6 Great ways to fail your hair business, so do not do this at home!

6 Great ways to fail your hair business, so do not do this at home!

Home 9 2015 9 November

How To Sell Hair Extensions

Is your hair business not growing?

You work hard to get the best hair extensions for your shop and you spend a lot of time to find clients, but sometimes your business is still not growing. The main reasons why a business fails are:

  • Lack of sales
  • Lack of experience
  • The competition

Okay you will say, this I could have figured out myself, so we made a short list of more practical issues that support the above mentioned main reasons.

 

In many cases a non performing hair business suffers from (plus a tip to improve this):

  1. Has insufficient capital, no clear use of cash flow projections
  2. Is located on a poor location, you cannot be found by visitors that will actually buy from you. This applies both for brick and mortar salons and shops and for online hair shops. Figure out where your clients are, for online this is take into account not only information on hair extensions, but get noticed around topics like beauty or pets.
  3. You have a poor inventory management, you invest too much money in stock that stays on the shelf too long. Check our post on how to optimize your inventory policy.
  4. Perhaps your salon is too big and you do not use all the space, or you invested in equipment you do not use. Try to get a partnership with another beauty shop, for example nail studio and share space.
  5. Many business owners of a failing company use business funds for personal use, this can be money but also too much holidays? It’s good to be your own boss, but do not allow you too many days off, unless you can afford it.
  6. You spend money on advertising but do not monitor the impact, nice to place an ad in a local newsletter, but if this never generates traffic or better clients to your salon or hair shop, stop wasting your money. Use google analytics to monitor the performance of your marketing effort.

That’s a lot that can go wrong, so how to turn your hair business into a successful business again?

First of all, you have to turn that switch, every time you wake up think today will be the best business day you ever had, start your day in a positive mode. Everyday!

Then make sure you focus, put all your focus on one think, getting more customers.

New customers for your hair business will generate fresh blood into your business. Not only your business but also you yourself should market your brand.

Use the combination of Internet and Direct Marketing to market your hair business and to get more clients.

Instead of most business expenses that only cost you money, marketing can generate money because it will drive buying clients to your business, all you have to do is to connect the client with something she already wants.

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Again it’s the focus that matters, avoid to do a lot of things in one day, like direct marketing, advertisements in magazines, AdWords advertisements, hair extensions parties. Make sure you analyze all the effort from the past and figure out which marketing method generated the most clients for your hair business.

Now focus today and the rest of the month on this approach because communication and marketing are all about repetition, over and over again or at last 7 to 8 times. Do not change to another marketing channel because your first week does not generate satisfactory results, better to analyze what might be the cause and improve the chosen method.

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How to start selling hair without money

How to start selling hair without money

Start selling hair without money

You have passion for hair and you like to make your friends look awesome! But you also want to make little money with your own hair business, or better more than a little bit of money. So how are you going to start start selling hair without money, especially if you only have limited resources, not too much money and not too much time. Because a lot of our visitors have the same kind of question, how to start selling hair without money, I want to help you all.

I am going to start an online hair business without no secrets, so I will share very step I take with you. This will help you to learn how to select the hair, how to find clients, to launch your online shop and to start selling and …. making money. So to start selling hair without money. I will share all the details with you and you can join in any time with questions or suggestions. The shop, I do not have a name for the shop yet, will have very little money to spend, so there will be no hurdle for you to participate and to learn how to start selling hair without money.

The first step, in what country shall we open the hair store?

start selling hair without moneyThe first step is to find out what segment of the global hair and beauty market I want to offer my hair. I can imagine for you that will be your hometown or country. For me that will be the English speaking part of the world because the visitors of our website come from all over the world.

But the world is very big and it’s better to focus so, I decided to ask you in which country you want me to start selling hair without money, it could be in your own country so you can copy that part of the setting up you like and forget the parts you doubt will work. All you have to do is to tweet, mail or post the country of preference and based upon the country with the highest score I will start selling hair without money.

Once there is a name of a country the next step is to perform a market survey, how big is the market, what about the competition, what kind of shops I can work together, how are the demographics etc.

Let me know if you want me to start selling hair without money in your country?

But let’s start with the first step, in which country do you want me to start your hair shop? Benefit from my research and start selling hair without money in your own shop in your own city.

Tweet @HowToSellHairX or mail me or leave a post below!

