Aug 17, 2016 | Sell Online
Selling Hair Bundles thanks to the weaker sex
Men are the weaker sex, no doubt about that. And I know because I am one myself. It’s because the chromosomes, hormones and muscle bundles make men take more risks in life. More risks mean men get more accidents and face many other unpleasant events. This is valid regardless race, nationality, profession or income.
Okay to know as a woman your life expectations are better, but what can you do with this selling hair bundles?
Learn how these muscle bundles can help you selling hair bundles
There is a great business opportunity to benefit from men in getting a higher sales of hair bundles, or any weaves or wigs.
Make men fall in love with your hair brand
People listen to others before they buy their hair extensions. They talk with their friends about the latest hairstyle, they check social media and yes, they want to be sure their boyfriend or husband likes the hair too. After all, we all know hair styling is the eldest profession in the world because it is so important to find the right partner.
Selling hair bundles but not taking into account the boyfriends is one of the reasons sales lack behind.
Four tips to involve men and to sell more:
- If you prepare a photoshoot, make sure you have some pictures men can connect with. Use their imagination to let them see how their princess would look like with 30 inch extensions. Size does matter in hair!
- Use before and after pictures, not only to show the volume and length of the hair, but also how this will change your love life.
- Educate men about hair and pay attention to them
- Set up a special newsletter for Boyfriends
Make men fall in love with your hair brand and you win influencers with a clear say where the money goes.
Don’t go for your client’s boyfriend, but go for his wallet to make her look gorgeous and sexy! That’s a win, win, win situation! She happy, he happy and you!
Start today with a special newsletter for “Boyfriends Only” and educate, instruct and help them in making their girlfriend feel and look more feminine. The girls would love to sign up their boyfriends and, the boys will reward you with higher sales, for sure!
Try for free the effect of a special Boyfriends Newsletter, and experience how the weaker sex supports higher sales!!
Aug 17, 2015 | Find Clients
Except for things with buttons, men usually follow women for new trends in beauty and fashion. The same goes for hair. A typical conversation between a barber and his male client about the new hair style consists of four words: ¨the same as usual¨. Thanks to various celebrities like David Beckham this has been changing. Male clients demand more from their barber or better stylist! And now this is the same for hair extensions.
Already in 2009 on a forum about fashion a man asked if it was acceptable to wear extensions to make his hair longer. The comments went from a simple “yes” (men do not need many words) to tips to double sew in the extension to avoid an embarrassing moment on the soccer field if you lose your extensions after you made the winning goal and the whole team jumps on top of you!
But now it is possible, thanks again to celebrities, like Harry Styles and Justin Bieber, men want to make this step into the women´s world and they also want to have more length, volume, and color! And except to look like a celebrity it can also perfectly cover up the impact of the natural hair recession.
Why would we accept men getting bold?
It is a fact of life; men will lose their hair and get bold when they are getting older. Too bad for one out of four men, they face hair loss when they are in their mid-30s. Male hair loss starts at some point in the twenties, but it typically takes 15-25 years to go bald. Half of fifty year old are quite bald.
With half of the male population bold at their 50s society has accepted it, “Boy when you will get older you will be the head of the family but you also will be bold!” But what if there are enough options to avoid boldness, or the thinning of the hair for men? I doubt how many men will get inspired by the bold and brave from the silver screen, Dwayne Johnson, Jason Statham, or Bruce Willes. Same for women, men feel confident when they have a full head with bouncing weaves! You would be surprised to know how many men even get depressed when they get bold.
That is also the reason most bold men like to let their beard or moustache grow. We want hair on our face, no matter where exactly!
And this need for hair by men, has brought around 2015, the invention of the “men weave”. A men weave is a hair pieces for men!
What are men weaves
Men weaves, more formally referred to as hair prosthesis. A hair prosthesis (or cranial prosthesis) is a custom-made wig specifically designed for people who have lost their hair. These hair prostheses, who do not require surgery, help men who have lost their hair to have a full head again! Indeed, a perfect solution to regain self-confidence, these men weaves.
These men weaves are designed for most hair types including Caucasian, Latino and African-American. There is enough choice on lengths and styles such as braids, cornrows, and realistic dreadlocks, and different textures within a type of hair. Most man weaves are made of human hair and have top quality.
