3 reasons to put your salon on Shopify

3 reasons to put your salon on Shopify

Sep 16, 2021 | A Shopify Store

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Why is your hair salon not using Shopify?

There are at least 4 reasons, indeed one more, why your salon should sell on Shopify, from financial, marketing and even health point of view. And the last is because you will be ready for future growth. I will share them with you in this post.

A Shopify Store is part of the best Salon Marketing Strategies

Marketing your salon is more than sharing a business card with your clients after their treatment. Of course, the business card should be part of your Salon Marketing Strategy, but there is more to do. The time and money you invest in marketing your salon, should be rewarded with more clients, higher profit, and enough time to spend with your family (and for your co-workers too of course!).

When you search on the internet, you will find many strategies for your salon, and I am sure you have visited some of these sites already. But let me share the site from John Hallberg. John is a beauty marketing expert and founder of TheSalonBusiness.com. John has helped many salon owners to grow their business. He wrote a blogpost with over 40 (41 to be precise) marketing strategies.

41 Best Salon Marketing Ideas, Promotions & Strategies 2021

A strategy I really like is to be disruptive. Because people have so many things on their mind, you need to catch their attention, but for your brick-and-mortar salon and online. You are different from the rest and your offer is with getting noticed. Online you could start a blog with titles that make people think.

For example in 2016 I had the title “Do Not Sell Your Hair to Afro American Women”  That gave quite some remarks, but after reading people understood they have to pick a niche in the hair market instead of selling to everybody.

John also mentions how a website or store can bring you much more clients, because it is easier to be found when people search online, and with a stable platform like Shopify you can show how professional you are. This will help new clients to knock on your door, for a booking or to buy your hair.

Increase your salon revenue by selling hair on Shopify

Now comes the money part. When you open an online store you can increase the total revenue of your salon. Because you can offer hair extensions, hair care and beauty products. When you have automated the logistics, with a system to show you are running out of inventory. This revenue generator will bring you extra income without interfering with the salon activities. Clients can order your hair and beauty products, while they are in your chair!

Shopify does the shipping, while you treat your clients

Thanks to the fulfilment service your orders, regardless of the sales channel, will be picked, packed, and shipped. Shopify uses robots and ensures 99.5% order accuracy across the network. https://www.shopify.com/fulfillment/?ref=manacharay-bv. This service of order fulfillment is already possible when your salon ships as low as three orders per day. Shopify states their partners are socially responsible. Plus they designed the process for the lowest carbon footprint. A great thing to know and to share with your clients because we all care for our planet.

Shopify fulfilment will take the following activities out of your hand:

Selling hair
Sell your hair and beauty products on as many Shopify channels as you want. Like webstore, social media, Point of Sales and know your clients will receive their hair on time
Manage the client orders
Take full control with an integrated solution for managing your client orders
Hair Inventory
Always meet your clients demand for any product, and save time and manage your inventory with Shopify
Understand client behavior
Own your customer, sales, and inventory data to make informed decisions about business growth
Smart technology
Never guess anymore, work like a pro in less time!

You see, Shopify will do all the work, while you can focus on your clients, and checking your cash flow!

shopify hair and salon

Would You Like to Make $ 30.000/month for Only $ 29/month?

Yes

Point of Sales, your client can buy how she prefers!

The Point of Sales app from Shopify allows your salon client to buy from your when she is ready. Now, when she wants to order your Bob Hair Cut Wig while she is sitting talking to her friend. You do not need to gather all the orders from different systems. To do some math and to discover you run low on inventory of your most popular item! All your sales made in your salon synchronized with your online sale.

But there is more. Now you have all information centralized you can give your clients purchase recommendations based upon their history and preference. This will increase customer loyalty because you and your staff know what she needs!

Whether it’s in your salon, a pop-up shop, the market, or a hair extensions party. When you are using Shopify Point of Sales, you will be able to take advantage of a unified system that synchronizes your Shopify store data and inventory. All in one hand to allow you to optimize your hair sales!

Selling hair in your salon to avoid rheumatoid arthritis

Working in a salon you have one of the most rewarding jobs of the world. Making other people look and feel good, that should be everybody’s goal in life. But sometimes this comes at a price. Sometimes the job is so intense you might get rheumatoid arthritis or wrist tendonitis. Hairdressers and beauticians (OR (odds ratio) 2.7, 95% CI (Confidence interval) 0.8-8.6) had an increased risk for rheumatoid arthritis, as well as those exposed to hairdressing chemicals (OR 3.0, 95% CI 1.0-9.4) a survey done in Scandinavia shows. An odds ratio above 1 shows a dependency between, in this case working in a salon and rheumatoid arthritis.

When you sell hair extensions and wigs you can continue to make people look and feel good, but with significant less risk for your own health. Even when you are not utilizing the Shopify fulfilment service and ship all the hair yourself.

Ready to take your salon to a higher level?

Are you interested to get more clients, earn more money, and enjoy more of life? Shopify offers a free trail you can use to see if you can get your salon on Shopify. Completely with booking app and a nice offer of hair extensions. Or leave a comment when you have questions or other plans and when I can help, contact me on WhatsApp!

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Why user Intent is more important than search volume for hair extensions

Why user Intent is more important than search volume for hair extensions

Sep 9, 2021 | Website Design

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What is user Intent and why does it matter selling hair extensions

User intent is in short, the reason why people search for hair extensions. This reason can be to buy or just to see images of hair extensions. Now you can see right away why it is important to understand the intention of the user, because if she is only looking for nice images of hair, she might land on your webpage, but she will never buy. At least not now. Thus, even when your SEO tool tells you “Brazilian Hair” has over 8,000 searches per month, this does not mean all these searches for hair have the same intent.

It is good your keyword, like “Brazilian Hair” is in demand but it only pays off when you understand what user intent is and how you can benefit from this insight when you design your website.

