Sep 8, 2016 | Get Help
Become a beauty expert
It’s said many times, expertise sells. If you are a beauty expert you will not only understand the needs of your customers better, you can advise them better and they will trust you more. More trust means more happy people and thus higher sales. Higher sales without competing on price means more profit for you!
How to become the beauty expert
Beauty is about the complete picture. You cannot look gorgeous if the nails are perfectly done, but the hair is hopeless. So if you advise your potential clients on how to look and feel beautiful, you differentiate yourself from the others selling hair only.
Train yourself in the fields of beauty, this can be hair, nails or makeup. Know how to deal with different skin tones, be different because you add hair care products to your service offering. Great ways to not only service your clients better, great ways to compete on expertise instead of price.
Keep your margins high
If you only offer hair extensions, your potential client will only see the price of the hair. They will compare the price with other stores. People like to negotiate, and because you only sell a product they want to talk the price down.
How different if you are a beauty expert. Now you are no longer only selling a product, hair extensions. You sell an experience, you sell knowledge and confidence. Your client will get a true bundle deal, not three bundles of 14, 16 and 18 inch. No, you offer a top bundle of hair extensions, professional advice and thus you make the client feel comfortable. Now your client will no longer discuss the price, but the treatment you are going to offer. This means higher profit margins.
Easy to sell expertise
Follow a course on nails, make up or cosmetic or hair care products, there are online training’s so you can educate yourself at the time and speed you can afford. Watch your expertise grow and use this to service your visitors and clients.
A few example trainings:
Scenting in Soap making
Everything you need to know to scent your soaps effectively.
Learn all about how to use various essential oils and fragrances in your soap, including how to combine scents for your own custom blends. Add personalized beauty products to your service offering.
Master the Art of Makeup on Global Skin Tones
Learn how to master the art of professional makeup application on global skin tones by Celebrity Makeup Artist Shalini
In this course you will learn all the secrets to applying your makeup or your client’s makeup like a professional celebrity makeup artist on multiple skin tones and ethnicities. Understand the needs all colors of skin and broaden your market.
Eye & Lash Art
Advance your makeup artistry using bold color, layering textures, using homemade artistic lashes and artistic effects.
There is so much in the world to inspire the work of an artist. As a makeup artist, sometimes we want to get beyond the basics of pretty beauty makeup and expand our viewpoint with a more creative and artistic perspective. Thankfully, there are so many tools, both cosmetic and non-cosmetic that allow us to take a walk on the wild side at times and unleash the giant within us. In this course we invite you to free your mind and take an artful approach to your makeup application. Use your own vision and unique makeup personality to create looks that are unique to you and the energy you bring to the world of makeup.
Homemade Skincare: Ultimate Care for Anti-Aging & Dry Skin
How to make DIY, easy, effective, natural home remedies for anti-aging & dry skin care including sun damaged skin
Start you own anti aging brand
Add a new group of clients to your ideal clients, combine expertise on hair loss and other aging related consequences. Become different with a focus on the fastest growing client group.
PROMO CODE 15B2SCHOOL and get $ 15 off Udemy trainings (valid till sept 13th)
There are so many benefits to creating your own facial skincare you’ll wonder why you didn’t start sooner! It’s easier than you think and anyone can do it. This course gives you all the skills you need to create a complete homemade facial skincare regimen.
You will learn detailed information about making, using and storing your skincare creations including cleansers, steam, mask, toner and moisturizer. You will also learn what else you can do for ultimate beauty and radiant health.
Do not forget to adapt the style of your website too, your marketing message should change from product pushing to messages about beauty expert or consultancy. Make sure to increase your price, you are worth it now!
Apr 15, 2016 | Prepare for the Launch
Home 9 Tag: unique selling point
Design your own hair extensions logo
Stand out of the crowd, you will if you have your own exclusive Hair Extensions Logo for your own brand. Find some guidelines from professional designers to help you in designing your own logo.
A good design should be:
Simple: On an ordinary day your eyes and mine get thousands or perhaps even millions of symbols, pictures and impressions to deal with. Your hair extensions logo should be simple enough for easy and fast recognition, and for people easy to remember and perhaps even your logo should surprise the viewer.
Enduring: Your logo will be the carrier of your brand, and you are in the hair business for a long time, so your logo should endure the test of time.
Versatile: Website, social media, business cards, packaging, a pen, you name it and it will carry your logo. Be sure your logo will easily adapt itself to all these different types of media, because as from the first day you started your business everything you do has to do about marketing. Tell your story to the world, at every possible occasion.
So how do you start to design your logo?
First of all, close your eyes and think about everything but a logo. Think about what your company wants to tell to her clients, think about hair extensions, think about everything except how your logo should look like. Think of your mission statement and your unique selling point.
Do some research, what kind of logo’s do others use, what do you like about these logo’s, what logo’s do successful hair selling companies use.
A logo should have some mystery in it and should be unique, so do not use a light bulb if you have great ideas for hair extensions. The hair extensions logo should be original, you are not going to copy paste a business model and you do not copy a logo and change the color from somebody to create your own. After all, people should think of your brand and not somebody else’s brand if the see your logo.
Drawing, now you take a white sheet of paper or your tablet and you make some sketches using what you learned in the two previous steps. Do not forget the first step, you are sharing with the outside world your ideas on how you want to help the client to feel and look good, just as you wrote in your mission statement. For the drawing part you can get your inspiration by other logo’s, or try to look up some key words in a dictionary or search google Images. Make sure to keep all your previous drawings. They also might become a source of inspiration.
If you use a mind map you can be creative and work in a structured way at the same time.
Tip:
If you use a grid instead of a white piece of paper, you can draw perfectly symmetric figures, and unless you are a master in sketches on the computer, it helps most people to trust their initial ideas on paper.
If you are used to work with Photoshop you can copy and paste your logo into this beautiful tool. Be sure to take into account the different monitors or screens your logo will be visible on, and think about the resolution. With a smart online course you can let Photoshop work for you.
If you use letters, take some time to think about the typography, you can choose from creating your own custom typeface or adapt an existing one. Keep it simple. Make sure the letter type matches the brand. For example, if you go for classy and stylish use fonts with elegant scripts, if you go for modern and innovation select a type that is big and powerful.
White space, believe it or not but if you use white space around your logo can be even more visible, so again less is more.
Make the logo work for you, so give if possible some movement to your design, in size, position and rotation of elements within your design.
Finally, leave as much as possible out of your logo design, the less elements the better. Remember people see so many things a day, you have to help them to remember your hair brand.
Drink a lot of tea
You shouldn’t work on your logo without allowing yourself some rest. To design a logo is a creative process, and if you take the time to reflect or to ask others for feedback it works better. For inspiration. check a guide to start your hair business. So better results if you do less!
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