I love my job, and you?

I love my job, and you?

I have contacts with women in nearly all time zones and we talk about dreams, plans and stories about the hair business, their personal situation and what drives them. Just a day that started in China with Lydia, during lunchtime I talked with Einna in Ireland and I ended my day in the middle of the night with Shavon in the USA. I love my job and you?

Read sMore

Seeking advice on how to sell hair extensions

Question: I hope this email finds you well.I am a lady based in South Africa in the cape town province looking forward to starting a hair extension business importing hair from China.In this week I will be receiving hair samples from the suppliers.I was kindly asking for advice on how i can best market and sell my hair .Thank you for promptly addressing my issue.I.will be looking forward to receiving your response. Answer: Good to read you already bought the hair, I would advice to first perform a market survey, find out what your clients are looking for. Go to a place (mall, market, the town center), where your can find your target clients. Make sure you look great with your own hair and start to ask them: if they buy hair extensions, the type of hair, if they buy online or in salons, what they like in the service of other shops find out the name of the shops they like and what they do not like. We have a form that goes with our eBook with more questions. The goal is to find out what your potential clients like, so you can focus on that type of hair […]

Read sMore

Hair Extension in South Africa

There is a clear growth of demand for hair extensions in Africa and especially South Africa. Surveys shows areas like Eastern Cape and Gauteng benefit from this evolution. Are you going to compete on price? In this growing market it is important to position yourself right, if your unique selling point is the price, low price. It will be very difficult to increase your selling price later. Your brand will be identified with cheap and you will need to generate a significant growth of turnover to stay profitable. Or on specific products, like wigs? Another position you can consider is to offer high quality hair, extensions and wigs, rather unique in the market and people will identify your shop with knowledge and expertise. Do not underestimate the need for wigs. Although interest is still less than extensions in this segment you can really differentiate your shop from the rest of the market. Be aware wigs are very popular in the United States and they are flooding into the United Kingdom. If you are ahead of the market, people will come to you once they are interested too in getting their own (lace) wigs. Be unique Be sure, to stay focused, […]

Read sMore