What search volume for hair extensions is not telling you

We are all focused on getting more visitors to our websites, the more the merrier, right? Too bad, but a high search volume is not always helping you. In fact, it can even hurt your ranking on Google when you have many visitors, but most of them bounce away.

There are many SEO tools for content marketing or online advertisement that will tell you the average number of visitors per month. You can get a list of keywords and the search volume for nearly every term relevant for your hair business. See the example of keywords for Brazilian Hair and the monthly search volume below:

  • Brazilian hair laser removal: 14,800
  • Brazilian hair removal laser: 9,900
  • Brazilian for hair: 8,100
  • Brazilian haircut: 8,100
  • Brazilian hair: 8,100
  • Brazilian hair removal laser cost: 2,900
  • Brazilian hair bundles: 1,900
  • Brazilian hair treatment: 1,900
  • Brazilian hair removal: 1,900
  • Brazilian hair curly: 1,600
  • Brazilian hair curls: 1,600
  • Brazilian hair straightener: 1,300
  • Brazilian hair wigs: 880
  • Brazilian hair blowout: 720
  • Brazilian hair salon near me: 720

This list with keywords and volume shows already the different possible user intent of you visitors. They might be looking for laser removal, a salon, a blow out or Brazilian hair bundles. The intention goes from information about a price, finding a location, like salon information about a service the treatment or hair removal and products.

When you have many people searching with the intention for Brazilian hair removal landing on your site, they will bounce away. This will hurt your rankings for Brazilian Hair because Google finds people do not find what they are looking for. I recommend using Google Search to see what the search terms are people use to visit your site, and the algorithm of google connects them with a certain webpage of your hair webstore.

Okay, you have no reason to think people will look for hair removals on your site, but this small exercise is just an example of how a certain keyword has multiple intentions. Because the human brain is very complex, even the 8,100 people looking for Brazilian hair might have different intentions.

Do – Know – GO

All search intentions can be grouped into three:

DO
When a visitor performs a “do” query, they are looking to achieve a specific action, such as purchasing a specific product or booking a service. These are the kind of visitors you want to have on your hair store! Their intention is to buy Brazilian hair!

Know
A “know” query is an informational query, where the visitor is wanting to learn about a particular subject. This could be a newbie, interested to try a wig, but wants to learn more before she is buying one. She might scan your hair webstore for information about wigs, measurement, design, and other aspects she must consider. She might bounce away from your site when she only sees information for people who are ready to buy.

At the other hand, when you give her the impression you know what you are writing about, she might come back to buy hair from you.

GO
“Go” queries are typically brand or known entity queries, where a visitor is looking to go to a specific website or location. Even when your hair looks nice, she will not stay on your website because she wants to buy hair from a certain brand.

So, good to aim at a high number of visitors to your website, but a high search volume is no guarantee you will get rewarded. Google might even punish you when you receive too many visitors with another user intent, who bounce away and cause your webpage to have a high bounce rate.

The user intent explained by the customer journey

Know you understand your webpages might attract the wrong kind of visitors, people who have a different intention. At least another intention than you when designing the webpage. But even for people who are to be considered as your buyer persona, or ideal client, it is possible they have another intention. Let me explain.

When your ideal client, wants to purchase something they follow the customer journey.
The awareness stage, realizing you need a new hair style, or just a change in your life.
The consideration stage, time to compare hair of different vendors or different types of textures.
The Decision stage, now you compare conditions like price and time to delivery.

Here you already see the user intent depends on the stage of the customer journey. You see the kind of information needed in every stage is also different. For the same keyword!

Ideal client tells you her intention

I recommend starting any website design with the client, your buyer persona. This is the ideal client that will always buy from you because you know exactly what she is looking for. When well performed your study about your ideal client will give you insight in her demographics, her background, her communication preference, and her pain points. Imagine a buyer persona that prefers to follow celebrities and their hair. When she is scanning the web, she is looking for this combination.

But when on the red carpet one of the ladies shows up with an awesome new hair style, she might change her thoughts about hair in seconds. The intention of your ideal client is not fixed for the next following months. This intention can even change on the spot when she is scrolling your website.

This makes it important to keep your webpages fresh with information that provide user value and topical relevance to your business offering.

Focus on user intent customer when you design your website

Now you know user intent is more important than only a high search volume for a certain key word it is time to put that into action.

When you design your website start with your ideal client. Know your ideal client from inside out. It is not always easy to understand her needs but please do. The better image you have of her, the better the design of your website. You home page, what will be the most important landing page for your new visitors should focus only on the information that is relevant for your new visitor. What is she looking for? She wants to see hair in a setting that fits with how she wants to feel after the makeover. When she is into Vintage, make her comfortable with a design that has a ‘40- ‘50 look. When he prefers to wear wigs, like a real Diva, show on your home page he is not alone. For every niche on the hair market, you can create some focus on your hair store.

When you are interested in the design of a webstore following user intent, you are invited to contact me by WhatsApp +31 6 234 44 902 or the contact form for website design.

Start the design of your website

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Hair website design WordPress

Hair website design WordPress

Sep 4, 2021 | Website Design

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A hair website design on WordPress

You will find many hair and fashion blogs using WordPress, but did you know there is also a hair website design for WordPress? When you consider to design a webstore, I recommend considering WordPress. Together with WooCommerce you can design a great hair website or store. I will show you an example.

How to start design a WordPress Website?

Before you start to design a webstore, you need to think well about, the:

  • ideal client you want to help finding her or his hair needs
  • mission and name of your hair store
  • hair products you are going to sell

Today, I want to take you to Belgium. Esther, the founder of HairProWigsandWeaves, had her own hair store in the medieval city of Ghent before and wanted to grow her business. But I can I assure you, Esther is really girl of the 21st Century! Esther approached me to design a hair website in WordPress.