Was this post helpful, and are you ready to grow your business ?
Resources

Did you sell enough with your hair business this year?

Did you sell enough with your hair business this year?

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Grow your hair business

If you want to grow your hair business to become the best shop of the neighborhood or town, or perhaps to generate enough money to support your family, you need to define goals. How much hair do you need to sell, how many customers do you need, what margin is enough to cover your expenses.

To make sure you set the right goals you need to think of:
• Did your hair business meet your goals last year?
• Did your business grow thanks to new clients or just from existing customers?
• How many clients are returning clients?
• What type of extensions has the highest margin (and what about the lowest)

PR and marketing activities of your hair business

A next step could be to think about the PR and marketing activities of your hair business:

• What kind of promotional activities did you organize, which worked and which didn’t
• Are you using the right media to communicate about your hair business, for example do you use the social media your clients spend time on
• Do you know your client, if you use an email database has it increased and how successful have your article been in terms of opening and clicks,
• Do you have awesome pictures from happy clients on your site? Did you get reviews and did you make sure it was shared on social media ? And do not forget to go through the complaints, these are areas you can really improve in.
• How fresh does your hair business brand look like? Is it time to rethink about your marketing material?

A one page advice

Did you know you can put in one page exactly what you need to do to improve your hair business? Simply make a list of things your business:

• Is good at (Strengths) , for example client satisfaction

• Need to work on (Weakness), for example business planning and forecasting

• Can grow in (Opportunities), think of working with a nail salon that just moved to your area

• Might get hurt from (Threat), things like a low cash flow.

Now you can set your goals for your hair business for next year!

The most effective marketing of your hair business for USD 0.00

Off course you have a marketing plan that brings your shop under the attention of potential clients and highly valued customers. But marketing is not limited to the time you prepare and post advertisement’s or publish posts for your hair business, marketing is in everything you do.

This means even the way you deal with an inquiry for your wholesale prices, a phone call or even the way you style your hair. You get noticed for these things, so pay extra attention to it. Make sure it’s not about you but all about your customer, so in every client contact try to get the following in the mind of the client:

“What a lovely surprise.”
“You remembered I love…”
“No other shop has made me feel so very special.”
“You’ve stopped me worrying about…”
“I know I can always trust you to…”

If you realize you can gain the attention from potential buyers of your hair in every move you make or every step you take this means you have a great way to attract new clients.

Try to get the birthday of your clients and send them a personal greeting on their birthday for example.

Good marketing, so an excellent marketing plan plus the awareness that every little thing you do will also attract clients for your hair business. This includes also the way you act on a community meeting in your neighbourhood.

So how can you benefit from this?

Without spending one dollar, but only by adapting your behaviour and the way you communicate will boost your business. An effective method, and free, for example is if you share genuine compliments, trust us your clients will remember you for a long time.

Every day you are in business, regardless if it’s a quiet day or a hectic day, keep this post in mind. Your clients will notice if you make them feel special every moment they have contact with your shop and they will reward you. Free marketing and highly effective!

4 tips to get new clients for your hair extensions business by word of mouth

4 tips to get new clients for your hair extensions business by word of mouth

No need to break your head, below we will share with you a solution to find new hair business and to invest in your customer base.

4 practical tips for setting up a referral scheme and to reward your clients

Word of mouth marketing is one of the strongest ways to get your hair not only under the attention of people new to your products, there is a higher chance they will also buy your hair, thanks to the recommendation from people they know and trust.

But how can you make your clients to share their good experience with your hair?

  1. Simply ask them. It may sound obvious but many shop owners overlook this. If you have nice looking business cards, your clients can use them to share with friends.
  2. Reward your client generous for every new client they bring in. Do not be cheap because you will get a new client that will stay with you for a long time, so be generous with the discount you offer to clients who spread the word.
  3. Do your clients know you reward them if they bring in new clients? If not, put it big on your website, share it through social media or in your newsletter. To get the word out, you need to speak first yourself.
  4. Measure the success of your reward system, if nobody wants to refer your business to others, try to find out why? It might indicate your clients are not that happy with your products, so improve your service or start looking for a better hair supplier.

Be sure to allocate enough time to this awesome way to market hair your business

Selling Hair Extensions using Facebook

Start Now Selling Hair Extensions