How to install men weave?
Of course, when you consider adding men weaves in your collection of hair products in your store, you need to be able to explain to your clients, or the wife of your client, how it works. How to install men weaves:
- Define the hairline before starting the hair process. Use a marker to draw a line in the front of the hair
- Comb and shave down excess hair before installing the hair unit
- Styles the actual hair unit, the men weaves, cutting it into shape and preparing it for installation on the head.
- Place a hair glue bond on the actual bald areas of the scalp. Use a brush to glaze the glue bond all over the head.
- Now, use a hairdryer to dry the glue bond to make sure the glue and the men weaves quickly bond together.
- Place the weave unit on the head with care according to the defined hairline.
- Finish the styling and cutting and the “man weave” is installed.
How about? He will walk up straight out of the salon and tell all hos friends about the fantastic job you have done. Be ready for more demand for hair extensions for men.
How to market your men weave?
Did you already do a market survey to know if male clients would be interested in your products? For sure you need to use a different approach and use more examples of celebrities wearing extensions, but once you got a male client you will have a very loyal client, who will not ask much of your time. When your client returns to your shop, he will only tell you: the same as usual!
You can start to market the new hair service with your first model, perhaps even your own partner. Shoot a video and some pictures and share them on your social media. See how people respond and engage with them. This time big chance the girl friends and wives will be the first who notice men weave as an awesome solution.
Ready for men?
Are you ready for male clients? Add the men weave to your collection and benefit from this growing market. Put your hair store on the map with new products and eye for your customer needs. Let me know if I can help the design a men’s corner on your online hair store!
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Jul 17, 2015 | Get Help
Are you looking for a niche market, a specific place where you can satisfy the demands of a very specific group of clients, you may consider to service women with hair loss. If you are able to demonstrate your specific knowledge in the fields of women hair loss you will have a very attractive market plus you can really help woman, by selling hair, who for example suffer from cancer or Alopecia.
Hair loss in women
To start you should do some research on hair loss in general and women hair loss especially. Hair loss, which is the partial or complete lack of hair growth, can have many causes and if you are faced with a client suffering from hair loss always advise her to pay visit to her or his doctor.
For men the pattern of hair loss, begins at the temple and the crown and either thins out or falls out. For women hair loss the pattern occurs mostly at the frontal and parietal (the top of your head).
If you take into mind that people on an average have between 100,000 and 150,000 hairs on their head, the daily loss of about 100 strands has a limited impact. And for a healthy person the hair loss will be replaced by new hair. In most cases people discover the first signs of hair thinning if more hair than usual is left in the brush or in the water basin after washing the hair.
As women hair loss or hair thinning has a direct impact on the appearance, it causes stress. A full had with a nice volume is perceived totally different than signs of baldness. For women hair represents femininity and attractiveness.
If you are looking for some more background information on Alopecia, specifically for this growth market we recommend: Women and Alopecia: Managing Unexplained Hair Loss
Did you know even celebirties suffer from hair loss?
How can you help woman with hair loss
A good way to support your clients suffering from hair loss is to offer them a wig. As these wigs are not for one occasion only, but will be worn every day you should make sure you offer the best quality of wigs. Use the time to comfort your client and together select the best wig. The wig should be styled in the right way and to have a color that matches with the natural hair of the owner, and comfortable to wear.
Most women who have learned they will lose their hair because of the treatment, want to buy an expensive natural hair wig. In some cases it can be more advisable to purchase a synthetic wig, as they are less expensive and easier to maintain.
Some steps to ensure the wig will fit
- Let your client take pictures of her current hair style.
- Take some hair from the top front of the head, to match the color of the wig with the present color.
- Use natural light or near a window to decide whether a wig matches the natural hair of the client.
- Measure the head with the hair slicked down
See if you can offer an adjustable wig because the head size of your client may be up to a size smaller due to the hair loss.
It´s a specific niche of the hair extensions market, but you can build up good relations and the mouth by mouth works very good in this market.
People listen to others before they buy their hair extensions. They talk with their friends about the latest hairstyle, they check social media and yes, they want to be sure their boyfriend or husband likes the hair too. After all, we all know hair styling is the eldest profession in the world because it is so important to find the right partner.