We started to chat and call on the phone and the first step was to define her ideal client. Esther has a lot of marketing experience and knows how to sell hair. She preferred not to sell plain bundles and closures. She wanted to sell solutions for special people. Of course, the competition of stores selling virgin Brazilian hair is huge, but more important for her was she wanted to help people who needed some extra attention.

This made us decide to design the website around this target audience, but with a growth model. Many people knew Esther from her days as owner of a brick-and-mortar hair store, so we wanted to keep serving these clients too with bundles and hair pieces. In the meantime, Esther started her research to the needs of the clients with special needs.

The WordPress Theme

When you are using WordPress for website design you first select the theme. In our case we use Divi from Elegant themes. This theme works perfectly for website design with WordPress and WooCommerce. You can use for your website design WordPress templates or create your own pages.

The website colors

To create consistency, every page of the website should have the same color setting. We first picked one main colors for the website and used the adobe color wheel to find complementary colors for buttons, links and calls to action. Plus, an extra color to use to give some extra accent if needed. The challenge of colors is they seem to differ per device, especially on the various mobile devices. Check yourself with any color.

The structure

The design of the menu or navigation of the hair website was next. We combine the use of a header menu and a footer menu. But also buttons on the various pages to allow visitors to click direct to the page with the information they needed at the time. When you see the home page of HairProWigsandWeaves you can see the buttons for, products:

  • hair extensions
  • wigs and
  • trendy wigs

But also buttons for visitors who are not yet in the buying stage of the customer journey, we added buttons to see the:

  • care guide, about maintenance of the hair
  • size guide, to see how to measure the perfect wig and
  • color guide

This way Esther helps her visitors with the decision making process, without pushing them into a deal. The home page allows every visitor to find the information she needs when she is ready for it. You can see Esther has a mind that thinks of marketing all the time. How to give your client the proper information at the right time.

Next to the information about the hair, the visitor can find buttons linking to support pages about the shipping and delivery, return policy and customer service. Information a visitor needs when she has found the hair or wigs she likes, and want to know when she will get the hair.

WordPress footer menu

To avoid visitors must scroll back up, we designed a WordPress footer menu. Visitors have access to this menu on every page of the webstore. People prefer to click and scroll as little as possible, and with this footer menu Esther made that possible for her clients.

WordPress Shop

For the shop we kept is as simple as possible. Visitors can search for the collection they prefer on this WordPress shop by using a filter. But you can also easily click on the hair piece you are interested in. When the client clicks for example on the Diva wigs, she or he can find all the Diva wigs Esther has in store. On the image below you can enjoy all the bright colors Esther has to offer.

Hair Product Page

Every hair product page has a short description and a longer description. The visitor who can be a returning visitor might be less interested in the long product description. But for the newbies or the search engines it helps to share more details about the hair. Again, this shows the marketing expertise of Esther. On one webpage she brings the information for multiple target groups. Both people who are at the beginning of the customer journey and people who only want to place their order.

Clients can add the hair pieces or wig to the cart to continue shopping or they can pay right away using PayPal.

The about us page

Special attention I would like to ask for the about us page. The story of Esther and her HairProwigsandweaves store shared with her target audience. Esther loves hair and she did so since she was a little girl of 10 years old. But also, she tells her visitors about her days as a model experiencing bad hair days. The about us page has a section for every period of her life. This is a great way for your visitors to connect with you and to see who is at the other side of the internet connection.

The legal pages

The legal pages about privacy and the return policy follow the same structure. Using buttons to break the information into those paragraphs somebody is interest in.

Ready for your store?

We come to an end of this tour, when you want to start your own store, I would like to help you in getting a successful hair website.

See the offers I have today or contact me using the green WhatsApp button to explain your special needs for your website design.

Look forward helping you!

Start the design of your website

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Rent your online hair store for $ 15

Rent your online hair store for $ 15

Aug 29, 2021 | eCommerce Platform

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Rent your online hair store when you want to grow into this beautiful and rewarding hair business. I have been listening to the wishes of many start-ups and hair business owners. The result of this, some of you would like to sell hair online, but at the lowest cost possible. This Sunday morning, on my way back from Church, I thought of creating a rental service of online hair stores. I started to work on the concept but wanted to share this idea with you already. If you want to start selling hair online before Black Friday, this could be a great opportunity for you.

Online hair store rental

What could be the advantage of the possibility to rent your online hair store. It is not only about expenses, which of course will be lower monthly, but also on the operational and educational side.

Get online fast

When you have the idea about a hair business opportunity nobody else sees, you want to be sure you can benefit from this opportunity as soon as possible. When you go through the process of designing a tailor-made store, you must consider the tome to design and launch the store. You will be able to customize the store exactly matching with the needs and behavior of your ideal clients. But this time might give others the possibility to step into the market you just discovered. How about starting to sell you hair within one day and to start attracting your ideal clients later through social media and the SEO of your rental online hair store.

Learn from your visitors to sell more hair

When you start to sell hair, you compose a business plan based upon al kind of assumptions. How many visitors you will get, what are the products they like, how any returning buyers? And many more assumptions. But what if you can test your ideas right away with real life data, with the behavior of real human beings being your ideal clients and other people you have not thought about to target. How much more opportunities will you be able to grab and to turn into hair sales? You will get access to Google and Bing Analytics for your hair webstore and thus you can adjust in your offering on the spot!

Cross sell hair products

The online hair store you rent will allow you to see cross selling opportunities, you will see what kind of hair products people like. With your expertise about hair, and this growing insight of the behavior of your online hair store visitors, you can create perfect crosse selling opportunities. How about offering your visitors tailor made cross selling offers?

