hair extensions

You can use this information to guide you to calculate your selling price.

Human Hair at one third of the retail price

I can offer a bundle of Body Wave for say, one third of the retail price. In other words, you will have nearly 70% to cover expenses, like shipping (say USD 30 for the first 3 kilo and USD 10 for every extra additional kilo) and payment. Add the other operational and marketing expenses and you could have room to or lower the retail price if needed given the market, or you could have a higher profit margin.
If you want to be a middleman and purchase the hair to re sell to other stores or salons. You will have to control you expenses and keep an eye on the market. You will have to share the margin with the reseller. Here you can obtain a higher margin by purchasing the hair at a lower price by buying more kilos.

So, you can source the hair with me, or I can help you to find a reliable source for the hair.
Leave a comment if you are interested in hair for, at least, one third of the retail prices given.

Contact me on WhatsApp

I wish to sell hair extensions.

Oct 14, 2019 | Get Help, Make Your Dream Happen, Prepare for the Launch

I wish to sell hair extensions

Dintle contacted me with her wish, she mailed me:” I wish to sell hair extensions”. For me that is a good start. Dintle had a desire, she was motivated and that is always good for an entrepreneur.
Her mail ended with “Are you able to supply, and what can you supply?”. This did not feel good! Let me explain why and what the next step will be.

I wish to sell hair extensions

Again, this was a great start, you start with what you want to achieve. Selling Hair Extensions! This line is a great opening for an elevator pitch. In one sentence you make clear what your ambition is, no doubt about what you want.

Are you able to supply, and what can you supply?

Let me start to tell you, I can supply. I have info-products like eBooks, Templates and other documentation to guide hair sellers. I have time to share with you as business mentor and I can supply hair. Direct or thanks to hair wholesale suppliers.

But does this answer your question? My answer is generic, and it will not help you at all. But it is the only answer I can give, because I do not know what you need!

Let me help you to rephrase the question.

Make Money with Your Passion for Hair

Ideal Client wants to Buy from you

Start Selling Now, with Hair Samples

The wish to sell hair needs a follow up

It all started with the well-formed opening line “I wish to sell hair extensions”. But there was no follow up.
Envision a new client walks into your store and she tells you “my wish is to buy hair extensions”. This will make you excited and delighted. The same as I was after reading the message from Dintle. Because that is why you started this business. You want people to tell you they want to buy Hair Extensions, right?
But, will the talk be over now, and you will deliver 3 bundles of hair and the client will pay? No, now the talk about hair will only start. You want to understand exactly what your client is looking for. Only if you understand her needs, you will be able to turn around and reach out for the shelf with the finest hair extensions in your store. Exactly the extensions she wishes, or if not available today, your best alternative.
You will only be able to provide the hair your client wants, if you are prepared for her question “I wish to buy hair extensions”.

The secret to return home wealthy

If you want to sell your hair to every person that enters your store, or every visitor of your webstore, you need to listen. You need to make it a habit to go to the places your potential clients like to visit. Study them, chat with them about what is keeping them happy and what are their struggles. Talk about hair and find out what makes them pleased or unhappy about their current hair supplier.
Make notes and write down not only what they are saying, but also how. What kind of words they are using to say what they are looking for? But also, the words they use when they explain what makes them annoyed about hair and hair stores.
Only when every page of your notebook is full you may return home. Or so much sooner when you have a good understanding what the women in your town like and do not like. I can tell you, when you get home, you are much wealthier than when you left home in the morning.
Your notebook is full of secrets from your potential clients that will buy from you. All you need to do is to highlight in the notebook the observations about “I wish or the I hate”. What do they want or wish when buying hair or after they got the hair? What do they not like or even hate when they have bought hair or when they are in a hair or beauty store?

And when I say you return home wealthy; I mean rich because with this information you can do miracles and you will make a lot of money.

How to Sell hair to Every Visitor of your Store

Your notebook is the secret of your success. Thanks to the time you took to listen to these women and the effort you take to understand their needs; you will triumph. Your will be able to buy the finest hair your client can wish for. You will always be able to join her in the conversation when she tells you she wishes to buy hair extensions. Because you knew already in advance what she was looking for.
You can tell the world you are selling hair using the right words and the appropriate marketing channels. Because you know what kind of words your clients use when she talks about the hair she wants. You can use this similar kind of language in your marketing and advertisement messages.
Because you know what she does not like, you can avoid these words or use this experience to give a service that is free of anything that makes her feel uncomfortable. You are always one step ahead of the competition.
To help you to understand the needs of your clients and to communicate more better, I advise using an Ideal Client template. This helps you to create a buyer Persona, a person that will always buy your hair.
Use the Ideal Client templates in the all-in-one hair extensions package, with or without samples with the Ideal Hair Client. A template that comes for free as part of the all-in-one hair extensions package. All the support you need to start your hair business.

Start Selling Now, with Hair Samples

Are you able to supply?

Indeed, now you can offer your client the hair and hair care she needs. Now you can go to the wholesale supplier with the type of hair you will always sell. You will no longer run the risk to have hair at hand nobody wants to buy. You know what your clients want, and you can tell me what you need.

Can I help?

And yes, I am happy you told me you wish to sell hair extensions, I look forward to help you! Leave a comment if you need me to help you!

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