Higher profit margin, thanks to lower cost

It is no secret that the cost of setting up an online hair store is much lower than that of brick-and-mortar setups. In an online hair business, the entire sales system is automated. This means you save up on staff, electricity, rent, and other costs which nibble away at your finances. Money you can use to invest in more hair for example to grow faster, or to set aside to invest in your fully owned hair store. But of course, you can also keep on renting your hair webstore.

Sell 24 hours a day, 7 days a week

When you rent an online hair store you will open your doors for customers 24/7. Without the need to pay overtime for your staff or losing one minute of sleep yourself. Your store will be accessible for your ideal customers, even when you are asleep, cooking or at your daytime job. This job you keep only because you like your co-workers, while your hair business will generate your income. A store that is open 24/7 will allow sellers from abroad to visit your webstore.

The process

Of course, there are many more advantages to rent an online hair store, but with the ones mentioned above you should be able to decide for yourself if you are ready to start selling.

When you want to sign up for the rental of the hair store, you just must start the subscription.

  • You can add as many hair products as you want to sell. Indeed, no limit on sales opportunities
  • You will have an about us page to connect with your ideal client. People like to buy from people they know
  • A contact page to make sure visitors can ask any question, so you can show you are their hair specialist
  • Pages with shipping, return and privacy policies, so your visitors can make their buying decision and buy your hair
  • Professional and secure WordPress/Woocommerce webstore

How much will this cost you?

Your own rental hair webstore for a monthly rent of $ 15 will be applicable for a basic hair store. You can cancel your subscription anytime. This will be the first option I start with, when there are more needs for a store, I will prepare an upgraded store for you.

Ready?

When you have a great idea to start selling hair and you do not want to wait any longer, let me now. Contact me on WhatsApp + 31 6 234 44 902. Or mail me at advice@howtosellhairextensions.com or start your subscription right now.

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Raw Vietnamese Hair found 100% for free by your clients

Raw Vietnamese Hair found 100% for free by your clients

Aug 22, 2021 | How do you sell?

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Raw Vietnamese Hair Images found easy for free by your ideal clients

Raw Vietnamese hair is searched for by nearly 600 potential clients a month. That might not seem a lot, but if you manage to convert 1% of these visitors into a client for your Raw Vietnamese bundle deal you can add easily around $ 3000 to your monthly sales. Even more when you manage to cross sell a Raw Vietnamese closure or frontal!
All you need to do is to make Google or Bing know about your Vietnamese hair product page on you Shopify or WooCommerce webstore. How great would it be when you can land these 600 people on your product page?

I will share a secret place on your online hair store, most people do not know about, and you can make use of. And it is absolutely for free!

Your Raw Vietnamese hair product page

When people search for Raw Vietnamese hair, they have various ways to enter this keyword in the Google, Bing, or Safari search bar. The search engines will check in the index they maintain what webpages will show the most relevant information about this Raw Vietnamese Hair or Vietnamese bundles. And people will land on a page like www.IgnitionHair.com. When you create your hair product page you add as much as possible the name of the product on your page, right?

But how many time can you repeat the keyword “Raw Vietnamese Hair “on your hair product page, without losing the interest of your visitor? For a blogpost you have enough space to use your keyword and to help the search engines understand what your post is about. You can use up to 1,000, or 4,000 words for your blog post about, for example, Raw Hair, or Vietnamese Hair specifically. You can use the keyword in title and headers, but you can also use your creativity describing the hair. This gives the search engine the context it needs to determine if your blog post about hair is relevant to add to the search result page of your ideal client.

But what about a product page? Your visitors might be experienced buyers of hair and once they entered “Raw Vietnamese Hair Bundles” and landed on your product page, they prefer to see the benefits and features of the hair. Not more.

You will also have newbies, people who just started their buyers’ journey and they might be interested in much more information about the raw hair.
You must share enough info about the hair, without using too many words, but how?

Talk more about raw hair on your product page in less words

For your product page you will use less words than on a blog post about hair pieces. But you also need to be sure, Google will be able to understand what your webpage is about. The structure, meta text, images, and other elements will help the search engines to decide if this page of your online webstore is:

  • a product page or blog post about hair
  • not about any hair in general, but, for this post, Raw Vietnamese
  • showing images with Vietnamese hair
  • relevant for a specific visitor based upon the content

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A Product page about hair

A product page is a normal webpage on WooCommerce or Shopify, that helps the visitor to decide to purchase a certain product, or to bounce away. Your product page needs to show the relevant elements. Like product images, short and long product descriptions about the hair or hair care products, product features, like length, density, color or texture. Also, reviews and please do not forget the add to cart button!

All these elements you can use for your keywords and to draw the context about the product. You can write about how your Raw Vietnamese hair differs from the rest, because of the silkiness, the volume or how easy it is to maintain the hair. But you can also use the various elements, like for example the images to get more traffic to your online product page.

Raw Vietnamese Hair Images

And now I will tell you my little secret!

It all starts with the saying a picture is worth a thousand words, too bad Google can not see what is on the image yet. So, you must find images that show the visitor all the information they want to know about the hair they are going to buy. There are several ways to get the right image:

  • Ask your hair vendor for images about the hair
  • Buy stock images
  • Shoot your own images
  • Ask a professional product photographer for pictures of the hair
  • Copy images from the internet

What ever method you will use, be sure you do not violate any copy right regulation, your hair images have a high resolution so people can zoom in and see every single strand. When possible do not only show a bundle of raw Vietnamese hair, but also add some images of women with a wig or the weaves installed.

The filename should talk about the raw hair

When you have the image, save the file with the product in the file name. Avoid using a number or irrelevant code. You must use any space and any element to talk about the hair you offer. Thus, in any image in your online hair store, make sure you mention the name of the product. This is a free quick win to share more information with the search engines, but there is more and even better!

The alternative text should be descriptive

Too many time people miss this free space to tell the world about the hair they are selling. Regardless of if the online hair store is large or small, too many times the alternative text is empty or not used to its full potential. On WooCommerce and Shopify you have fields where you can type a descriptive text about the Raw Vietnamese Hair or any other hair you are selling. Try to imagine you must tell your best friend what is on the image. What will you tell her? Off course the name of the product, but I am sure you will also mention the color, the texture and the emotion the image triggers.

A short story about the image.

Write this short story about the hair in the product page field called: alt text or alternative text.

This does not only help for search engine optimization, or SEO, but also people with a visual impairment or simply when the image of the hair is not showing due to a bad connection.

When you are writing the product description, do not forget to write a short story about the hair images you add to your product page. This is 100% free and will impact your ranking in a positive way!

Too many images and you need help?

When you started your online store some time ago, it is possible you collected many product images already. Or you find it difficult to write the alternative text. When you do not want to lose the opportunity to rank higher in Google, while you do not have the time or resources to change the filenames and add the alternative text, I can help with a coach that will get your site ranked higher and increase your sales!

Raw Vietnamese Hair found 100% for free by your clients

by | August 22, 2021 | How do you sell? | 0 Comments

Raw Vietnamese Hair Images found easy for free by your ideal clients Raw Vietnamese hair is searched for by nearly 600 potential clients a month. That might not seem a lot,...
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I want to start my own hair business

by | April 23, 2017 | Get Help | 1 Comment

One day you wake up and say, “ I want to start my own hair business ” how can I start? That moment, you feel the passion of starting something new. Every fresh idea energizes the human mind and that gives you a great boost. You feel happy. The creative part of your...
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I’m Very Interested to Start My Business Selling Quality Hair Extensions

by | August 6, 2023 | Dream to sell hair | 0 Comments

Hey, have you ever thought about having your very own business? Well, guess what? You can create something amazing –...
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Bob Hair Cut Product Description Shopify

Bob Hair Cut Product Description Shopify

Aug 19, 2021 | How do you sell?

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Selling Bob Hair Cut Wigs on Shopify is hot, but you need a good product description to stand out from the other online hair stores. In this post I will teach you the steps to take to turn your Bob Hair Cut Wigs into a great selling product. This year the Bob Hair Cut is hot, I wanted to share in this post with you so you can not only contact your hair vendor for their prices, but you can also write a compelling hair product description and to offer the hair at the right prices.

Why is the Bob Hair Cut hot?

When I talk about the hair business with my clients, we talk about how to get more traffic to the hair store, how to improve the menu of the shop so visitors can find more easily the hair they are looking for and they also love to share what their clients need. A successful store owner has:

  • the capacity to listen to their buyers
  • the skill to know exactly what their visitors are looking for
  • the creativity to bring the right hair to the store at the right spot.

When your clients tell you they like a certain hair style, you can start to do your research. Check on google or Bing for the hair style and what recent postings tell you. Do not forget to check the hashtags on the social media you clients use.

For the Bob hair Cut, for example you can read a post where Celebrity Hair Stylist Alex Brown, chin-length bobs are especially having a moment right now. But more styles are en vogue. In the post on Glamour, you can find 51 bob haircuts and hairstyles, but to help you writing a product description a shorter list will do:

  • A Sharp Bob

    • For inspiration to create a Sharp Bob check Rosamund Pike’s razor sharp bob cut in the American black comedy thriller written and directed by J Blakeson, “I care a lot”. Your clients will love this style.

  • A Sharp Curly Bob

    • Combine the bounce of curly hair and the sharp bob style, with a Sharp Curly Bob Cut wig. This wig gives your client the volume she is looking for. Of course, keep an eye on the layering when you work with curls.

  • French Bob

    • The forever Classic French Bob is typically shorter than a typical chin-length Bob, and it is chic and stylish at the same time. This is a style for you more demanding clients.

  • The rounded Bob

    • To end this list, but again please check the post for more hair style ideas, think about a rounded bob wig. This style will match perfectly with every face shape. A great wig to add to your Shopify hair Collection.

The benefits of the Bob Hair Cut wigs

The benefits of wigs for your clients are clear, and in your marketing message about the Bob Haircut you should emphasize these benefits. When people search for new hair styles and new hair products, they mainly search for the benefits of the hair style or product. Make sure you can share these benefits of the hair in your messages, your ideal client will read and see.

Use all the inspiration you can find online to identify the benefits, like now, with this Sharp Bob you can feel as charming as a movie star or get voluminous and bouncing hair in a trendy style thanks to the Sharp Curly Bob. When you client is in the awareness stage, she will search and scan the internet for the benefits a new style can bring her. You can help her by describing and showing these Bob Cut styles.

Middle Parting Capless Synthetic Wavy Hair Wig 12 Inches

Would You Like to Make $ 30.000/month for Only $ 29/month?

Yes

The Bob Cut Product Description for Shopify

The Bob Cut Product Description on the Shopify or WooCommerce product page is a perfect location on your online hair store to help the visitors of your website to find the benefits. But you can also write a blogpost about this style or do both! When you do both, make sure you have internal links from your blogpost about the rounded Bob, or other style to the products you offer. Internal linking is a good, and easy method to support good SEO. The search engines will see the relevance of the products pages for the keyword you use in the blogpost.

A good example of an internal link is this link to a post I wrote sometime ago about product descriptions that will help you to sell more hair.

What do you need to describe about Bob Hair Cut Wig

To know what to describe about the Bob Haircut wig, you need to realize your product page visitors will be in a different stage of the buyer’s journey. Some will look for inspiration and benefits from a certain hair style, while others are searching for more specific information to help them to compare Bob Cuts between different hair vendors.

To help these visitors it is not enough to list the benefits, now you need to be more specific about the hair quality, the weight and density. Of course, the sizes and texture. Give the all the product information needed to assess the offer. Do not forget the price will be the most important and simple element for comparison. Do not hide details, the more information the better.

Learn from the number one selling site, Amazon

Learn from Amazon how to promote your hair. Amazon wants to increase the number and amounts of sales, because this will give them a nice margin. They give advice to sellers on their marketplace how to optimize the sales.

Tips about the title of your product

  • add all information your client needs to make a buying decision in the title
  • do not add temporary statements such as “new,” or “on sale now.”
  • avoid subjective claims, such as “best,” “cheapest,” “amazing,”

The sequence of the words used in the title is very important too, so test different titles using A/B testing.

The best selling price for your Bob Hair Cut Wigs

The best selling price for your Bob Hair Cut depends on many factors. Because your visitors can easily compare price online, you yourself should also compare the prices of the competition. You know the quality of your hair and wigs and use this information to identify similar hair pieces.

You should also calculate all the expenses related to your Bob Cut Wigs, not only the shipping and payment charges, but also all other expenses of your online hair store and the import duties for example.

Check the free hair price calculator to calculate your profit margin on your Bob Hair Cut wigs.

Sell Your Wig on Shopify

Now you have all you need to start selling your wigs on Shopify, you know the benefits and you will be able to share this with your ideal clients. You also can share the features of the wigs for those ready to buy the hair and finally you can set the best selling price to make sure you can generate enough money to keep on investing in your online hair store.

Why you should think of your clients brains when building a webstore

by | February 22, 2021 | Website Design | 0 Comments

Spoiler alert, it is a lizard who makes you buy the bundle deal!When you face a client instore, you have all the human psychology at your hand to...
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Hair Extensions Sellers in Nairobi

by | September 4, 2016 | Kenya | 2 Comments

Spy on the competition, learn for free about hair extensions sellers in Nairobi, Do you too benefit from this growth market for hair extensions? This is part one of my online trip to Nairobi.

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Good reason to start hair extensions shop

by | July 17, 2015 | Are you an entrepreneur? | 0 Comments

To start your own hair extensions business or in fact any business, you need to be clear in your reasons for starting the business. What...
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A couple of days full of pain, and a lot of prayers.

A couple of days full of pain, and a lot of prayers.

Aug 12, 2021 | How to Start Selling Hair, Mission

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It is good to write about selling hair, new websites to design and success stories, like about happy clients. But sometimes when I talk with my clients, I also hear things that hurt. Financial stress, or medical issues, problems in the family, or too much to do and too little time. This week was a week full of emotion, and at those moments having a call over the phone, or a chat via WhatsApp feels bad. Bad because you would like to hug and comfort the person on the other side of the line. But that is not possible. Not because of Covid, but because of the distance.

I get inspired by the stories my clients tell me

When you work together with people to design a webstore, or to support them with marketing or operational support, you do not only talk hair. You also talk about other things in life. Little things like the achievement of kids at school, the first English words of the 5-year-old from a Chinese supplier, or the stress in the stores because of limited inventory thanks to Covid. All this small talk helps to understand each other better and to get a better result. Better because you can laugh together, and now I understand life in Nairobi, Brussels, San Diego, Benin-City or Qingdao is all the same, we speak different languages, eat different food and sleep at different times, but we are all humans, all parent or family. For me it is one of the drivers to pick the phone and to talk with my clients or leads instead of chatting. I get inspired and I hope to inspire you on the other side of the line also.

Sometimes it hurts, and I feel useless

But sometimes it’s like all the positive energy, all positive news fades away. Sometimes I hear stories that make me feel small, very small. Because I can not help the other. I feel pain when a young student from Kenya tells me her brother has covid in the same week her grandfather got a stroke. A girl, full of ideas, a girl that should enjoy life, but today is sad because of all the pain nearby. And what can I do? I can share her my compassion by sharing some inspiring words. I take some time, to pray for her and her family. But I also know I must keep faith in the Lord. He has a plan, and although it takes time we see, we need to have faith GOD will take care. But it is not easy.

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I wish I could embrace her over the phone

And there was this call with an awesome woman from the US, she inspires me with her ideas about fashion and her lifestyle. Sometimes I even envy her because she followed what she felt. Wearing the clothes, she likes and wanted to wear. I recall being laughed at long time ago because I was wearing the same trousers as Don Johnson in Miami Vice. I loved to wear these trousers, but only for one day thanks to others. But this woman kept on following her ideas despite the remarks of her mother. And now, this woman, so much stronger than I am or was, she cried during our call. She was treated very unfair by her boss and felt left alone by her friends. I told her I wanted to hold her and give her comfort, but what could I do? I could only listen to her, telling her to drink some water …. I felt so helpless, so useless. We wanted to talk hair, but now her whole world collapsed. I was praying for her, and I will again this Sunday in Church. I must trust GOD will take care of her. He also made me understand, I must do better, I must free up more time for the people around me to listen and to be there for them.

I can only listen and keep on praying

Moreover, the husband of one other client was having serious trouble with his lungs. After the lockdown, where she lost her daytime job, she found the love of her life and after a long time she got another job. Things were going uphill again! Until her husband got sick. And again, I can read her messages, I can hear her talk on the voicemail, I hear the energy floating away. But what can I do? I can only listen and tell her; I am always here for you. I pray to GOD to take care of her and her husband. And I hope one day I will be wise enough to understand what the message is, GOD gives me by having all these marvelous people around me. Who sometimes share small talk, sometimes share their pain but always like to talk hair!

I am always there for you

I wanted to share my feelings with you, because although online webstores are full of technical stuff, there are real human beings behind it. Every visitor of your webstore has a story to tell. You can not talk with everybody, but when you get the opportunity to talk to your visitors, take the time to listen and to be there for them. That is the lesson I learned as a coach, I always want to be there for you, in good and not so good times! With or without a hug! 

My own hair business or hair care line

by | July 9, 2015 | Get Help | 0 Comments

My own Hair Business Hello good morning, I'm currently in the process of creating ideas and thoughts on owning a hair business/hair care line. For years I've loved doing hair but as an hobby/extra income. Over time I went into working boring jobs, which then lead me...
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Do not shut up because of the novel coronavirus!

by | February 28, 2020 | Get Help, Launch Your Web Store | 0 Comments

Do not shut up because of the novel coronavirus, keep talking hair! Many resellers of hair imported from China are facing difficult times. In this crisis, caused by novel coronavirus there are no borders, we all face similar kind of challenges. A travel ban will not...
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Mother’s day Business Ideas

by | May 9, 2017 | Sell Online | 0 Comments

7 ideas to turn Mother’s day into a great sales opportunity, plus a free website for all mothers!

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How to design your hair webstore with Your Ideal Client ?

How to design your hair webstore with Your Ideal Client ?

Jul 29, 2021 | Website Design

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The more time to describe Your Ideal Client the higher your sales

This week I was talking, or better chatting, with a client about her ideal client. I had myself well prepared and had a list of questions to dive in the soul of her Ideal Client. We started on the top of my list, and I wanted to go one by one till the last question. But although she was enthusiastic in the beginning, she started to share with me “The Ideal Client is complex”. And “This takes longer than I expected”. She understood it was important to know your ideal client, but she preferred to talk about the hair she wanted to sell.

I tried to convince her about the importance to start with her client, before we get to the hair vendors, but I felt she kept her reserves.

Too bad, because I have seen too many women forced to end their hair business because the beautiful hair they found was not in demand. It was fun to talk to the hair vendors, and to order some samples, but this is no market survey. Avoid listening too much to yourself when looking for hair for your clients.

The purpose of the Ideal client template is, amongst other things, to know what kind of questions you should ask to your hair suppliers. Before you start to talk about Brazilian Body Wave short length, you might be interested to know taller length are more in vogue at your market. You can only spend the money once and when it is invested in hair, only a client can help you.

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Your Ideal Clients helps to design your hair webstore

The ideal client template can also be beneficial when you design the hair store. When you have a good view on the language, behavior and communication interest of the ideal client, you will be able to design a better hair store in Shopify or WooCommerce.

When your clients prefer images and videos over text, and the success of Tik-Tok and Instagram Reels tells most people do, you should invest in a website with video clips. The experience on the hair webstore should match with the communication preference of your Ideal Client.

The same goes for the platform she is using when communicating. People prefer more and more texting over a phone call. So indeed, it is good to show your phone number on the contact page of the website, but make sure you add a WhatsApp plugin too. Or another texting tool.

Become the best online hair reseller

Know your client, that is the best skill you can have to become a successful online hair reseller.

No PayPal, but you still can get my support

by | February 9, 2017 | Sell Online | 0 Comments

No need to use PayPal to get all the support on this page, thanks to the Guest Payment option you can use your own credit or debit card. Now starting your own hair business is possible for even a greater pool of ambitious people!

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US hair extensions market grows over 20% in 2021

by | April 6, 2021 | USA | 0 Comments

The hair extensions market in the United States When the economy bounces back to the pre-covid situation it will have to catch up with the 4 % yearly growth. This combined...
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What Madam C J Walker did long time ago, you can do better and sell more hair!

by | August 18, 2015 | Get Help | 0 Comments

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How to make the highest profit selling hair extensions

How to make the highest profit selling hair extensions

Jul 25, 2021 | What Price is the best?

Home ( Page 3 )

How to make the highest profit selling hair extensions

Last week I was talking to a girl in France who had great news. She did not have a client buying her hair extensions for a long time. But this week there were two clients who placed an order. The only problem was …. she did not have the hair they asked for in stock. She knew a good hair vendor in Vietnam en she got the hair for her clients. Too bad she could not really get the hair for wholesale conditions because the order was too small. But she still made a profit! At least that was she thought until she and I did the calculations. She had forgotten to consider some costs like the import duties and the other store expenses. She had lost money instead! It was not nice to come to this conclusion, especially because it could have been avoided.

To avoid you make the same mistake, I created a hair profit calculator and published it on this website. For free you can calculate the profit you made on any deal you close. But perhaps even better, you can also use it to calculate the outcome of any deal before you buy the hair from your vendor or agree on the price for your clients.

Let me share with you how it works, so you know how you can make the highest profit selling hair!

How to calculate your profit when selling hair

When you want to calculate how much money you made or are going to make selling hair, you need to be sure you take all expenses and income into account. Let me take you step by step through this calculation. Let me start to advise you to use s only one currency when you do the calculations. Use your own currency and convert any amount paid in other currency back to your own. You need to make sure you can compare all revenue and cost items.

How much money you need to sell hair?

To calculate how much money, you need to sell hair you need to do some homework. The expenses are not only the price you pay for the hair from the vendor, but also:

    • the payment charge from the vendor
    • the shipping charge from the hair vendor

But also

    • the import duties you pay when you import hair from abroad plus the handling fee

And the

  • cost to keep your webstore online, like hosting costs or Shopify fee
  • advertisement cost on Facebook or Google
  • packaging material and other branding material
  • phone charges for calls with your suppliers
  • the depreciation of your phone and laptop

You might have some examples yourself, otherwise I recommend you the all-in-one hair business packages that contains templates to shows all your expenses and helps you to plan your cashflow. A cashflow planning is there to make sure you are not short on money when you need to pay your bills.

How much hair will you buy this year?

After you have calculated all the expenses for a full year, you must estimate the total amount of money you are going to spend in buying the hair to sell to your clients. So how much hair are you going to purchase from your suppliers. It is not easy to make this estimation, but you need it to make sure you have a profitable business that will continue to grow. It will for example help you to plan extra marketing activities when the sales are lacking behind. When you control your marketing and sales activities during the year, for sure you will reach your goals; the money you want to make selling hair, your profit!

Now divide the total expenses for your webstore by the total sales for the same period. This will give you the cost mark up. That is the cost you must add to every purchase of hair to make sure you cover all your webstore expenses. To make it easy, you multiply the division total expenses / total sales with 100 percent. This percentage you add to all your hair purchases. Indeed, it will make the hair more expensive than the price on the pricelist of the hair supplier. But at least you earn back the expenses you make doing business.

Would You Like to Make $ 30.000/month for Only $ 29/month?

Yes

How much do you pay for the hair extensions

When you contact a hair supplier, they will mail or app you, their pricelist. This shows an image of the hair, the texture, lengths and size or density. And of course, the purchase price of the hair. Often there are additional expenses for a different texture or color (#613).

But there is more to pay. Most of the hair suppliers will charge you also for:

The shipping charges from hair suppliers

The shipping charges your supplier will bill you, will depend on the weight of the parcel and the kind of courier service you prefer. It can be beneficial to combine some orders, or to increase the level of your inventory and to save on shipping charges. When you buy hair in advance you can save on the more expensive but faster courier services.

But anyhow, the hair supplier will charge you for the shipping of the hair extensions or wigs.

The payment charges from hair vendors

Depending on the payment method, the hair vendor will charge you. For example, when you prefer PayPal, they will charge you with a 4 to 5 percent charge, because this will be the fee, they must pay to PayPal for receiving the order amount for the hair.
But and this is often forgotten when people calculate the profit, they make on selling hair, when you transfer the money by direct bank transfer or a service like Western Union you also must pay a payment fee. This fee you must consider too when calculating the purchase price of the hair or the cost of goods as it is called.

Other expenses when buying hair

It is possible the hair vendor is charging you for dying the hair, or to change the texture of the hair or any other service charge. These expenses you also must consider.

The cost of importing hair extensions or wigs

You can buy the hair in your own country, but when you purchase hair from China, India, or other countries, you must import the hair. Importing hair is bringing the hair from one country to your own country. This can be done by a courier, or your national post service. Or you can import the hair yourself.

Most countries charge tax or import duties when you import hair extensions or wigs, regardless if it is human hair or synthetic hair. It is important to inform yourself about the import duties before you calculate your selling price. It is possible you have not paid any import duties ever, but it is very likely one day you will have to pay these import taxes. Take these duties into account, together with possible handling fee charged by the courier or your postal services.

The price your client pays for buying hair

You have the price calculated following the various pricing strategies for hair extensions. You can find a post about these strategies on my website.
But it is possible your client negotiates a better deal, for her. Or your client wants hair that is not part of your collection, and you need to place a special order for these hair extensions. At these times it is very important to be sure of your negotiating room. How low can you go with your selling price to get the deal and to keep the client happy? At these times you need the [hair profit calculator!]

How much you pay to sell hair?

In the beginning you learned about all the expenses for keeping your webstore online. But there are more expenses when you sell hair. You might be charged by your bank or ecommerce platform for the money you receive from your client. When you use PayPal, this time you will be charged with a fee from PayPal.

How much is the shipping when selling hair?

Unless you have a local pick-up point organized, most clients will receive their parcels by post or courier. Or perhaps you even hand over the hair yourself personally. In these cases, you must make expenses to ship the hair, these shipping or transport expenses you must consider when calculating your profit.

Can you charge your client for shipping the hair?

From a marketing perspective you can decide to offer free shipping. But this will impact your profit margin in a negative way. Good when you can make more sales when clients feel they do not pay for shipping, but you must pay for shipping anyway. You can consider offering only free shipping above a certain order amount. Below this amount you will charge shipping expenses to your client. It is a good way to sell more hair, because most people prefer to pay for hair instead for the postal services. The money you charge your client you can deduct from your expenses.

Can you charge your client for payment?

Yes, you can. When your client wants to pay you and you did not take the payment expenses for a specific service into account when calculating the price of the hair. You can charge them. But be careful, when clients feel they have not only to pay for the hair but also for everything that comes with it, they might bounce away. At the other side, when you prefer to offer the cheapest hair price as possible, like a discounter, you can charge for payment. When you receive money from your clients for payment services, you can deduct this when you calculate the profit you make when selling hair.

The sales tax you pay when selling hair

The tax you pay when selling hair is no income for you. You will have to collect this tax on behalf of the tax authorities. You will increase the amount of the invoice, but it will not increase your profit. You need to forget this amount when you calculate the profit margin when selling wigs or hair pieces.

Profit or loss selling hair?

Now you have all ingredients to calculate the profit, or loss, you made when selling hair extensions. The difference between the money you paid and the money you received will show your profit. Make sure you use the same currency for your calculations and do not forget the cost mark up for your other expenses.

Difficult? No problem to help you there is a hair profit calculator. For free you can make as many calculations as possible you want to get the highest profit possible when selling hair or wigs. When you look for more support check our all-in-one hair business packages for more support.

Free Hair Profit Calculator

Future Hair Line Owner

by | June 28, 2015 | Get Help | 0 Comments

Question: From Tiana W. Good morning! I'm interested in selling hair I mean weave is the biggest thing right now. But I am new to this and need a lot of help. Also its hard finding a supplier with the BEST quality human hair. Do you have any advice for me? Answer:...
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How to arrange hair products in Shopify in a profitable way

by | March 30, 2021 | A Shopify Store | 0 Comments

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All You Need to Sell More Hair is Yourself

by | October 31, 2018 | Africa, Business Ideas, Get Help, How to Start Selling Hair, Launch Your Web Store, Prepare for the Launch | 2 Comments

You know what I hate most when I am buying something I need? The idea somebody is selling me something. I prefer to be in control of the whole process and I want to be the one who makes the decisions. Not the other person who only wants to make a profit on my expense!...
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